Tag Archives: local SEO strategy

The Best Tips For Local SEO Voice Search

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Verbal searches are becoming more popularVerbal searches are becoming more popular as our world gets busier. Websites are still optimized the same way as when typing in a search query, so it is important for your local SEO strategy to have voice search as part of its plan. A voice search will enable your web page to be read out loud using a voice search apparatus.

Many of us have already used voice searching. If you have used Alexa before, you have. You are giving a command, such as Alexa, what time zone is Sydney, Australia in? She will then provide you with the answer.

It is expected that voice search will draw in 40 billion. Therefore, it is a wise move to use voice search for your company. That way, you are able to reach more people.

Still not convinced? Consider this. People are using voice searches to find a company such as yours to purchase said products. In fact, a whopping 55% of individuals are looking for a nearby company. Thus, local SEO voice search is needed by your enterprise to stay on top. Right now, sales from voice search account for 2 million plus, with over 1 billion voice searches occurring each month. This year alone, it is expected that half of all searches will be done by voice inquiries.

If you are ready for voice inquiries for your webpage, consider using the tips we have listed below to get you started.

1. Enhance your conversational inquiries. When we look at how humans talk, it is different from how they type. When typing in the search bar, a user may type in “how to put on foundation correctly,” but when they use voice search, they would say, “How do I put on foundation?” While there is not much of a change, it is still different.

In order to optimize for these questions, you should make a list of possible things users may ask for or about when dealing with your product or services. Examples of this may be “How do I put on foundation correctly?”‘, “What is the best way to put on foundation?” and “What beauty tools do I need to put on my foundation?”

2. Enhance your local SEO strategy. Start by filling out a Google My Business profile if you do not already have one. If you do have one, be certain all pieces of information are correct. Your name, address, and telephone number should be accurate. Then add in your hours, photos of your business, and a short about what your company entails.

3. Concentrate on providing answers directly. This is done by featured snippets, which can be found at the top of the search results. It is a simple way to give an answer in a fast manner.

4. Use best local SEO practices. No matter what! Just because your visitors can not see what is going on behind the computer does not mean you should ignore using search engine optimization. Search results are used to offer your visitors answers to their queries, so it is best for you to use SEO, so you can be at the top of the results. Do this by adding in related keywords and always be ready to do mobile optimization.

If you are located in Jacksonville, FL, and require support with local SEO, please reach out to Local SEO Jacksonville. We provide an array of services and are dedicated to ensuring your success.

Local SEO For A Small Business

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things any small business can do in its search engine optimization effortsEvery business needs local SEO. There are various things any small business can do in its search engine optimization efforts.

One thing you must have when working on local SEO for your small business is a great website. There are some elements that your website must meet. You must have a quick-loading website. The security of your website should be looked at to ensure users have a good experience.

You will also need to brand your small business when working on a local SEO plan. Look at what your logo is. Does it represent your company well? Does the tagline fit? Does either show your values? All of this stuff is important when it comes to branding.

A second thing to keep in mind is that you need to let Google know where you are located. Therefore, you must make sure that every place your contact information is, it is up to date.

Have a contact us page on your website. Contact information is also generally found in the website footer.

You will also want to set up a Google My Business profile. This is a free way to promote your business to get higher rankings. Your customers will be better able to connect with you too.

You should also think about the content you have on your pages. By having relevant content, your potential clients will be able to find you better.

For your content, you must determine first what your niche is. From there, you will develop the long-tail keywords you want to rank for. The great idea is to find out what your customers are saying about your business because they will generally use these terms when they search for your brand.

When writing your content, be sure to write for your audience. Be clear and concise, making sure the content is full of useful information. The writing should be engaging to keep visitors’ attention.

To obtain potential clients, you should focus on getting reviews. Reviews can be left on your social media pages, as well as your website. People tend to go to a website’s competition if the business does not have any reviews.

While you strive for positive reviews, know that it is OK to get negative reviews as well. Just be sure to respond to the negative reviews, acknowledging that the consumer is not happy and that you are sorry for that. Then offer a solution to make the issue right and follow through with it. While people may see the negative review, they will also see that your small business wants to make it right.

