Impact Of Negative SEO On Your Website’s Rankings

what negative SEO isAlthough your website’s chances of a negative SEO target are low, the consequences are enormous. You might wonder how easily a competitor can ruin your rankings or how you may protect your website? However, before answering them, you need to understand what negative SEO is.

It stands for a range of activities that aims to lower a competitor’s rank in search results. It is primarily an off-page strategy that might involve building unnatural links to a website or reposting and scrapping its content. Some cases also include hacking or modifying content on a website. But any sudden drop in ranking doesn’t always mean that it’s the case of Negative SEO. Hence, before concluding that a competitor has hurt your rankings, it’s important to factor out the common reasons for the drop. Below we have compiled a list of all such possibilities.

Negative Off-Page SEO

The strategy primarily targets a website without any internal interferences. Some common types of negative off-page SEO are discussed below.

Link farms
A few spammy links don’t hurt your site’s rankings. But negative SEO attacks mostly involved building links from multiple interconnected websites or link farms. Most links use the exact anchor text and are often unrelated to the website under attack. Some might include a niche keyword to make it appear as if the owner of the website is trying to manipulate.

You cannot prevent such attacks, but it’s easy to reverse the damage they might do if you regularly spot them. You have to constantly monitor the link profile growth by using tools like SpyGlass, which generates progress graphs with a list of links in your profile and referring domains. If you notice an unusual spike in any of the two, you should investigate immediately.

Scraping
Competitors may scrape content from your website and use it on other websites to ruin your rankings. If Google finds duplicated content across websites, it would only pick a single version amongst them all. Google is smart enough to identify the original piece unless it considers any stolen performance first. Scrapers are smart and often copy and post new content right after publishing it on your website.

Using Copyscape can help in determining all instances of content duplication. In case you find scraped copies, it is advised to contact the webmaster and ask them to remove the content. If this doesn’t help, you should report it by using Google’s copyright infringement Report option.

Forceful crawling
Another way where competitors try to crash a website by forcefully crawling it and leading to a heavy server load. If Googlebot fails to access your website on several attempts in a row, your content might get de-ranked. To be safe, you should observe if your website has become slow or shows unavailable. Contact the hosting company and ask them to investigate and help you solve the issue.

Negative on-page SEO

Implementing negative on-page SEO attacks is very difficult as it involves hacking and changing your website’s content, codes, or settings. Hackers may modify your content, redirect your pages to suspicious links or malicious websites, etc. Staying safe against such situations requires conducting regular audits using tools like WebSite Auditor.

Getting Your Website De-Indexed
Minor changes to the robots.txt file can drastically impact the SEO strategy that you have been implementing. For instance, a simple disallow rule is enough for Google to ignore a website completely.

To stay protected, you need to check your rankings regularly. It helps in knowing if your website got de-indexed. Rank Tracker is one such tool that allows you to perform scheduled automatic checks daily or weekly. Any sudden drops in your rankings are shown separately in Dropped note in the difference column.

Hacking A Website
If a website is hacked and the hacker doesn’t have any negative SEO in mind, such attacks can drastically hurt the SEO. Google intends to protect its users, and if they suspect a website has been hacked, they might de-rank it.

Besides the strategies mentioned above, beefing up the security of your website should always be on your list of priorities. If you think it’s hard for you to deal with Negative SEO, you should reach out to experts for assistance in protecting your website and remediating negative SEO. Local SEO Jacksonville company in Jacksonville, FL is an expert in such strategies and has been assisting clients in staying protected from the effects of negative SEO.

Using Long-Tail Keywords For Your Dental SEO

Identifying the long-tail keywordsMany people that are experts in dental SEO will tell you about their interest in the keywords. You need to create and maintain a relationship with these keywords. The log-tail keywords can be targeted and prioritized to become useful drivers of traffic for both PPC and dental SEO campaigns. The long-tail keywords are more specific and longer. But they are also less common. However, these keywords add up to account for most of the traffic driven by searches.

