Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!The effect coronavirus has made on the way we live our lives is not news any longer. Various disastrous consequences such as unprecedented unemployment rates, a huge amount of people working from home, etc. has become a new reality for people. Everyone is aware of how the coronavirus pandemic has affected our lives on a personal level but even the search behavior has changed quite a bit as a result of coronavirus and this trend is likely to continue in the upcoming months. Even consumerism has seen a huge shift in demand from desire-based purchase to buying what is deemed necessary for overall health and fitness. Here are the changes you need to consider in your SEO campaign to stay relevant.

1. All websites need to have a page related to coronavirus: This is particularly significant if your business has been directly affected by the coronavirus situation. By having a page devoted to all coronavirus traffic you will ensure quite a bit of traffic loss. You can educate your clients about the efforts you are taking to deal with the COVID-19 situation. This will lead to instilling trust in your brand and as everyone is at home you may find some ways of marketing your products and services to counter the pandemic.

2. Find new and emerging topics for your content: Finding out new and upcoming topics is necessary for capturing the new search traffic. Having the right content at the right time can be the difference between customers visiting your website or going to the competitor’s site.

Google Trends: To understand the changes in customer search behavior the first place to consult is Google Trends. Other keyword research tools such as Keyword Planner may not be as effective because they consider monthly search volumes. “Trends” collects real-time data and this will ensure that you lay your hands of trendy topics for content.

Exploding Topics: Exploding Topics is another great place to look to aggregate data from search engines and various conversations or mentions on the internet to decide the emerging topics. This list can be curated by the tool to create an easily digestible interface that takes into consideration industry and time. After you have identified the topic you may view it on Google Search for assessing the intent behind the question and also check the other content pieces showing up in the results. This will also make it easier to decide the content type for your efforts. You can also decide the structure of your messaging based on these results.

3. Keep adjusting and not discarding: As the onset of the coronavirus pandemic continued several business owners and marketers froze their marketing expenditure as they were forced to close their offices. There is uncertainty still looming large about whether they should open with the possibility of another wave of coronavirus pandemic. A lot of businesses may continue to pause their efforts as they adjust to the new normal. However, it is the businesses that take a cut-back yet active approach to SEO will have an advantage over their competitors.

4. Working on conversations: Another significant thing to do is testing. You can work on the traffic you currently have to actively work on the capability of your website to convert this traffic. Even though your traffic may have declined to make certain SEO strategies not feasible, there are some things you can do during the period. Identify the keywords customers are using to reach your website. Identify the pages that are seeing the greatest declines and high bounce rates. Identify the friction points in conversations and work on them.

It is difficult for businesses to predict how long the coronavirus situation will continue to have an impact on the economy at the moment. However, they should be able to identify the role of SEO in the short-term and long-term strategies for understanding how effectively they can be used for planning the SEO activities. It is difficult to shift prioritize at short notice for the SEO. Both organic and paid marketing priorities need to be constantly evaluated in the upcoming months. In the event, it may be a good idea to consult the Local SEO Jacksonville Company especially in the Jacksonville area for a better understanding of the efforts required.

Significance Of Local SEO NAPs For Lawyer SEO

Significance Of Local SEO NAPs For Lawyer SEOIn marketing terms NAP stands for Name, Address, and Phone Number. It is one of the significant components required to obtain higher visibility in the local search engines. If you have a consistent and accurate NAP it gives you several advantages. The most significant is that potential clients can find you easily. There are three kinds of SEO tactics the lawyers need to apply. On-site SEO, off-site SEO, and local SEO. The local SEO consists of citations and they are the NAP listings from the directories that can help the company rank higher in the local search results.

Pros of correct NAPs

After understanding what NAPs are it is pretty obvious that they have to be accurate on the website. If you present wrong contact information and the potential clients cannot find you it is a loss of business. There are a few things you might not be aware of. Some sites scrape off your information from their websites to fill in their directories and information. Therefore if a lawyer has rebranded the name of his law firm or moved the location, you will likely have incorrect contact information floating on the internet. Here are the reasons why you need to make sure that you are going through the records and making sure that they match your current information.

  • Google My Business and NAP.
  • Clients can find a lawyer.
  • Legitimacy.
  • Geo-targeted searches.
  • Search engine ranking.

