Improving Shopify SEO For High Sales

Improving Shopify SEO For High SalesAn E-Commerce Website is a great way to increase sales with little expenditure. It can generate sales from all over the world and you need not appoint a dedicated staff for operations. The online version of a business can be successful however various obstacles can hinder its success. With more targeted traffic to your website, you can expect better sales. E-commerce marketing success depends on the content, responsiveness, user experience, and more factors that we are going to discuss below.

Customer’s Oriented Website

Regardless of the business, a website should deliver all the information required by the customers and it is the best way to connect. A website should have an organized and clean design for easy navigation. This is because when customers do not find anything on the website quickly they leave. Therefore, it is necessary to organize the content and provide important information related to your business. A professional website is necessary otherwise it is of no use.

Evaluate your Content

It is necessary to evaluate your website content from the perspective of your customers. This will help you know the value of a website for your business. Your content should be about the services and products you provide so that people can make the right decisions. Well-written, effective and relevant content opens the success path for your business. If your website does not have the latest and refined content, then it is the right time to publish new materials.

Lack of Location Details

Effective Shopify SEO focuses on location details of any business but it is the major mistake that most websites often make. Numerous websites have a Contact page without an address. Several customers do not like to purchase anything from a website that does not show a postal address. You should focus on trust-building rather than only selling products when you start an e-commerce website. Customers need assurance and it is your responsibility to give information about your business location. Get a PO box number if you are not comfortable with providing location details on the internet. PO box number is better than nothing. Also, an email address without the site’s domain is not a good choice and kills credibility.

No Customers’ Opinion

Customers’ opinion is important because it is a real social proof. Reviews or testimonials on your website or review sites, external articles, and blogs linked to your website are a must for trustworthiness and credibility. New customers can know about your services and products and this eases their confusion too. Customer reviews are a trusted and effective sales tool.

Not using Targeted Keywords

A successful SEO is based on keywords. The words used to search businesses and products are keywords. You should always aim to know the right keywords so that more traffic can be directed to your Shopify site. Think like a customer so that you can know the words that are used in the search bar of your site to find products.

Not Technically Updated

Many e-commerce website owners are self-funding. They do not take professional help for technical issues like SEO or mobile device support to keep costs low. Any online store must have nice and optimized images. Thus keep an eye on image resolution, sizes, and type to make your website attractive.

Little work can maximize your success and Local SEO Jacksonville Company, based in Jacksonville, FL, will help customize the SEO of your e-commerce website. You can call us or schedule an appointment to consult and discuss the best SEO practices for your business. Effective online store SEO can make a big difference for your business.

Do I Need To Hire An SEO Expert?

Do I Need To Hire An SEO Expert?SEO is the short form of Search Engine Optimizer or Search Engine Optimization. One of the big decisions a business has to contemplate is hiring the services of an SEO expert as it can lead to an improvement in the website and can save time as well. But a wrong choice can lead to damage to your website and can cost you in terms of reputation as well. However, there are several SEO agencies out there that provide useful services to different website owners.

Services provided by an SEO expert

Advertising by using Google does not have any impact on the website ranking in search results. Google doesn’t accept payments for ranking websites. You do not need any money to rank in the organic search results either. If you are running a small local company you can complete most of the SEO work by yourself. If you believe that you need help from pros read on for selecting the right SEO agency. Some of the significant services provided by the SEO agencies include,

  • Technical advice about the site development.
  • Review of the content on the website and its structure.
  • Content development.
  • Keyword research.
  • Management of the online business development program.
  • SEO training.
  • Expert advice in niche markets and geographics.

Selecting an SEO agency or a Search Engine Optimizer

In case you are thinking about hiring the services of an SEO expert, it is a good idea to get started immediately. A good time to do this will be when you are thinking about re-designing your website or while planning a new one. This way you and the expert can make sure that the website is designed to be friendly for the search engines bottom up. A high-quality SEO expert can improve the existing website. Here are some considerations while selecting an SEO expert for your website.

Interview the prospect: Some pertinent question you can ask the prospect are,

  • Do you take into consideration the Google Webmaster Guidelines?
  • Can you produce examples of prior work or share your success stories?
  • Do you offer other marketing services to complement the SEO business?
  • What results can you expect?
  • What is your experience in the area?
  • What are the significant SEO techniques you will use?

Check their business references: You can talk to the prior clients of the SEO agency to find out whether they were satisfied with the services provided by this agency, whether they are easy to work with, and did they provide positive results?

