Negative SEO is actually real and you need to be able to combat it if you’re going to make the most of your online presence. There is always going to be business out there that are shady, and that means that they’ll go to extreme means in order to turn a profit. This means that negative SEO is going to be an important part of any shady business protocol, mainly because it takes away from competitors. When somebody hits you with negative SEO you’re going to realize it, you’ll start to lose your rankings and Google will begin to hit you with certain penalties. Google is always looking for certain traits regarding websites that are going to have an effect on their rankings, mainly because they’re trying to keep everything on an even playing field when it comes to rankings and such.
Negative SEO is usually a last resort to some people, but certain online marketers take it upon themselves to blast competition out of the water before they’ve even set up a website. It’s ridiculous and it’s definitely dishonest, but there are tons of dishonest people on this planet (and it’s going to stay that way for as long into the future as we can see).
Does It Work?
Negative SEO does in fact work, and you need to be cautious when dealing in certain industries online. Adult affiliate offers are one of those things that can either make or break you when it comes to online marketing, especially since most of the other people within the industry have no problem when it comes to being non-reputable. If you don’t take care of the negative SEO being thrown at you there’s not only going to be a drop in revenue, but there will also be a drop in activity altogether when it comes to your website. The competition is always going to try and gain an upper hand on you, and even though negative SEO that’s actually impactful is quite rare it’s still possible. They can apply the tactic through an abundance of means, usually through spammy backlinks and hidden text on webpages that will ultimately derank your website, but those are only a few of the things that you need to worry about.
Not every single random backlink you see is going to be “bad” in a sense, but if you didn’t set it up you should definitely take a look at it. Sitewide links aren’t always going to be bad as well, but that doesn’t mean you shouldn’t attempt to look deeper into that as well. Some people will even go as far as hacking into a business website just to conduct a little bit of negative SEO, it sounds like drastic measure but your ranking on Google is actually worth quite a bit of cash.
Keep yourself safe and look deeper into anything that could be even remotely similar to negative SEO, and trust me, you’ll be happy that you did in the long run.