Google My Business and NAP: GMB or Google My Business is one of the more significant citations you need to set up for the lawyer SEO. This can be your favorite marketing ploy as several citation aggregators use this method for pulling the information. It must be accurate. Therefore, ensure that it includes images, hours of the business, logo, and other important things. Fill in as much info as you can.

Clients can find the lawyer: If there is incorrect information available on your listing and your clients are unable to find you they will immediately move to your competitor. Without any specific reason, these potential clients are unlikely to dig through different results for getting accurate contact information. Therefore get it right the first time.

Legitimacy: When it boils down to ranking in the search results and finding new clients for the firm, you must prove that your site and the firm is genuine. One of the ways of doing it is by increasing the SEO efforts with local SEO. Try and get the firm name over there and listed in several places.

Geo-targeted search: The NAP and the citations can help your overall ranking on the search results page a great deal. If you search by using the term “accident lawyer in Tampa” the citations in different directories will mean that your law firm shows up for the locations. A law firm located in LA is not likely to show up in these searches. This is the reason why SEO is significant as it controls what will show up geographically.

Search engine ranking: Inaccurate listing can affect your search engine ranking adversely. If the search engines do not have accurate information or if there is a discrepancy they will just downrank your site as they will not know which listing is right. For this, shoot a search query with your law firm name and check the first two pages of the search results on Google. If there are any issues you will locate them.

If you are looking to improve your search engine ranking for your law firm in the Jacksonville area get in touch with professionals such as Local SEO Jacksonville instead of taking on the task yourself. It is advisable also because most people are uncertain about various SEO strategies and the pros are in a better position to handle the project.

Why Moving to Jacksonville, FL is a Good Idea

Why Moving to Jacksonville, FL is a Good IdeaLooking for a city that is fast growing and gorgeous to reside in? One that is adjacent to the seashore, yet has many other options for spending a day out? Moving to Jacksonville, FL might be for you if you want all of that and more.

People who consider moving to Jacksonville, FL are doing so with good reasons. Did you know that Jacksonville is full of music and art? If you adore listening to different forms of music and have a passion for art, this is the town for you. Perhaps you already recognize that Jacksonville is the birthplace for southern rock, but did you also know jazz and blues has strong precedence there too. With many great festivals and events, there is always something going on there for the art and music lover.

We mentioned the beaches, but if you fancy beach life at its finest, moving to Jacksonville, FL is an exceptional idea. Here you can stroll down the boardwalk, enjoy ice creams, take a cruise with your love, or bask in the sun on the beach. You will get plenty of fresh air and vitamin D by visiting the many arboretums, state parks, gardens, and more. Go for a sailboat ride, fish with a friend, or go for a spin on a Beach Trolley.

If you have a family, moving to Jacksonville, FL will provide many great family outings. If you relish the zoo, head over the Jacksonville Zoo and Gardens. Here you’ll see more than 2,000 creatures with 1,000+ flowers on more than 100 acres of land.

If mini-golf or water parks are more your speed, you can take the family to Adventure Landing. Not only can one drive go-karts but you can play at the Shipwrecked Island Waterpark.

Not only does Jacksonville have a lot to do, but moving to Jacksonville, FL can also provide you many fabulous communities to reside. San Marco is a wonderful stop with contemporary bistros and distinct culture. This is an exceptional spot to reside if you’re an artist, are a single professional, or on the creative side.

The Northside of Jacksonville is ideal for households, those who are first time home buyers, or those who have retired. It is very peaceful, yet near to shopping centers, nature preserve, country parks, and much more.

If you are moving to Jacksonville, FL for beach life, there are many amazing communities to reside here. Look into Neptune, The Atlantic, or Jacksonville Beach. While the house prices are higher here, with an average of $335,000, you’ll be close to beach life and the ocean. Not only is this area great for families, but also for those that have retired.

The Southside has a very low delinquency rate with exceptional schools. This makes a great city to reside if you’re first time home buyers or have children. There are recreational development and a system of parks that make this area ideal for young children. If you prefer a home with a river view, the Southside is where you should consider it.

And if you’re a Navy family or a horse lover, contemplate relocating to the Westside of Jacksonville. Here you’ll be away from the daily hustle yet be close enough to enjoy all that Jacksonville has to give.

