Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!The effect coronavirus has made on the way we live our lives is not news any longer. Various disastrous consequences such as unprecedented unemployment rates, a huge amount of people working from home, etc. has become a new reality for people. Everyone is aware of how the coronavirus pandemic has affected our lives on a personal level but even the search behavior has changed quite a bit as a result of coronavirus and this trend is likely to continue in the upcoming months. Even consumerism has seen a huge shift in demand from desire-based purchase to buying what is deemed necessary for overall health and fitness. Here are the changes you need to consider in your SEO campaign to stay relevant.

1. All websites need to have a page related to coronavirus: This is particularly significant if your business has been directly affected by the coronavirus situation. By having a page devoted to all coronavirus traffic you will ensure quite a bit of traffic loss. You can educate your clients about the efforts you are taking to deal with the COVID-19 situation. This will lead to instilling trust in your brand and as everyone is at home you may find some ways of marketing your products and services to counter the pandemic.

2. Find new and emerging topics for your content: Finding out new and upcoming topics is necessary for capturing the new search traffic. Having the right content at the right time can be the difference between customers visiting your website or going to the competitor’s site.

Google Trends: To understand the changes in customer search behavior the first place to consult is Google Trends. Other keyword research tools such as Keyword Planner may not be as effective because they consider monthly search volumes. “Trends” collects real-time data and this will ensure that you lay your hands of trendy topics for content.

Exploding Topics: Exploding Topics is another great place to look to aggregate data from search engines and various conversations or mentions on the internet to decide the emerging topics. This list can be curated by the tool to create an easily digestible interface that takes into consideration industry and time. After you have identified the topic you may view it on Google Search for assessing the intent behind the question and also check the other content pieces showing up in the results. This will also make it easier to decide the content type for your efforts. You can also decide the structure of your messaging based on these results.

3. Keep adjusting and not discarding: As the onset of the coronavirus pandemic continued several business owners and marketers froze their marketing expenditure as they were forced to close their offices. There is uncertainty still looming large about whether they should open with the possibility of another wave of coronavirus pandemic. A lot of businesses may continue to pause their efforts as they adjust to the new normal. However, it is the businesses that take a cut-back yet active approach to SEO will have an advantage over their competitors.

4. Working on conversations: Another significant thing to do is testing. You can work on the traffic you currently have to actively work on the capability of your website to convert this traffic. Even though your traffic may have declined to make certain SEO strategies not feasible, there are some things you can do during the period. Identify the keywords customers are using to reach your website. Identify the pages that are seeing the greatest declines and high bounce rates. Identify the friction points in conversations and work on them.

It is difficult for businesses to predict how long the coronavirus situation will continue to have an impact on the economy at the moment. However, they should be able to identify the role of SEO in the short-term and long-term strategies for understanding how effectively they can be used for planning the SEO activities. It is difficult to shift prioritize at short notice for the SEO. Both organic and paid marketing priorities need to be constantly evaluated in the upcoming months. In the event, it may be a good idea to consult the Local SEO Jacksonville Company especially in the Jacksonville area for a better understanding of the efforts required.

Should Dental SEO Be Stopped During The Coronavirus?

Should Dental SEO Be Stopped During The Coronavirus?The Coronavirus has made our world take a complete turn. With some dentist offices closed, and others seeing only a percentage of their patients, dental SEO is most likely something that many dentists may not be concerned about right now. Others are not sure how to handle SEO through a pandemic. Some offices are decreasing their dental SEO attempts, while others have completely stopped. This leaves the question to be answered…should dental SEO be stopped during the Coronavirus outbreak?

SEO is a much-needed practice for many businesses. This strategy can help a dentist’s office succeed better than those that have opted not to use search engine optimization. While many dental offices may feel that if they are not seeing the patients during such a pandemic, they can cut costs on their SEO efforts. While all this may sound good in theory, it is not a wise move. In fact, stopping dental SEO can hinder search engine results.

