In today’s booming industry of various personal, smaller, and specialized businesses there’s lots of great products, options, and services available to consumers. Unfortunately, many businesses are not aware of, or invest enough time and efforts into optimizing their business via the Internet, and don’t consider enough local SEO based tactics. Did you know upwards of 92% of offline business is accrued through Internet searches, such as product and business reviews, and product detail descriptions? ‘Big Book’ resources such as Yellow Pages and Newspapers are becoming a part of the past, and in order to stay on top, it’s best for you to evolve along with your business into its most modern form.
Let’s review a few key-solutions to strengthening your business, it’s online presence, and adding to your overall business generated revenue through local SEO strategies!
Utilize Google+ and update your Business Profile
A lot of people, and businesses, underestimate the power of Google+ and it’s search result’s data to-date. But in fact, as Google is still the leading Search Engine in today’s market, it is most practical then to assume its superiority in generating business revenue. With that being said, consider adding or revamping your current ‘NAP’ details, also known as Name, Address, and Phone Number. A lot of prospective customers fall onto your website or business with, and maintain the intentions of purchasing your products—but unfortunately outdated local SEO based information or a lack thereof commonly deter business from you. In example, although they could try to do their own investigative work as to finding out where you’re located, it may just be easier or more convenient for said customers to then just go to a more reputable or easily accessible business such as WalMart, or another local business that has all of it’s business details readily available to it’s customers. Also, when you have up to date address details, it makes it more practical for Google to directly guide prospective customers to your address via Google Maps, automatically!
Promote local SEO Keyword strength, and keep it relevant!
Try to ensure your website and business are filled with relevant, non-spam like keywords to ensure that prospective customers are able to locate your business and product information, per what they are in search of. Doing so also enables you and your business to be more prone to receiving accurate feedback, and connecting the ‘citations’ or keyword usage of your business, it’s location, your name, and even allowing you to provide responses and feedback to compliments and criticism. A proactive business-owner is the most desirable, in any and all circumstances in today’s ‘Business World’.
Test your success!
Consider utilizing services online such as SCHEMA.ORG and Mobiletest.me to find out where your website and business currently ranks. This will also allow you the opportunity to consider actions that might otherwise strengthen your business goals and your overall product(s) strength.
In conclusion, know your market, know your customers, and get your name out there! While there are many SEO professionals and businesses that can help promote your name and products, there are also various tips, resources, and tools online—both free and paid—that can also contribute to positive growth.