Moving to Jacksonville, FL can be a dream come true for you. If you have your own business, such as a food truck or a boutique, you may consider looking into Local SEO Jacksonville, FL to see how they can help you get on the map in this amazing city.

Will Google Be Forced To Disclose Its Search Algorithm To An SEO Professional?

Will Google Be Forced To Disclose Its Search Algorithm To An SEO Professional?Google is currently involved in a lawsuit which has created a possibility that the flagship company might be forced to reveal its long and well-guarded algorithm secrets. The UK courts have given an ultimatum to Google that they either withdraw their defense evidence or reveal the search algorithm details. If this happens Google will be forced to hand over the search algorithm details to the working SEO consultant.

What happened?

This whole situation that Google finds itself in stems up from a lawsuit filed by a company called Foundem against Google in 2012. Although the lawsuit was filed in 2012 the actual events leading to the lawsuit started way back in 2006. Foundem has alleged Google that it was a victim of anti-competitive practices employed by Google. Foundem has claimed that Google deliberately ranked the Google products ahead of the Foundem products in the SERPs beginning in 2006. Foundem is now asking for damages due to loss of business as a result of being ranked incorrectly in the Google SERPs.

Let’s see what happened to Foundem. It was a vertical search engine that helped the users find the lowest online prices. The facility was available only to a select group of users before it was made available to all. However, before it was available to everyone Foundem appeared in the search results prominently. The company appeared on the first page of search engine results often while displaying the shopping-related results. After becoming available for everyone within two days Foundem was found buried in the search results of Google. It dropped from the first page to around the 12th page and many times around the 100th page. This appears suspicious because the search ranking of Foundem dropped only in Google and ranked highly for other search engines. This led Foundem to the conclusion that it was a measured action on part of Google to suppress opposition against Google Shopping.

Two Options for Google

For obvious reasons the mega search engine, Google is not willing to disclose its search algorithm secrets. But Google is also not willing to withdraw evidence that is critical to the organization for winning the lawsuit. These are the two choices available to Google at the moment while fighting the case. Of course, the only other choice available will be to settle the case. This means millions of dollars of settlement in damages not to mention that it means the creation of a perception that Google did something wrong. The best available scenario for Google at the moment is that it withdraws the evidence and yet somehow manages to win the case.

Foundem Asks for an SEO Professional

The Google search algorithms will be too tough for the lawyers to understand so Foundem argues that it wants to bring in an SEO expert for the purpose. It specifically wishes to bring Philipp Kloeckner for interpreting the Google search algorithm. Google, on the other hand, argues that providing information to SEO may compromise the integrity of the whole search engine ranking process. Foundem is not satisfied with the response and suggests that Google withdraws the documents it submitted as evidence so that no one will ever see them but Google says they are critical for proving its defense. Therefore, there is no case without these documents.

The Ultimatum by the Judge

For moving this case along the judge had to step in and he ordered that Google either withdraw the documents or allow them to be seen by the SEO expert Kloeckner. If Google stays firm on not withdrawing the documents the judge in all probability will grant permission to the SEO expert to view them. The court is giving Google a reasonable time to make up its mind. If you are keen on improving your local SEO ranking in the Jacksonville area get in touch with Local SEO Jacksonville rather than taking up the task yourself.

Things You Should Understand Before Hiring An SEO Company

Things You Should Understand Before Hiring An SEO CompanySEO is something that all companies must realize they need. The practice of optimizing your website in an ethical way can be very hard at times, and there may be days when all you want to do is give up. But do not despair. There are so many wonderful benefits of using SEO. If you know nothing about search engine optimization, there are a few things that you need to understand, even before hiring an SEO company.

Have you thought a goal of yours is to be on the first page of Google? If you have this goal and you hired an SEO company, did they promise you this? If you answered yes, you most likely do not have a responsible SEO team working for you. The company can not guarantee that you will be in one of those spots on page one. This is especially true if you have keywords that are competitive. Just because you hire an SEO company does not mean that your website will rank on the first page.

Have you ever thought about how much time it will take for SEO to work for you? This is a slow process but it is so worth the wait. You will not see results overnight. It may take you months before you see the desired results. This is because SEO can be very complicated. What works for your competitor’s site may not work for you. And with so many avenues to explore with SEO, it can be challenging figuring out which one is best for you. Once you have found the right path, you will need to stay on top of it to maintain it. As the Google algorithm is constantly changing, you will need to stay on your feet to keep moving with it.

