Marketing is an essential ingredient for any law firm. But what is the main ingredient when it comes to PPC or SEO?
Attorneys spend hours upon hours with clients and working on their cases. Yet, they often neglect the marketing aspect of their firm. These firms want dramatic results when they implement a marketing strategy. They may be geared towards doing SEO, but really they should use PPC.
Now, you may be thinking to yourself, but Lawyer SEO will make more money than PPC. But there are times when PPC will be better for your law firm. In this article, we will discuss when PPC is better than Lawyer SEO.
First off, think about how long an SEO campaign will take. And if you really need the clients right now. Lawyer SEO can take several months to achieve the efforts your firm is looking for. If you want clients right now, your best bet is to turn to PPC. This type of internet marketing will give you immediate results. SEO may provide a higher investment return, but if your firm is just starting up, you want those clients much faster than waiting for six months or more.
There are many law firms that want a higher return on investment (ROI). Who wouldn’t? This is natural to want more money. However, if you have to wait several months or years for it to happen, then it might not be in your best interest to use law SEO. Research shows that it takes two to three years for law SEO to catch up with PPC. And a great point to always remember is that just because your competition can run a successful law SEO campaign does not mean that you will have the same or comparable results.
Something else to think about is the cost versus the reward factor. Recent updates to algorithmic have made it quite a bit more expensive to rank with lawyer SEO. If the city in which your law firm is in has a population of 50,000 or less, it could be in your best interest to consider PPC.
With PPC, you can easily reach your targets within a wide geographical location. If you change your settings, you can target different areas.
While PPC can be great for law firms, you must also think of situations where PPC may not be in your best interest. If your site is not mobile-friendly, you should skip over the PPC. If the design is dated and lags or if your site is generic or does not build an emotional connection with your law firm, PPC will also not be for you. And if your website does not provide value to your customers, does not offer any solutions, or the content is lagging, then your best bet would be to consider SEO.
PPC is becoming a quite popular choice for law firms compared to lawyer SEO. It is wise for a law firm to really weigh their options when it comes to PPC or SEO. Some law firms are fortunate enough to use both if they have been in the industry for a while. If you are uncertain what is better for your law firm, it is best to hire a professional to assist you in this matter. Contact Local SEO Jacksonville for all your SEO and PPC needs. This SEO company will strive to offer the highest quality services for your small business. They will customize a plan that will work for your law firm and develop a plan of attack to deliver traffic to your site. All it takes is one phone call to get started.