As soon as the Coronavirus makes its run through the United States, we will see many dental practices open back up. Appointments will be filled, and chairs will be full of patients ready to have their dental procedures. However, you should always keep in the back of your mind that if you continue to do SEO during COVID-19, you will fare better than those dentists that decided to completely stop.

Did you know that 3⁄4 people will scroll down the first page only, never making it to the next page? Or that over 90% of web traffic goes to the first page! These are significant points to remember, as it will assist in reminding dentists that dental SEO truly is important. You, as a dental office proprietor, can perform SEO if you desire to do so. By doing these practices you’ll be capable of having traffic that is engaging. The following are some ways you can make it happen.

Once you’ve been cleared to resume your practice, you’ll want to connect with the ground running. You’ll be required to advance ahead of the competition. During a pandemic, it can be easy for your competition to get ahead of you if you’ve stopped doing SEO. Those that continue to perform SEO strategies will be capable of recovering quicker than you if you suspended SEO altogether.

Throughout the Coronavirus, more people are spending time online as they’re at home. This means 24 hours a day, 7 days a week, people are online. With this being said, it’s essential to be certain that you produce content on your site that will help those that are seeking information about a particular dental issue. By making more individuals aware of your dental practice, you’ll be capable of ranking higher on the search engines.

Through this experience, you can consider supplementing with telehealth along with your content. This will help patients be able to see you if they’ have inquiries or concerns. You may also desire to rewrite the past blogs into ebooks, do online meetings, or place graphics on your site from existing articles.

When a pandemic strikes, it is a great time to continue on SEO. This is because many people are under the impression that it will not matter if you do it during rough times. But if you stop now, everything you have done SEO wise will be lost. And that means that your competition is getting ahead of you.

No matter what, people will always need a dentist. By making use of dental SEO, you can be sure to stay ahead of the game. If you are uncertain how to do SEO on your own during the Coronavirus, consider calling a professional, such as Local SEO Company.

Effective tips for bettering the local SEO position of your site designed using WordPress

Optimize your WordPress Site for Local SEOOf all the open-source CMS platforms that exist, WordPress is definitely one of the most popular, thanks to its resourcefulness, flexibility and convenience of use, including the fact that the system can be used for free. No wonder then that, nearly 29% of all sites are based on WordPress and the CMS system has been downloaded over 47 million times till date. Another good reason for the CMS platform’s widespread popularity is that it is highly SEO-compatible in that the system can be used easily even by those who are technically not savvy.
A site designed and developed using WordPress can be incredibly crucial for local or smalltime businesses, intending to improve their local SEO ranking but may not have the wherewithal to opt for across-the-board online optimization strategies. Following are some simple yet effectual improvement techniques you can take advantage of so as to make your portal claim a position on the first SERP of Google or Yahoo.

1. Focus on organic link building

Your site’s local SEO standing is considerably influenced by the linking profile-the domains connecting to the site, back links quality, and link anchor text optimization. Do not expect to have organic links overnight and also do not anticipate quality links to start delivering instantly.

The emphasis should be on quality more than quantity-Strive towards having as many quality back links as possible simply because just one such back link is always more valuable than innumerable links with questionable quality.
Be on the lookout for prospective link building openings-Maximize your opportunities for link building by taking advantage of a competitive analysis apparatus that will redirect to competitors instead of you.

Anchor text optimization-Make the anchor text optimal for local SEO search, like integrating the name of your practice or the locality of the city where your business is situated.

2. Content optimization is the key

The textual and visual content of the site is as important as its security standard, loading time, and structure. Pay attention to creating persuasive and engaging content first before you can think of optimizing the same. You do not need to tear your hair out when it comes to on-page optimization; just use the Yoast SEO plugin.

3. Make your site smartphone friendly

You can take it for granted over 70% of your customers will find you using their smartphones. Additionally, Google is according greater significance to sites that are more smartphone-friendly. Use a perceptive WP theme, design the site keeping smartphone users in mind, and make the most of a mobile app for heightening the smartphone friendliness of your site.

