10 Tips To Improve Local SEO

10 Tips To Improve Local SEOIf you have a business that is on the small side, local SEO is your best bet instead of national SEO. It is very important to have local SEO strategies in order to allow individuals that are close to your business to find you. With this type of SEO, you can be sure to rank higher on a local level. Here are the top 10 tips that can help you improve your local SEO.

1. Google My Business accounts are a must for SEO. When you create your account, you are essentially putting your company on the map for free. This registry will allow your site to show up in all devices.
2. Look to past customers to review your product or services. A good review can encourage others to purchase the same service or become a client of yours. It has been found in a study that 85% of individuals will take the advice of a review as they believe it.
3. Voice search should be optimized when trying to improve your local SEO efforts. You should optimize how individuals are talking into their devices rather than how one would type it in the search bar. Most customers tend to use long tail keywords if they do a voice search as opposed to the regular searches. Use questions that are most likely to occur, such as whom, where, what, why, and how.
4. Create an about us page. This is great for location because you will need to add where you are located. Do not forget to add your business hours along with your name, address, and phone number. You should also include any testimonials on this page. If you have specific places your customers need to park, be sure to place that on this page as well.
5. Never forget that your website needs to be optimized for a mobile device. This is especially important as more individuals are using their phones to place orders or make appointments. Visits to websites from mobile devices are increasing each year, so if your site is not optimized for these devices, make it a priority to do so.
6. Base your website’s content around local events. This can really grab the attention of locals as the content will pertain to them or interest them more. Perhaps you could do a blog post about a local charity, or use a video from a local event.
7. Local keywords are the way to go. You can use Keyword Planner to see which words are popular choices in your neck of the woods. These words should be in your meta description and content, as well as your URL.
8. Online business directories can be your best friend when it comes to SEO. MapQuest, Apple Maps, and Yelp are great choices, as are YellowPages, HubSpot, Angie’s List, and Manta. You can also use Facebook as a sort of online business directory.
9. Have a web page for each product. This will allow you to have several pages, instead of having all information on just one page. This will make it less overwhelming to your customers when they visit your site.
10. Look for backlinks for your site that are of high-quality. Make sure the content you create is high-quality too for these links. Should you decide to do guest posting, be sure they have a high domain authority.

If you are looking to improve your local SEO, it is best to contact a professional if you are not able to take the task on yourself. Consider contacting Local SEO Company today. They can assist you in getting more website traffic, converting leads to sales, help with your keyword research, and so much more!

The Top Reasons Why Your Dental SEO Strategies Are Not Working

The Top Reasons Why Your Dental SEO Strategies Are Not WorkingThe demand for dentists will always be something that people need. If your practice is not increasing in patients each year, your online presence is most likely why. It is very important for a dentist office to have the best dental SEO as possible. Here are the most common reasons as to why your dental practice may not be growing as you would like.

First off, your dental SEO needs to fixate on your online presence. If you are not doing this, you will fall off the bandwagon immediately. New patients are not going to be able to find your dental practice if you do not keep your profile information up to date on various directories.

Many individuals do not realize that local citation, which is a listing online of your name, address, and phone number, can be good or bad for your practice. If your citation is accurate, people will be able to find your practice easily. Thus, it is a great way to get more customers.

On the flip side of this, if your citation is listed wrong, such as a wrong phone number, it is bad for your website. People will easily get frustrated and move on to the next dental provider.

One thing that is good for dental SEO is online reviews. The more online reviews your dental practice has, the better. These reviews will show potential patients that your practice is caring, know what they are doing, and are the best dental practice around. Over 85% of people state they use online reviews when helping them decide which product or service is right for them.

If you want more online reviews, after your patients have had an appointment, ask them to fill out a post-service satisfaction survey. Less than half of dentist are currently doing this, but it has such a huge impact. During the post-service survey, you can ask the patient to leave a Google review online. It has been shown that most patients (70%) are willing to leave the feedback if you ask.

Are you currently optimizing your dental practice? If not, this is one dental SEO strategy that needs to be implemented. You can start by conducting keyword research. From there, make sure to use the primary keyword in the meta description, the title page, and the URL. High quality content that is unique and fresh can improve your dental SEO strategies as well. And do not forget to use internal links on your page, and always make sure your website loads fast.

You also want to be active on social media. Most people are using social media how as a way to stay connected. And these social media platforms are great for having new patients find you. You can raise your brand awareness, promote your business, and do so much more on various social media platforms.

Are you blogging for your dental practice? If not, it is time to start. Blogging is something that many dental practices are not doing, however, it has a huge impact. You can write about services that you offer or answer frequently asked questions. Content should be added regularly with it tailored to meet the needs of your clients.

A good dental SEO strategy can turn a struggling dentist office into one that everyone wants to have an appointment with. If your dental practice is struggling to do this, consider contacting Local SEO Jacksonville Company for all your SEO needs. They can assist you in all of the tips listed above, as well as so much more.

Six Small Business Marketing Tips

Six Small Business Marketing TipsIf you are a small business owner, chances are you are looking for the best small business marketing tactics to use for your SEO purposes. Some of the best marketing strategies are newer ones for this year. In order to be successful using small business marketing strategies, you first need to start by understanding what the current trends are. Trends change from year to year, and what worked well last year may not work as well this year. This means you will need to realize who your targeted market is. While you are thinking about who your audience is, think about these key points:

  • Educating your audience about your brand/product
  • Use mobile marketing to your advantage as more and more are turning to their smartphones
  • Brand your business and/or product
  • Market your business on social media
  • Add video content to social media to promote it
  • Use Google Ads in order to have a successful digital marketing
  • Do not be afraid to create new things out of old ideas

Next, you need to understand your product well. When you review it, you will often find or think about different ideas that are innovating. You could always ask your audience what they think about various aspects.