If you write content for your site, are you worried about the keyword density? Many people are. However, if you are too busy worrying about how many times a keyword is used, it could take away from the content. The content may sound like a recording with a very blah tone. Google will award sites where high-quality content is placed that is relevant to the website. If you have trouble with this one, remember you are writing for people, not robots.

Quality is better than quantity when it comes to your links. You should not be paying for links that are less than desirable. You want links that come from high-quality sites. If you have too many links for low-quality websites or link farms, you will see that it brings your site down. Work hard to get links from websites that are respected. Remember, you will be awarded when it comes time for Google to see who you are linking with if you have better quality links

Have you ever thought about using Google Ads? If you are considering it, but have not gotten on board, now is the time. This will provide you with a quick boost that makes your site go right to the top. Even if you do not have a lot to spend, you can see great results with only a couple hundred dollars.

When hiring an SEO company, it is best to keep all the points above fresh in your head. SEO can be a confusing game to play when it comes to how often the algorithm changes. You can not expect to see results overnight, and if a company promises you that, look the other way. Remember quality counts when it comes to content and links, and if you have the extra funds, splurge a bit on Google Ads. If you are uncertain when it comes to SEO vendors, consider hiring a professional, such as Local SEO Company.

10 Tips To Improve Local SEO

10 Tips To Improve Local SEOIf you have a business that is on the small side, local SEO is your best bet instead of national SEO. It is very important to have local SEO strategies in order to allow individuals that are close to your business to find you. With this type of SEO, you can be sure to rank higher on a local level. Here are the top 10 tips that can help you improve your local SEO.

1. Google My Business accounts are a must for SEO. When you create your account, you are essentially putting your company on the map for free. This registry will allow your site to show up in all devices.
2. Look to past customers to review your product or services. A good review can encourage others to purchase the same service or become a client of yours. It has been found in a study that 85% of individuals will take the advice of a review as they believe it.
3. Voice search should be optimized when trying to improve your local SEO efforts. You should optimize how individuals are talking into their devices rather than how one would type it in the search bar. Most customers tend to use long tail keywords if they do a voice search as opposed to the regular searches. Use questions that are most likely to occur, such as whom, where, what, why, and how.
4. Create an about us page. This is great for location because you will need to add where you are located. Do not forget to add your business hours along with your name, address, and phone number. You should also include any testimonials on this page. If you have specific places your customers need to park, be sure to place that on this page as well.
5. Never forget that your website needs to be optimized for a mobile device. This is especially important as more individuals are using their phones to place orders or make appointments. Visits to websites from mobile devices are increasing each year, so if your site is not optimized for these devices, make it a priority to do so.
6. Base your website’s content around local events. This can really grab the attention of locals as the content will pertain to them or interest them more. Perhaps you could do a blog post about a local charity, or use a video from a local event.
7. Local keywords are the way to go. You can use Keyword Planner to see which words are popular choices in your neck of the woods. These words should be in your meta description and content, as well as your URL.
8. Online business directories can be your best friend when it comes to SEO. MapQuest, Apple Maps, and Yelp are great choices, as are YellowPages, HubSpot, Angie’s List, and Manta. You can also use Facebook as a sort of online business directory.
9. Have a web page for each product. This will allow you to have several pages, instead of having all information on just one page. This will make it less overwhelming to your customers when they visit your site.
10. Look for backlinks for your site that are of high-quality. Make sure the content you create is high-quality too for these links. Should you decide to do guest posting, be sure they have a high domain authority.

If you are looking to improve your local SEO, it is best to contact a professional if you are not able to take the task on yourself. Consider contacting Local SEO Company today. They can assist you in getting more website traffic, converting leads to sales, help with your keyword research, and so much more!

The Top Reasons Why Your Dental SEO Strategies Are Not Working

The Top Reasons Why Your Dental SEO Strategies Are Not WorkingThe demand for dentists will always be something that people need. If your practice is not increasing in patients each year, your online presence is most likely why. It is very important for a dentist office to have the best dental SEO as possible. Here are the most common reasons as to why your dental practice may not be growing as you would like.

