Around 40% of the website traffic comes via searches. More than 60% of the clicks go to the top three sites in the search engine results. The more the website traffic greater is the chance of generating qualified leads. In the long run, larger website traffic will mean the difference between a good sales performance by the online store and an average one. It also helps you build a reputation. Keep in mind that all traffic is not good. Therefore just focusing on the numbers in case of traffic is not sufficient. You are required to raise the quality of traffic as well. SEO is the best way of pushing your website to a greater ranking in the eyes of search engines such as Google, Yahoo, and Bing.
SEO tips for boosting the website traffic to your online store
1. Research the keywords
Keyword research is performed to find out and analyze the search terms that are used by the net users while using search engines for marketing and SEO purposes. The best places to use the researched keywords are page title, subheadings, Meta description, URLs, and content. You can research the keywords for their search volume and popularity. It allows internet marketers to find out the needs and interests of the usual internet users including the target clients. You can use these keywords to create topics where you can deliver the relevant content to the customers.
2. Optimization of business listing
As there are many competitors on the internet it is not easy to rank high in the SERPs. But, there is one area of SEO you can use that will make a big difference regarding where the business appears in the SERPs and that is local SEO. The checklist for the optimization of a local business listing is,
· Enter all the information about your business in Google My Business.
· Modify the information so that the clients can find you.
· Update the name, address, and phone number if there are any changes in them.
· Add high-resolution and relevant photographs.
· Put accurate business hours.
· Respond and encourage reviews.
· Use the local listing service.
3. Develop more content
Although your website is an e-commerce store it is necessary to create content. Various statistics and studies have indicated that optimized content is the most effective way of generating organic traffic and increase visibility. Greater numbers of blog posts you have better are the chances of getting indexed traffic to your site. While creating content you need to concentrate on the brand, use bullet points to distinguish the different benefits and features, and use minimal jargon to keep your description easy to read. All the content you have on the product pages must concentrate on the buyer persona.
4. Update your web structure
Two parts of the web structure will influence your online store performance. They are breadcrumb navigation and URLs. Breadcrumb navigation is a displayed type of navigation that allows the users to know where they stand on the internet without having to check the URL. This places a positive impact on the organization of site structure and site mapping. Keep in mind that a clean URL is readable and it makes things easy for both Google and visitors seeking your site.
You may have realized the significance of SEO for the online store after reading through the post even if you are not an expert on the topic. But keep in mind that SEO for the e-commerce endeavor is not an easy job and it does not provide immediate results. If you live in the Jacksonville area you can get in touch with a Local SEO Company for getting help from professionals.