What Is SEO?

The Role of Search Engines in SEOSearch Engine Optimization (SEO) is an essential component of digital marketing that focuses on enhancing the visibility of websites in search engine results. As a strategic blend of technical web development, content creation, and marketing tactics, SEO aims to elevate a site’s relevance and authority for specific search queries. This is particularly crucial for businesses aiming to drive organic traffic to their websites, including those seeking the expertise of an SEO company near Jacksonville, where the digital market is as competitive as ever.

The Role of Search Engines in SEO

To demystify SEO, one must delve into the mechanics of search engines. Giants like Google and Bing utilize intricate algorithms to crawl the web, index content, and rank pages by relevance to user queries. These algorithms consider a myriad of factors, such as keywords, site structure, and user experience, which a seasoned SEO company would navigate expertly to enhance a site’s digital marketing strategy.

Keywords: The SEO Cornerstone

At the heart of SEO lie keywords, the terms users enter into search engines while seeking information. Effective digital marketing strategies and SEO efforts hinge on identifying and targeting the right keywords. This ensures that content resonates with the target audience’s search intent, increasing the likelihood of discovery by potential customers, especially those in specific locales such as near Jacksonville.

On-Page SEO: Content Optimization

On-page SEO is the optimization of a website’s content and HTML source code. It’s about creating content that’s not only high-quality and relevant but also structured for search engine comprehension. This includes the strategic use of headings, meta tags, and descriptions, as well as optimizing images and ensuring mobile responsiveness, a crucial aspect of digital marketing in today’s mobile-first world.

Off-Page SEO: Establishing Authority

Off-page SEO extends beyond the website to include external ranking factors like backlinks. These are indicators of your site’s authority and are akin to endorsements from other websites. An adept SEO company will focus on building a robust backlink profile, which is a testament to a site’s credibility and can significantly influence its ranking in search results.

Technical SEO: The Digital Foundation

Technical SEO is concerned with the non-content elements of a website. It involves strategies to enhance a site’s backend structure, ensuring that it is easy for search engines to crawl and interpret. This facet of SEO is critical for providing a seamless user experience, which search engines reward when ranking sites.

Local SEO: Capturing the Local Market

Local SEO optimizes a business’s online presence to attract more customers from relevant local searches, an essential strategy for businesses near Jacksonville or any other specific region. This includes managing online business listings, garnering reviews, and ensuring location-based information like business hours and maps are accurate and easily accessible.

Leveraging SEO Tools and Best Practices

SEO professionals utilize a suite of tools to analyze and optimize websites. These tools offer insights into keyword rankings, backlink profiles, and competitive landscapes. Google Analytics and Google Search Console are fundamental in gauging a site’s performance and pinpointing opportunities for improvement.

Adapting to SEO Changes

SEO is dynamic, with search engines regularly refining their algorithms. Modern SEO strategies must adapt to these changes to remain effective. For example, Google’s updates have increasingly favored sites that offer excellent user experiences, penalizing those that engage in dubious practices like keyword stuffing.

The Significance of SEO in Digital Marketing

In the digital age, the importance of SEO cannot be overstated, especially for businesses looking to differentiate themselves online. An SEO company near Jacksonville or any other competitive digital marketing landscape can be instrumental in helping a site gain the visibility it needs to attract traffic and stand out from the crowd.

Conclusion

SEO remains a critical pillar in the structure of effective digital marketing. It ensures that a website not only reaches its intended audience but also delivers on the expectations of both users and search engines. For businesses aiming to dominate their local markets, such as those in Florida, partnering with a specialized firm like Local SEO Jacksonville Company can be a game-changer. With their expertise in tailoring SEO strategies to the nuances of the local landscape, they can help your business stand out in the bustling digital ecosystem. Whether you’re near Tampa or in Jacksonville, a robust SEO approach can propel your online presence to new heights, driving traffic and fostering growth in an increasingly competitive online world.

Picture Credit: Freepik

Top Web Design Strategies For Enhanced SEO Engagement

Best Website Design StrategiesSite involvement should never be neglected, as client experience is a game changer concerning brand dedication in the present electronic atmosphere. Companies are centered around involving their leads and clients in their sites by utilizing great website design. Here, we share some of the best action plans per an SEO company for better engagement.

