Impact Of Negative SEO On Your Website’s Rankings

what negative SEO isAlthough your website’s chances of a negative SEO target are low, the consequences are enormous. You might wonder how easily a competitor can ruin your rankings or how you may protect your website? However, before answering them, you need to understand what negative SEO is.

It stands for a range of activities that aims to lower a competitor’s rank in search results. It is primarily an off-page strategy that might involve building unnatural links to a website or reposting and scrapping its content. Some cases also include hacking or modifying content on a website. But any sudden drop in ranking doesn’t always mean that it’s the case of Negative SEO. Hence, before concluding that a competitor has hurt your rankings, it’s important to factor out the common reasons for the drop. Below we have compiled a list of all such possibilities.

Negative Off-Page SEO

The strategy primarily targets a website without any internal interferences. Some common types of negative off-page SEO are discussed below.

Link farms
A few spammy links don’t hurt your site’s rankings. But negative SEO attacks mostly involved building links from multiple interconnected websites or link farms. Most links use the exact anchor text and are often unrelated to the website under attack. Some might include a niche keyword to make it appear as if the owner of the website is trying to manipulate.

You cannot prevent such attacks, but it’s easy to reverse the damage they might do if you regularly spot them. You have to constantly monitor the link profile growth by using tools like SpyGlass, which generates progress graphs with a list of links in your profile and referring domains. If you notice an unusual spike in any of the two, you should investigate immediately.

Scraping
Competitors may scrape content from your website and use it on other websites to ruin your rankings. If Google finds duplicated content across websites, it would only pick a single version amongst them all. Google is smart enough to identify the original piece unless it considers any stolen performance first. Scrapers are smart and often copy and post new content right after publishing it on your website.

Using Copyscape can help in determining all instances of content duplication. In case you find scraped copies, it is advised to contact the webmaster and ask them to remove the content. If this doesn’t help, you should report it by using Google’s copyright infringement Report option.

Forceful crawling
Another way where competitors try to crash a website by forcefully crawling it and leading to a heavy server load. If Googlebot fails to access your website on several attempts in a row, your content might get de-ranked. To be safe, you should observe if your website has become slow or shows unavailable. Contact the hosting company and ask them to investigate and help you solve the issue.

Negative on-page SEO

Implementing negative on-page SEO attacks is very difficult as it involves hacking and changing your website’s content, codes, or settings. Hackers may modify your content, redirect your pages to suspicious links or malicious websites, etc. Staying safe against such situations requires conducting regular audits using tools like WebSite Auditor.

Getting Your Website De-Indexed
Minor changes to the robots.txt file can drastically impact the SEO strategy that you have been implementing. For instance, a simple disallow rule is enough for Google to ignore a website completely.

To stay protected, you need to check your rankings regularly. It helps in knowing if your website got de-indexed. Rank Tracker is one such tool that allows you to perform scheduled automatic checks daily or weekly. Any sudden drops in your rankings are shown separately in Dropped note in the difference column.

Hacking A Website
If a website is hacked and the hacker doesn’t have any negative SEO in mind, such attacks can drastically hurt the SEO. Google intends to protect its users, and if they suspect a website has been hacked, they might de-rank it.

Besides the strategies mentioned above, beefing up the security of your website should always be on your list of priorities. If you think it’s hard for you to deal with Negative SEO, you should reach out to experts for assistance in protecting your website and remediating negative SEO. Local SEO Jacksonville company in Jacksonville, FL is an expert in such strategies and has been assisting clients in staying protected from the effects of negative SEO.

Why NAP Consistency Is Important For My Small Business?

Importance of NAP ConsistencyAccurate location-based Name, Address, and Phone Number of any business is defined as NAP consistency. They need to be the same everywhere from local directories, websites, social media profiles, and business listings. Local SEO is one of the most important factors determining how your business ranks on search engines. Additionally, never ignore the homepage URL and ensure it remains consistent everywhere.

NAP consistency is seen as the foundation of local SEO strategy. You need to consider it as table stakes or the minimum requirement for ranking in local search engines. Any inconsistency or not having proper citations across the web should immediately be fixed.

What Is Meant BY Local Citations?
Any mention of your business’s name or contact information on the Internet is a local citation. These are considered critical Local Pack Ranking factors. Such citations are primarily from directories, social media, business association pages, and chamber of commerce mentions. Citations don’t have to be linked back to a website to provide search engines with a positive signal for your business. Consistency in your data across business listings becomes a crucial signal for Bing and Google to classify your business as legitimate.