You may also want to work on getting links from other sites. This is an essential part of local SEO for any business. When you have links from other sites, you can gain more traffic to yours. It is best to focus on getting links that will bring visitors to your site rather than just concentrating on any website to link to. You can work on guest blogging, where if you supply a content piece, the blog owner will allow you to link to their site.

It is also a good idea to keep your information up to date. Make a plan to look at it regularly to ensure your website has not been hacked. If you have changed any of the contact information, be sure to also update it.

If you live in the Jacksonville, FL, area and need assistance with local SEO for your small business, contact Local SEO Jacksonville. They have the expertise to develop an SEO plan tailored to fit your needs.

How To Improve Local SEO With Google My Business

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Google My Business and local SEOOne common goal of business owners is to be visible. This can happen if you know how local SEO works and if you utilize Google My Business. If you are still trying to figure out what either of these two is, stay tuned to find out more.

Local SEO focuses on optimizing your business for local residents. By using your Google My Business, your business information can be viewed by many viewers. This tool allows you to adjust how your company is shown in Google Maps and the Knowledge Graph, as well as organic search results. Per the latest publication of Whitespark’s Local Search Ranking Factors Survey, Google My Business is still the most significant driver of local SEO achievement. Behind this are the reviews that your business receives.

A business can control its listing by placing its NAP data, hours of operation, images, and more. There are also extraordinary alternatives to show various methods to shop (delivery or curbside pickup). In addition, you get many different choices, like handling the reviews your clients leave. Reviews should be a vital part of your local SEO strategy.

It is simple to make a Google My Business account. You will just need to fill out the form; then, Google will send you a postcard in the mail so they can verify you. On occasion, they will allow some businesses to be verified through email or over the phone. You may check your listing once you have been verified; you will be able to see how many clicks and impressions you are getting, requests for directions to your business, and phone call data, as well as other information.

You may wonder how you will rank using your Google My Business profile with local SEO. Google uses many things to help with its rankings, such as relevance, proximity, and prominence.

Relevance identifies how well your company fits the search purpose of the client. Is the business focal point the same as what the individual wants, or are you a bit cloudy about what your business does? Uncertainty will not rank or sell. Be crystal clear and concentrate. This will allow Google to know what individuals can anticipate from the business and will be more predisposed to display your company in the SERPs.

Proximity is a renowned and logical component in local SEO. You won’t be able to rank in a local search for maids in Boston when your business is located in Jacksonville. Nevertheless, the same method Google uses to decide which companies show up in a local search is not known, and it can be very difficult to rank in a particular region. Other considerations play a huge part too. It will benefit your business to say you’re situated in a certain location and present it by having local-oriented content around your company on your website. Google utilizes what’s known about the viewer’s position to showcase the most appropriate regional enterprises.

Prominence is all about the undertaking around your profile, such as how many reviews you have. You may find it helpful to have lots of quality links to your site. Keep your Google My Business profile up-to-date with new images and keep tabs on your reviews.

Google My Business is a great tool for you to use with your local SEO plan. Keep in mind that you must use this with both your on-page and off-page SEO efforts.

If you are interested in learning more about Google My Business or local SEO, contact Local SEO Jacksonville in Jacksonville, FL. They can assist you with both of these and much more.

Creating A Local SEO Plan

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making a local SEO planIf you’re looking for new clients, making a local SEO plan is one of the best things you can do. Here we will show you how you can increase traffic to your website, rank higher than you thought you could, and make those leads skyrocket.

First off, if you do not believe local SEO is something you should concentrate on, consider this. Ninety percent of consumers are looking for local companies to do business with. Therefore, a good local SEO plan is needed to target all of those searches. When you develop this plan, Google will allow you to rank higher, which will attract more people to your site. Thus, you will get ahead of your competition in this manner.

There are some types of businesses that will not need a local SEO plan. It is important for businesses that have more than one location to use this SEO method or those companies that are only serving a certain area. These businesses will include plumbers, nail and hair salons, bars, restaurants, coffee bars, attorney offices, car dealerships, museums, medical centers, photographers, government agencies, and tattoo parlors, as well as many others.

There are so many amazing advantages of utilizing a local SEO plan. Organic traffic will be increased, with this traffic being more relevant to your site. You can also see a reduction in ad costs, a higher website authority, and improved social signals. It is common for more individuals to leave reviews, and there will be an increase in trust with your brand. You can also expect a better experience for your users, as well as receiving more localized backlinks.