Any SEO company will tell you that live chat is something that can greatly increase user engagement. Folks simply do not like to wait super long for answers to their questions. If an individual can not find an answer within 60 seconds, approximately 59% will leave the site and go elsewhere. To help decrease this number, it is a wise idea to add a live chat when you are working on your website design.

Another strategy you may wish to take on for better engagement includes utilizing a chatbot. Chatbots easily increase engagement by:

  • Expandability – Chatbots can be scaled simply when there is a great amount of chats that do not require any extra resources.
  • Manage Queries – Chatbot resolution could be the perfectly adapted form of engagement if your utmost client FAQs are simple. Bots engross consumers with quick responses to all the essential FAQs.
  • Customized assistance – Provide individualized help to the website users by evaluating their past visits.
  • Instant replies – AI chatbots engross users’ proactivity along with offering immediate replies to supply a greater client outcome. A chatbot will be accessible every single second, 24 hours per day, seven days a week! Twelve percent of individuals anticipate a reply to an email within 15 minutes or less (1).

When you have the best website design, you are certain to please your customers, which goes along with having an excellent customer experience. If you want a website design that engages folks, keep these benefits in mind:

  • Increases client’s contentment.
  • Transform first-time guests into faithful clients.
  • Pushes client backing.
  • Provides your label with an aggressive edge.
  • Increases trust in consumers.

Companies that utilize emotional bonds exceed their rivals in selling by 85%. Therefore, it is wise to follow the greatest strategies, including:

  • Continually listen to your consumers to determine their demands, difficulties, and items of concern.
  • Maintain your customer service to be as human as possible, no matter if it is performed on the web or face to face.
  • Connect with your clients emotionally to succeed in patron allegiance.

Let’s chat about website design for a moment. Your website should be easy to navigate so your customers want to stay engaged. There are a c couple of ways that you can do this.

  • Strengthen personification by carefully monitoring what, when, where, and how folks are clicking. Utilizing the details will allow you to understand more about your clients. Implement the same to form a greater total experience and even more personalized encounters for every guest.
  • Connecting with clientele in significant ways may assist in answering their questions and concerns. It could also help guide them to make a decision about your brand. Consumers today anticipate a website to maintain hands-on self-service elements.
  • Increase sales conversion rates with an insightful website design to engross your clients quickly and form confidence and interest in your label. This implies a lower bounce rate with a higher likelihood that they will visit again.

If you’ve decided that you need an improved website design and you happen to be in Jacksonville or its environs, consider getting in touch with Local SEO Jacksonville Company. This company is dedicated to providing top-quality services that cater to your local SEO and web marketing needs.

Creating A Local SEO Plan

making a local SEO planIf you’re looking for new clients, making a local SEO plan is one of the best things you can do. Here we will show you how you can increase traffic to your website, rank higher than you thought you could, and make those leads skyrocket.

First off, if you do not believe local SEO is something you should concentrate on, consider this. Ninety percent of consumers are looking for local companies to do business with. Therefore, a good local SEO plan is needed to target all of those searches. When you develop this plan, Google will allow you to rank higher, which will attract more people to your site. Thus, you will get ahead of your competition in this manner.

There are some types of businesses that will not need a local SEO plan. It is important for businesses that have more than one location to use this SEO method or those companies that are only serving a certain area. These businesses will include plumbers, nail and hair salons, bars, restaurants, coffee bars, attorney offices, car dealerships, museums, medical centers, photographers, government agencies, and tattoo parlors, as well as many others.

There are so many amazing advantages of utilizing a local SEO plan. Organic traffic will be increased, with this traffic being more relevant to your site. You can also see a reduction in ad costs, a higher website authority, and improved social signals. It is common for more individuals to leave reviews, and there will be an increase in trust with your brand. You can also expect a better experience for your users, as well as receiving more localized backlinks.

To develop your plan, you will need to use the following steps.

1. Decide what you want your company to rank for. If you have a shoe store, you may consider your services to be “males high-top shoes,” “ladies high-heels,” or “shoes for the family.” By making a list, you can determine what keywords you will want to use in the future.

2. Review your present site. Are there broken links? Is something else not working? You will want to fix any problems your site has before you start on local SEO.

