Three Crucial Steps Small businesses Follow for Reaping Online Benefits Instantly

3 Crucial Steps How Continuous Improvement Can Benefit Your BusinessThough small businesses spare no efforts in bolstering their online presence, they often do not have access to resources and tools that are available to behemoths and conglomerates. Talking about online presence or existence, it chiefly comprises your company site, business listings on social media platforms, and business listings of key stakeholders. Nowadays, majority of your customers and prospects are most likely to search for your site on their smartphones-so it is crucial that your portal’s URL is visible when someone browses with a particular set of keywords.

If you’ve a startup or small business to promote, planning an appropriate online marketing strategy could seem to be a daunting task. However, laying out an effective modus operandi for giving teeth to your SEO plan will surely make the mission of publicizing your site across the web somewhat easier. This post walks you through three simple yet practical steps for guaranteeing online success.

1. Mull over opting for social media ads and PPC

Facebook continues to be the top social media platform, having the highest number of users and followers amongst all other automated social media sites. Hence, the alterations effected by Facebook of late have created some online marketing impediments. However, this is not a recent phenomenon as such modifications have been carried out in the past leading to social media promotion upheavals.

Users’ feeds on Facebook that mostly used to be organic in nature, have now transformed into paid content. That in essence, implies you’ve to pay for advertising (read promotion) on Facebook so that you can view others posts and blogs. The same ruling applies for other users as well.

Paid advertisements enable you to target and tap your niche segment as well as contacts of your customers. Consider opting for PPC (pay per click) along with SEO for placing your blog posts in front of target segment. PPC ads give your business the leeway to temper content with target-oriented keywords. The results of your online marketing efforts will be at your disposal almost immediately.

At the same time, you’ll have the added benefit of reviewing the analytics with a view to fine-tuning your efforts. Additionally, you can take advantage of geotargeting when it comes to targeting relevant prospects. To put it succinctly, PPC is a very efficient way of gauging the marketing potential of your site as well as the efficacy of your canvassing strategy on the whole.

2. Optimizing for local SEO

One of the most effective ways of popularizing your small firm on the web is by marketing the business locally. It does not need to be emphasized that in order for your business to grow and develop, you have to take steps for making it familiar locally. Putting it in perspective, you’ve to forge an online marketing plan that’ll propel your site to the top of the first SERP whenever Google embarks on a local SEO drive.

To buttress local SEO optimization, you can register your site with/on Google My Business. Also, list your site with local Chamber of Commerce and other popular search engines like Bing, Yahoo, and MSN. It is extremely crucial that the name, address, and phone numbers of your entity is consistent throughout the web.

3. Focusing on developing quality videos or video content

There’s no gainsaying the fact that the bulk of your customers and prospects will form an opinion about your establishment after watching YouTube videos. Make sure you design high-quality videos that’ll supplement content of your site. Nowadays, producing videos about your product or service has become a simple affair, thanks to state-of-the-art tools that even a layperson can use effectively.

For more tips and suggestions on how you can promote your business online, log in to www.localseojacksonville.biz or make a call to 904-425-9679.

Seo Is Still Relevant In The Online World Of Trade And Commerce

Is SEO Really That Important for E-commerceOnline marketers and social media promoters who’ve already cast aside SEO as passé and antediluvian, would be pleasantly surprised to know that search engine optimization is more germane than it ever was. Simply put, local SEO plays a key role in helping major search engines like Google, Bing, and Yahoo as well as net surfers track down your business website. At the same time, it does not need to be emphasized that in the present times, almost 80% of prospective customers go online for viewing and/or reviewing products and services before purchasing.
The upshot of the above assertion is that it still makes sense to optimize or sync your site with the search engines so that the portal gets a rank almost on the top of SERPs. Vice President of marketing at Boostability, Kelly Shelton also shares the opinion that local SEO can prove instrumental in enabling your business to claim a listing on Google’s first SERP. According to Kelly, almost one and all browse on Google when they wish to find answers to a question or search for a product.

And Google’s search algorithms always deliver. No wonder why Google is the world’s most popular search engine. Google makes use of a string of parameters for according a rank to a business site including but not limited to website design, textual/visual content quality, page load speed, and navigability. It is quite shocking to note that though most of the consumers nowadays browse on the net before buying something, there are still a good number of businesses that do not even have a website.

