Improving Shopify SEO For High Sales

Improving Shopify SEO For High SalesAn E-Commerce Website is a great way to increase sales with little expenditure. It can generate sales from all over the world and you need not appoint a dedicated staff for operations. The online version of a business can be successful however various obstacles can hinder its success. With more targeted traffic to your website, you can expect better sales. E-commerce marketing success depends on the content, responsiveness, user experience, and more factors that we are going to discuss below.

Customer’s Oriented Website

Regardless of the business, a website should deliver all the information required by the customers and it is the best way to connect. A website should have an organized and clean design for easy navigation. This is because when customers do not find anything on the website quickly they leave. Therefore, it is necessary to organize the content and provide important information related to your business. A professional website is necessary otherwise it is of no use.

Evaluate your Content

It is necessary to evaluate your website content from the perspective of your customers. This will help you know the value of a website for your business. Your content should be about the services and products you provide so that people can make the right decisions. Well-written, effective and relevant content opens the success path for your business. If your website does not have the latest and refined content, then it is the right time to publish new materials.

Lack of Location Details

Effective Shopify SEO focuses on location details of any business but it is the major mistake that most websites often make. Numerous websites have a Contact page without an address. Several customers do not like to purchase anything from a website that does not show a postal address. You should focus on trust-building rather than only selling products when you start an e-commerce website. Customers need assurance and it is your responsibility to give information about your business location. Get a PO box number if you are not comfortable with providing location details on the internet. PO box number is better than nothing. Also, an email address without the site’s domain is not a good choice and kills credibility.

No Customers’ Opinion

Customers’ opinion is important because it is a real social proof. Reviews or testimonials on your website or review sites, external articles, and blogs linked to your website are a must for trustworthiness and credibility. New customers can know about your services and products and this eases their confusion too. Customer reviews are a trusted and effective sales tool.

Not using Targeted Keywords

A successful SEO is based on keywords. The words used to search businesses and products are keywords. You should always aim to know the right keywords so that more traffic can be directed to your Shopify site. Think like a customer so that you can know the words that are used in the search bar of your site to find products.

Not Technically Updated

Many e-commerce website owners are self-funding. They do not take professional help for technical issues like SEO or mobile device support to keep costs low. Any online store must have nice and optimized images. Thus keep an eye on image resolution, sizes, and type to make your website attractive.

Little work can maximize your success and Local SEO Jacksonville Company, based in Jacksonville, FL, will help customize the SEO of your e-commerce website. You can call us or schedule an appointment to consult and discuss the best SEO practices for your business. Effective online store SEO can make a big difference for your business.

Do I Need To Hire An SEO Expert?

Do I Need To Hire An SEO Expert?SEO is the short form of Search Engine Optimizer or Search Engine Optimization. One of the big decisions a business has to contemplate is hiring the services of an SEO expert as it can lead to an improvement in the website and can save time as well. But a wrong choice can lead to damage to your website and can cost you in terms of reputation as well. However, there are several SEO agencies out there that provide useful services to different website owners.

Services provided by an SEO expert

Advertising by using Google does not have any impact on the website ranking in search results. Google doesn’t accept payments for ranking websites. You do not need any money to rank in the organic search results either. If you are running a small local company you can complete most of the SEO work by yourself. If you believe that you need help from pros read on for selecting the right SEO agency. Some of the significant services provided by the SEO agencies include,

  • Technical advice about the site development.
  • Review of the content on the website and its structure.
  • Content development.
  • Keyword research.
  • Management of the online business development program.
  • SEO training.
  • Expert advice in niche markets and geographics.

Selecting an SEO agency or a Search Engine Optimizer

In case you are thinking about hiring the services of an SEO expert, it is a good idea to get started immediately. A good time to do this will be when you are thinking about re-designing your website or while planning a new one. This way you and the expert can make sure that the website is designed to be friendly for the search engines bottom up. A high-quality SEO expert can improve the existing website. Here are some considerations while selecting an SEO expert for your website.