You need to start listing a small business on significant websites such as Bing Places, Apple Maps Connect, and Google My Business. After having a consistent profile on these platforms, you should focus on building additional citations on the social media platforms and local directories.

Importance of NAP Consistency
Google believes its users are essential, and its goal is to offer the most relevant and helpful information to them. Google’s algorithms are developed to sort data on the Internet. Search engines use different ranking signals to determine the best results based on queries received from their users.

When ranking a website in the top search engine results, several factors are considered. Businesses providing local business result citations are among the most critical signals for Bing and Google to determine if such information is authentic and accurate. Local business citations with severe inconsistencies are often considered negative or search engine set of ranking signals. Consistency in Name, Address, and Phone Number data across the Internet helps you rank higher as they are considered accurate information for the users.

A similar concept can be applied to people searching for information about any small business. For instance, if a user tries to contact a business and gets an inconsistent listing having an old number or multiple old addresses would give a bad experience. Searchers might believe that a company that doesn’t bother updating its contact information isn’t trustworthy to offer them genuine products or services. Estimates suggest that 73% of users lose trust in a brand if their business listing has inaccurate data. A business that keeps its directory listings updated is the one staying at the top.

How Much Consistency In NAP Is Required?
Consistency doesn’t mean that all NAP citations need to have each space, character, dash, and space the same everywhere. For instance, the formatting of your phone number doesn’t need to be the same in each citation. Similarly, the format of your suite number doesn’t need to be the same but ensure they are there in each listing.

Hence, the takeaway from such developments requires you to do your best to maintain consistency across NAP and URL across your online listings but not be stressed about slight variations that search engines can quickly figure out. Thus, it’s essential to do whatever is best for your potential customers and ensure they can easily find you and abides by a consistent format across each listing as much as possible.

Another example of this condition is that a local search engine ranking isn’t impacted if a citation mentions “Avenue” as “Ave” or any suite number is formatted differently or missing in a particular listing.

If you think you have done everything correctly and your NAP is consistently abiding by the prescribed standards, but your business listing still isn’t at the top, it’s time to consult a professional. Local SEO Jacksonville is a company that assists small businesses in Jacksonville, FL, to rank better in the search results. Their team has both the expertise and experience of promoting businesses to rank better for your targeted products and services.

Using Long-Tail Keywords For Your Dental SEO

Identifying the long-tail keywordsMany people that are experts in dental SEO will tell you about their interest in the keywords. You need to create and maintain a relationship with these keywords. The log-tail keywords can be targeted and prioritized to become useful drivers of traffic for both PPC and dental SEO campaigns. The long-tail keywords are more specific and longer. But they are also less common. However, these keywords add up to account for most of the traffic driven by searches.

Identifying the long-tail keywords

It is a lot simpler to guess or find the head terms. You may use online tools such as Google AdWords for identifying hundreds of keywords from a single term. You need to use common sense here. Do not just add up all the keywords suggested. Your keywords have to be focused on for the organic search. There are other tools available out there that help identify long-tail keywords. Google Trends, WordStream are some of these tools. They allow you to see the popular searches, providing insight into the search behavior. Apart from this, if you have Google Analytics, you can get an insight into the searches that are bringing up the website.

How to target the long-tail keywords?

  • Many times, the long-tail keyword searches are in the form of questions. None of us are likely to consult a dictionary for answering intricate and complicated queries. For instance, “What will happen to the tooth after insertion of a dental implant?” Most dental practices will try to garner web traffic from both head terms and long-tail keywords.
  • Several trends out there are indicating a rise in long-tail search terms. People use Google and other search engines similar to a living person. They ask natural questions rather than none-specific and short terms. The search engines respond by giving relevant answers to the queries from the websites that are offering the closest answers. This trend has been accelerated by voice-activated searches and mobile searches as well.
  • A person that is searching for answers about what will happen to his tooth after a dental implant is quite likely to go further in his decisions. This is more likely to happen than a person searching for a dentist in New York. In most cases, you are certain about what the person is looking for. Due to this reason looking for and tracking the long-tail keywords is revealing.
  • Generally speaking, the long-tail keywords are less competitive, and yet they can be extremely lucrative. Some people concentrate on the same keywords used by their competitors. However, this way, you may miss out on the benefits of altering the target audience. Some searches may not be searched often but are more likely to get converted into dental treatment cases.

