Monthly Archives: January 2015

Content + SEO: How to Succeed in 2015 (Securing Investments)

Content + SEO: How to Succeed in 2015 (Securing Investments)Everybody is looking to be successful, no matter what career path you happen to have taken you’re always going to want more and more. This means that you’ll have to work a little harder than most people are willing to, but that should be a piece of cake by now (that is if you’re dedicated). Securing your investments should be one of the main tasks on your plate, if you can’t properly determine how much money you need to be spending then you’re probably going to overspend. SEO and content go together like two peas in a pod, and if you don’t have good content you can’t really call yourself an “online marketer”. People don’t want to read junk, and that’s why you need to determine a realistic budget.

After we’ve looked at a few different things you need to do in order to actually secure these investments you’ll be in a much better place business-wise, that I can guarantee!

Figuring Out the Problem

Find the current problems on your website at the moment and be sure to check every nook and cranny, this will ensure that investments will ultimately need to be made one way or another. Try and conduct an audit of your website, look at the structure and how technically foolproof it is (as in how well the pages are programmed and such) as well. Once you’ve figured out all of the problems currently present on your site you can make a list from worst to least worse, then prioritize them accordingly. When you can determine which problems are less evasive than others it should save you tons of time and money, which is (of course) relatively important.

SEO is very unique, and when you spot problems in your site (when compared alongside others that also focus on the Google algorithm) you should try and fix them as soon as possible. Whenever Google updates their algorithm your site is almost guaranteed to have one problem or another, but Google is great in that regard. They always let people whom own websites know what the update is going to bring to the table, as well as how much they’ll need to prepare SEO-wise.

Analytics

Try and put together a decent amount of data related to your webpage, things like traffic analytics and lead counts would be something that I can think off from the very beginning. It’s intricate details like these that could be the difference between you securing your funds or not, and be sure to always have realistic goals in mind. Metrics to go along with these goals is only going to entice the investor even more, so think outside of the box and come up with something even the most negative of investors couldn’t say no to.

Find a proper analytics tool if you’re going to go this route, using a bunch of different tools from many different makers probably isn’t going to result in the analytic showcase you probably wanted.

Why Guaranteed Results Are a “Bad Thing” in SEO

Why Guaranteed Results Are a “Bad Thing” in SEOSEO (Search Engine Optimization) is a process that fuels the very soul of most websites we know these days, especially if it’s one that happens to be bringing in some sort of income. There is definitely a way to build your career through online means, especially online marketing, but hiring an SEO firm that’s actually going to make your site one to be feared (in a good way of course!). The competition is always going to look for loopholes and problems within your SEO process in order to gain an edge over you, and that’s why hiring the best SEO practice around would be in your ideal interests. Guaranteed results aren’t actually real within the SEO world, there are just way too many variables in order to actually guarantee anything. Whenever an SEO service claims that they can guarantee first place rankings they’re lying through their teeth, and all of that is without even knowing the competition level of your keyword beforehand. Do not trust these services, it’s something that you can actually turn a blind eye to and it might affect your work in the long run.

SEO services can either make or break your online investment projects, so make sure that you don’t work with any whom are guaranteeing results.

What Else Should I Know?

Even the engineers at Google have stated guaranteeing results is bad for business, especially if you can’t follow through with your guarantees in the end of it all. Rankings in themselves are essentially unstable, the numbers and data is always going to be leaping all over the place; meaning you won’t be able to get a solid ranking sometimes. How is an SEO company supposed to guarantee rankings when they’re so delicate and unpredictable? It’s like a mechanic saying he’s going to understand what’s wrong with your car before it actually breaks, and when it does break he’s guaranteed that he can fix it. The mechanic isn’t a psychic, he’s just guessing and making it seem as if his customer has nothing to worry about.

It’s nothing more than a marketing tactic, but that’s not really effective when you take into consideration how many companies are still guaranteeing these results. Save yourself the hassle of dealing with a team of complete imbeciles, SEO isn’t easy in any right and not everybody can handle the process.

Guarantees at the Right Time

There isn’t really a right time to guarantee something the SEO world, computers can be somewhat unpredictable sometimes and it all depends on how thorough the people running your SEO service happen to be. Settling for the cheaper stuff is more than likely going to lose you money in the long run anyways, so dig deep into those pockets and pay for an SEO company that’s worth its weight in gold. Remember, no SEO company that is reputable will be guaranteeing ranks of any sort, so look out for that (trust us, it happens a lot!).