Ask for search and technical audits: Ask the experts to perform an audit of your website and report what is required to be done. You might have to pay for this work. You may provide read-only access on Search Console for this purpose. The pros should be able to provide realistic estimates about the work involved and possibilities of improvement. If they say they can guarantee first place in SERPs, go look for another expert.

Be committed to making the changes: You have to be devoted to making the changes recommended by the experts. It takes a lot of time and effort for making the changes recommended by the pro. If you are not serious about making these changes, it is not worthwhile taking the trouble to hire a professional. Finally, decide who you wish to hire.

While selecting the SEO it might be a good idea to perform some research about the industry. One of the better ways of doing it is by using Google. You need to be careful while selecting the agency because many firms follow practices that are not ethical. If your business operates from Jacksonville, FL you can get in touch with reliable experts, Local SEO Jacksonville Company for estimates and advice.

Reasons Behind The Failure Of Your SEO Performance

Reasons Behind The Failure Of Your SEO PerformanceThere can be many reasons for the failure of your SEO strategy but it doesn’t necessarily mean that you have fallen in the eyes of Google and other search engines, or you are suffering because of some mysterious penalties imposed by Google. Although it is tempting to blame the failure of your website on advancements in the organic SERPs and cite the failure to something outside your control, the reality is different. There are many mundane reasons behind the failure of the SEO performance of your website. Consider some of these reasons that may be causing the downfall of your website.

1. Impatience: Keep in mind that SEO is a marketing strategy that always pays off in the long run. In the first few months of your SEO campaign, it is pretty much guaranteed that you will get a negative ROI. As you begin to invest more in the development of the strategy the ROI will gradually rise. So, do not be unduly concerned if you have spent a few months already and into your SEO strategy without clear results.

2. You may not be targeting the right clientele: It is not sufficient to rank highly in the Google SERPs. You must rank well for different search terms that matter. When you are a car dealer and you are ranking for keywords and keyword phrases that are dealing with some class-action litigations, your website is not likely to rank too highly or get you a lot of traffic from the rankings. Ensure that you are targeting correct segments from your demographics and you update the strategy accordingly.

3. Priorities are incorrect: You will find several priorities you must address during an SEO campaign such as the creation of regular content, ensuring onsite optimization, developing inbound links, social engagement, etc. But, if you end up spending a lot of time on lower priority areas of the strategy such as posting news updates on the social media platforms rather than spending the time on higher-priority work such as establishing a relationship with useful publishers from the niche area, it is pretty much guaranteed that you will not get results.

4. You are not paying attention to valuable metrics: Some people describe a term called vanity metrics to refer to the numerical metrics that do not matter to the bottom line. For instance, having plenty of followers on Facebook may seem significant but remember, the follower count cannot be the indicator that tells you how engaged the audience is with the brand. When you spend a lot of time trying to arrive at these numbers rather than developing relationships that count, your SEO performance is not likely to improve.

5. Low-quality content: Bad or low-quality content refers to the poorly researched, hastily written, plagiarized, or otherwise boring content in the eyes of the followers. When you post a lot of such content, Google takes notice of it and, you are likely to earn an algorithmic penalty thanks to the Panda algorithms. Panda algorithms were developed for detecting thin and spammy content. It penalizes the websites if you have too much of it. It is not sufficient to just write blog posts regularly. You must offer something valuable to the audience.

When you are only getting started with SEO practices, these are some of the things you need to avoid. If you are already in the thick of things, you have to resolve these issues. Do not be surprised if this requires some fine-tuning but, there is no guarantee, and there is no certain formula that assures success. It might be a good idea to reach out to the professionals such as Local SEO Jacksonville Company if you reside in the Jacksonville, FL area.

SEO Tips For Getting More Website Traffic

Around 40% of the website traffic comes via searches. More than 60% of the clicks go to the top three sites in the search engine results. The more the website traffic greater is the chance of generating qualified leads. In the long run, larger website traffic will mean the difference between a good sales performance by the online store and an average one. It also helps you build a reputation. Keep in mind that all traffic is not good. Therefore just focusing on the numbers in case of traffic is not sufficient. You are required to raise the quality of traffic as well. SEO is the best way of pushing your website to a greater ranking in the eyes of search engines such as Google, Yahoo, and Bing.