Optimizing for the Long-tail keywords

For identifying the long-tail keywords, take into consideration your dental patients and the types of questions they will ask while consulting for a specific treatment. Make sure that the content on your website is optimized to answer these queries and get a ranking for your website as well. There are several ways to do this by using your content such as,

  • Creating FAQ pages.
  • Creating headings of the queries on the treatment pages and answering them with unique content.
  • Developing a “Ask the dentist” page. Here you can answer the questions asked by the patients through a contact form. You can update it in case you get more queries.
  • Add a blog to your website and provide regular updates about various dental practice-related topics.

In the end, you must create content by keeping your patients in mind. These patients are the ones who are performing the search and are looking out for answers. If your dental practice is based out of Jacksonville, FL area, you can use the experienced and expert services of Local SEO Jacksonville. They can optimize your website for dental SEO and long-tail keywords.

Top Social Media Trends For 2022

Social media tips 2022Social media keeps on changing continuously. What is working today will not be in vogue tomorrow. For remaining competitive in any niche, you are required to evolve your digital marketing strategy constantly. In case you continue doing what you are doing at the moment, there is every chance that your business may go on a downward trend or even fail. Let’s take a close look at some of the social media trends you have to prepare for in 2022. These trends are sure to boost your business in the future.

1. Paid advertising will keep on growing: In case you are not running paid social media ads at the moment as a part of your digital marketing campaign, it is a mistake. You need to re-consider it because all major social platforms are cutting their reach aggressively over time and showing lesser organic content. It means your audience is unable to see the messages that you have worked so hard to develop. In one of the recent studies, many people stated that the decline in organic search is a huge challenge while using social media. In case social media is the main source of your traffic, you need to begin paid advertising for staying in front of the clientele.

2. Sales on social media will dominate in the upcoming months: The audience is spending a lot of time on conventional media. Selling via newspapers, TV, and magazines has declined in its significance. In its place, you can find a rising number of influencers with their recommendations. People tend to trust referrals rather than ads. They are looking to learn about a necklace before they walk into a store. Marketing by using the word-of-mouth method is a powerful force for growing your business. Going into 2022 you need to work with the established influencers in your area.

3. Live streaming improves customer engagement: The content on the internet has evolved from just text to images, videos, and now live streaming on social platforms. With the advent of slick ads, people are looking for unfiltered and raw content that is real. That is what will gain attention and traction in algorithms. Several businesses have utilized live streaming for achieving great success. You may show newer styles, host live events, or just answer the queries from the prospects. You can consider going live from your store to connect and engage with the audience.

4. Making communication easier will be significant: It has always been critical to have several channels as a means of communication for your website. However, due to the pandemic, it has become a need. The shopping habits of people have altered. In the past, it was easy to see people walking in and communicating with pros in person. This is replaced with online shopping these days and it means you must adapt. Apart from the usual info of contact numbers, email ids, and a site, you have to respond to the queries quickly, by using methods such as text messaging.

5. A rise in UGC or user-generated content: One of the better and larger opportunities for any business comes from its clientele. UGC or user-generated content from social platforms is growing with time and it is engaging, fun, and a natural method for exciting the customer base. It makes for great credibility to your business. There is no better testimonial for a prospect than reading the experiences of a customer. One of the better ways of encouraging more user-generated content is by encouraging hashtags. Several large brands are using user-generated content as a part of their strategy for digital marketing.

For being successful in your strategy for digital marketing you must look ahead. Several independent and small retailers were caught off-guard due to the rise of internet shopping. Another reason was the aggression shown by the big competitors. By using more selection and lesser overhead, several e-commerce websites succeeded in dominating their niche. However, the truth is that you can turn your small size to an advantage. Small can also be quick, nimble, and agile. If you want to learn more from pros and your business lies in Jacksonville, FL, get in touch with Local SEO Jacksonville Company for expert advice.

Significance Of Local SEO For Small Businesses

Benefits of Local SEO for Small BusinessesMost small businesses, especially those that are multi-located come across a predicament while competing with the big national and international level brands. It is mainly related to a limited budget. Due to this reason, local SEO is a terrific marketing weapon. It allows small businesses to compete with bigger brands in a constant battle for survival in the competitive market. The local SEO gives the small business credibility in the market. It is also crucial for mobile searches. Here are some ways of bettering the local SEO.