Interview the prospect: Some pertinent question you can ask the prospect are,

  • Do you take into consideration the Google Webmaster Guidelines?
  • Can you produce examples of prior work or share your success stories?
  • Do you offer other marketing services to complement the SEO business?
  • What results can you expect?
  • What is your experience in the area?
  • What are the significant SEO techniques you will use?

Check their business references: You can talk to the prior clients of the SEO agency to find out whether they were satisfied with the services provided by this agency, whether they are easy to work with, and did they provide positive results?

Ask for search and technical audits: Ask the experts to perform an audit of your website and report what is required to be done. You might have to pay for this work. You may provide read-only access on Search Console for this purpose. The pros should be able to provide realistic estimates about the work involved and possibilities of improvement. If they say they can guarantee first place in SERPs, go look for another expert.

Be committed to making the changes: You have to be devoted to making the changes recommended by the experts. It takes a lot of time and effort for making the changes recommended by the pro. If you are not serious about making these changes, it is not worthwhile taking the trouble to hire a professional. Finally, decide who you wish to hire.

While selecting the SEO it might be a good idea to perform some research about the industry. One of the better ways of doing it is by using Google. You need to be careful while selecting the agency because many firms follow practices that are not ethical. If your business operates from Jacksonville, FL you can get in touch with reliable experts, Local SEO Jacksonville Company for estimates and advice.

Signs Indicating Your Business Needs Local SEO

Signs Indicating Your Business Needs Local SEOWhen your business has a certain physical location then it is likely that you are already aware of the significance of achieving and maintaining visibility in the eyes of local search engines. Almost half of the searches on the internet are intended to be a local search. They use search queries such as [keyword][city][state] for finding out about the products and services specific to the locations where you are running your business. In most cases, these searchers are ready to spend money. If they cannot find your locations listed on the first page of SERPs they are likely to turn to your competitors. Let’s see some signs you can observe when a business needs the services of professional local SEO services.

1. All locations of the business are listed on a single page of your site: This is a common oversight that can cripple the visibility of your business. For optimizing every location effectively you will need a specific webpage that gives you the capability to target important locations and keywords in the Meta description and HTML title. This is impossible with a single landing page mentioning all the locations.

2. Illogical site structure: Don’t make it difficult for the users otherwise they will find the information they need elsewhere. The location pages have to be structured with a logical hierarchy for the search engine to understand how every page can fit into a section of content. Although it depends on the number of locations you have, here is a typical structure for the content: domain-URL/locations/state/city/store. Independent pages can also give you an indexable content area required for adequately describing unique services offered by that location.

3. No deep links to the locations: While you are updating the listings on Google My Business or any other map feed, you need to give deep links that will take the searcher directly to the location details they are looking for instead of leaving them on a high-level page or a Home page where they will be left stranded having to further search for the best alternative. In most cases, the local searchers are looking for a phone number, address, or other services that are specific to a location. Do not make it even more difficult for them.

4. Lack of knowledge about the amount of traffic coming to the site by using local search: Sometimes you are struggling to monitor the performance of your local landing pages. This is the right time to talk to pros that can get into the local analytics and give you a report mentioning the action-to-be taken items. The two sources of data viz. organic local traffic and maps can provide valuable insight into your local search campaign. They need to be tracked and reported to have granular insight into the current performance of every location.

5. Being unaware of the business citations needing work: One of the significant aspects of local SEO that is overlooked many times or avoided is the management of citations. A citation is the mention of NAP information of your business with or without a link that is present on the local-based sites or directories across the internet. Some of the common examples of the influential sites that keep the listing data are Yellow Pages, Yelp, Merchant Circle, and Facebook.

