This spring, don’t focus just on cleaning your house, as your website also needs some attention. And be sure that you will be amazed by the results!
The good part is that cleaning your website doesn’t require that much effort as making your entire place shine. It takes just a few simple moves and your SEO spring cleaning will be done, boosting the site’s search performance.
We’ve put together a list of 6 tips, easy to apply and with some serious effects. Without much further ado, let’s see how you should tidy up that website!
Start with an inspection
First thing first, begin by collecting all the data you need. Use a crawler and identify all types of metadata and site errors, as well as the status of each page, to figure out which areas need attention.
One of our favorite tools for this is Screaming Frog, as it offers very detailed information, but it’s up to you to decide which one works best for your website.
Get rid of low-performing pages
Google Analytics can reveal which one of your pages is doing good, so why not take a look through all of them? You will surely find out that there are some of them that don’t bring the desired results, so it’s not worth keeping them anymore.
Specifically, we’re talking about those pages supposed to be targeting valuable keywords, but aren’t attracting enough natural search traffic. If you put enough SEO efforts in them, but still don’t obtain what you want, it’s time to call it quits and clear the clutter.
Eliminate all the duplicate metas
Another very easy thing you can do in order to boost your site’s performance is to look at each title tag and meta description and make sure it’s unique. Sure, this can be a bit time consuming, especially if you have a lot of pages, but it’s definitely a rewarding job.
Titles are still one of the most important on-page SEO elements, so it’s mandatory for them to be unique and not surpass 65 characters. As for meta descriptions, although they’re not a ranking factor, they can seriously affect CTR rates from the search results. Then can reach over 300 characters, but for the best results, include your major keywords in the first 155, which are shown in SERPs.
Break all those redirect chains
In time, a lot of your pages will become obsolete, leading to chains of 301 redirects. Or, if you prefer, one URL will redirect to another, redirecting to another, then to another, and so on. But what wants this?
Such chains require a lot of server requests to execute, not to mention that they slow down page loading times. The good news is that your crawler can produce a report of these chains, so why not replace them with a redirect from the first URLs to the last ones?
As you can see, just a bit of spring cleaning can have some excellent effects on your website. If you just don’t have the time to do it, you can ask Local SEO Jacksonville Company to help you! With the most competitive SEO packages, able to satisfy any small business owner in the area, they will make sure that your business stays at the top of the search results.