Tag Archives: SEO vs PPC

Deciding On SEO Service Or PPC: A Rundown On Each

Posted on by · 3 min read

SEO vs. PPCAny SEO company will tell you that search engine optimization is needed for your website and business to thrive. With a variety of SEO services, you can be certain to land higher on the search engine results pages. But what about PPC? Is this just as good? Here we will provide a rundown of each one.

Organic results can be provided when SEO is used, whereas PPC uses searches that are paid to obtain traffic. PPC results are seen at the top of the SERPs as Ads. However, the results below it are from organic traffic, and the website owner can not pay to have one of those spots. Those are reserved for websites that have used an SEO service or two, along with a lot of work.

An SEO company will provide many SEO services, such as keyword research, on and off page SEO, and technical SEO. Each of these services is crucial to making a website rank properly.

With SEO, you will have many benefits. One of the greatest ones is having natural traffic that will stay much longer than paid traffic. By finding those keywords that will rank, you can be certain that consistent traffic will get to your website.

Did you know that using an SEO company might save you some money in the grand scheme of things? Buying traffic from a PPC can cost hundreds of thousands of dollars each month, depending on how much traffic you would need to buy. Therefore, just paying your team or an SEO company each month can save lots of cash.

Using SEO will take time. It will not happen overnight. However, if you put the time and effort into it, you will see that it is worth it in the end.

Now let’s take a look at PPC and its benefits. A business owner is charged each time someone clicks on their ad. Generally, it is for searchable ads, but social media ads can also be seen.

PPC involves keyword research, as well as bid setting, ad creation, and audience targeting.

The biggest benefit that business owners will see with PPC is that it is quick. A campaign can be started when you are ready.

PPC will also let you target whom you want to target, such as individuals in a specific location or those who have special interests. Feedback can be used to change things that are not working for your campaign.

A huge drawback of PPC is that it is very expensive. Depending on what your keywords are, you may be spending $40+ per click.

PPC can also be less effective over time. You can not just set it and forget it. You need to change aspects of your campaign to keep it fresh so individuals will want to keep clicking on your ad.

So, which one should you pick for your business? There is no wrong or right answer. It is a personal preference. However, you should look at your situation. If you are having a one-time event, you could do better with PPC versus SEO, as it will be quicker to see the results. On the other hand, if you do not have a very large budget, SEO is the way to go.

There is also no reason why you can not do both PPC and SEO, as they work great together.

If you are looking for an SEO company that offers affordable SEO services and is in the Jacksonville, FL, area, contact Local SEO Jacksonville. This SEO company can provide you with results from their SEO packages for any size business.

Let’s Compare SEO & PPC

Posted on by · 4 min read

SEO/PPC differenceYou will find that there are several acronyms involved in the field of internet marketing and it can be tough to keep up. However, there are two such acronyms all digital marketers have to be aware of and they are SEO & PPC. When you are looking to improve your focus and boost the visibility of your brand, you can take a closer look at SEO & PPC for deciding the approach that will be more suitable to your marketing budget. Keep in mind that SEO &PPC are two sides of the same coin. They are both trying to get your company noticed on the web.

SEO/PPC difference

The clue for finding out the difference between SEO/PPC lies in the name of both these approaches. SEO or search engine optimization optimizes your site content for improving its ranking in the SERPs. These results are many times referred to as organic search results. Pay per click or PPC on the other hand involves the promotion of your website or its content by using paid alternatives available on your selected ad platforms. Some of the more popular PPC campaign platforms are Bing, Google, Amazon, and Facebook. When you are paying per click, you can find the ad close to the top position of the SERP. The optimized content is also going to feature close to the top spots however, it will always be below the paid content. Like everything in life, there are some exceptions and several caveats for both SEO & PPC. If you are a good internet marketer, you will be aware of how to use both of them effectively.

What is the better alternative between SEO/PPC?

Is there a better alternative involved while selecting either SEO or PPC? It depends basically on what you are looking for in terms of results. Both these internet marketing approaches have their advantages and they can be useful at a certain point in time during your campaign. There are fewer costs involved in SEO, excluding the expenses of content creation and time spent on managing the content. But, PPC can bring you the clientele immediately at least for short term advantage.

For most business managers and website owners, investment in SEO is a wise decision in long run. This decision process is well-documented on the internet. The importance of the research process for an average customer cannot be underestimated therefore, having the content ready for answering the queries and being available during this phase will always be extremely critical. Conducting a successful organic SEO campaign means you are saving money on paid clicks. However, in some cases, a successful PPC campaign will pay for itself.

A cheat sheet

Using PPC: You need to use the PPC approach when the promotion is time-sensitive such as in the case of live events, or discounts, or sales seasons for your products and services. PPC is useful while launching a new product or service and when you are looking for maximum exposure. You can profile the brand well in a competitive market by using PPC. It can be used when you are looking to target a specific audience or demographic. When your website is not designed for SEO viz. it doesn’t have blogs etc., you will be required to use PPC. Sometimes you do not have the time for managing the SEO. Here you can opt for PPC.

Using SEO: When you are looking to build a solid foundation for continuous traffic that will not be paid, you need to use the SEO approach. Sometimes when you are looking to develop your DA, Trust Flow, etc., you need to use SEO. SEO is necessary especially when you looking to build an information portal or thought leadership.

The verdict for the comparison between SEO/PPC

After reading all the information above, you may still be looking to decide what approach will be best suitable for your case between SEO & PPC? Keep in mind that most site owners will always work on SEO as their long-term goal that is going to need continuous input. However, using PPC campaigns can also boost SEO. After the proper brand exposure, people are more likely to opt for organic results. If you are offering useful content on your website, it may be shared on other sites and social media. These backlinks are great for SEO. When you are undertaking a PPC campaign ensure that it is being seen by the right audience. Remember, there is a sizable fake market on the internet with crawlers, bots, click farms taking a share of the marketing budget.

For a better understanding of these internet marketing approaches, and if your business lies in Jacksonville, FL area, get in touch with Local SEO Jacksonville. They will help you in defending against shady practices and make sure that your ads are being seen by humans.