Signs Indicating Your Business Needs Local SEO

Signs Indicating Your Business Needs Local SEOWhen your business has a certain physical location then it is likely that you are already aware of the significance of achieving and maintaining visibility in the eyes of local search engines. Almost half of the searches on the internet are intended to be a local search. They use search queries such as [keyword][city][state] for finding out about the products and services specific to the locations where you are running your business. In most cases, these searchers are ready to spend money. If they cannot find your locations listed on the first page of SERPs they are likely to turn to your competitors. Let’s see some signs you can observe when a business needs the services of professional local SEO services.

1. All locations of the business are listed on a single page of your site: This is a common oversight that can cripple the visibility of your business. For optimizing every location effectively you will need a specific webpage that gives you the capability to target important locations and keywords in the Meta description and HTML title. This is impossible with a single landing page mentioning all the locations.

2. Illogical site structure: Don’t make it difficult for the users otherwise they will find the information they need elsewhere. The location pages have to be structured with a logical hierarchy for the search engine to understand how every page can fit into a section of content. Although it depends on the number of locations you have, here is a typical structure for the content: domain-URL/locations/state/city/store. Independent pages can also give you an indexable content area required for adequately describing unique services offered by that location.

3. No deep links to the locations: While you are updating the listings on Google My Business or any other map feed, you need to give deep links that will take the searcher directly to the location details they are looking for instead of leaving them on a high-level page or a Home page where they will be left stranded having to further search for the best alternative. In most cases, the local searchers are looking for a phone number, address, or other services that are specific to a location. Do not make it even more difficult for them.

4. Lack of knowledge about the amount of traffic coming to the site by using local search: Sometimes you are struggling to monitor the performance of your local landing pages. This is the right time to talk to pros that can get into the local analytics and give you a report mentioning the action-to-be taken items. The two sources of data viz. organic local traffic and maps can provide valuable insight into your local search campaign. They need to be tracked and reported to have granular insight into the current performance of every location.

5. Being unaware of the business citations needing work: One of the significant aspects of local SEO that is overlooked many times or avoided is the management of citations. A citation is the mention of NAP information of your business with or without a link that is present on the local-based sites or directories across the internet. Some of the common examples of the influential sites that keep the listing data are Yellow Pages, Yelp, Merchant Circle, and Facebook.

First, decide whether you are in the need to take the plunge and optimize the local search for making your business grow. In the beginning, you can start by assessing where your company stands at the moment and develop a list of tasks according to priority to decide the areas where a direct impact has to be made quickly. If you are looking to investigate the local search services available in Jacksonville, you can place a call to Local SEO Jacksonville Company.

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!The effect coronavirus has made on the way we live our lives is not news any longer. Various disastrous consequences such as unprecedented unemployment rates, a huge amount of people working from home, etc. has become a new reality for people. Everyone is aware of how the coronavirus pandemic has affected our lives on a personal level but even the search behavior has changed quite a bit as a result of coronavirus and this trend is likely to continue in the upcoming months. Even consumerism has seen a huge shift in demand from desire-based purchase to buying what is deemed necessary for overall health and fitness. Here are the changes you need to consider in your SEO campaign to stay relevant.

1. All websites need to have a page related to coronavirus: This is particularly significant if your business has been directly affected by the coronavirus situation. By having a page devoted to all coronavirus traffic you will ensure quite a bit of traffic loss. You can educate your clients about the efforts you are taking to deal with the COVID-19 situation. This will lead to instilling trust in your brand and as everyone is at home you may find some ways of marketing your products and services to counter the pandemic.

2. Find new and emerging topics for your content: Finding out new and upcoming topics is necessary for capturing the new search traffic. Having the right content at the right time can be the difference between customers visiting your website or going to the competitor’s site.

Google Trends: To understand the changes in customer search behavior the first place to consult is Google Trends. Other keyword research tools such as Keyword Planner may not be as effective because they consider monthly search volumes. “Trends” collects real-time data and this will ensure that you lay your hands of trendy topics for content.