First, decide whether you are in the need to take the plunge and optimize the local search for making your business grow. In the beginning, you can start by assessing where your company stands at the moment and develop a list of tasks according to priority to decide the areas where a direct impact has to be made quickly. If you are looking to investigate the local search services available in Jacksonville, you can place a call to Local SEO Jacksonville Company.

The Top Reasons Why Your Dental SEO Strategies Are Not Working

The Top Reasons Why Your Dental SEO Strategies Are Not WorkingThe demand for dentists will always be something that people need. If your practice is not increasing in patients each year, your online presence is most likely why. It is very important for a dentist office to have the best dental SEO as possible. Here are the most common reasons as to why your dental practice may not be growing as you would like.

First off, your dental SEO needs to fixate on your online presence. If you are not doing this, you will fall off the bandwagon immediately. New patients are not going to be able to find your dental practice if you do not keep your profile information up to date on various directories.

Many individuals do not realize that local citation, which is a listing online of your name, address, and phone number, can be good or bad for your practice. If your citation is accurate, people will be able to find your practice easily. Thus, it is a great way to get more customers.

On the flip side of this, if your citation is listed wrong, such as a wrong phone number, it is bad for your website. People will easily get frustrated and move on to the next dental provider.

One thing that is good for dental SEO is online reviews. The more online reviews your dental practice has, the better. These reviews will show potential patients that your practice is caring, know what they are doing, and are the best dental practice around. Over 85% of people state they use online reviews when helping them decide which product or service is right for them.

If you want more online reviews, after your patients have had an appointment, ask them to fill out a post-service satisfaction survey. Less than half of dentist are currently doing this, but it has such a huge impact. During the post-service survey, you can ask the patient to leave a Google review online. It has been shown that most patients (70%) are willing to leave the feedback if you ask.

Are you currently optimizing your dental practice? If not, this is one dental SEO strategy that needs to be implemented. You can start by conducting keyword research. From there, make sure to use the primary keyword in the meta description, the title page, and the URL. High quality content that is unique and fresh can improve your dental SEO strategies as well. And do not forget to use internal links on your page, and always make sure your website loads fast.

You also want to be active on social media. Most people are using social media how as a way to stay connected. And these social media platforms are great for having new patients find you. You can raise your brand awareness, promote your business, and do so much more on various social media platforms.

Are you blogging for your dental practice? If not, it is time to start. Blogging is something that many dental practices are not doing, however, it has a huge impact. You can write about services that you offer or answer frequently asked questions. Content should be added regularly with it tailored to meet the needs of your clients.

A good dental SEO strategy can turn a struggling dentist office into one that everyone wants to have an appointment with. If your dental practice is struggling to do this, consider contacting Local SEO Jacksonville Company for all your SEO needs. They can assist you in all of the tips listed above, as well as so much more.

Six Small Business Marketing Tips

Six Small Business Marketing TipsIf you are a small business owner, chances are you are looking for the best small business marketing tactics to use for your SEO purposes. Some of the best marketing strategies are newer ones for this year. In order to be successful using small business marketing strategies, you first need to start by understanding what the current trends are. Trends change from year to year, and what worked well last year may not work as well this year. This means you will need to realize who your targeted market is. While you are thinking about who your audience is, think about these key points:

  • Educating your audience about your brand/product
  • Use mobile marketing to your advantage as more and more are turning to their smartphones
  • Brand your business and/or product
  • Market your business on social media
  • Add video content to social media to promote it
  • Use Google Ads in order to have a successful digital marketing
  • Do not be afraid to create new things out of old ideas

Next, you need to understand your product well. When you review it, you will often find or think about different ideas that are innovating. You could always ask your audience what they think about various aspects.

Things that you might consider asking your targeted audience is what they really like about the product. Or what things they would change. Are they happy with the product or is there something else that could be done in order to make them fully satisfied? What makes them want to recommend or not recommend your brand to others? Why would they pick your brand over a competitor’s?

By focusing on your existing customers, you let them know that they are important to your small business marketing strategy.