SEO tips for boosting the website traffic to your online store

1. Research the keywords

Keyword research is performed to find out and analyze the search terms that are used by the net users while using search engines for marketing and SEO purposes. The best places to use the researched keywords are page title, subheadings, Meta description, URLs, and content. You can research the keywords for their search volume and popularity. It allows internet marketers to find out the needs and interests of the usual internet users including the target clients. You can use these keywords to create topics where you can deliver the relevant content to the customers.

2. Optimization of business listing

As there are many competitors on the internet it is not easy to rank high in the SERPs. But, there is one area of SEO you can use that will make a big difference regarding where the business appears in the SERPs and that is local SEO. The checklist for the optimization of a local business listing is,

· Enter all the information about your business in Google My Business.
· Modify the information so that the clients can find you.
· Update the name, address, and phone number if there are any changes in them.
· Add high-resolution and relevant photographs.
· Put accurate business hours.
· Respond and encourage reviews.
· Use the local listing service.

3. Develop more content

Although your website is an e-commerce store it is necessary to create content. Various statistics and studies have indicated that optimized content is the most effective way of generating organic traffic and increase visibility. Greater numbers of blog posts you have better are the chances of getting indexed traffic to your site. While creating content you need to concentrate on the brand, use bullet points to distinguish the different benefits and features, and use minimal jargon to keep your description easy to read. All the content you have on the product pages must concentrate on the buyer persona.

4. Update your web structure

Two parts of the web structure will influence your online store performance. They are breadcrumb navigation and URLs. Breadcrumb navigation is a displayed type of navigation that allows the users to know where they stand on the internet without having to check the URL. This places a positive impact on the organization of site structure and site mapping. Keep in mind that a clean URL is readable and it makes things easy for both Google and visitors seeking your site.

You may have realized the significance of SEO for the online store after reading through the post even if you are not an expert on the topic. But keep in mind that SEO for the e-commerce endeavor is not an easy job and it does not provide immediate results. If you live in the Jacksonville area you can get in touch with a Local SEO Company for getting help from professionals.

Signs Indicating Your Business Needs Local SEO

Signs Indicating Your Business Needs Local SEOWhen your business has a certain physical location then it is likely that you are already aware of the significance of achieving and maintaining visibility in the eyes of local search engines. Almost half of the searches on the internet are intended to be a local search. They use search queries such as [keyword][city][state] for finding out about the products and services specific to the locations where you are running your business. In most cases, these searchers are ready to spend money. If they cannot find your locations listed on the first page of SERPs they are likely to turn to your competitors. Let’s see some signs you can observe when a business needs the services of professional local SEO services.

1. All locations of the business are listed on a single page of your site: This is a common oversight that can cripple the visibility of your business. For optimizing every location effectively you will need a specific webpage that gives you the capability to target important locations and keywords in the Meta description and HTML title. This is impossible with a single landing page mentioning all the locations.

2. Illogical site structure: Don’t make it difficult for the users otherwise they will find the information they need elsewhere. The location pages have to be structured with a logical hierarchy for the search engine to understand how every page can fit into a section of content. Although it depends on the number of locations you have, here is a typical structure for the content: domain-URL/locations/state/city/store. Independent pages can also give you an indexable content area required for adequately describing unique services offered by that location.

3. No deep links to the locations: While you are updating the listings on Google My Business or any other map feed, you need to give deep links that will take the searcher directly to the location details they are looking for instead of leaving them on a high-level page or a Home page where they will be left stranded having to further search for the best alternative. In most cases, the local searchers are looking for a phone number, address, or other services that are specific to a location. Do not make it even more difficult for them.

4. Lack of knowledge about the amount of traffic coming to the site by using local search: Sometimes you are struggling to monitor the performance of your local landing pages. This is the right time to talk to pros that can get into the local analytics and give you a report mentioning the action-to-be taken items. The two sources of data viz. organic local traffic and maps can provide valuable insight into your local search campaign. They need to be tracked and reported to have granular insight into the current performance of every location.

5. Being unaware of the business citations needing work: One of the significant aspects of local SEO that is overlooked many times or avoided is the management of citations. A citation is the mention of NAP information of your business with or without a link that is present on the local-based sites or directories across the internet. Some of the common examples of the influential sites that keep the listing data are Yellow Pages, Yelp, Merchant Circle, and Facebook.

First, decide whether you are in the need to take the plunge and optimize the local search for making your business grow. In the beginning, you can start by assessing where your company stands at the moment and develop a list of tasks according to priority to decide the areas where a direct impact has to be made quickly. If you are looking to investigate the local search services available in Jacksonville, you can place a call to Local SEO Jacksonville Company.