Exploding Topics: Exploding Topics is another great place to look to aggregate data from search engines and various conversations or mentions on the internet to decide the emerging topics. This list can be curated by the tool to create an easily digestible interface that takes into consideration industry and time. After you have identified the topic you may view it on Google Search for assessing the intent behind the question and also check the other content pieces showing up in the results. This will also make it easier to decide the content type for your efforts. You can also decide the structure of your messaging based on these results.

3. Keep adjusting and not discarding: As the onset of the coronavirus pandemic continued several business owners and marketers froze their marketing expenditure as they were forced to close their offices. There is uncertainty still looming large about whether they should open with the possibility of another wave of coronavirus pandemic. A lot of businesses may continue to pause their efforts as they adjust to the new normal. However, it is the businesses that take a cut-back yet active approach to SEO will have an advantage over their competitors.

4. Working on conversations: Another significant thing to do is testing. You can work on the traffic you currently have to actively work on the capability of your website to convert this traffic. Even though your traffic may have declined to make certain SEO strategies not feasible, there are some things you can do during the period. Identify the keywords customers are using to reach your website. Identify the pages that are seeing the greatest declines and high bounce rates. Identify the friction points in conversations and work on them.

It is difficult for businesses to predict how long the coronavirus situation will continue to have an impact on the economy at the moment. However, they should be able to identify the role of SEO in the short-term and long-term strategies for understanding how effectively they can be used for planning the SEO activities. It is difficult to shift prioritize at short notice for the SEO. Both organic and paid marketing priorities need to be constantly evaluated in the upcoming months. In the event, it may be a good idea to consult the Local SEO Jacksonville Company especially in the Jacksonville area for a better understanding of the efforts required.

Significance Of Local SEO NAPs For Lawyer SEO

Significance Of Local SEO NAPs For Lawyer SEOIn marketing terms NAP stands for Name, Address, and Phone Number. It is one of the significant components required to obtain higher visibility in the local search engines. If you have a consistent and accurate NAP it gives you several advantages. The most significant is that potential clients can find you easily. There are three kinds of SEO tactics the lawyers need to apply. On-site SEO, off-site SEO, and local SEO. The local SEO consists of citations and they are the NAP listings from the directories that can help the company rank higher in the local search results.

Pros of correct NAPs

After understanding what NAPs are it is pretty obvious that they have to be accurate on the website. If you present wrong contact information and the potential clients cannot find you it is a loss of business. There are a few things you might not be aware of. Some sites scrape off your information from their websites to fill in their directories and information. Therefore if a lawyer has rebranded the name of his law firm or moved the location, you will likely have incorrect contact information floating on the internet. Here are the reasons why you need to make sure that you are going through the records and making sure that they match your current information.

  • Google My Business and NAP.
  • Clients can find a lawyer.
  • Legitimacy.
  • Geo-targeted searches.
  • Search engine ranking.

Google My Business and NAP: GMB or Google My Business is one of the more significant citations you need to set up for the lawyer SEO. This can be your favorite marketing ploy as several citation aggregators use this method for pulling the information. It must be accurate. Therefore, ensure that it includes images, hours of the business, logo, and other important things. Fill in as much info as you can.

Clients can find the lawyer: If there is incorrect information available on your listing and your clients are unable to find you they will immediately move to your competitor. Without any specific reason, these potential clients are unlikely to dig through different results for getting accurate contact information. Therefore get it right the first time.

Legitimacy: When it boils down to ranking in the search results and finding new clients for the firm, you must prove that your site and the firm is genuine. One of the ways of doing it is by increasing the SEO efforts with local SEO. Try and get the firm name over there and listed in several places.

Geo-targeted search: The NAP and the citations can help your overall ranking on the search results page a great deal. If you search by using the term “accident lawyer in Tampa” the citations in different directories will mean that your law firm shows up for the locations. A law firm located in LA is not likely to show up in these searches. This is the reason why SEO is significant as it controls what will show up geographically.

Search engine ranking: Inaccurate listing can affect your search engine ranking adversely. If the search engines do not have accurate information or if there is a discrepancy they will just downrank your site as they will not know which listing is right. For this, shoot a search query with your law firm name and check the first two pages of the search results on Google. If there are any issues you will locate them.

If you are looking to improve your search engine ranking for your law firm in the Jacksonville area get in touch with professionals such as Local SEO Jacksonville instead of taking on the task yourself. It is advisable also because most people are uncertain about various SEO strategies and the pros are in a better position to handle the project.