1. Have accurate business info on Google: When you are looking to get your small business to appear in local searches or on Google Maps, you are needed to create a listing with GMB or Google My Business. You will have to provide up-to-date information about your organization here. Make sure that you are submitting all the required data, verification of business location, adding photographs, entering the current working hours, and managing the reviews properly.

2. Embed the website with Google Maps: For this purpose, you need to utilize the Google Maps Embed API. You can place a panorama that contains an interactive map or a street view on your website. The entire process is completed by using straightforward HTTP requests.

3. Use good on-page SEO: When you are looking to dominate the local searches for your small business, the on-page SEO must be precise. There are two factors involved in on-page SEO. These two factors are the products and services you are offering and the location of your business. It shows to Google the products and services you are providing and the place where you can find them. There are certain key elements involved in the on-page SEO that you need to focus on such as, title tags, meta tags, NAP info, header tags, page content, and photos.

4. Have reviews on the website: When you are looking to achieve local ranking, you will need reviews. The review count and the actual score are factored within the local search ranking for Google. A higher number of reviews showing positive ratings are more likely to raise the local ranking of your small business. Having positive reviews also helps in getting your business to stand out to the prospective clientele that is close to arriving at the final decision.

Keep in mind that you are going to have some negative reviews as well. Ensure that you are not leaving out any of them unaddressed. You must reply with honesty, courteousness, and as per the Google guidelines. The question now is how do you get the clients to give reviews about your services? Well, you may create links that lead to review websites. You can also develop a business card for providing all the review site info. Or, you can even ask satisfied clients to write reviews about the products and services you provide.

5. Have local citations: The local citations provide a mention of your small business’s website info and NAP info on the internet. Google considers the citations to be a way of establishing the relevancy and authority of your small business. In other words, these local citations help the organization in developing prominence and relevance in the eyes of Google. The best websites you can use for citation are Yahoo.com, GMB, Opentable.com, Apple Maps, Yelp.com, Facebook, bbb.org, and Here.com. These local citations are not only helpful for the local SEO but they can provide awareness about the organization via different sites. These sites are considered to be reliable by many people.

Remember, all the local search results are achieved through relevance, distance, and prominence of your business. All these factors work in tandem to help you in finding the best fit for the local search. For achieving this goal, you need to utilize the power of search engines. You can leverage a bigger customer base by using them as it is a common way of running a small business. Any local SEO company can be quite useful for these multi-location small businesses, especially for gathering more customers and developing their sales. When you are looking to develop sales in Jacksonville, FL area, you can get in touch with the professionals at Local SEO Jacksonville for reliable service.

Let’s Compare SEO & PPC

SEO/PPC differenceYou will find that there are several acronyms involved in the field of internet marketing and it can be tough to keep up. However, there are two such acronyms all digital marketers have to be aware of and they are SEO & PPC. When you are looking to improve your focus and boost the visibility of your brand, you can take a closer look at SEO & PPC for deciding the approach that will be more suitable to your marketing budget. Keep in mind that SEO &PPC are two sides of the same coin. They are both trying to get your company noticed on the web.

SEO/PPC difference

The clue for finding out the difference between SEO/PPC lies in the name of both these approaches. SEO or search engine optimization optimizes your site content for improving its ranking in the SERPs. These results are many times referred to as organic search results. Pay per click or PPC on the other hand involves the promotion of your website or its content by using paid alternatives available on your selected ad platforms. Some of the more popular PPC campaign platforms are Bing, Google, Amazon, and Facebook. When you are paying per click, you can find the ad close to the top position of the SERP. The optimized content is also going to feature close to the top spots however, it will always be below the paid content. Like everything in life, there are some exceptions and several caveats for both SEO & PPC. If you are a good internet marketer, you will be aware of how to use both of them effectively.

What is the better alternative between SEO/PPC?

Is there a better alternative involved while selecting either SEO or PPC? It depends basically on what you are looking for in terms of results. Both these internet marketing approaches have their advantages and they can be useful at a certain point in time during your campaign. There are fewer costs involved in SEO, excluding the expenses of content creation and time spent on managing the content. But, PPC can bring you the clientele immediately at least for short term advantage.

