Sure it would be nice to have some robot or android to come along and do all your SEO for you, but that isn’t going to be the best option.
Having something like your local SEO being handled by some service or automated process might sound like it would make life easier but in reality, it could well penalize you in the short and long term. It’s about organics. Getting organic traffic and processing organic driven content is fr more advantageous, as Google’s algorithms are detecting these things and putting down the hammer.
What all this means is that you’re going to have to take greater responsibility for your local SEO than you may have counted on. This is in no means a bad thing, actually it’s great news. Reason being is that this puts you in the driver’s seat so that you’ll be on top of things as the effects you create will be of your doing mostly.
See, if you use automated type inclusion services for local SEO or SEO in general, you’re putting your future in someone else’s hands at a premium price. Sure they have subscription services for local SEO but once that subscriptions service ends, you’re back to square one. Suddenly your site doesn’t look like a professional is running it anymore an you’re left out on a limb trying to gain control. Inclusion services, especially for link building can do more harm than good. It’s best to learn how to do things on your own and be the captain of your own ship.
Getting even more involved means engaging with your audience and industry. Don’t be afraid to ask questions, get in deep to find out what people like, need, want. Investigate what the industry pros have to say. They might just let out that bit o f information that changes the game in your favor. If they’re beefing about not having enough of this product or that service, that’s your chance to pounce on the opportunities and optimize your site thus.
Remember, optimizing your site means following basic processes and procedures. The only thing that has changed from the old days is the integrity and honesty level. The ‘Black Hat’ techniques used by the unscrupulous just won’t cut it anymore and anyone foolish enough to try using them, will feel the wrath of Google for a very long time.
Keep things natural, organic, don’t take wild risks with your site as you could bring the house down on you, and you would have to pay big money to get out of trouble. Local SEO calls for more specialized skills than regular SEO, so you’ll need to hone those skills and apply them brilliantly, and honestly to get the most gains from your efforts and invested dollar.
Not saying don’t pay for some things regarding your SEO campaigns, but today’s marketer and web developer have to understand the balance that is necessary to get the best ROI aka Return On Investment, as well as making the kind of impact necessary to stay competitive in today’s online market.