SEO Backlinks Aren’t As Powerful As They Once Were

Are SEO Backlinks Effective?In the past, if you asked any SEO professional what backlinks effect had on your website, they would probably tell you a good deal. However, today that is not the case. SEO backlinks do not seem to have as much power as they once held.

Google realized many years ago that SEO backlinks were needed to get better rankings. This search engine found out that SEO simply is not just about making sure your content, headings, and titles are optimized. This is how link-building businesses were formed -a need for link-selling brokers and link directories came into play. And with that came the birth of forum spam using links, reciprocal links, and spam comments.

Unfortunately, over time, Google lost to spam. In 2012, the Penguin algorithm was introduced, and then Hummingbird came into play. Now, when links are used, Google is willing to discard the low-quality ones. Links are still very important to your content. It is just uncertain as to how much power they hold compared to the past.

It is fair to say that SEO backlinks are still needed. The strength of these links is most likely compared to when Google first started with link building. When questioned about if link-building campaigns are allowed or why Google does not use other ranking factors that are harder to manipulate than backlinks, Google responded back, stating, “ First, backlinks as a signal have a much less significant impact compared to when Google Search first started out many years ago. With hundreds of strong ranking signals, they are certain that they’re allowed to be used to rank the most applicable and beneficial findings for all inquiries.”

They then went on to say that some backlinking tactics are basically linked spam per the Google spam policy. They noted that Google has various algorithms ready to detect unnatural links at large and void them. Anyone that spams or spends money on links has no knowledge of whether the funds they spend on link building are truly worth it or not. It is very much likely that they’re just throwing away their cash by including all those spammy backlinks. This holds true as soon as the spam links are seen, they are deleted.

Do not fret though. Google still encourages everyone to use SEO backlinks. Natural links are the best to use, and they will assist Google in learning about what your site is all about. Google itself says that links are how it finds different web pages.

Google says that there is a good chance that another web page will have content that is similar to yours. They said it is very beneficial on your part to open up the lines of communication with that web page. They also feel that it is an excellent way for new ideas to be created simply by looking at the hot topics that are in your niche. Link graphs can be used to show how your site is connected to another and can also be utilized to find spammy sites.

Regardless of how powerful links are compared to many years ago, know that SEO backlinks are needed. If you are not certain how to obtain the best links, you can contact Local SEO Jacksonville in Jacksonville, FL. They can assist you in various search engine optimization services, as well as web marketing, and much more.

Creating A Local SEO Plan

making a local SEO planIf you’re looking for new clients, making a local SEO plan is one of the best things you can do. Here we will show you how you can increase traffic to your website, rank higher than you thought you could, and make those leads skyrocket.

First off, if you do not believe local SEO is something you should concentrate on, consider this. Ninety percent of consumers are looking for local companies to do business with. Therefore, a good local SEO plan is needed to target all of those searches. When you develop this plan, Google will allow you to rank higher, which will attract more people to your site. Thus, you will get ahead of your competition in this manner.

There are some types of businesses that will not need a local SEO plan. It is important for businesses that have more than one location to use this SEO method or those companies that are only serving a certain area. These businesses will include plumbers, nail and hair salons, bars, restaurants, coffee bars, attorney offices, car dealerships, museums, medical centers, photographers, government agencies, and tattoo parlors, as well as many others.

There are so many amazing advantages of utilizing a local SEO plan. Organic traffic will be increased, with this traffic being more relevant to your site. You can also see a reduction in ad costs, a higher website authority, and improved social signals. It is common for more individuals to leave reviews, and there will be an increase in trust with your brand. You can also expect a better experience for your users, as well as receiving more localized backlinks.

To develop your plan, you will need to use the following steps.

1. Decide what you want your company to rank for. If you have a shoe store, you may consider your services to be “males high-top shoes,” “ladies high-heels,” or “shoes for the family.” By making a list, you can determine what keywords you will want to use in the future.

2. Review your present site. Are there broken links? Is something else not working? You will want to fix any problems your site has before you start on local SEO.

3. To outrank your competition, do competitor keyword research. This will allow you to see what keywords they are ranking for. Semrush or Ahrefs are excellent choices to utilize for this.

4. Utilize geographically specific keywords. This will permit locals to find your company. Examples of this may be “male high-top shoes Jacksonville,” “inexpensive kids shoes Jacksonville,” or “sport shoes Jacksonville.”

5. Be sure you are doing on-page SEO. Map out what keywords will be used on each page, and make sure the title and meta description are optimized. All images should also be optimized. Create content that is unique and engaging. Do not be afraid to use internal linking, either.