For most business managers and website owners, investment in SEO is a wise decision in long run. This decision process is well-documented on the internet. The importance of the research process for an average customer cannot be underestimated therefore, having the content ready for answering the queries and being available during this phase will always be extremely critical. Conducting a successful organic SEO campaign means you are saving money on paid clicks. However, in some cases, a successful PPC campaign will pay for itself.

A cheat sheet

Using PPC: You need to use the PPC approach when the promotion is time-sensitive such as in the case of live events, or discounts, or sales seasons for your products and services. PPC is useful while launching a new product or service and when you are looking for maximum exposure. You can profile the brand well in a competitive market by using PPC. It can be used when you are looking to target a specific audience or demographic. When your website is not designed for SEO viz. it doesn’t have blogs etc., you will be required to use PPC. Sometimes you do not have the time for managing the SEO. Here you can opt for PPC.

Using SEO: When you are looking to build a solid foundation for continuous traffic that will not be paid, you need to use the SEO approach. Sometimes when you are looking to develop your DA, Trust Flow, etc., you need to use SEO. SEO is necessary especially when you looking to build an information portal or thought leadership.

The verdict for the comparison between SEO/PPC

After reading all the information above, you may still be looking to decide what approach will be best suitable for your case between SEO & PPC? Keep in mind that most site owners will always work on SEO as their long-term goal that is going to need continuous input. However, using PPC campaigns can also boost SEO. After the proper brand exposure, people are more likely to opt for organic results. If you are offering useful content on your website, it may be shared on other sites and social media. These backlinks are great for SEO. When you are undertaking a PPC campaign ensure that it is being seen by the right audience. Remember, there is a sizable fake market on the internet with crawlers, bots, click farms taking a share of the marketing budget.

For a better understanding of these internet marketing approaches, and if your business lies in Jacksonville, FL area, get in touch with Local SEO Jacksonville. They will help you in defending against shady practices and make sure that your ads are being seen by humans.

Key Benefits Of PPC You Need To Know

benefits of PPC advertisingIf you are looking for a kind of advertising that will not put a dent in your budget and yet produce great results, the answer is PPC advertising. Although there are many PPC benefits including the affordability and the capability to drive in the traffic, PPC will help in growing your business. PPC is an online advertising model that permits you to put advertisements on SERPs, social media platforms, and websites. Other PPC benefits include the capability for advertisers to place a bid on keywords and pay only when the user has clicked the ad. Here are some key PPC benefits. They are all great for your business.

1. You can set the budget for your advertising: When you are using other kinds of advertising you are locked onto a specific budget. One of the key PPC benefits is that you can work from your budget. It doesn’t matter whether you are a mother and father in a small town or a massive multinational conglomerate, it is possible to continuously change the budget for the ads to keep it within your limits.

2. You are paying only when people click on the ad: In the case of several kinds of advertising you will pay the same amount for the ad spot and it doesn’t matter how many people contact you or see the ad due to the placement. One of the greatest PPC benefits is that you are paying per click. It means that you are paying only when someone is interacting with the ad. It gives you a great opportunity for a conversion. This will ensure that you are unlikely to go over your budget as you are setting the maximum limits on the expenditure ahead of time.

3. It is possible to compete even when the search engine rankings are not all that high: When your website is not ranking high in the SERPs, it is not the end of the world. Another PPC benefit is that you can still promote the business. PPC allows you to achieve an edge over your competition even though you have just launched the site. It is one of the more significant PPC benefits, especially for startups. It allows them to compete for new customers with businesses that have been around for several years.

4. It is possible to test various ads: All the PPC providers keep track of the stats for the ads that allow them to refine their marketing strategies and visualize the PPC benefits in action. Everybody keeps track of the same basic stats such as the number of clicks, how much you are charged, and other provider-specific info. It doesn’t matter whether you are on Bing, Facebook, or Google. You can refine the PPC strategy at any time. These stats also allow you to judge whether you are getting worthwhile returns for the investment. When you are not getting the returns, you can make the necessary adjustments.

5. You can achieve better brand recognition: If your PPC ads keep on showing up more frequently, a greater number of people are going to see them and later recognize your brand. It is terrific for building the reputation of your brand on the internet. It is helpful even when people do not click on the ad in the beginning.