A good proportion of those running small businesses are hamstrung by misgivings and mistaken notions about the Internet. Many businesspersons strongly feel that they’re small fries compared to the ecommerce behemoths like Amazon, eBay, and Wal-Mart. And there are those who think hiring an online marketing specialist for creating a small business SEO strategy can be quite expensive.

If Kelly is to be believed, then there are approximately 40% of small businesses that are still managing without a portal. However she adds that these establishments are gradually recognizing the internet’s potential in boosting business prospects in the web realm. If you do not have a website yet, then you’d be happy to learn that getting one designed and developed is not only simpler these days but supremely affordable as well.

Creating and having a portal of your own is a sine-qua-none in this digital age just for the sake of keeping your business afloat, let alone make profits. As a small business owner, maintaining a constant presence in the world of websites can be quite challenging for you. Apart from having a target-oriented small business SEO strategy (which you should consider as given), what else can you do to bolster your business’s online presence?

Create a Google My Business Page

You’ll definitely get results if you take the trouble of increasing your visibility on the most admired search engine in the world-Google. To be specific, it pays to have a Google My Business account, particularly if your business is localized and you’re looking to attract local customers. And you do not need to have a website to be included in the Google My Business listing.

Boost your brand’s popularity in the online medium

The best way to entice the niche segment that will use your product or service is to establish a rapport with the same. There are so many ways of forging a relationship-write a blog and update it regularly, create social media profiles, and so on.

Make your website informative

Your website is the book or reference manual that users and your potential customers will turn to for picking up info about your product. So, make sure you update original and creative content that describes your ware or service.

Ensure that the portal is coded appropriately

It goes without saying that your site should be coded appropriately, especially for fast downloading on smartphones.

Jacksonville SEO can help you out with designing a target-based SEO strategy for your ecommerce site. Call 904-425-9679 for complete details.

5 Local SEO Tips for Boosting Up Your Business

5 Local SEO Tips for Boosting Up Your BusinessIf you thought that SEO or search engine optimization that used to be a sine qua none for businesses looking to boost their online sales was losing its edge, then think again. That SEO and SEMM promotional methods are still a force to reckon with can be gauged from the following statistic: Agencies manufacturing or marketing different products and services and having an online presence will be investing upwards of $79 billion in local SEO. So, if you have a storefront in a residential neighborhood or a retail outlet in your city’s CBD, then you’d be better off spending more on local SEO promotion for increasing the online visibility of your brand.

Following are some local SEO tips you can abide by for improving the popularity of your product or service across the Internet:-

1. Rich Answers

Many users and online shoppers searched for a specific product or service or browsed for info on a particular subject not by keying in keywords but by typing questions. The practice of browsing on the net by framing questions has now become an established trend. Google cemented its popularity as the world’s most favorite search engine by providing ‘Rich Answers’ to users and they don’t need to click on SERP results for getting the relevant info.

Info via ‘Rich Answers’ is furnished in the form of snippets, maps, sliders, tables, forms, and charts. If you own a bakery establishment and the business is cataloged in ‘Google My Business’ listings, users or consumers will be directly driven to your site when they’re looking for baked goods recipes.

2. NAP

Contrary to what you may think, NAP is not an esoteric acronym or abbreviation but simply stands for name, address, and phone number. Though it doesn’t need to be emphasized, providing this elementary info on your site is crucial as search engines consider NAP data when they embark on local SEO drives. Also, make sure that your NAP details are identical across all listings.

3. Reviews

Positive reviews can impact your site’s ranking during a local SEO initiative. If your product or service wins rave reviews across the different automated social media platforms like Facebook and Twitter, these will go a long way in boosting your ware’s popularity. However, it can be a challenge to encourage consumers to upload positive feedbacks or testimonials. You can begin getting in touch with your steadfast customers and requesting them to write their genuine opinions regarding your product.

4. Register your site on local business directories

You’ll be giving a good fillip to your business if you register the same on local business directories and yellow pages. At the same make sure that the NAP information you provide is consistent with the data already visible on other citations.

5. Smartphone friendly

People are increasingly using their smartphones for going online in order to complete a host of routine activities like shopping, researching for information, and so on. So, making your site smartphone-friendly is crucial if you want to stay in the competition.

Twitter: New Features Hint at Snapchat App Influence

Twitter: New Features Hint at Snapchat App InfluenceTwitter is, by all means, one of the most popular to-date social media apps that have taken the consumer market by storm, with millions of users and thousands or more signing up and using it’s service regularly. Twitter, however, much like other major social media sites has had its share of challenges in generating new users and popularity, given Facebook’s heavy advance on the consumer market, often taking other social media users by the ‘herds’.