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!The effect coronavirus has made on the way we live our lives is not news any longer. Various disastrous consequences such as unprecedented unemployment rates, a huge amount of people working from home, etc. has become a new reality for people. Everyone is aware of how the coronavirus pandemic has affected our lives on a personal level but even the search behavior has changed quite a bit as a result of coronavirus and this trend is likely to continue in the upcoming months. Even consumerism has seen a huge shift in demand from desire-based purchase to buying what is deemed necessary for overall health and fitness. Here are the changes you need to consider in your SEO campaign to stay relevant.

1. All websites need to have a page related to coronavirus: This is particularly significant if your business has been directly affected by the coronavirus situation. By having a page devoted to all coronavirus traffic you will ensure quite a bit of traffic loss. You can educate your clients about the efforts you are taking to deal with the COVID-19 situation. This will lead to instilling trust in your brand and as everyone is at home you may find some ways of marketing your products and services to counter the pandemic.

2. Find new and emerging topics for your content: Finding out new and upcoming topics is necessary for capturing the new search traffic. Having the right content at the right time can be the difference between customers visiting your website or going to the competitor’s site.

Google Trends: To understand the changes in customer search behavior the first place to consult is Google Trends. Other keyword research tools such as Keyword Planner may not be as effective because they consider monthly search volumes. “Trends” collects real-time data and this will ensure that you lay your hands of trendy topics for content.

Exploding Topics: Exploding Topics is another great place to look to aggregate data from search engines and various conversations or mentions on the internet to decide the emerging topics. This list can be curated by the tool to create an easily digestible interface that takes into consideration industry and time. After you have identified the topic you may view it on Google Search for assessing the intent behind the question and also check the other content pieces showing up in the results. This will also make it easier to decide the content type for your efforts. You can also decide the structure of your messaging based on these results.

3. Keep adjusting and not discarding: As the onset of the coronavirus pandemic continued several business owners and marketers froze their marketing expenditure as they were forced to close their offices. There is uncertainty still looming large about whether they should open with the possibility of another wave of coronavirus pandemic. A lot of businesses may continue to pause their efforts as they adjust to the new normal. However, it is the businesses that take a cut-back yet active approach to SEO will have an advantage over their competitors.

4. Working on conversations: Another significant thing to do is testing. You can work on the traffic you currently have to actively work on the capability of your website to convert this traffic. Even though your traffic may have declined to make certain SEO strategies not feasible, there are some things you can do during the period. Identify the keywords customers are using to reach your website. Identify the pages that are seeing the greatest declines and high bounce rates. Identify the friction points in conversations and work on them.

It is difficult for businesses to predict how long the coronavirus situation will continue to have an impact on the economy at the moment. However, they should be able to identify the role of SEO in the short-term and long-term strategies for understanding how effectively they can be used for planning the SEO activities. It is difficult to shift prioritize at short notice for the SEO. Both organic and paid marketing priorities need to be constantly evaluated in the upcoming months. In the event, it may be a good idea to consult the Local SEO Jacksonville Company especially in the Jacksonville area for a better understanding of the efforts required.

Significance Of Local SEO NAPs For Lawyer SEO

Significance Of Local SEO NAPs For Lawyer SEOIn marketing terms NAP stands for Name, Address, and Phone Number. It is one of the significant components required to obtain higher visibility in the local search engines. If you have a consistent and accurate NAP it gives you several advantages. The most significant is that potential clients can find you easily. There are three kinds of SEO tactics the lawyers need to apply. On-site SEO, off-site SEO, and local SEO. The local SEO consists of citations and they are the NAP listings from the directories that can help the company rank higher in the local search results.

Pros of correct NAPs

After understanding what NAPs are it is pretty obvious that they have to be accurate on the website. If you present wrong contact information and the potential clients cannot find you it is a loss of business. There are a few things you might not be aware of. Some sites scrape off your information from their websites to fill in their directories and information. Therefore if a lawyer has rebranded the name of his law firm or moved the location, you will likely have incorrect contact information floating on the internet. Here are the reasons why you need to make sure that you are going through the records and making sure that they match your current information.

  • Google My Business and NAP.
  • Clients can find a lawyer.
  • Legitimacy.
  • Geo-targeted searches.
  • Search engine ranking.

Google My Business and NAP: GMB or Google My Business is one of the more significant citations you need to set up for the lawyer SEO. This can be your favorite marketing ploy as several citation aggregators use this method for pulling the information. It must be accurate. Therefore, ensure that it includes images, hours of the business, logo, and other important things. Fill in as much info as you can.