6. It is possible to launch a PPC ad campaign in a very small period: Are you looking to deploy your PPC ad campaign before you take lunch? Yes, it is possible. You may set up the PPC ad campaign in quick time if you have other required details set up, such as landing pages and ad text. There is no need for signing a contract or find yourself locked into a 4-year deal. You can just set it and take it from there. You will start enjoying the PPC benefits soon after you have launched the campaign.

Several professionals are working in PPC as it has become an excellent marketing medium. If you are operating from Jacksonville, FL are you can consult Local SEO Jacksonville for more information about PPC benefits. Their team of expert PPC consultants is in tune with all major PPC outlets. They are aware of what is going on at all times and they are not afraid to go that extra mile for their clients.

Improving Shopify SEO For High Sales

Improving Shopify SEO For High SalesAn E-Commerce Website is a great way to increase sales with little expenditure. It can generate sales from all over the world and you need not appoint a dedicated staff for operations. The online version of a business can be successful however various obstacles can hinder its success. With more targeted traffic to your website, you can expect better sales. E-commerce marketing success depends on the content, responsiveness, user experience, and more factors that we are going to discuss below.

Customer’s Oriented Website

Regardless of the business, a website should deliver all the information required by the customers and it is the best way to connect. A website should have an organized and clean design for easy navigation. This is because when customers do not find anything on the website quickly they leave. Therefore, it is necessary to organize the content and provide important information related to your business. A professional website is necessary otherwise it is of no use.

Evaluate your Content

It is necessary to evaluate your website content from the perspective of your customers. This will help you know the value of a website for your business. Your content should be about the services and products you provide so that people can make the right decisions. Well-written, effective and relevant content opens the success path for your business. If your website does not have the latest and refined content, then it is the right time to publish new materials.

Lack of Location Details

Effective Shopify SEO focuses on location details of any business but it is the major mistake that most websites often make. Numerous websites have a Contact page without an address. Several customers do not like to purchase anything from a website that does not show a postal address. You should focus on trust-building rather than only selling products when you start an e-commerce website. Customers need assurance and it is your responsibility to give information about your business location. Get a PO box number if you are not comfortable with providing location details on the internet. PO box number is better than nothing. Also, an email address without the site’s domain is not a good choice and kills credibility.

No Customers’ Opinion

Customers’ opinion is important because it is a real social proof. Reviews or testimonials on your website or review sites, external articles, and blogs linked to your website are a must for trustworthiness and credibility. New customers can know about your services and products and this eases their confusion too. Customer reviews are a trusted and effective sales tool.

Not using Targeted Keywords

A successful SEO is based on keywords. The words used to search businesses and products are keywords. You should always aim to know the right keywords so that more traffic can be directed to your Shopify site. Think like a customer so that you can know the words that are used in the search bar of your site to find products.

Not Technically Updated

Many e-commerce website owners are self-funding. They do not take professional help for technical issues like SEO or mobile device support to keep costs low. Any online store must have nice and optimized images. Thus keep an eye on image resolution, sizes, and type to make your website attractive.

Little work can maximize your success and Local SEO Jacksonville Company, based in Jacksonville, FL, will help customize the SEO of your e-commerce website. You can call us or schedule an appointment to consult and discuss the best SEO practices for your business. Effective online store SEO can make a big difference for your business.

Do I Need To Hire An SEO Expert?

Do I Need To Hire An SEO Expert?SEO is the short form of Search Engine Optimizer or Search Engine Optimization. One of the big decisions a business has to contemplate is hiring the services of an SEO expert as it can lead to an improvement in the website and can save time as well. But a wrong choice can lead to damage to your website and can cost you in terms of reputation as well. However, there are several SEO agencies out there that provide useful services to different website owners.

Services provided by an SEO expert

Advertising by using Google does not have any impact on the website ranking in search results. Google doesn’t accept payments for ranking websites. You do not need any money to rank in the organic search results either. If you are running a small local company you can complete most of the SEO work by yourself. If you believe that you need help from pros read on for selecting the right SEO agency. Some of the significant services provided by the SEO agencies include,

  • Technical advice about the site development.
  • Review of the content on the website and its structure.
  • Content development.
  • Keyword research.
  • Management of the online business development program.
  • SEO training.
  • Expert advice in niche markets and geographics.

Selecting an SEO agency or a Search Engine Optimizer

In case you are thinking about hiring the services of an SEO expert, it is a good idea to get started immediately. A good time to do this will be when you are thinking about re-designing your website or while planning a new one. This way you and the expert can make sure that the website is designed to be friendly for the search engines bottom up. A high-quality SEO expert can improve the existing website. Here are some considerations while selecting an SEO expert for your website.