Should Dental SEO Be Stopped During The Coronavirus?

Should Dental SEO Be Stopped During The Coronavirus?The Coronavirus has made our world take a complete turn. With some dentist offices closed, and others seeing only a percentage of their patients, dental SEO is most likely something that many dentists may not be concerned about right now. Others are not sure how to handle SEO through a pandemic. Some offices are decreasing their dental SEO attempts, while others have completely stopped. This leaves the question to be answered…should dental SEO be stopped during the Coronavirus outbreak?

SEO is a much-needed practice for many businesses. This strategy can help a dentist’s office succeed better than those that have opted not to use search engine optimization. While many dental offices may feel that if they are not seeing the patients during such a pandemic, they can cut costs on their SEO efforts. While all this may sound good in theory, it is not a wise move. In fact, stopping dental SEO can hinder search engine results.

As soon as the Coronavirus makes its run through the United States, we will see many dental practices open back up. Appointments will be filled, and chairs will be full of patients ready to have their dental procedures. However, you should always keep in the back of your mind that if you continue to do SEO during COVID-19, you will fare better than those dentists that decided to completely stop.

Did you know that 3⁄4 people will scroll down the first page only, never making it to the next page? Or that over 90% of web traffic goes to the first page! These are significant points to remember, as it will assist in reminding dentists that dental SEO truly is important. You, as a dental office proprietor, can perform SEO if you desire to do so. By doing these practices you’ll be capable of having traffic that is engaging. The following are some ways you can make it happen.

Once you’ve been cleared to resume your practice, you’ll want to connect with the ground running. You’ll be required to advance ahead of the competition. During a pandemic, it can be easy for your competition to get ahead of you if you’ve stopped doing SEO. Those that continue to perform SEO strategies will be capable of recovering quicker than you if you suspended SEO altogether.

Throughout the Coronavirus, more people are spending time online as they’re at home. This means 24 hours a day, 7 days a week, people are online. With this being said, it’s essential to be certain that you produce content on your site that will help those that are seeking information about a particular dental issue. By making more individuals aware of your dental practice, you’ll be capable of ranking higher on the search engines.

Through this experience, you can consider supplementing with telehealth along with your content. This will help patients be able to see you if they’ have inquiries or concerns. You may also desire to rewrite the past blogs into ebooks, do online meetings, or place graphics on your site from existing articles.

When a pandemic strikes, it is a great time to continue on SEO. This is because many people are under the impression that it will not matter if you do it during rough times. But if you stop now, everything you have done SEO wise will be lost. And that means that your competition is getting ahead of you.

No matter what, people will always need a dentist. By making use of dental SEO, you can be sure to stay ahead of the game. If you are uncertain how to do SEO on your own during the Coronavirus, consider calling a professional, such as Local SEO Company.

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEOSEO Small businesses have been setting up shops all across the internet lately. Experts say that this will continue to rise in the future. Through online businesses, companies are able to have low overhead with amazing options for marketing their services or products. With doing so well, one might wonder why a company would even need local SEO.

SEO, also known as search engine optimization, must be done in order to reach success. SEO is changing from what it was five years ago. So the need to do local SEO can be seen even more. In fact, by doing this, you will see greater results from your locals and better rankings on the search engine pages. Keep reading to find out how small businesses can do more for their company in terms of SEO.

Users are being to do more targeted searches online. Perhaps a person is looking for a chiropractor in Clearwater, Florida. A few years ago, it would have been enough to type in “chiropractor Clearwater”. However, since targeted searches will lead to better results, a much more specific search can be done, such as “chiropractor Clearwater Kings Highway”. This will give the search engine the extra criteria that you want to be found. This gives what you want (Chiropractor), where you want it (Clearwater), and in which area you need it (Kings Highway).

There are many tips and tricks that you can use for local SEO. You will still need the best content for your small business. And for that, you may wish to use our tricks to assist you with this.