3. To outrank your competition, do competitor keyword research. This will allow you to see what keywords they are ranking for. Semrush or Ahrefs are excellent choices to utilize for this.

4. Utilize geographically specific keywords. This will permit locals to find your company. Examples of this may be “male high-top shoes Jacksonville,” “inexpensive kids shoes Jacksonville,” or “sport shoes Jacksonville.”

5. Be sure you are doing on-page SEO. Map out what keywords will be used on each page, and make sure the title and meta description are optimized. All images should also be optimized. Create content that is unique and engaging. Do not be afraid to use internal linking, either.

6. Localized landing pages will also need to be optimized. Be sure it is mobile-friendly, all images are optimized, and you have used internal linking as well.

7. Be a part of directories. This will allow others to see you. Plan on optimizing your Google My Business listing, as this will permit more people to hear about your business.

8. Positive reviews are essential for any business. Do not be afraid to ask for a review. This can be done by email as a follow-up after the business has been conducted. Take the time to respond to your reviews, especially any negative reviews that are left. This will show that you do care and want to fix whatever the issue is.

If you need assistance in creating a local SEO plan, contact Local SEO Jacksonville in Jacksonville, FL. They can help get your business on the map to bring more traffic to your site, rank higher, receive more leads, and much more.

Law Firms: When To Use PPC Over Lawyer SEO

Law Firms: When To Use PPC Over Lawyer SEOMarketing is an essential ingredient for any law firm. But what is the main ingredient when it comes to PPC or SEO?

Attorneys spend hours upon hours with clients and working on their cases. Yet, they often neglect the marketing aspect of their firm. These firms want dramatic results when they implement a marketing strategy. They may be geared towards doing SEO, but really they should use PPC.

Now, you may be thinking to yourself, but Lawyer SEO will make more money than PPC. But there are times when PPC will be better for your law firm. In this article, we will discuss when PPC is better than Lawyer SEO.

First off, think about how long an SEO campaign will take. And if you really need the clients right now. Lawyer SEO can take several months to achieve the efforts your firm is looking for. If you want clients right now, your best bet is to turn to PPC. This type of internet marketing will give you immediate results. SEO may provide a higher investment return, but if your firm is just starting up, you want those clients much faster than waiting for six months or more.

There are many law firms that want a higher return on investment (ROI). Who wouldn’t? This is natural to want more money. However, if you have to wait several months or years for it to happen, then it might not be in your best interest to use law SEO. Research shows that it takes two to three years for law SEO to catch up with PPC. And a great point to always remember is that just because your competition can run a successful law SEO campaign does not mean that you will have the same or comparable results.

Something else to think about is the cost versus the reward factor. Recent updates to algorithmic have made it quite a bit more expensive to rank with lawyer SEO. If the city in which your law firm is in has a population of 50,000 or less, it could be in your best interest to consider PPC.

With PPC, you can easily reach your targets within a wide geographical location. If you change your settings, you can target different areas.

While PPC can be great for law firms, you must also think of situations where PPC may not be in your best interest. If your site is not mobile-friendly, you should skip over the PPC. If the design is dated and lags or if your site is generic or does not build an emotional connection with your law firm, PPC will also not be for you. And if your website does not provide value to your customers, does not offer any solutions, or the content is lagging, then your best bet would be to consider SEO.

PPC is becoming a quite popular choice for law firms compared to lawyer SEO. It is wise for a law firm to really weigh their options when it comes to PPC or SEO. Some law firms are fortunate enough to use both if they have been in the industry for a while. If you are uncertain what is better for your law firm, it is best to hire a professional to assist you in this matter. Contact Local SEO Jacksonville for all your SEO and PPC needs. This SEO company will strive to offer the highest quality services for your small business. They will customize a plan that will work for your law firm and develop a plan of attack to deliver traffic to your site. All it takes is one phone call to get started.

The Top Benefits of Using Medical Practice SEO

Medical practices, like any other business, want customers to be flowing into their offices. They know that this is the best way to expand their client base. However medical practices face quite a bit of competition. There may be several doctors in their town, or in neighboring towns. It is imperative that these medical centers make themselves stand out from the crowd. This can easily be done by using medical practice SEO.

There are many ways you can market your medical practice. It is no longer placing an ad in the yellow pages and running with it. Or having an ad on the radio or in the newspaper. Medical practice SEO is something that every single practice should be doing online, as this is where the majority of the population will find your website.