To develop your plan, you will need to use the following steps.

1. Decide what you want your company to rank for. If you have a shoe store, you may consider your services to be “males high-top shoes,” “ladies high-heels,” or “shoes for the family.” By making a list, you can determine what keywords you will want to use in the future.

2. Review your present site. Are there broken links? Is something else not working? You will want to fix any problems your site has before you start on local SEO.

3. To outrank your competition, do competitor keyword research. This will allow you to see what keywords they are ranking for. Semrush or Ahrefs are excellent choices to utilize for this.

4. Utilize geographically specific keywords. This will permit locals to find your company. Examples of this may be “male high-top shoes Jacksonville,” “inexpensive kids shoes Jacksonville,” or “sport shoes Jacksonville.”

5. Be sure you are doing on-page SEO. Map out what keywords will be used on each page, and make sure the title and meta description are optimized. All images should also be optimized. Create content that is unique and engaging. Do not be afraid to use internal linking, either.

6. Localized landing pages will also need to be optimized. Be sure it is mobile-friendly, all images are optimized, and you have used internal linking as well.

7. Be a part of directories. This will allow others to see you. Plan on optimizing your Google My Business listing, as this will permit more people to hear about your business.

8. Positive reviews are essential for any business. Do not be afraid to ask for a review. This can be done by email as a follow-up after the business has been conducted. Take the time to respond to your reviews, especially any negative reviews that are left. This will show that you do care and want to fix whatever the issue is.

If you need assistance in creating a local SEO plan, contact Local SEO Jacksonville in Jacksonville, FL. They can help get your business on the map to bring more traffic to your site, rank higher, receive more leads, and much more.

Google Profile Tricks For Local Hotel SEO

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how to do local hotel SEOIf you want to be visible to potential clients, you must know how to do local hotel SEO. By following the best practices available, you can be sure that all those individuals will see you and your brand.

Everyone turns to Google when they need something. Looking for a new pair of running shoes? Need assistance finding the best candy for Halloween? Want to find a hotel for your in-laws who are coming next month? Google has the answer to all of them and more. In fact, Google provides answers to over 3.5 billion searches each day.

This is exactly why it is crucial for your hotel business to focus on local hotel SEO. By having a Google Business Profile (GBP), you can be certain your small or local hotel will receive the coverage it needs to book those rooms.

The great thing about Google Business Profiles is that they provide exposure for your hotel. Here you will be able to list not only your contact information (name, address, and number) but also what prices you charge and business hours. By using this free business profile directory, you have the chance to increase your revenue by booking more rooms.

A whopping 49% of BrightLocal Survey takers said they trust online reviews when the time comes to look up recommendations and reviews. Therefore, by adding a GBP, there is a better chance that your hotel will be seen by more individuals looking for places to stay.

Be certain that all information provided on the Google Business Profile is correct. This includes not only the info listed above but also check-in and check-out times, your URL to the website, and what amenities are provided with the hotel (pool, free WiFi, breakfast, laundry, housekeeping, hot tub, exercise room, etc.).

You also want to check out Google Post. This is one of Google’s Business Profile features that should never be overlooked. Here your hotel will have the chance to interact with potential customers. It is a good idea to update your customers here, such as updated policies, discounts or coupons your hotel is offering, or things that have recently changed that affect hotel guest.

Photos are a great idea to utilize when working on local SEO. Hotels that provide images have a 35% higher likelihood of being clicked on than those that do not have any images. People want to see what your hotel looks like inside and outside. Do not be afraid to take pictures of anything your hotel has to offer, such as the pool, game room, restaurants, outdoor areas, exercise rooms, and front lobby. Include images of hotel rooms, the parking lot, common areas for guests, and more.

A great tip we can offer for local hotel SEO is to not overlook the question and answer section. Many potential clients will look here before booking a room. Open-ended questions can be found here, not just a yes or a no answer. It is in your favor to answer them first before others do, as anyone will be able to respond. If you let others respond to questions about your hotel, you take the chance of the information not being correct.

If you are interested in creating and maintaining a Google Business Profile but are not sure how to get started, contact Local SEO Jacksonville in Jacksonville, FL. They will be able to help you with all your local hotel SEO needs.

