Aiming to skyrocket sales this year? You’re not alone! By making a handful of strategic tweaks to your current campaign, that target can easily be within your grasp. These changes are effective and simple to implement right now, so you have many gains using Google Ads. It will not require the business owner to jump through hoops to obtain a client, nor will you have to spend mountains of money. Here, we show modifications for E-commerce PPC, National and Regional Service PPC, Local PPC, Local Service PPC, and Local Home Service PPC.
The first modification for E-commerce PPC involves testing the image in Google Shopping. By using a new high-quality image, you can look for ways to make it stand out. This can be done with a stock photo or a real-life one. Make your product the center of attention. If you are not able to take a great picture yourself, hire a photographer to do it for you if you decide to use a real-life one. Depending upon your business and audience will depend upon which one does better.
Then, lower your price by a buck or two. This will allow you to have more clicks because it is only natural to click on the most inexpensive one. By doing so, you can have the opportunity to make three times as much money because twice as many individuals will be seeing your product.
As you are changing the price, make certain the last digit is either a 7 or a 9. People are psychologically drawn to odd numbers, especially the number 7.
When dealing with National and Regional Service PPC, your first step for modification is for your keywords. It only makes sense to use the words that your potential clients are searching for. All of your customer’s keywords should have their own special ad. Then make sure that these keywords can be found on the landing pages. This can boost sales by as much as 40%! Also, do not forget to put your city in landing pages and Ads.
Look at keywords when it comes to Local PPC. Brick-and-mortar stores can greatly benefit here. Many of your clients will come from searching for a single word. You can boost sales by incorporating your location into the Ad, as well as the landing page.
Local Service PPC’s first modification involves placing your keywords in the Ads to boost sales. An SEO company will tell you that you can double your clicks just by doing so. Of course, you will want to use your location in the Ads and maximize your landing page. Make sure your visitors are able to answer if they can not only trust you but also fulfill their needs in their area.
To increase your return on investment with Local Home Service PPC (Pay-Per-Click), use your keywords in Google Ads. You will also increase your clicks if you use location in your Ads. Do not forget to maximize the landing page. If not, you may find out your visitors will leave your page in less than 5 seconds.
Looking for an SEO company that can boost sales? Contact Local SEO Jacksonville to get started today! They can assist you in initiating the process by creating a personalized plan of action that suits your needs.
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