  • Use keywords that are well researched for a particular region.
  • Be sure to include HTML tags. You want the search engine to be able to know what to do with this information.
  • When writing about a product or a service, use bullet points to make it stand out. This works very well for the key features something may have.
  • Look at the local competition and see what keywords they are using.
  • Be willing to change your search terms every season if need be.
  • Add content on a frequent basis. Be sure that this content is interesting and draws the attention of your audience. Be sure that the content is what they want to read. Interesting ideas for content include what your business all includes for services or products. You may also do an about page so people know how the business got started, or a staff page where you spotlight the people that work for the company. This is a great way for others to learn more about both you and the business.

Local SEO is very similar to regular SEO. You just have to remember that put in other factors, such as the city or street name or where you are close to in order to find a business. By doing this, the small business will be able to target those that are close to them. After all, if you just typed in vague information, such as “chiropractor Florida”, you would get chiropractors from all across the state. It would not be feasible for you to go to one of these that was far away. Pinpointing what people are searching for will allow you to cater to those that live around you and will utilize your services more.

Remember, if you need help with your small business and local SEO, help can always be found at Local SEO Company. Here we will do all the hard work for you so you can sit back and watch your business grow and become successful!

10 Tips To Improve Local SEO

10 Tips To Improve Local SEOIf you have a business that is on the small side, local SEO is your best bet instead of national SEO. It is very important to have local SEO strategies in order to allow individuals that are close to your business to find you. With this type of SEO, you can be sure to rank higher on a local level. Here are the top 10 tips that can help you improve your local SEO.

1. Google My Business accounts are a must for SEO. When you create your account, you are essentially putting your company on the map for free. This registry will allow your site to show up in all devices.
2. Look to past customers to review your product or services. A good review can encourage others to purchase the same service or become a client of yours. It has been found in a study that 85% of individuals will take the advice of a review as they believe it.
3. Voice search should be optimized when trying to improve your local SEO efforts. You should optimize how individuals are talking into their devices rather than how one would type it in the search bar. Most customers tend to use long tail keywords if they do a voice search as opposed to the regular searches. Use questions that are most likely to occur, such as whom, where, what, why, and how.
4. Create an about us page. This is great for location because you will need to add where you are located. Do not forget to add your business hours along with your name, address, and phone number. You should also include any testimonials on this page. If you have specific places your customers need to park, be sure to place that on this page as well.
5. Never forget that your website needs to be optimized for a mobile device. This is especially important as more individuals are using their phones to place orders or make appointments. Visits to websites from mobile devices are increasing each year, so if your site is not optimized for these devices, make it a priority to do so.
6. Base your website’s content around local events. This can really grab the attention of locals as the content will pertain to them or interest them more. Perhaps you could do a blog post about a local charity, or use a video from a local event.
7. Local keywords are the way to go. You can use Keyword Planner to see which words are popular choices in your neck of the woods. These words should be in your meta description and content, as well as your URL.
8. Online business directories can be your best friend when it comes to SEO. MapQuest, Apple Maps, and Yelp are great choices, as are YellowPages, HubSpot, Angie’s List, and Manta. You can also use Facebook as a sort of online business directory.
9. Have a web page for each product. This will allow you to have several pages, instead of having all information on just one page. This will make it less overwhelming to your customers when they visit your site.
10. Look for backlinks for your site that are of high-quality. Make sure the content you create is high-quality too for these links. Should you decide to do guest posting, be sure they have a high domain authority.

If you are looking to improve your local SEO, it is best to contact a professional if you are not able to take the task on yourself. Consider contacting Local SEO Company today. They can assist you in getting more website traffic, converting leads to sales, help with your keyword research, and so much more!

Strategies For Improving Your Regional And Local SEO

Strategies For Improving Your Regional And Local SEORegional SEO can really benefit a business as can local SEO. While some feel they are pretty close to being the same thing, there are some key contrasts. In this feature, we will delve into what both of these are, as well as how to advance in regional SEO.

Regional SEO is a strategy that puts a focus on gaining leads and exposure to the business. This goes beyond the city, however, it does not extend out as far as the entire country.

Local SEO is also a strategy that centers on optimizing local businesses. This is an effective way to not only promote your business and products to the local customers, but it is also showing them when they are looking for these services or products.

One of the most crucial elements to do with regional SEO is to concentrate on examining that particular area. Data can show us things about a certain section that we were not mindful of. There may be a few cities that are more reliable when it comes to producing more traffic than others.