First off, your dental SEO needs to fixate on your online presence. If you are not doing this, you will fall off the bandwagon immediately. New patients are not going to be able to find your dental practice if you do not keep your profile information up to date on various directories.

Many individuals do not realize that local citation, which is a listing online of your name, address, and phone number, can be good or bad for your practice. If your citation is accurate, people will be able to find your practice easily. Thus, it is a great way to get more customers.

On the flip side of this, if your citation is listed wrong, such as a wrong phone number, it is bad for your website. People will easily get frustrated and move on to the next dental provider.

One thing that is good for dental SEO is online reviews. The more online reviews your dental practice has, the better. These reviews will show potential patients that your practice is caring, know what they are doing, and are the best dental practice around. Over 85% of people state they use online reviews when helping them decide which product or service is right for them.

If you want more online reviews, after your patients have had an appointment, ask them to fill out a post-service satisfaction survey. Less than half of dentist are currently doing this, but it has such a huge impact. During the post-service survey, you can ask the patient to leave a Google review online. It has been shown that most patients (70%) are willing to leave the feedback if you ask.

Are you currently optimizing your dental practice? If not, this is one dental SEO strategy that needs to be implemented. You can start by conducting keyword research. From there, make sure to use the primary keyword in the meta description, the title page, and the URL. High quality content that is unique and fresh can improve your dental SEO strategies as well. And do not forget to use internal links on your page, and always make sure your website loads fast.

You also want to be active on social media. Most people are using social media how as a way to stay connected. And these social media platforms are great for having new patients find you. You can raise your brand awareness, promote your business, and do so much more on various social media platforms.

Are you blogging for your dental practice? If not, it is time to start. Blogging is something that many dental practices are not doing, however, it has a huge impact. You can write about services that you offer or answer frequently asked questions. Content should be added regularly with it tailored to meet the needs of your clients.

A good dental SEO strategy can turn a struggling dentist office into one that everyone wants to have an appointment with. If your dental practice is struggling to do this, consider contacting Local SEO Jacksonville Company for all your SEO needs. They can assist you in all of the tips listed above, as well as so much more.

Six Small Business Marketing Tips

Six Small Business Marketing TipsIf you are a small business owner, chances are you are looking for the best small business marketing tactics to use for your SEO purposes. Some of the best marketing strategies are newer ones for this year. In order to be successful using small business marketing strategies, you first need to start by understanding what the current trends are. Trends change from year to year, and what worked well last year may not work as well this year. This means you will need to realize who your targeted market is. While you are thinking about who your audience is, think about these key points:

  • Educating your audience about your brand/product
  • Use mobile marketing to your advantage as more and more are turning to their smartphones
  • Brand your business and/or product
  • Market your business on social media
  • Add video content to social media to promote it
  • Use Google Ads in order to have a successful digital marketing
  • Do not be afraid to create new things out of old ideas

Next, you need to understand your product well. When you review it, you will often find or think about different ideas that are innovating. You could always ask your audience what they think about various aspects.

Things that you might consider asking your targeted audience is what they really like about the product. Or what things they would change. Are they happy with the product or is there something else that could be done in order to make them fully satisfied? What makes them want to recommend or not recommend your brand to others? Why would they pick your brand over a competitor’s?

By focusing on your existing customers, you let them know that they are important to your small business marketing strategy.

It is also a good idea to learn all you can about your marketing efforts. Educate yourself on all trends before you implement any of them.

And while you are educating yourself on these trends, keep improving your online presence. Write more content for your site that adds value or add videos. Make posts shareable on social media sites so more individuals are able to share and see them. Interact with your followers so they know that you are really serious about your brand.

Something else that you should decide on early is how much you are willing to spend for your small business marketing strategy. Good SEO is not always cheap, but by making a budget to see where your money is going will allow you to spend money on where it is really needed.

Now that you have a budget set, you can think about all the strategies that you want to implement into your small business. Hiring a professional service can be the best choice if you are uncertain about SEO and marketing strategies. These services can provide you with the best advice and will do all the hard work for you to ensure your small business marketing efforts work for you.