Things that you might consider asking your targeted audience is what they really like about the product. Or what things they would change. Are they happy with the product or is there something else that could be done in order to make them fully satisfied? What makes them want to recommend or not recommend your brand to others? Why would they pick your brand over a competitor’s?

By focusing on your existing customers, you let them know that they are important to your small business marketing strategy.

It is also a good idea to learn all you can about your marketing efforts. Educate yourself on all trends before you implement any of them.

And while you are educating yourself on these trends, keep improving your online presence. Write more content for your site that adds value or add videos. Make posts shareable on social media sites so more individuals are able to share and see them. Interact with your followers so they know that you are really serious about your brand.

Something else that you should decide on early is how much you are willing to spend for your small business marketing strategy. Good SEO is not always cheap, but by making a budget to see where your money is going will allow you to spend money on where it is really needed.

Now that you have a budget set, you can think about all the strategies that you want to implement into your small business. Hiring a professional service can be the best choice if you are uncertain about SEO and marketing strategies. These services can provide you with the best advice and will do all the hard work for you to ensure your small business marketing efforts work for you.

Top Ranking Parameters for Local SEO according to Google

Top Ranking Parameters for Local SEO according to GoogleAs per Google, the world’s most popular search engine, almost 67% of those using smartphones, will be inclined to buying from businesses which have synced online data with users’ to potential customers’ location. In this digital age or era, exploiting traditional promotional methods will not suffice when it comes to publicizing your trade. You’ll need to bolster your business’s online presence and work out a robust and target-oriented local SEO strategy to tap your niche segment that is increasingly using local search.

To put it simply, your business website has a much better chance of ranking high enough on Google My Business SERPs and consequently being found by prospects if you focus on three key aspects of your trade. These three focus areas related to your business are ‘prominence’, ‘distance’, and ‘relevance’. If you take care of these facets in your Google My Business profile, you could be one of the potential contenders for securing the top three positions in Google’s 3-pack local SEO search results.

However, you’ll first need to design a GMB profile (if you haven’t already) in order to make the most of your listing. There’s no disputing the fact that nowadays, majority of medium and small-scale firms have to do anything and everything possible for featuring in local search so as to stay in business. So, it follows that if you earn your livelihood from a business that relies heavily on local customers and prospects, you’ll need to thrash out a local SEO action-plan for guaranteeing chances of figuring in local search.

  1. Staying relevant on the checklist for local SEO

Talking about relevance, you should always try to develop your GMB account in a way that makes it consistent with what your prospects or potential customers are looking for. For creating a relevant Google My Business profile, go through the following steps:-

  • Ensure that you choose appropriate primary and secondary categories-If you’re a dentist or orthodontist, then make sure you profile your listing under the categories ‘dentist’, ‘orthodontist’ as well as ‘specialized dental services’, ‘dental implants’, and so on. The more specific your listings, the greater is the likelihood of your site ranking high enough in local SEO search result pages.
  • Describe your practice/nature of business-You can describe or elucidate your business without having to worry about the same getting verbose-Google accepts 1000+ words narratives. Make the most of the available space, tempering your content with relevant main keyword and LSI keywords.
  • Maintain NAP consistency-NAP stands for name, address, and phone number(S). Ensure that you key in the correct name, contact number or numbers, and address details of your trade, regardless of whether you’re operating from a single or multiple locations. At the same time, see to it that your NAP is consistent throughout the online realm.
  1. Prominence is all about making your venture stand out from the crowd

Prominence is all about making your business stand out when it comes to local search. There are specific ways and means in which you make your GMB profile one of a kind. Follow these tips:

  • Images and illustrations-Upload multiple images on your profile-the more the merrier.
  • Reviews and feedbacks-The idea here is to maximize reviews and feedbacks not only on your GMB profile but also on other automated social media sites like Twitter, Facebook, and LinkedIn.
  • Capitalize on your brickand-mortar business front– Bolstering your presence in the meatspace will rub off on the business’s online existence.
  1. Distance: Techniques for location-oriented searches

Though Google prefers businesses that are situated nearest to the user or searcher’s location, there’s hardly anything you can do about the same. Yet you can make your practice or trade sound relevant and prominent by developing location-based profiles. For instance, if you’re a divorce lawyer based in Houston, you can use the keyword, “divorce lawyer Houston”.

If you want to more about local SEO, visit www.localseojacksonville.biz or call 904-425-9679.

SEO Service Can be Affordable for Small Businesses

SEO JacksonvilleGood  news for small businesses, bad news for established local SEO firms the industry is becoming more competitive and the shortage of local SEO professionals is beginning to be filled, though gurus with more than a few years experience are still in the minority.

SEO affordability then may become a reality for many more small businesses and not by trying to do it yourself, and often getting it not quite right.

For some time if you wanted an affordable SEO company you would look to outsource off shore, quite possibly to India or the Philippines, there are a lot of very good SEO professionals in these countries but there are some very poor ones as well; now more than ever a bad SEO company can do more harm than good following the Google Penguin update.

Many people who opted for cheap SEO services in the past from offshore companies have now seen their sites penalized by Google Penguin and they have no comeback, it is much better to use a US based SEO company but price has always been an issue.

In terms of the time SEO takes to complete it shouldn’t cost as much as it has in the past or even does now, SEO companies though know they are competing against other types of marketing and they understand the relative value of SEO so charge as much as they do.

A $1,000 a month on SEO may seem a lot but it probably is better value than the same spent on newspaper advertising or another type of traditional media advertising. Read more …