Over the past year, Twitter has innovated several of its own unique, strategies in the form of features – most recently, the “Stories” feature which essentially grabs and compiles (or “stitches”) all your Tweets from the same day and presents it to your followers in a unique, organized, and thoughtful way.

However, Twitter’s most recent feature is perhaps likened to that of Snapchat’s, which allows it’s users to send temporary, “self-dissolving” pictures or video feed to its followers. Though, unique to its cause, it (supposedly) will also allow the original Sender to be notified whether or not recipients have viewed, ‘screenshot’, or shared their image or video. Though in all fairness, it can be considerably difficult, given today’s technologically advanced users to track ‘per say’ whether anyone has truly screenshot the image, or in the case of a video re-recorded it. After all, for every new “anonymous”, private, or self-deleting form of media there appears to be at least 5 to 10 different new programs that likewise are designed to, ironically enough anonymously capture the content.

Now, whether this new image/video feature by Twitter is truly a knockoff so to speak of previous Snapchat technology is difficult to say for certain. However, more often than not, social media sites, apps, and technology, in general, seem to often ‘hijack’ one another’s ideas. But, most people might simply consider this a form of innovative thinking, rather than actual theft or a lack of originality.

Image Credit: Mizter_x94

Expanding Your Social Media Presence For SEO

Expanding Your Social Media Presence For SEOSocial media and social networking is how business is done nowadays. Without a presence, without acumen in how to do things, you’re going to be so far back of the pack that you might as well not even exist.

It’s not a philosophical issue, but one of the reality of today’s marketing. Without a social media presence you’re not going to get far especially if you’re selling your services and goods.
Clients are always looking for the best fort he lowest cost. That’s it in an nutshell. If no one knows you exist, you could have the next best thing to sliced bread and it wouldn’t do you any good.

It’s a nightmare if you don’t know how to use Facebook, Twitter, Instagram and the rest. You’ll need to hire a social media marketer and they can cost a fortune. These experts charge a lot and for good reason, they usually get results, but the field is chock full of scammers and other criminals who promise to make you a viral sensation overnight but all they do is take your money and either don’t do a thing or do a superficial showcase of their own ill gotten links, trades, shares, that makes Google boil with anger and will get your site penalized or beaten so far into the ground reputation-wise that it would take a miracle to pull you back.

You can study up on how to do social media marketing but by the time you get the course or instructions, the information inside is so old it’s no longer effective. The pros aren’t going to display their secrets, no, they’re going to hog them to themselves because they know there’s no shortage of ne’er-do-wells just waiting to take their place and squeeze them out of the market.

So how does one battle these obstacles? By first realizing that it takes patience. It takes planning and follow up. You’re going to get people to pay attention to you and then your business. Make sure your website or blog is up to snuff. Meaning, it’s professional, with proper spelling, well tagged and relevant pics, good to great copywriting, a sitemap, NAP (Name Address Phone) in prominent placement and engaging presence so that people will show up, convert, and retain. That’s it. That’s your goal and a few simple steps can get you on your way.

First of all, get yourself your personal and business accounts on these social media networks. Once that’s done, become friends with those in need of your services and products. If you’re a pet grooming service then look for people in your area who have pets. Look for the fan clubs of those pets too. Share their pictures and videos and validate them for their posts and contributions. People will grow toward you and when you speak, they’ll listen. Don’t spam them, don’t overwhelm them, just keep conversations natural and never, ever get into a fight or debate.
Soon, you’ll see your influence grow. You’ll be in contact with people who are organically interested in what you do. When that person shows off the horrible haircut their prized poodle got, you dive right in and let it be known that your company would never allow such a thing to happen and how you will offer to fix the problem for free. The person will almost faint. A free doggie do? Others will notice the generous offer and when you’re done and the job is spectacular, you have a legitimate claim to fame that you can milk for years to come. Opportunities like this are what make or break you. Let’s say a comparative photo shows what the poodle looked like ‘before’ and ‘after’ with your URL at the bottom of it. It’s going to be posted on Facebook, Instagram, Twitter, and the rest for a long, long time, ever driving more traffic to your social media pages, websites, and blogs.
See how simple it is? It take patience, it takes some good old fashion good communication and showing off what you do best.