Any SEO company will tell you that search engine optimization is needed for your website and business to thrive. With a variety of SEO services, you can be certain to land higher on the search engine results pages. But what about PPC? Is this just as good? Here we will provide a rundown of each one.
Organic results can be provided when SEO is used, whereas PPC uses searches that are paid to obtain traffic. PPC results are seen at the top of the SERPs as Ads. However, the results below it are from organic traffic, and the website owner can not pay to have one of those spots. Those are reserved for websites that have used an SEO service or two, along with a lot of work.
An SEO company will provide many SEO services, such as keyword research, on and off page SEO, and technical SEO. Each of these services is crucial to making a website rank properly.
With SEO, you will have many benefits. One of the greatest ones is having natural traffic that will stay much longer than paid traffic. By finding those keywords that will rank, you can be certain that consistent traffic will get to your website.
Did you know that using an SEO company might save you some money in the grand scheme of things? Buying traffic from a PPC can cost hundreds of thousands of dollars each month, depending on how much traffic you would need to buy. Therefore, just paying your team or an SEO company each month can save lots of cash.
Using SEO will take time. It will not happen overnight. However, if you put the time and effort into it, you will see that it is worth it in the end.
Now let’s take a look at PPC and its benefits. A business owner is charged each time someone clicks on their ad. Generally, it is for searchable ads, but social media ads can also be seen.
PPC involves keyword research, as well as bid setting, ad creation, and audience targeting.
The biggest benefit that business owners will see with PPC is that it is quick. A campaign can be started when you are ready.
PPC will also let you target whom you want to target, such as individuals in a specific location or those who have special interests. Feedback can be used to change things that are not working for your campaign.
A huge drawback of PPC is that it is very expensive. Depending on what your keywords are, you may be spending $40+ per click.
PPC can also be less effective over time. You can not just set it and forget it. You need to change aspects of your campaign to keep it fresh so individuals will want to keep clicking on your ad.
So, which one should you pick for your business? There is no wrong or right answer. It is a personal preference. However, you should look at your situation. If you are having a one-time event, you could do better with PPC versus SEO, as it will be quicker to see the results. On the other hand, if you do not have a very large budget, SEO is the way to go.
There is also no reason why you can not do both PPC and SEO, as they work great together.
If you are looking for an SEO company that offers affordable SEO services and is in the Jacksonville, FL, area, contact Local SEO Jacksonville. This SEO company can provide you with results from their SEO packages for any size business.
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