Identifying the long-tail keywords

It is a lot simpler to guess or find the head terms. You may use online tools such as Google AdWords for identifying hundreds of keywords from a single term. You need to use common sense here. Do not just add up all the keywords suggested. Your keywords have to be focused on for the organic search. There are other tools available out there that help identify long-tail keywords. Google Trends, WordStream are some of these tools. They allow you to see the popular searches, providing insight into the search behavior. Apart from this, if you have Google Analytics, you can get an insight into the searches that are bringing up the website.

How to target the long-tail keywords?

  • Many times, the long-tail keyword searches are in the form of questions. None of us are likely to consult a dictionary for answering intricate and complicated queries. For instance, “What will happen to the tooth after insertion of a dental implant?” Most dental practices will try to garner web traffic from both head terms and long-tail keywords.
  • Several trends out there are indicating a rise in long-tail search terms. People use Google and other search engines similar to a living person. They ask natural questions rather than none-specific and short terms. The search engines respond by giving relevant answers to the queries from the websites that are offering the closest answers. This trend has been accelerated by voice-activated searches and mobile searches as well.
  • A person that is searching for answers about what will happen to his tooth after a dental implant is quite likely to go further in his decisions. This is more likely to happen than a person searching for a dentist in New York. In most cases, you are certain about what the person is looking for. Due to this reason looking for and tracking the long-tail keywords is revealing.
  • Generally speaking, the long-tail keywords are less competitive, and yet they can be extremely lucrative. Some people concentrate on the same keywords used by their competitors. However, this way, you may miss out on the benefits of altering the target audience. Some searches may not be searched often but are more likely to get converted into dental treatment cases.

Optimizing for the Long-tail keywords

For identifying the long-tail keywords, take into consideration your dental patients and the types of questions they will ask while consulting for a specific treatment. Make sure that the content on your website is optimized to answer these queries and get a ranking for your website as well. There are several ways to do this by using your content such as,

  • Creating FAQ pages.
  • Creating headings of the queries on the treatment pages and answering them with unique content.
  • Developing a “Ask the dentist” page. Here you can answer the questions asked by the patients through a contact form. You can update it in case you get more queries.
  • Add a blog to your website and provide regular updates about various dental practice-related topics.

In the end, you must create content by keeping your patients in mind. These patients are the ones who are performing the search and are looking out for answers. If your dental practice is based out of Jacksonville, FL area, you can use the experienced and expert services of Local SEO Jacksonville. They can optimize your website for dental SEO and long-tail keywords.

Things You Should Understand Before Hiring An SEO Company

Things You Should Understand Before Hiring An SEO CompanySEO is something that all companies must realize they need. The practice of optimizing your website in an ethical way can be very hard at times, and there may be days when all you want to do is give up. But do not despair. There are so many wonderful benefits of using SEO. If you know nothing about search engine optimization, there are a few things that you need to understand, even before hiring an SEO company.

Have you thought a goal of yours is to be on the first page of Google? If you have this goal and you hired an SEO company, did they promise you this? If you answered yes, you most likely do not have a responsible SEO team working for you. The company can not guarantee that you will be in one of those spots on page one. This is especially true if you have keywords that are competitive. Just because you hire an SEO company does not mean that your website will rank on the first page.

Have you ever thought about how much time it will take for SEO to work for you? This is a slow process but it is so worth the wait. You will not see results overnight. It may take you months before you see the desired results. This is because SEO can be very complicated. What works for your competitor’s site may not work for you. And with so many avenues to explore with SEO, it can be challenging figuring out which one is best for you. Once you have found the right path, you will need to stay on top of it to maintain it. As the Google algorithm is constantly changing, you will need to stay on your feet to keep moving with it.

If you write content for your site, are you worried about the keyword density? Many people are. However, if you are too busy worrying about how many times a keyword is used, it could take away from the content. The content may sound like a recording with a very blah tone. Google will award sites where high-quality content is placed that is relevant to the website. If you have trouble with this one, remember you are writing for people, not robots.

Quality is better than quantity when it comes to your links. You should not be paying for links that are less than desirable. You want links that come from high-quality sites. If you have too many links for low-quality websites or link farms, you will see that it brings your site down. Work hard to get links from websites that are respected. Remember, you will be awarded when it comes time for Google to see who you are linking with if you have better quality links

Have you ever thought about using Google Ads? If you are considering it, but have not gotten on board, now is the time. This will provide you with a quick boost that makes your site go right to the top. Even if you do not have a lot to spend, you can see great results with only a couple hundred dollars.

