Tag Archives: Google Trends

SEO Trends Worth Looking Into This Year

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SEO trends 2023Utilizing the hottest SEO trends this year can really put your site on the map! If you are curious in learning more, follow along for the list of the hottest trends to use now per an SEO company.

If you possess firsthand experience on a subject, you have a large advantage. This newest SEO trend is part of the latest acronym E-EAT, which stands for experience, expertise, authority, and trust. Instances of this are if you have a blog on Italy, and you just spent the summer in Rome, you would have experience on things to do and see in Italy. Or perhaps you are writing content about acne, and have suffered with it all your life. Your expertise can speak louder than someone just researching it online.

Your audience plays a huge role in your success. Therefore, one SEO trend you should follow is to target them rather than traffic for your content. Your goal should be to assist your audience rather than get traffic to your site. Think of it this way. If you own a website that sells women’s jewelry, it will not benefit anyone if you have blogs for the latest iPhone that is coming out. Rather, any SEO company will tell you to focus on what your audience wants, such as content about how to accessorize with jewelry or what various stones means.

Above we talked about helpful content for your visitors. But what does this even mean? First off, make certain that your writing is crafted for real people, not the browsers. Think of who you want to target, as well as subjects that would be relevant to your subject. Delve into various matters that are relevant to what you are selling. This can make your visitors trust you more as you have knowledge about what you are selling.

When it comes to content, you should concentrate on what you are writing, not how many pieces you can jam out. While many feel that it is better to have 100 pieces of content that are somewhat OK over 10 high quality pieces, the latter is actually better. If your 100 pieces of content are not giving visitors theknowledge they need, you may as well flush those 100 pieces of writing down the toilet.

Product page SEO is another SEO trend you do not want to miss out on. Drop-down menus are perfect for this, as is a frequently asked questions page. Answer questions that will be important to those searching for your products, such as is there free shipping and what your return procedure is.

Consumers who critique will also play a vital part in this. Look for client testimonials that you can place with the product.

And finally, be certain that all your images on your site are optimized. Many times, website owners will let their images take a back seat as they feel content is more important. However, those images should be optimized, so they can also rank on the SERPS. Be certain to make your images shareable, use image titles and captions, and compress the images, so they do not take up as much space.

If you are interested in having the best SEO trends used on your website, but do not have the time to dedicate yourself to your pages right now, contact Local SEO Jacksonville in Florida. This SEO company has used the best trends to date to rank your website higher, with various packages available, making your site more visible.

Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!

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Adapting SEO And SEM Strategy For Coronavirus Pandemic And After!The effect coronavirus has made on the way we live our lives is not news any longer. Various disastrous consequences such as unprecedented unemployment rates, a huge amount of people working from home, etc. has become a new reality for people. Everyone is aware of how the coronavirus pandemic has affected our lives on a personal level but even the search behavior has changed quite a bit as a result of coronavirus and this trend is likely to continue in the upcoming months. Even consumerism has seen a huge shift in demand from desire-based purchase to buying what is deemed necessary for overall health and fitness. Here are the changes you need to consider in your SEO campaign to stay relevant.

1. All websites need to have a page related to coronavirus: This is particularly significant if your business has been directly affected by the coronavirus situation. By having a page devoted to all coronavirus traffic you will ensure quite a bit of traffic loss. You can educate your clients about the efforts you are taking to deal with the COVID-19 situation. This will lead to instilling trust in your brand and as everyone is at home you may find some ways of marketing your products and services to counter the pandemic.

2. Find new and emerging topics for your content: Finding out new and upcoming topics is necessary for capturing the new search traffic. Having the right content at the right time can be the difference between customers visiting your website or going to the competitor’s site.

Google Trends: To understand the changes in customer search behavior the first place to consult is Google Trends. Other keyword research tools such as Keyword Planner may not be as effective because they consider monthly search volumes. “Trends” collects real-time data and this will ensure that you lay your hands of trendy topics for content.

Exploding Topics: Exploding Topics is another great place to look to aggregate data from search engines and various conversations or mentions on the internet to decide the emerging topics. This list can be curated by the tool to create an easily digestible interface that takes into consideration industry and time. After you have identified the topic you may view it on Google Search for assessing the intent behind the question and also check the other content pieces showing up in the results. This will also make it easier to decide the content type for your efforts. You can also decide the structure of your messaging based on these results.

3. Keep adjusting and not discarding: As the onset of the coronavirus pandemic continued several business owners and marketers froze their marketing expenditure as they were forced to close their offices. There is uncertainty still looming large about whether they should open with the possibility of another wave of coronavirus pandemic. A lot of businesses may continue to pause their efforts as they adjust to the new normal. However, it is the businesses that take a cut-back yet active approach to SEO will have an advantage over their competitors.

4. Working on conversations: Another significant thing to do is testing. You can work on the traffic you currently have to actively work on the capability of your website to convert this traffic. Even though your traffic may have declined to make certain SEO strategies not feasible, there are some things you can do during the period. Identify the keywords customers are using to reach your website. Identify the pages that are seeing the greatest declines and high bounce rates. Identify the friction points in conversations and work on them.

It is difficult for businesses to predict how long the coronavirus situation will continue to have an impact on the economy at the moment. However, they should be able to identify the role of SEO in the short-term and long-term strategies for understanding how effectively they can be used for planning the SEO activities. It is difficult to shift prioritize at short notice for the SEO. Both organic and paid marketing priorities need to be constantly evaluated in the upcoming months. In the event, it may be a good idea to consult the Local SEO Jacksonville Company especially in the Jacksonville area for a better understanding of the efforts required.