It is also a good idea to learn all you can about your marketing efforts. Educate yourself on all trends before you implement any of them.

And while you are educating yourself on these trends, keep improving your online presence. Write more content for your site that adds value or add videos. Make posts shareable on social media sites so more individuals are able to share and see them. Interact with your followers so they know that you are really serious about your brand.

Something else that you should decide on early is how much you are willing to spend for your small business marketing strategy. Good SEO is not always cheap, but by making a budget to see where your money is going will allow you to spend money on where it is really needed.

Now that you have a budget set, you can think about all the strategies that you want to implement into your small business. Hiring a professional service can be the best choice if you are uncertain about SEO and marketing strategies. These services can provide you with the best advice and will do all the hard work for you to ensure your small business marketing efforts work for you.

Three Crucial Steps Small businesses Follow for Reaping Online Benefits Instantly

3 Crucial Steps How Continuous Improvement Can Benefit Your BusinessThough small businesses spare no efforts in bolstering their online presence, they often do not have access to resources and tools that are available to behemoths and conglomerates. Talking about online presence or existence, it chiefly comprises your company site, business listings on social media platforms, and business listings of key stakeholders. Nowadays, majority of your customers and prospects are most likely to search for your site on their smartphones-so it is crucial that your portal’s URL is visible when someone browses with a particular set of keywords.

If you’ve a startup or small business to promote, planning an appropriate online marketing strategy could seem to be a daunting task. However, laying out an effective modus operandi for giving teeth to your SEO plan will surely make the mission of publicizing your site across the web somewhat easier. This post walks you through three simple yet practical steps for guaranteeing online success.

1. Mull over opting for social media ads and PPC

Facebook continues to be the top social media platform, having the highest number of users and followers amongst all other automated social media sites. Hence, the alterations effected by Facebook of late have created some online marketing impediments. However, this is not a recent phenomenon as such modifications have been carried out in the past leading to social media promotion upheavals.

Users’ feeds on Facebook that mostly used to be organic in nature, have now transformed into paid content. That in essence, implies you’ve to pay for advertising (read promotion) on Facebook so that you can view others posts and blogs. The same ruling applies for other users as well.

Paid advertisements enable you to target and tap your niche segment as well as contacts of your customers. Consider opting for PPC (pay per click) along with SEO for placing your blog posts in front of target segment. PPC ads give your business the leeway to temper content with target-oriented keywords. The results of your online marketing efforts will be at your disposal almost immediately.

At the same time, you’ll have the added benefit of reviewing the analytics with a view to fine-tuning your efforts. Additionally, you can take advantage of geotargeting when it comes to targeting relevant prospects. To put it succinctly, PPC is a very efficient way of gauging the marketing potential of your site as well as the efficacy of your canvassing strategy on the whole.

2. Optimizing for local SEO

One of the most effective ways of popularizing your small firm on the web is by marketing the business locally. It does not need to be emphasized that in order for your business to grow and develop, you have to take steps for making it familiar locally. Putting it in perspective, you’ve to forge an online marketing plan that’ll propel your site to the top of the first SERP whenever Google embarks on a local SEO drive.

To buttress local SEO optimization, you can register your site with/on Google My Business. Also, list your site with local Chamber of Commerce and other popular search engines like Bing, Yahoo, and MSN. It is extremely crucial that the name, address, and phone numbers of your entity is consistent throughout the web.

3. Focusing on developing quality videos or video content

There’s no gainsaying the fact that the bulk of your customers and prospects will form an opinion about your establishment after watching YouTube videos. Make sure you design high-quality videos that’ll supplement content of your site. Nowadays, producing videos about your product or service has become a simple affair, thanks to state-of-the-art tools that even a layperson can use effectively.

For more tips and suggestions on how you can promote your business online, log in to www.localseojacksonville.biz or make a call to 904-425-9679.