Top Ranking Parameters for Local SEO according to Google

Top Ranking Parameters for Local SEO according to GoogleAs per Google, the world’s most popular search engine, almost 67% of those using smartphones, will be inclined to buying from businesses which have synced online data with users’ to potential customers’ location. In this digital age or era, exploiting traditional promotional methods will not suffice when it comes to publicizing your trade. You’ll need to bolster your business’s online presence and work out a robust and target-oriented local SEO strategy to tap your niche segment that is increasingly using local search.

To put it simply, your business website has a much better chance of ranking high enough on Google My Business SERPs and consequently being found by prospects if you focus on three key aspects of your trade. These three focus areas related to your business are ‘prominence’, ‘distance’, and ‘relevance’. If you take care of these facets in your Google My Business profile, you could be one of the potential contenders for securing the top three positions in Google’s 3-pack local SEO search results.

However, you’ll first need to design a GMB profile (if you haven’t already) in order to make the most of your listing. There’s no disputing the fact that nowadays, majority of medium and small-scale firms have to do anything and everything possible for featuring in local search so as to stay in business. So, it follows that if you earn your livelihood from a business that relies heavily on local customers and prospects, you’ll need to thrash out a local SEO action-plan for guaranteeing chances of figuring in local search.

  1. Staying relevant on the checklist for local SEO

Talking about relevance, you should always try to develop your GMB account in a way that makes it consistent with what your prospects or potential customers are looking for. For creating a relevant Google My Business profile, go through the following steps:-

  • Ensure that you choose appropriate primary and secondary categories-If you’re a dentist or orthodontist, then make sure you profile your listing under the categories ‘dentist’, ‘orthodontist’ as well as ‘specialized dental services’, ‘dental implants’, and so on. The more specific your listings, the greater is the likelihood of your site ranking high enough in local SEO search result pages.
  • Describe your practice/nature of business-You can describe or elucidate your business without having to worry about the same getting verbose-Google accepts 1000+ words narratives. Make the most of the available space, tempering your content with relevant main keyword and LSI keywords.
  • Maintain NAP consistency-NAP stands for name, address, and phone number(S). Ensure that you key in the correct name, contact number or numbers, and address details of your trade, regardless of whether you’re operating from a single or multiple locations. At the same time, see to it that your NAP is consistent throughout the online realm.
  1. Prominence is all about making your venture stand out from the crowd

Prominence is all about making your business stand out when it comes to local search. There are specific ways and means in which you make your GMB profile one of a kind. Follow these tips:

  • Images and illustrations-Upload multiple images on your profile-the more the merrier.
  • Reviews and feedbacks-The idea here is to maximize reviews and feedbacks not only on your GMB profile but also on other automated social media sites like Twitter, Facebook, and LinkedIn.
  • Capitalize on your brickand-mortar business front– Bolstering your presence in the meatspace will rub off on the business’s online existence.
  1. Distance: Techniques for location-oriented searches

Though Google prefers businesses that are situated nearest to the user or searcher’s location, there’s hardly anything you can do about the same. Yet you can make your practice or trade sound relevant and prominent by developing location-based profiles. For instance, if you’re a divorce lawyer based in Houston, you can use the keyword, “divorce lawyer Houston”.

If you want to more about local SEO, visit www.localseojacksonville.biz or call 904-425-9679.

SEO Service Can be Affordable for Small Businesses

SEO JacksonvilleGood  news for small businesses, bad news for established local SEO firms the industry is becoming more competitive and the shortage of local SEO professionals is beginning to be filled, though gurus with more than a few years experience are still in the minority.

SEO affordability then may become a reality for many more small businesses and not by trying to do it yourself, and often getting it not quite right.

For some time if you wanted an affordable SEO company you would look to outsource off shore, quite possibly to India or the Philippines, there are a lot of very good SEO professionals in these countries but there are some very poor ones as well; now more than ever a bad SEO company can do more harm than good following the Google Penguin update.

Many people who opted for cheap SEO services in the past from offshore companies have now seen their sites penalized by Google Penguin and they have no comeback, it is much better to use a US based SEO company but price has always been an issue.

In terms of the time SEO takes to complete it shouldn’t cost as much as it has in the past or even does now, SEO companies though know they are competing against other types of marketing and they understand the relative value of SEO so charge as much as they do.

A $1,000 a month on SEO may seem a lot but it probably is better value than the same spent on newspaper advertising or another type of traditional media advertising. Read more …