Clients can find the lawyer: If there is incorrect information available on your listing and your clients are unable to find you they will immediately move to your competitor. Without any specific reason, these potential clients are unlikely to dig through different results for getting accurate contact information. Therefore get it right the first time.

Legitimacy: When it boils down to ranking in the search results and finding new clients for the firm, you must prove that your site and the firm is genuine. One of the ways of doing it is by increasing the SEO efforts with local SEO. Try and get the firm name over there and listed in several places.

Geo-targeted search: The NAP and the citations can help your overall ranking on the search results page a great deal. If you search by using the term “accident lawyer in Tampa” the citations in different directories will mean that your law firm shows up for the locations. A law firm located in LA is not likely to show up in these searches. This is the reason why SEO is significant as it controls what will show up geographically.

Search engine ranking: Inaccurate listing can affect your search engine ranking adversely. If the search engines do not have accurate information or if there is a discrepancy they will just downrank your site as they will not know which listing is right. For this, shoot a search query with your law firm name and check the first two pages of the search results on Google. If there are any issues you will locate them.

If you are looking to improve your search engine ranking for your law firm in the Jacksonville area get in touch with professionals such as Local SEO Jacksonville instead of taking on the task yourself. It is advisable also because most people are uncertain about various SEO strategies and the pros are in a better position to handle the project.

Should Dental SEO Be Stopped During The Coronavirus?

Should Dental SEO Be Stopped During The Coronavirus?The Coronavirus has made our world take a complete turn. With some dentist offices closed, and others seeing only a percentage of their patients, dental SEO is most likely something that many dentists may not be concerned about right now. Others are not sure how to handle SEO through a pandemic. Some offices are decreasing their dental SEO attempts, while others have completely stopped. This leaves the question to be answered…should dental SEO be stopped during the Coronavirus outbreak?

SEO is a much-needed practice for many businesses. This strategy can help a dentist’s office succeed better than those that have opted not to use search engine optimization. While many dental offices may feel that if they are not seeing the patients during such a pandemic, they can cut costs on their SEO efforts. While all this may sound good in theory, it is not a wise move. In fact, stopping dental SEO can hinder search engine results.

As soon as the Coronavirus makes its run through the United States, we will see many dental practices open back up. Appointments will be filled, and chairs will be full of patients ready to have their dental procedures. However, you should always keep in the back of your mind that if you continue to do SEO during COVID-19, you will fare better than those dentists that decided to completely stop.

Did you know that 3⁄4 people will scroll down the first page only, never making it to the next page? Or that over 90% of web traffic goes to the first page! These are significant points to remember, as it will assist in reminding dentists that dental SEO truly is important. You, as a dental office proprietor, can perform SEO if you desire to do so. By doing these practices you’ll be capable of having traffic that is engaging. The following are some ways you can make it happen.

Once you’ve been cleared to resume your practice, you’ll want to connect with the ground running. You’ll be required to advance ahead of the competition. During a pandemic, it can be easy for your competition to get ahead of you if you’ve stopped doing SEO. Those that continue to perform SEO strategies will be capable of recovering quicker than you if you suspended SEO altogether.

Throughout the Coronavirus, more people are spending time online as they’re at home. This means 24 hours a day, 7 days a week, people are online. With this being said, it’s essential to be certain that you produce content on your site that will help those that are seeking information about a particular dental issue. By making more individuals aware of your dental practice, you’ll be capable of ranking higher on the search engines.

Through this experience, you can consider supplementing with telehealth along with your content. This will help patients be able to see you if they’ have inquiries or concerns. You may also desire to rewrite the past blogs into ebooks, do online meetings, or place graphics on your site from existing articles.

When a pandemic strikes, it is a great time to continue on SEO. This is because many people are under the impression that it will not matter if you do it during rough times. But if you stop now, everything you have done SEO wise will be lost. And that means that your competition is getting ahead of you.

No matter what, people will always need a dentist. By making use of dental SEO, you can be sure to stay ahead of the game. If you are uncertain how to do SEO on your own during the Coronavirus, consider calling a professional, such as Local SEO Company.

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEOSEO Small businesses have been setting up shops all across the internet lately. Experts say that this will continue to rise in the future. Through online businesses, companies are able to have low overhead with amazing options for marketing their services or products. With doing so well, one might wonder why a company would even need local SEO.