In order to do this research in these cities, you will need to do local keyword research. You will need to add geo modifiers to your keyword phrases and then compare this to Google Analytics to see what trends are similar. The final step is to list the cities in order from the highest to the least search interest.

Now you will need to ask yourself if any of the cities you have on your list will be able to be grouped together. It may be to your benefit to group cities together. An example of this is if you are trying to do SEO for Miami, you may wish to group it in the same group as Hialeah, Biscayne Park, or Pinecrest.

You should also strive in regional SEO to limit the number of doorway pages that are created. These pages may contain duplicate content, or at the very least, content that is similar to another. These pages are not helpful to the experience the user is having.

Regional pages should also be created with care. A business description will be needed on this page. Here you may wish to incorporate how your business became to be, what services or products are offered that are popular in that area, and any projects that are in that area. Photos of this can also be included. It is a good idea to add links to other region pages(internal), as well as why your services are relevant to others in the area.

One method that is extremely beneficial is to do link building. One amazing idea is to partake in local events and charities. Then run advertising about it before the event. After the event, you can post pictures showing your work in this. You should also use reviews as a way to do link building. Guest posts are a fabulous way to let others know about your company as well.

It is very important to utilize both local SEO and regional SEO. If you are not able to do this yourself, it is wise to hire a professional local or regional SEO service. These services will be able to provide you with anything you need assistance with from keyword research to developing landing pages.

The Top Reasons Why Your Dental SEO Strategies Are Not Working

The Top Reasons Why Your Dental SEO Strategies Are Not WorkingThe demand for dentists will always be something that people need. If your practice is not increasing in patients each year, your online presence is most likely why. It is very important for a dentist office to have the best dental SEO as possible. Here are the most common reasons as to why your dental practice may not be growing as you would like.

First off, your dental SEO needs to fixate on your online presence. If you are not doing this, you will fall off the bandwagon immediately. New patients are not going to be able to find your dental practice if you do not keep your profile information up to date on various directories.

Many individuals do not realize that local citation, which is a listing online of your name, address, and phone number, can be good or bad for your practice. If your citation is accurate, people will be able to find your practice easily. Thus, it is a great way to get more customers.

On the flip side of this, if your citation is listed wrong, such as a wrong phone number, it is bad for your website. People will easily get frustrated and move on to the next dental provider.

One thing that is good for dental SEO is online reviews. The more online reviews your dental practice has, the better. These reviews will show potential patients that your practice is caring, know what they are doing, and are the best dental practice around. Over 85% of people state they use online reviews when helping them decide which product or service is right for them.

If you want more online reviews, after your patients have had an appointment, ask them to fill out a post-service satisfaction survey. Less than half of dentist are currently doing this, but it has such a huge impact. During the post-service survey, you can ask the patient to leave a Google review online. It has been shown that most patients (70%) are willing to leave the feedback if you ask.

Are you currently optimizing your dental practice? If not, this is one dental SEO strategy that needs to be implemented. You can start by conducting keyword research. From there, make sure to use the primary keyword in the meta description, the title page, and the URL. High quality content that is unique and fresh can improve your dental SEO strategies as well. And do not forget to use internal links on your page, and always make sure your website loads fast.

You also want to be active on social media. Most people are using social media how as a way to stay connected. And these social media platforms are great for having new patients find you. You can raise your brand awareness, promote your business, and do so much more on various social media platforms.

Are you blogging for your dental practice? If not, it is time to start. Blogging is something that many dental practices are not doing, however, it has a huge impact. You can write about services that you offer or answer frequently asked questions. Content should be added regularly with it tailored to meet the needs of your clients.

A good dental SEO strategy can turn a struggling dentist office into one that everyone wants to have an appointment with. If your dental practice is struggling to do this, consider contacting Local SEO Jacksonville Company for all your SEO needs. They can assist you in all of the tips listed above, as well as so much more.

