Tag Archives: Bing

SEO Tips For Getting More Website Traffic

Posted on by · 3 min read

Around 40% of the website traffic comes via searches. More than 60% of the clicks go to the top three sites in the search engine results. The more the website traffic greater is the chance of generating qualified leads. In the long run, larger website traffic will mean the difference between a good sales performance by the online store and an average one. It also helps you build a reputation. Keep in mind that all traffic is not good. Therefore just focusing on the numbers in case of traffic is not sufficient. You are required to raise the quality of traffic as well. SEO is the best way of pushing your website to a greater ranking in the eyes of search engines such as Google, Yahoo, and Bing.

SEO tips for boosting the website traffic to your online store

1. Research the keywords

Keyword research is performed to find out and analyze the search terms that are used by the net users while using search engines for marketing and SEO purposes. The best places to use the researched keywords are page title, subheadings, Meta description, URLs, and content. You can research the keywords for their search volume and popularity. It allows internet marketers to find out the needs and interests of the usual internet users including the target clients. You can use these keywords to create topics where you can deliver the relevant content to the customers.

2. Optimization of business listing

As there are many competitors on the internet it is not easy to rank high in the SERPs. But, there is one area of SEO you can use that will make a big difference regarding where the business appears in the SERPs and that is local SEO. The checklist for the optimization of a local business listing is,

· Enter all the information about your business in Google My Business.
· Modify the information so that the clients can find you.
· Update the name, address, and phone number if there are any changes in them.
· Add high-resolution and relevant photographs.
· Put accurate business hours.
· Respond and encourage reviews.
· Use the local listing service.

3. Develop more content

Although your website is an e-commerce store it is necessary to create content. Various statistics and studies have indicated that optimized content is the most effective way of generating organic traffic and increase visibility. Greater numbers of blog posts you have better are the chances of getting indexed traffic to your site. While creating content you need to concentrate on the brand, use bullet points to distinguish the different benefits and features, and use minimal jargon to keep your description easy to read. All the content you have on the product pages must concentrate on the buyer persona.

4. Update your web structure

Two parts of the web structure will influence your online store performance. They are breadcrumb navigation and URLs. Breadcrumb navigation is a displayed type of navigation that allows the users to know where they stand on the internet without having to check the URL. This places a positive impact on the organization of site structure and site mapping. Keep in mind that a clean URL is readable and it makes things easy for both Google and visitors seeking your site.

You may have realized the significance of SEO for the online store after reading through the post even if you are not an expert on the topic. But keep in mind that SEO for the e-commerce endeavor is not an easy job and it does not provide immediate results. If you live in the Jacksonville area you can get in touch with a Local SEO Company for getting help from professionals.

Three Crucial Steps Small businesses Follow for Reaping Online Benefits Instantly

Posted on by · 3 min read

3 Crucial Steps How Continuous Improvement Can Benefit Your BusinessThough small businesses spare no efforts in bolstering their online presence, they often do not have access to resources and tools that are available to behemoths and conglomerates. Talking about online presence or existence, it chiefly comprises your company site, business listings on social media platforms, and business listings of key stakeholders. Nowadays, majority of your customers and prospects are most likely to search for your site on their smartphones-so it is crucial that your portal’s URL is visible when someone browses with a particular set of keywords.

If you’ve a startup or small business to promote, planning an appropriate online marketing strategy could seem to be a daunting task. However, laying out an effective modus operandi for giving teeth to your SEO plan will surely make the mission of publicizing your site across the web somewhat easier. This post walks you through three simple yet practical steps for guaranteeing online success.

1. Mull over opting for social media ads and PPC

Facebook continues to be the top social media platform, having the highest number of users and followers amongst all other automated social media sites. Hence, the alterations effected by Facebook of late have created some online marketing impediments. However, this is not a recent phenomenon as such modifications have been carried out in the past leading to social media promotion upheavals.

Users’ feeds on Facebook that mostly used to be organic in nature, have now transformed into paid content. That in essence, implies you’ve to pay for advertising (read promotion) on Facebook so that you can view others posts and blogs. The same ruling applies for other users as well.

Paid advertisements enable you to target and tap your niche segment as well as contacts of your customers. Consider opting for PPC (pay per click) along with SEO for placing your blog posts in front of target segment. PPC ads give your business the leeway to temper content with target-oriented keywords. The results of your online marketing efforts will be at your disposal almost immediately.

At the same time, you’ll have the added benefit of reviewing the analytics with a view to fine-tuning your efforts. Additionally, you can take advantage of geotargeting when it comes to targeting relevant prospects. To put it succinctly, PPC is a very efficient way of gauging the marketing potential of your site as well as the efficacy of your canvassing strategy on the whole.

2. Optimizing for local SEO

One of the most effective ways of popularizing your small firm on the web is by marketing the business locally. It does not need to be emphasized that in order for your business to grow and develop, you have to take steps for making it familiar locally. Putting it in perspective, you’ve to forge an online marketing plan that’ll propel your site to the top of the first SERP whenever Google embarks on a local SEO drive.

To buttress local SEO optimization, you can register your site with/on Google My Business. Also, list your site with local Chamber of Commerce and other popular search engines like Bing, Yahoo, and MSN. It is extremely crucial that the name, address, and phone numbers of your entity is consistent throughout the web.

3. Focusing on developing quality videos or video content

There’s no gainsaying the fact that the bulk of your customers and prospects will form an opinion about your establishment after watching YouTube videos. Make sure you design high-quality videos that’ll supplement content of your site. Nowadays, producing videos about your product or service has become a simple affair, thanks to state-of-the-art tools that even a layperson can use effectively.

For more tips and suggestions on how you can promote your business online, log in to www.localseojacksonville.biz or make a call to 904-425-9679.