Factors You Should Consider Before Hiring An SEO Company

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Things To Consider Before Hiring An SEO CompanyWhether you are a large corporation or a small business just starting out, you need to have an SEO plan in place. Devising a strategy and carrying it out can be tough at times, but the results will be well worth it in the end. With so many great advantages of search engine optimization, it might be time to hire an SEO company to assist you.

An SEO company realizes many things that you may not have thought about but should do before hiring them. Do you want to be on the first page of the SERPs? Of course, everyone wants those spots. When you hired a local SEO company, did they make that pledge to you? If they did, you might want to rethink working with them. No one can guarantee that your business will get one of the number one spots. While the company that you hire will do its best to get you the best results, it can not say for sure if your website will rank that high.

Doing SEO is a large timely task. You can not perform a few things on your strategy list and call it good. In some cases, it takes weeks or even months. It is a complex system that has varying results. Even if you and another business did the exact same practices, following the same plan, one might rank on the first page, and the other may rank on the 20th. While it is hard to find a plan that works for you, once you do, you will be forever grateful for it.

Content on your site is something that always needs to be on your mind. Content is king and should be treated that way. Yes, you want to incorporate your keywords, but stuffing them here and there just for the sake of using them does not make any sense! Your writing should be something that individuals want to read, and it should make sense. You certainly do not want your content to be bland. If that is the case, your SEO plan is not going to work.

Links are great to utilize, but remember, it is more important to have quality links rather than quantity. Poor-quality links will get you nowhere, even if you have hundreds of them. In fact, it does the opposite and will harm your site.

Google Ads is something you may wish to consider. If you have never used Google Ads, think about testing it out. Even if your budget is not very large, you can still get something out of it by paying a few hundred or so.

To help your website rank, you might consider hiring a local SEO company, such as Local SEO Jacksonville in Jacksonville, FL. With a professional team, they can assist you with all your search engine optimization needs.

What Lies Ahead For Remote Work

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Remote work has become a hot trendRemote work has become a hot trend for various organizations for different reasons. The epidemic forced numerous businesses into placing their employee’s main “headquarters” in the convenience of their own home.

It used to be that remote work was frowned upon. Supervisors weren’t capable of seeing if their workers were actually doing their jobs. Many organizations believed it wasn’t as efficient or practical to keep their employees accomplishing their tasks from home.

Remote work has grown a lot in the last couple of years. Many businesses are seeing that their workers may thrive at home, as technology has caused it to be feasible to have conferences over the computer, as well as many other options. Various businesses let workers work from home full time, while others prefer to have their people in the office a few times a month.

Let’s take a glimpse at some statistics on remote employees. Remote workers operate an extra 1.4 more days per month than workers at a physical location. This adds approximately 17 additional days a year to what the worker is working.

Those who perform remotely are counterproductive for just 27 minutes per day, not including their lunch hour and breaks. Headquarter employees are unproductive for approximately 37 minutes per day, which doesn’t include the lunch break or other breaks.

The average time work from home workers take for breaks is 22 minutes, while it is 18 minutes for office workers. However, remote workers likewise perform tasks for an additional 10 minutes per workday.

When looking at office-based workers, 15% of those who do remote work expressed that their boss diverted their attention from their assignment.

Remote work has changed quite a bit over the last few years. The usefulness of technology, such as email and text, makes it possible for companies to be in continuous communication with their workers, no matter if they’re doing their jobs from the office, home, or even a pastry cafe or library. It also permits a worker to have a full-time career with good pay versus the days when work-from-home positions generally entailed telemarketing gigs that paid minimum wage.

Remote workers have found that video conferencing is essential for them. It allows them to see others in person and have conversations in real-time.

Coworking spaces are also quite popular now. Businesses are finding that these shared office areas are an amazing way to grow their remote worker force.

Numerous employers are finding their workers wish to remain working from home. They’re accepting that these remote workers may be willing to accept a 10% pay cut to stay working from the convenience of their homes.

By taking the time to let employees know what the company expectations are for remote staffers, you can be confident that it will direct them to success. These expectations should be transparent and easy to comprehend. Develop a procedure for all work-from-home staff to follow. You should also set in place Key Performance Indicators (KPI). Good examples of KPI may include what your financial objectives are and how you can achieve them.