SEO, also known as search engine optimization, must be done in order to reach success. SEO is changing from what it was five years ago. So the need to do local SEO can be seen even more. In fact, by doing this, you will see greater results from your locals and better rankings on the search engine pages. Keep reading to find out how small businesses can do more for their company in terms of SEO.

Users are being to do more targeted searches online. Perhaps a person is looking for a chiropractor in Clearwater, Florida. A few years ago, it would have been enough to type in “chiropractor Clearwater”. However, since targeted searches will lead to better results, a much more specific search can be done, such as “chiropractor Clearwater Kings Highway”. This will give the search engine the extra criteria that you want to be found. This gives what you want (Chiropractor), where you want it (Clearwater), and in which area you need it (Kings Highway).

There are many tips and tricks that you can use for local SEO. You will still need the best content for your small business. And for that, you may wish to use our tricks to assist you with this.

  • Use keywords that are well researched for a particular region.
  • Be sure to include HTML tags. You want the search engine to be able to know what to do with this information.
  • When writing about a product or a service, use bullet points to make it stand out. This works very well for the key features something may have.
  • Look at the local competition and see what keywords they are using.
  • Be willing to change your search terms every season if need be.
  • Add content on a frequent basis. Be sure that this content is interesting and draws the attention of your audience. Be sure that the content is what they want to read. Interesting ideas for content include what your business all includes for services or products. You may also do an about page so people know how the business got started, or a staff page where you spotlight the people that work for the company. This is a great way for others to learn more about both you and the business.

Local SEO is very similar to regular SEO. You just have to remember that put in other factors, such as the city or street name or where you are close to in order to find a business. By doing this, the small business will be able to target those that are close to them. After all, if you just typed in vague information, such as “chiropractor Florida”, you would get chiropractors from all across the state. It would not be feasible for you to go to one of these that was far away. Pinpointing what people are searching for will allow you to cater to those that live around you and will utilize your services more.

Remember, if you need help with your small business and local SEO, help can always be found at Local SEO Company. Here we will do all the hard work for you so you can sit back and watch your business grow and become successful!

10 Tips To Improve Local SEO

10 Tips To Improve Local SEOIf you have a business that is on the small side, local SEO is your best bet instead of national SEO. It is very important to have local SEO strategies in order to allow individuals that are close to your business to find you. With this type of SEO, you can be sure to rank higher on a local level. Here are the top 10 tips that can help you improve your local SEO.

1. Google My Business accounts are a must for SEO. When you create your account, you are essentially putting your company on the map for free. This registry will allow your site to show up in all devices.
2. Look to past customers to review your product or services. A good review can encourage others to purchase the same service or become a client of yours. It has been found in a study that 85% of individuals will take the advice of a review as they believe it.
3. Voice search should be optimized when trying to improve your local SEO efforts. You should optimize how individuals are talking into their devices rather than how one would type it in the search bar. Most customers tend to use long tail keywords if they do a voice search as opposed to the regular searches. Use questions that are most likely to occur, such as whom, where, what, why, and how.
4. Create an about us page. This is great for location because you will need to add where you are located. Do not forget to add your business hours along with your name, address, and phone number. You should also include any testimonials on this page. If you have specific places your customers need to park, be sure to place that on this page as well.
5. Never forget that your website needs to be optimized for a mobile device. This is especially important as more individuals are using their phones to place orders or make appointments. Visits to websites from mobile devices are increasing each year, so if your site is not optimized for these devices, make it a priority to do so.
6. Base your website’s content around local events. This can really grab the attention of locals as the content will pertain to them or interest them more. Perhaps you could do a blog post about a local charity, or use a video from a local event.
7. Local keywords are the way to go. You can use Keyword Planner to see which words are popular choices in your neck of the woods. These words should be in your meta description and content, as well as your URL.
8. Online business directories can be your best friend when it comes to SEO. MapQuest, Apple Maps, and Yelp are great choices, as are YellowPages, HubSpot, Angie’s List, and Manta. You can also use Facebook as a sort of online business directory.
9. Have a web page for each product. This will allow you to have several pages, instead of having all information on just one page. This will make it less overwhelming to your customers when they visit your site.
10. Look for backlinks for your site that are of high-quality. Make sure the content you create is high-quality too for these links. Should you decide to do guest posting, be sure they have a high domain authority.

If you are looking to improve your local SEO, it is best to contact a professional if you are not able to take the task on yourself. Consider contacting Local SEO Company today. They can assist you in getting more website traffic, converting leads to sales, help with your keyword research, and so much more!