When hiring an SEO company, it is best to keep all the points above fresh in your head. SEO can be a confusing game to play when it comes to how often the algorithm changes. You can not expect to see results overnight, and if a company promises you that, look the other way. Remember quality counts when it comes to content and links, and if you have the extra funds, splurge a bit on Google Ads. If you are uncertain when it comes to SEO vendors, consider hiring a professional, such as Local SEO Company.

6 Tips for Local SEO That You Can Advantage of

6 Tips for Local SEO That You Can Advantage ofThough the SEO landscape has come a long way and evolved tremendously over the years, its significance in the world of websites hasn’t diminished at all. SEO remains as relevant today as it was during the days when Google was steadily progressing to become the world’s most admired search engine. Google, in order to maintain its top position in the search engines’ listing, updated its ranking algorithms several times in a year.

The world’s top search engine still releases algorithmic updates for ranking countless websites secured on its servers, only the parameters have undergone change, a sea change in fact. For instance, updates to Penguin or Panda are more geared towards sites that are smartphone-friendly. More than 60% of those who log into sites (for completing a purchase or seeking relevant info) do so from portable digital devices, mostly smartphones.

Another factor worth noting is that the updates accord significant weightage to sites that are promoted by taking advantage of a local SEO strategy. If you have a business website, especially an e-commerce site whose SEO marketing technique doesn’t incorporate local or regional demographic, then chances of your site not garnering a good rank or even getting delisted from Google’s servers are quite high. So what tips should you follow to have an effective local SEO plan in order to attract niche clients for your business?

1. Register your site with Google My Business

The very first and foremost local SEO tip that you should make the most of is to register your business with Google My Business. You may have a state-of-the-art site that you claim to be user-friendly but it could be that the same is not visible to many individuals as it is not displayed prominently. Once you subscribe to Google My Business, your site’s name, business address and hours, reviews, and nearness to user’s location will be visible on the SERP (search engine ranking page) whenever a user makes a Google search of your firm.

Just go to the Google My Business to complete the registration or listing process.

2. It pays to have an interactive and smartphone-friendly site

Are you aware that majority of your present clients may have logged into your web-based outlet via their handheld PDAs, like smartphones and tabs? It is also very likely almost all your future customers will get in touch with you after visiting your site from their portable devices. If users or prospects face issues downloading and/or navigating through your portal on their mobile digital gadgets, they’ll not waste time in moving on to competitors’ sites.

So, if you haven’t yet structured your local SEO site to make it smartphone-friendly, then it’s high time you did.

3. Make local SEO listing consistently across the web board

In order to make your presence felt throughout the web world, you can choose to register with local indexing sites, besides Google. But before you proceed to enlist your business with such listing sites, you’d need to ensure that the NAP (name, address, and phone number) info is always provided. Additionally, make sure that this info is correct and identical in all the listings including but not limited to:-

  • Angie’s list
  • TripAdvisor
  • BBB (Better Business Bureau)
  • Bing
  • Yahoo
  • Foursquare
  • Yelp
  • Local commerce guilds and federations
  • Chambers of Commerce
  • Telephone directories, white pages, and yellow pages

4. Benefit from testimonials and feedbacks about your service

It has become the norm for businesses, both small and big to maintain separate profiles for the different social media platforms, including Facebook and Twitter. Customers, shoppers, and buyers of products and services are prone to offering a review or feedback on such automated social media sites at the drop of a hat. Refashion your local SEO in a way so that customers are encouraged to write a positive review about your product or service.

5. Target local ad extensions

Make the most of Google AdWords in order to publicize your business in the locality or neighborhood you’re located. Once you subscribe to Google AdWords, users will be able to know more about your business’s location that’ll give them the confidence to get in touch with you via a ‘call button’.

6. Develop content that’s relevant and location-based

Develop content that is original, meaningful, and relevant to your business. Also, make sure that the content is orientated towards the locals, and is tempered with names of streets, local news, events, and happenings.