6. Localized landing pages will also need to be optimized. Be sure it is mobile-friendly, all images are optimized, and you have used internal linking as well.

7. Be a part of directories. This will allow others to see you. Plan on optimizing your Google My Business listing, as this will permit more people to hear about your business.

8. Positive reviews are essential for any business. Do not be afraid to ask for a review. This can be done by email as a follow-up after the business has been conducted. Take the time to respond to your reviews, especially any negative reviews that are left. This will show that you do care and want to fix whatever the issue is.

If you need assistance in creating a local SEO plan, contact Local SEO Jacksonville in Jacksonville, FL. They can help get your business on the map to bring more traffic to your site, rank higher, receive more leads, and much more.

Let’s Compare SEO & PPC

SEO/PPC differenceYou will find that there are several acronyms involved in the field of internet marketing and it can be tough to keep up. However, there are two such acronyms all digital marketers have to be aware of and they are SEO & PPC. When you are looking to improve your focus and boost the visibility of your brand, you can take a closer look at SEO & PPC for deciding the approach that will be more suitable to your marketing budget. Keep in mind that SEO &PPC are two sides of the same coin. They are both trying to get your company noticed on the web.

SEO/PPC difference

The clue for finding out the difference between SEO/PPC lies in the name of both these approaches. SEO or search engine optimization optimizes your site content for improving its ranking in the SERPs. These results are many times referred to as organic search results. Pay per click or PPC on the other hand involves the promotion of your website or its content by using paid alternatives available on your selected ad platforms. Some of the more popular PPC campaign platforms are Bing, Google, Amazon, and Facebook. When you are paying per click, you can find the ad close to the top position of the SERP. The optimized content is also going to feature close to the top spots however, it will always be below the paid content. Like everything in life, there are some exceptions and several caveats for both SEO & PPC. If you are a good internet marketer, you will be aware of how to use both of them effectively.

What is the better alternative between SEO/PPC?

Is there a better alternative involved while selecting either SEO or PPC? It depends basically on what you are looking for in terms of results. Both these internet marketing approaches have their advantages and they can be useful at a certain point in time during your campaign. There are fewer costs involved in SEO, excluding the expenses of content creation and time spent on managing the content. But, PPC can bring you the clientele immediately at least for short term advantage.

For most business managers and website owners, investment in SEO is a wise decision in long run. This decision process is well-documented on the internet. The importance of the research process for an average customer cannot be underestimated therefore, having the content ready for answering the queries and being available during this phase will always be extremely critical. Conducting a successful organic SEO campaign means you are saving money on paid clicks. However, in some cases, a successful PPC campaign will pay for itself.

A cheat sheet

Using PPC: You need to use the PPC approach when the promotion is time-sensitive such as in the case of live events, or discounts, or sales seasons for your products and services. PPC is useful while launching a new product or service and when you are looking for maximum exposure. You can profile the brand well in a competitive market by using PPC. It can be used when you are looking to target a specific audience or demographic. When your website is not designed for SEO viz. it doesn’t have blogs etc., you will be required to use PPC. Sometimes you do not have the time for managing the SEO. Here you can opt for PPC.

Using SEO: When you are looking to build a solid foundation for continuous traffic that will not be paid, you need to use the SEO approach. Sometimes when you are looking to develop your DA, Trust Flow, etc., you need to use SEO. SEO is necessary especially when you looking to build an information portal or thought leadership.

The verdict for the comparison between SEO/PPC

After reading all the information above, you may still be looking to decide what approach will be best suitable for your case between SEO & PPC? Keep in mind that most site owners will always work on SEO as their long-term goal that is going to need continuous input. However, using PPC campaigns can also boost SEO. After the proper brand exposure, people are more likely to opt for organic results. If you are offering useful content on your website, it may be shared on other sites and social media. These backlinks are great for SEO. When you are undertaking a PPC campaign ensure that it is being seen by the right audience. Remember, there is a sizable fake market on the internet with crawlers, bots, click farms taking a share of the marketing budget.

For a better understanding of these internet marketing approaches, and if your business lies in Jacksonville, FL area, get in touch with Local SEO Jacksonville. They will help you in defending against shady practices and make sure that your ads are being seen by humans.

Should Dental SEO Be Stopped During The Coronavirus?

Should Dental SEO Be Stopped During The Coronavirus?The Coronavirus has made our world take a complete turn. With some dentist offices closed, and others seeing only a percentage of their patients, dental SEO is most likely something that many dentists may not be concerned about right now. Others are not sure how to handle SEO through a pandemic. Some offices are decreasing their dental SEO attempts, while others have completely stopped. This leaves the question to be answered…should dental SEO be stopped during the Coronavirus outbreak?