Interview the prospect: Some pertinent question you can ask the prospect are,

  • Do you take into consideration the Google Webmaster Guidelines?
  • Can you produce examples of prior work or share your success stories?
  • Do you offer other marketing services to complement the SEO business?
  • What results can you expect?
  • What is your experience in the area?
  • What are the significant SEO techniques you will use?

Check their business references: You can talk to the prior clients of the SEO agency to find out whether they were satisfied with the services provided by this agency, whether they are easy to work with, and did they provide positive results?

Ask for search and technical audits: Ask the experts to perform an audit of your website and report what is required to be done. You might have to pay for this work. You may provide read-only access on Search Console for this purpose. The pros should be able to provide realistic estimates about the work involved and possibilities of improvement. If they say they can guarantee first place in SERPs, go look for another expert.

Be committed to making the changes: You have to be devoted to making the changes recommended by the experts. It takes a lot of time and effort for making the changes recommended by the pro. If you are not serious about making these changes, it is not worthwhile taking the trouble to hire a professional. Finally, decide who you wish to hire.

While selecting the SEO it might be a good idea to perform some research about the industry. One of the better ways of doing it is by using Google. You need to be careful while selecting the agency because many firms follow practices that are not ethical. If your business operates from Jacksonville, FL you can get in touch with reliable experts, Local SEO Jacksonville Company for estimates and advice.

Reasons Behind The Failure Of Your SEO Performance

Reasons Behind The Failure Of Your SEO PerformanceThere can be many reasons for the failure of your SEO strategy but it doesn’t necessarily mean that you have fallen in the eyes of Google and other search engines, or you are suffering because of some mysterious penalties imposed by Google. Although it is tempting to blame the failure of your website on advancements in the organic SERPs and cite the failure to something outside your control, the reality is different. There are many mundane reasons behind the failure of the SEO performance of your website. Consider some of these reasons that may be causing the downfall of your website.

1. Impatience: Keep in mind that SEO is a marketing strategy that always pays off in the long run. In the first few months of your SEO campaign, it is pretty much guaranteed that you will get a negative ROI. As you begin to invest more in the development of the strategy the ROI will gradually rise. So, do not be unduly concerned if you have spent a few months already and into your SEO strategy without clear results.

2. You may not be targeting the right clientele: It is not sufficient to rank highly in the Google SERPs. You must rank well for different search terms that matter. When you are a car dealer and you are ranking for keywords and keyword phrases that are dealing with some class-action litigations, your website is not likely to rank too highly or get you a lot of traffic from the rankings. Ensure that you are targeting correct segments from your demographics and you update the strategy accordingly.

3. Priorities are incorrect: You will find several priorities you must address during an SEO campaign such as the creation of regular content, ensuring onsite optimization, developing inbound links, social engagement, etc. But, if you end up spending a lot of time on lower priority areas of the strategy such as posting news updates on the social media platforms rather than spending the time on higher-priority work such as establishing a relationship with useful publishers from the niche area, it is pretty much guaranteed that you will not get results.

4. You are not paying attention to valuable metrics: Some people describe a term called vanity metrics to refer to the numerical metrics that do not matter to the bottom line. For instance, having plenty of followers on Facebook may seem significant but remember, the follower count cannot be the indicator that tells you how engaged the audience is with the brand. When you spend a lot of time trying to arrive at these numbers rather than developing relationships that count, your SEO performance is not likely to improve.

5. Low-quality content: Bad or low-quality content refers to the poorly researched, hastily written, plagiarized, or otherwise boring content in the eyes of the followers. When you post a lot of such content, Google takes notice of it and, you are likely to earn an algorithmic penalty thanks to the Panda algorithms. Panda algorithms were developed for detecting thin and spammy content. It penalizes the websites if you have too much of it. It is not sufficient to just write blog posts regularly. You must offer something valuable to the audience.

When you are only getting started with SEO practices, these are some of the things you need to avoid. If you are already in the thick of things, you have to resolve these issues. Do not be surprised if this requires some fine-tuning but, there is no guarantee, and there is no certain formula that assures success. It might be a good idea to reach out to the professionals such as Local SEO Jacksonville Company if you reside in the Jacksonville, FL area.