If you are interested in how you can form a sustainable business practice, ethical SEO practices, or other marketing strategies for remote work employees, consider contacting Local SEO Jacksonville Company in Jacksonville, FL. They will be able to assist you in various practices, such as PPC, Adwords, targeting traffic, and social media.

Why You Should Invest In A Digital SEO Strategy

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digital marketing SEO strategyWhen it comes to a website, having an SEO strategy in place will allow a business to thrive. Digital marketing should be a part of this plan. Through this process, a website owner is able to promote goods and services through various outlets.

Digital marketing does require many skills. Besides being a content expert, you will need to know about SEO and SEM. Communication skills, knowing about data analysis, understanding social media, having basic design skills, and customer relationship management are a few other skills that one must have to survive putting a marketing plan into place.

One aspect of your SEO strategy should be fresh content. Content is royalty it comes to websites. When you have great content on your site, there is a better chance that visitors will begin to trust your brand more. As an added benefit, relevant content will make you look like an expert in the field.

New content can also provide you with greater views on your website. You will be able to establish your brand through this content. Therefore, others will begin to recognize you more.

Another digital marketing SEO strategy you may wish to implement is using your website to tell your story. This is excellent content to utilize. Here you can share how your company was, what your goals are, if you have a mission statement, and much more.

Every day the internet gets larger. People are adding more sites and information to those sites. Therefore, it is crucial to have an SEO strategy and digital marketing plan to get your site noticed. These days, nearly everyone has access to a desktop, laptop, smartphone, tablet, or another device. It makes sense to have a website for others to access to either learn about your company, purchase products, or simply book an appointment. When clients access your website, they will have full control over the pages they view, how long they are on those pages, and what they read.

Speaking of reading, one element of SEO is reviews. These are great for any company, no matter how large or small. While positive reviews are favorable, negative reviews can also be a place where you can bring attention to your brand by showing compassion and understanding. Answering negative reviews will not only allow you to fix what is wrong, but it will also show others that your company cares and is willing to do what it takes to make a bad situation or experience a good one. Any opinion that is left should be taken seriously.

When you are addressing the reviews, it is a chance to engage with your clients. Engagement is huge when it comes to SEO. Other ways you can engage with your clients is to post questions or polls on your social media pages or comment on any blog you post. Here they can discuss their likes or dislikes, making them feel how they feel matters. This allows customers to see a genuine or human side to the business.

If the thought of developing an SEO strategy makes your head swim, or you have no idea where to start for digital marketing, you are not alone. Contact Local SEO Jacksonville Company in Jacksonville, FL, today. They will work with you to provide the best service while taking your website to new levels.

How You Can Be Confident That SEO Jacksonville Is Right For You

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How to Choose an SEO CompanyWhen looking for an SEO company, there are many to pick from. But do they all deliver the results that you want? You can be confident that SEO Jacksonville will give you the results that you need to make your business thrive.

Search engine optimization can be a tough topic to learn about. There are many things that you must remember to do in order to see results. That is not to say that it can not be done by anyone. But with the right company, such as SEO Jacksonville, you can rest assured that it will be done correctly the first time.

If you have worked with an SEO company before, there are things that they may not have done that would have provided more results. Many companies will not provide an assessment of your existing website. If they do not perform this step, they do not have a base to work from. Add in the fact that you will be wasting your time and money.

Perhaps they did perform an assessment. How often are they doing one? If they do one and that is all, you should look for another company. You should also be able to see the assessment, so you know what is taking place. SEO Jacksonville will execute many assessments to be certain your website’s performance is where it should be.

Let’s take a second to talk about new content. Does your current company provide new content for you on a regular basis? If they do not take the time to do this, you will have to hire another person to generate content for you, which means extra money. And just one more person to deal with. Content does not mean just slapping an article on your website once a week. It means taking the time to create articles that are useful to your clients, developing graphics, videos, infographics, or writing guides that can instruct your customers. Blog posting, emails, social media content, case studies, press releases, and e-books are all forms of content a good SEO company will offer.

If your current SEO company does not consult with you, it is time to drop them. SEO Jacksonville will consult with the business owners and others working for the company before making any plans. This allows the SEO team to see what has or has not worked in the past. Extensive and personalized consults should be provided by the SEO team to ensure that all needs will be met.