SEO is a much-needed practice for many businesses. This strategy can help a dentist’s office succeed better than those that have opted not to use search engine optimization. While many dental offices may feel that if they are not seeing the patients during such a pandemic, they can cut costs on their SEO efforts. While all this may sound good in theory, it is not a wise move. In fact, stopping dental SEO can hinder search engine results.

As soon as the Coronavirus makes its run through the United States, we will see many dental practices open back up. Appointments will be filled, and chairs will be full of patients ready to have their dental procedures. However, you should always keep in the back of your mind that if you continue to do SEO during COVID-19, you will fare better than those dentists that decided to completely stop.

Did you know that 3⁄4 people will scroll down the first page only, never making it to the next page? Or that over 90% of web traffic goes to the first page! These are significant points to remember, as it will assist in reminding dentists that dental SEO truly is important. You, as a dental office proprietor, can perform SEO if you desire to do so. By doing these practices you’ll be capable of having traffic that is engaging. The following are some ways you can make it happen.

Once you’ve been cleared to resume your practice, you’ll want to connect with the ground running. You’ll be required to advance ahead of the competition. During a pandemic, it can be easy for your competition to get ahead of you if you’ve stopped doing SEO. Those that continue to perform SEO strategies will be capable of recovering quicker than you if you suspended SEO altogether.

Throughout the Coronavirus, more people are spending time online as they’re at home. This means 24 hours a day, 7 days a week, people are online. With this being said, it’s essential to be certain that you produce content on your site that will help those that are seeking information about a particular dental issue. By making more individuals aware of your dental practice, you’ll be capable of ranking higher on the search engines.

Through this experience, you can consider supplementing with telehealth along with your content. This will help patients be able to see you if they’ have inquiries or concerns. You may also desire to rewrite the past blogs into ebooks, do online meetings, or place graphics on your site from existing articles.

When a pandemic strikes, it is a great time to continue on SEO. This is because many people are under the impression that it will not matter if you do it during rough times. But if you stop now, everything you have done SEO wise will be lost. And that means that your competition is getting ahead of you.

No matter what, people will always need a dentist. By making use of dental SEO, you can be sure to stay ahead of the game. If you are uncertain how to do SEO on your own during the Coronavirus, consider calling a professional, such as Local SEO Company.

The Aftermath Of Google’s Pigeon Updates And Local SEO

The Aftermath Of Google's Pigeon Updates And Local SEOWhen Google finally released its Pigeon update, it hit the SEO industry by storm. Experts were scrambling to and fro to see what effects it had on their sites and client’s sites. The results were nothing short of astronomical and the good points far outweigh the negative.

No one was prepared for what would happen next, so when the final results came in, they made the SEO pros have to change their game plans quickly.

First of all, Pigeon’s local SEO algorithm launched in July 2014. It affected mostly Google Maps search and their web search. This brings about a better combination of factors leading to far more efficient local search engine results. I took people by surprise and some say it was a hindrance more than a boon, but the final tally says otherwise for several reasons.

It’s not that alien to what people see in the standard Google search results, the problem is that no one expected the drastic changes in rankings that occurred in the aftermath.

Mind you, the entire SEO game has changed over the past year, not just with Pigeon. There are multiple factors at work here and digging deeper into what’s been changed and how things work today gives a better insight as to how not only Pigeon works but what’s required by local SEO pros to adapt to it.

Traditional points such as misspellings, synonyms, etc. are taken into account more sharply. Errors can throw off one’s rankings but that calls for webmasters to go back to the drawing board and make sure their sites are up to specs or they could end up at the bottom of the pile. Add to all that, Google had to resolve their battle with Yelp whom Google had disassociated themselves of and got accused by Yelp of pushing Google’s reviews over those of Yelp’s. This issue has been resolved and things are all cozy again in Googleland.

Flying from this cue, Google now also gives a boost to local review sites over their own. This is like fine tuning to the utmost degree and allows for queries to laser target their searches and get the relevant content listed instead of spam.
Other pluses and minuses have come about due to the release and updates of Pigeon. It will take time for Google to fine tune what they have as they’re constantly looking for more efficient ways to do things. Feedback, statistics, trial and error, call come into play here and by the end of 2015, By that time, SEO experts should have a better handle on how to optimize their sites and direct their clients.

There’s no telling really, of what Google has in store for the near future. Any breakthrough in SE technology and tactics could change the game even further. It calls upon SEO pros dealing with local SEO to stay on their toes. Keep in mind that quality content, clearly defined and designed websites, getting good reviews, using social networking to an advantage, are all part and parcel to ensure that the chances of getting a good SE ranking are better.