The game of local SEO is getting more challenging as time goes on. This doesn’t mean however, that it’s too difficult to handle, as there are things you can do yourself if you’ve the knack for it.
The bottom line here is knowing the fundamentals. Local SEO or Search Engine Optimization is vital to today’s business success online.
Local SEO calls for doing some investigation and plain common sense on your part. First of all look at your site to see how much of it focuses on your business’ location. This includes state, county, city or town. Being precise here is most important as people looking for what you have to offer in your specific locale will find your site.
Remember, you’re competing with dozens if not hundreds of other businesses in the same area perhaps for the same or similar goods and services. You need to dominate here, not settle for second best or you’ll be missing out on major revenue and authoritative. This calls for some strategic planning and application of the basics that we’ll look at here.
First of all, make sure your site is well constructed. That means a smart layout, easy navigation, and proper links. Next is the content that has to have the name of your business and what you have to offer, mixed with the names of your location. This includes the zip codes and perhaps even local landmarks and notable celebrations. Let no stone be left unturned. If you live in an area where there’s a major sports team or popular event like Spring Break or parades etc., then you’ll be smart to include these events along with the local e data and your company’s name and most importantly your contact information.
Add to this reviews of your services that contain all the elements above. Your copy has to include this and your pictures, graphics, and videos should have these tags and information as well.
If your URL doesn’t have your location such as if you had www.joeseatsinseattlewashington.com, then you’ll need to get one or add the locations and service attached to your URL such as www.joeseats.com/seattlewashington.html. Make separate pages with such URL modifications as well such as www.joeseats.com/hamburgersseattlewashington.html or www.joeseats.com/hamburgers_seattle_washington.html. Do this for every service or good you have and make sure your contact info is on each page, spelled correctly with interlinking links to each and all pages within the site map. Use different pictures too. So on your hamburger page you’ll have pics and vids of hamburgers with the proper tags, and on you French fries page the same. This way you’ll get the higher listings and get better results.
This will make your site look like you’re an authority on the subject and you’ll rank higher in the search engine results.
Remember, you want to dominate the rankings for your local SEO. Your hard work in building up your brand and drawing your well-deserved traffic and revenue to yourself.
Following these simple steps will get you on your way and well established with a great SEO strategy.