Six Small Business Marketing Tips

Six Small Business Marketing TipsIf you are a small business owner, chances are you are looking for the best small business marketing tactics to use for your SEO purposes. Some of the best marketing strategies are newer ones for this year. In order to be successful using small business marketing strategies, you first need to start by understanding what the current trends are. Trends change from year to year, and what worked well last year may not work as well this year. This means you will need to realize who your targeted market is. While you are thinking about who your audience is, think about these key points:

  • Educating your audience about your brand/product
  • Use mobile marketing to your advantage as more and more are turning to their smartphones
  • Brand your business and/or product
  • Market your business on social media
  • Add video content to social media to promote it
  • Use Google Ads in order to have a successful digital marketing
  • Do not be afraid to create new things out of old ideas

Next, you need to understand your product well. When you review it, you will often find or think about different ideas that are innovating. You could always ask your audience what they think about various aspects.

Things that you might consider asking your targeted audience is what they really like about the product. Or what things they would change. Are they happy with the product or is there something else that could be done in order to make them fully satisfied? What makes them want to recommend or not recommend your brand to others? Why would they pick your brand over a competitor’s?

By focusing on your existing customers, you let them know that they are important to your small business marketing strategy.

It is also a good idea to learn all you can about your marketing efforts. Educate yourself on all trends before you implement any of them.

And while you are educating yourself on these trends, keep improving your online presence. Write more content for your site that adds value or add videos. Make posts shareable on social media sites so more individuals are able to share and see them. Interact with your followers so they know that you are really serious about your brand.

Something else that you should decide on early is how much you are willing to spend for your small business marketing strategy. Good SEO is not always cheap, but by making a budget to see where your money is going will allow you to spend money on where it is really needed.

Now that you have a budget set, you can think about all the strategies that you want to implement into your small business. Hiring a professional service can be the best choice if you are uncertain about SEO and marketing strategies. These services can provide you with the best advice and will do all the hard work for you to ensure your small business marketing efforts work for you.

Law Firms: When To Use PPC Over Lawyer SEO

Law Firms: When To Use PPC Over Lawyer SEOMarketing is an essential ingredient for any law firm. But what is the main ingredient when it comes to PPC or SEO?

Attorneys spend hours upon hours with clients and working on their cases. Yet, they often neglect the marketing aspect of their firm. These firms want dramatic results when they implement a marketing strategy. They may be geared towards doing SEO, but really they should use PPC.

Now, you may be thinking to yourself, but Lawyer SEO will make more money than PPC. But there are times when PPC will be better for your law firm. In this article, we will discuss when PPC is better than Lawyer SEO.

First off, think about how long an SEO campaign will take. And if you really need the clients right now. Lawyer SEO can take several months to achieve the efforts your firm is looking for. If you want clients right now, your best bet is to turn to PPC. This type of internet marketing will give you immediate results. SEO may provide a higher investment return, but if your firm is just starting up, you want those clients much faster than waiting for six months or more.

There are many law firms that want a higher return on investment (ROI). Who wouldn’t? This is natural to want more money. However, if you have to wait several months or years for it to happen, then it might not be in your best interest to use law SEO. Research shows that it takes two to three years for law SEO to catch up with PPC. And a great point to always remember is that just because your competition can run a successful law SEO campaign does not mean that you will have the same or comparable results.

Something else to think about is the cost versus the reward factor. Recent updates to algorithmic have made it quite a bit more expensive to rank with lawyer SEO. If the city in which your law firm is in has a population of 50,000 or less, it could be in your best interest to consider PPC.

With PPC, you can easily reach your targets within a wide geographical location. If you change your settings, you can target different areas.

While PPC can be great for law firms, you must also think of situations where PPC may not be in your best interest. If your site is not mobile-friendly, you should skip over the PPC. If the design is dated and lags or if your site is generic or does not build an emotional connection with your law firm, PPC will also not be for you. And if your website does not provide value to your customers, does not offer any solutions, or the content is lagging, then your best bet would be to consider SEO.

PPC is becoming a quite popular choice for law firms compared to lawyer SEO. It is wise for a law firm to really weigh their options when it comes to PPC or SEO. Some law firms are fortunate enough to use both if they have been in the industry for a while. If you are uncertain what is better for your law firm, it is best to hire a professional to assist you in this matter. Contact Local SEO Jacksonville for all your SEO and PPC needs. This SEO company will strive to offer the highest quality services for your small business. They will customize a plan that will work for your law firm and develop a plan of attack to deliver traffic to your site. All it takes is one phone call to get started.