Has your current SEO team promised amazing results, but you have yet to see a plan in place? If there is no plan, there will be no results. The strategy the team uses should be outlined, and they should show it to you. You should also be able to check the progress the company is making. If they are not able to show you, ditch them.

You will also want to look at an SEO company that communicates with you. Communication is the only way you will both be on the same page. A good SEO company will realize that without communication, the relationship between them and their clients will fail.

If you have been looking for the right SEO Jacksonville company, consider Local SEO Jacksonville Company. They will do assessments, write content, consult with you, and show you they have a plan in place. All you will have to do is sit back and watch your search engine results become where you wanted them to be.

Impact Of Negative SEO On Your Website’s Rankings

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what negative SEO isAlthough your website’s chances of a negative SEO target are low, the consequences are enormous. You might wonder how easily a competitor can ruin your rankings or how you may protect your website? However, before answering them, you need to understand what negative SEO is.

It stands for a range of activities that aims to lower a competitor’s rank in search results. It is primarily an off-page strategy that might involve building unnatural links to a website or reposting and scrapping its content. Some cases also include hacking or modifying content on a website. But any sudden drop in ranking doesn’t always mean that it’s the case of Negative SEO. Hence, before concluding that a competitor has hurt your rankings, it’s important to factor out the common reasons for the drop. Below we have compiled a list of all such possibilities.

Negative Off-Page SEO

The strategy primarily targets a website without any internal interferences. Some common types of negative off-page SEO are discussed below.

Link farms
A few spammy links don’t hurt your site’s rankings. But negative SEO attacks mostly involved building links from multiple interconnected websites or link farms. Most links use the exact anchor text and are often unrelated to the website under attack. Some might include a niche keyword to make it appear as if the owner of the website is trying to manipulate.

You cannot prevent such attacks, but it’s easy to reverse the damage they might do if you regularly spot them. You have to constantly monitor the link profile growth by using tools like SpyGlass, which generates progress graphs with a list of links in your profile and referring domains. If you notice an unusual spike in any of the two, you should investigate immediately.

Scraping
Competitors may scrape content from your website and use it on other websites to ruin your rankings. If Google finds duplicated content across websites, it would only pick a single version amongst them all. Google is smart enough to identify the original piece unless it considers any stolen performance first. Scrapers are smart and often copy and post new content right after publishing it on your website.

Using Copyscape can help in determining all instances of content duplication. In case you find scraped copies, it is advised to contact the webmaster and ask them to remove the content. If this doesn’t help, you should report it by using Google’s copyright infringement Report option.

Forceful crawling
Another way where competitors try to crash a website by forcefully crawling it and leading to a heavy server load. If Googlebot fails to access your website on several attempts in a row, your content might get de-ranked. To be safe, you should observe if your website has become slow or shows unavailable. Contact the hosting company and ask them to investigate and help you solve the issue.

Negative on-page SEO

Implementing negative on-page SEO attacks is very difficult as it involves hacking and changing your website’s content, codes, or settings. Hackers may modify your content, redirect your pages to suspicious links or malicious websites, etc. Staying safe against such situations requires conducting regular audits using tools like WebSite Auditor.

Getting Your Website De-Indexed
Minor changes to the robots.txt file can drastically impact the SEO strategy that you have been implementing. For instance, a simple disallow rule is enough for Google to ignore a website completely.

To stay protected, you need to check your rankings regularly. It helps in knowing if your website got de-indexed. Rank Tracker is one such tool that allows you to perform scheduled automatic checks daily or weekly. Any sudden drops in your rankings are shown separately in Dropped note in the difference column.

Hacking A Website
If a website is hacked and the hacker doesn’t have any negative SEO in mind, such attacks can drastically hurt the SEO. Google intends to protect its users, and if they suspect a website has been hacked, they might de-rank it.

Besides the strategies mentioned above, beefing up the security of your website should always be on your list of priorities. If you think it’s hard for you to deal with Negative SEO, you should reach out to experts for assistance in protecting your website and remediating negative SEO. Local SEO Jacksonville company in Jacksonville, FL is an expert in such strategies and has been assisting clients in staying protected from the effects of negative SEO.