Seo Is Still Relevant In The Online World Of Trade And Commerce

Is SEO Really That Important for E-commerceOnline marketers and social media promoters who’ve already cast aside SEO as passé and antediluvian, would be pleasantly surprised to know that search engine optimization is more germane than it ever was. Simply put, local SEO plays a key role in helping major search engines like Google, Bing, and Yahoo as well as net surfers track down your business website. At the same time, it does not need to be emphasized that in the present times, almost 80% of prospective customers go online for viewing and/or reviewing products and services before purchasing.
The upshot of the above assertion is that it still makes sense to optimize or sync your site with the search engines so that the portal gets a rank almost on the top of SERPs. Vice President of marketing at Boostability, Kelly Shelton also shares the opinion that local SEO can prove instrumental in enabling your business to claim a listing on Google’s first SERP. According to Kelly, almost one and all browse on Google when they wish to find answers to a question or search for a product.

And Google’s search algorithms always deliver. No wonder why Google is the world’s most popular search engine. Google makes use of a string of parameters for according a rank to a business site including but not limited to website design, textual/visual content quality, page load speed, and navigability. It is quite shocking to note that though most of the consumers nowadays browse on the net before buying something, there are still a good number of businesses that do not even have a website.

A good proportion of those running small businesses are hamstrung by misgivings and mistaken notions about the Internet. Many businesspersons strongly feel that they’re small fries compared to the ecommerce behemoths like Amazon, eBay, and Wal-Mart. And there are those who think hiring an online marketing specialist for creating a small business SEO strategy can be quite expensive.

If Kelly is to be believed, then there are approximately 40% of small businesses that are still managing without a portal. However she adds that these establishments are gradually recognizing the internet’s potential in boosting business prospects in the web realm. If you do not have a website yet, then you’d be happy to learn that getting one designed and developed is not only simpler these days but supremely affordable as well.

Creating and having a portal of your own is a sine-qua-none in this digital age just for the sake of keeping your business afloat, let alone make profits. As a small business owner, maintaining a constant presence in the world of websites can be quite challenging for you. Apart from having a target-oriented small business SEO strategy (which you should consider as given), what else can you do to bolster your business’s online presence?

Create a Google My Business Page

You’ll definitely get results if you take the trouble of increasing your visibility on the most admired search engine in the world-Google. To be specific, it pays to have a Google My Business account, particularly if your business is localized and you’re looking to attract local customers. And you do not need to have a website to be included in the Google My Business listing.

Boost your brand’s popularity in the online medium

The best way to entice the niche segment that will use your product or service is to establish a rapport with the same. There are so many ways of forging a relationship-write a blog and update it regularly, create social media profiles, and so on.

Make your website informative

Your website is the book or reference manual that users and your potential customers will turn to for picking up info about your product. So, make sure you update original and creative content that describes your ware or service.

Ensure that the portal is coded appropriately

It goes without saying that your site should be coded appropriately, especially for fast downloading on smartphones.

Jacksonville SEO can help you out with designing a target-based SEO strategy for your ecommerce site. Call 904-425-9679 for complete details.

Adopting an effective SEO campaign is a must for smalltime businesses

Adopting an effective SEO campaignIn case you own and operate a proprietorship firm or have just established a startup, you might be very guarded and circumspect investing your scarce financial resources. So, you may consider allocating resources for small business SEO a dispensable and futile expense as you believe that SEO is not as effective as it used to be for promoting a firm or enterprise. Nevertheless, contrary to what you think, the significance of SEO is growing day by day vis-à-vis all the concomitant segments of trade and commerce.

Hitherto, SEO used to be indispensable for medium and large-scale outfits but with passage of time the online marketing strategy is proving to be equally vital for small and micro-sized businesses.