4. Make the site more responsive and speedy

Take all the necessary measures to ensure that your website loads within 2-3 seconds on any handheld or tabletop device.

5. Let your URLs reflect location keywords

In case you have several landing pages, where every page is devoted to attracting clients in a specific locality, make sure you embed the location keyword in the URL in order to enrich the experience of the user.

6. Consolidate your WordPress portal with Google My Business

Get your Google Your Business (if you do not have one yet) that will club together significant parameters influencing local rankings including but not limited to business description, user feedbacks, and physical nearness.
If you own a local business and want to increase its visibility across the web, you can visit www.localseojacksonville.biz or make a call to 904.425.9679.

Making Order Out Of Chaos The SEO Way

Making Order Out Of Chaos The SEO WayIn the rush to get a website up and running, marketers and webmasters often overlook the simplest things or the most important things that make a website successful. Then, down the road, they end up in confusion as to what to do and how to solve the various problems that keep their webpages in the lower search engine results. This is where a good analysis, objective, and impartial analysis comes in and no ego tripping allowed.

Believe it or not, that is one of the biggest factors in why some websites go south. Because of ego tripping. Somebody swears up and down that they know everything about web mastering, or they hired their spouse or boyfriend or girlfriend or even kids to design their sites and if anyone comes along and says their sites are rotten, they go into a fit and want to practically destroy their own online business. You have to put your egos on the sidelines. A website is only as good as its webpages since Google doesn’t list websites, but webpages. That means each webpage has to be optimized to professional standards, especially the way Google likes them.

The first step is that awfully painful impartial and objective analysis. Hire someone or if you do have colleagues or friends who are real webmasters, have them do the analysis. Tell them to pull no punches and give it to you straight. If they tell you the graphics your wife did suck, then get better graphics done. If you’re told your videos look like something from a 1940s war documentary, then get new videos made. The same thing goes triple for a copy. Do not have a rotten copy on your site that’s packed with keywords, keyphrases, and key groups. It’s just spammy and Google will penalize you for it. Google’s new software is very sophisticated and has started the industry with its superior ability to separate the chaff from the wheat. This means making sure your pages are pro level or no level.

Speaking of keywords, nowadays you don’t have to use some complex keyword strategy. Just have copy and tags that are natural as well as variations where applicable. Google’s algorithms will know what your site is about by reading the entire webpages and your keywords are listed automatically. The challenge is if you’re using keywords that the top sites are using. That competition is monstrous and difficult to defeat except if you’ve got some edge, some proprietary named product that no one else has the authority to use. In that case, just don’t worry, you’ll top out for those keywords with no sweat. The on page optimization and natural keyword use will speak for itself.

Your copy is your lifeblood here. You’ll need at least 10 to 20 good articles about 1,000 words each. Google likes the longer authoritative articles as they’re hip to spam sites that use only 300-500 words. That small word count is a red flag to Google that you’re trying to use SEO to gain an irresponsible advantage. This means you have to hire writers who are professional and you’ll have to pay that extra amount. Don’t try writing mills or software or any shortcuts. Google will know and if they detect anything screwy they will penalize you. With your pro level copy, you’ll need some link building too but you just can’t slap any links there. The links have to be relevant and from authoritative sites. The bottom line here is that your copy has to describe your site, provide usefulness to the surfer and be professionally written.

Now that you’ve got your site analyzed and ready to rock, you’ll need two more things often overlooked, mobile friendly and social media effectiveness. This means using some of Google’s mobile-friendly tools to make sure your webpages look good and function on mobile devices. Let there be no mistake about this. Your social media presence can be of major effectiveness and calls for a lot of work. You just don’t slap up a Facebook page and hope for the best, you want to engage the social media audience like a friend, a good mentor, and that will lead them to your webpages and any upsells or subscriptions you’ll want. This will be that organic traffic that you just can’t beat.