Defining SEO

Apparently, small business SEO may appear quite simplistic to you but in reality it can be remarkably complicated than you may envisage. SEO is not just about developing meaningful, original content, and keying in the relevant keywords but also about paying attention to other aspects that can be categorized under the heads of ‘on-page’ and ‘off-page’ optimizations. On-page optimization means taking steps for bettering your business portal’s ranking across SERPs of search engines like intuitive webpage design, fast loading times, and smooth navigation.

On the other hand, off-page optimization involves efforts to build quality links so that your e-commerce site becomes popular across the net and attracts a high volume of quality traffic. At the same time, implementing measures to bolster presence on automated social media platforms is also an off-page optimization endeavor.

Getting Started

It would be very imprudent on your part to completely disregard small business SEO simply owing to the technique’s complexity. You’d be investing much less on a search engine optimization plan for generating incoming traffic (read online leads) compared to your investments for engendering outbound or offline leads (through cold calling for instance). However, you’ll have to spare sufficient time for devising an intelligent and workable SEO campaign which you’ll have to find if you sincerely wish your business to grow and develop.

To say the least but not the last, once you get the hang of SEO, you’ll be in a position to take advantage of the following tips for improving your site’s position on the search engine results page of Google or Yahoo.

1. Local SEO-Though your business is much smaller than MNCs and big companies, you enjoy an edge over the latter as Google gives preference to local content. However, you need to have a clear idea about who comprises the local audience if you want Google to favor your business over the large corporations. You can make the most of the web-based tool, ‘Google Keyword Planner’ for punctuating local content with keywords running into many words or a long phrase.

Look for extensive phrases that capture the essence of your business, and create content revolving around such phrasal keywords. Most importantly, if you’ve more than one business address, ensure that the NAP is consistent for all locations throughout the web.

2. Link BuildingLink building is extremely crucial for augmenting the visibility of your site across all social media sites and other web-oriented platforms. Hire established bloggers to write quality guest posts, request your steadfast customers to write positive feedbacks about your product or service so that your site receives maximum publicity. Alternatively, steer clear of black hat methods and spamming techniques if you want to avoid getting penalized by Google.

3. Social Media-Automated social media can go a long way in driving more traffic towards your site. Therefore make sure that you routinely post fresh content on Facebook and Twitter.

In order to tap the aforementioned small business SEO to the optimum, you can log in at www.localseojacksonville.biz or make a call to 904.425.9679.

Twitter: New Features Hint at Snapchat App Influence

Twitter: New Features Hint at Snapchat App InfluenceTwitter is, by all means, one of the most popular to-date social media apps that have taken the consumer market by storm, with millions of users and thousands or more signing up and using it’s service regularly. Twitter, however, much like other major social media sites has had its share of challenges in generating new users and popularity, given Facebook’s heavy advance on the consumer market, often taking other social media users by the ‘herds’.

Over the past year, Twitter has innovated several of its own unique, strategies in the form of features – most recently, the “Stories” feature which essentially grabs and compiles (or “stitches”) all your Tweets from the same day and presents it to your followers in a unique, organized, and thoughtful way.

However, Twitter’s most recent feature is perhaps likened to that of Snapchat’s, which allows it’s users to send temporary, “self-dissolving” pictures or video feed to its followers. Though, unique to its cause, it (supposedly) will also allow the original Sender to be notified whether or not recipients have viewed, ‘screenshot’, or shared their image or video. Though in all fairness, it can be considerably difficult, given today’s technologically advanced users to track ‘per say’ whether anyone has truly screenshot the image, or in the case of a video re-recorded it. After all, for every new “anonymous”, private, or self-deleting form of media there appears to be at least 5 to 10 different new programs that likewise are designed to, ironically enough anonymously capture the content.

Now, whether this new image/video feature by Twitter is truly a knockoff so to speak of previous Snapchat technology is difficult to say for certain. However, more often than not, social media sites, apps, and technology, in general, seem to often ‘hijack’ one another’s ideas. But, most people might simply consider this a form of innovative thinking, rather than actual theft or a lack of originality.

Image Credit: Mizter_x94