Medical practice SEO is important for many reasons. First off, it makes your practice visible to others. If you are ranking high in the SERPS (search engine results page), you will have more people see you. This is where SEO is important as you need SEO tactics that will help your site rank higher. As millions of people trust Google, when your site appears at the top of a Google search page, those customers will also trust your site.

When your site appears at the top of a results page, there is credibility there. If your customers are entering in keywords, and your site pops up as one of the top results, those customers are bound to put your business name in the list of those medical practices that are credible. They will see that Google thought the website was relevant to their keyword search and therefore will be more apt to contact your practice.

Speaking of keywords, never, under any circumstances, keyword stuff. Use your keywords the appropriate amount of time. Using them too many times will be viewed as spam by Google and could potentially get your site blacklisted. You should be using your keyword about 2.5%.

A really great medical practice SEO tip is to make sure that your website is optimized. With more people using their cell phones, it is imperative to optimize for both mobile devices and desktops.

Increasing traffic is a great way to help your medical practice SEO. You want to draw attention to your website to increase the traffic. Potential customers that are searching for your services are qualified leads as they are already interested in what you have to offer. Go one step further to draw them in so they call for more information or an appointment. You can also increase your traffic by adding content to your site that is new, informative, and exciting. Content that is interactive is always a plus as it is something that is different that not a lot of places are utilizing. Content that is engaging and interactive will allow a visitor to stay on a page for longer. And when they stay on the page for a while, it typically means they found the website useful. This could mean your site ranks higher, as Google likes pages that have strong engagement.

If you are uncertain about different medical practice SEO tactics that you should try for your website, consider hiring a professional. Local SEO Jacksonville offers quality services that give true results. A plan of attack will be applied to your site to drive traffic to your site, all while using keywords that are important to your medical practice SEO. Using a top SEO company will ensure that you enhance your online presence while attracting new patients to your practice.

May Take Years for Google to Complete Indexing of Mobile-First Websites

Google begins to roll out mobile-first indexingIt is now more than a year when Google made it public that the search engine was about to introduce a strategic change in the manner it ranked websites. The change would mean that the search engine’s algorithms, in the long run, would first consider a website’s content created exclusively for a smartphone, for assigning a SEO rank to the site. At the same time, Google would first and foremost use the site’s mobile adaptation for displaying snatches or clips about the site in the SERPs and also for analyzing structured data.

The world’s most popular search engine announced quite a long time ago that the process of shifting the sites from desktop-first indexing to Google mobile-first cataloguing was already underway. In fact, a significant proportion of the sites had already been transferred to the mobile-first register. Webmasters, web designers and developers, and SEO specialists have been expectantly waiting for the first roll out to become available.

Google’s engineers had expressed that the launch would have happened at the close of 2017. But as things stand now, it seems that the roll out might become a reality by the end of 2018.

Demystifying Google mobile-first indexing

The connotation or meaning of Google mobile-first is quite straightforward. It simply means that when or whenever the search engine embarks on a SEO drive, it will accord primacy to your site’s mobile edition. In other words, it is the smartphone transcript of a site that Google will first take up for ranking. You could see an upsurge in traffic (facilitated by smartphone Googlebot) when you analyze traffic directing to your site.

Also, the cached copies of the web pages that are visible will normally be the pages’ mobile variations. Mobile-first does not just imply that the indexing is compatible only for smartphones-if you’re yet to create a smartphone-friendly version, the index will continue to rank your desktop adaptation. Nevertheless, you should not lose sight of the fact that your site’s ranking could take a beating in the absence of a smartphone-compliant version.

On the other hand, sites with mobile-friendly editions will rank better even when Google ranks desktop-first (indexed) websites.

Migration of sites from desktop-first indexing to mobile-first indexing far from complete

Google Webmaster trends analyst, Gary Illyes had remarked in June 2018 that was “probably many quarters away” from making available its mobile-first directory. He also added that the change (the changeover from desktop first to mobile first) would be ground-breaking and there was absolutely no reason to feel alarmed about the transition. Webmasters were anxious to hear from Gary about the exact launch date but he was unable to specify the same.

Illyes, at the same time, made it amply clear that the search engine was also working on releasing the index in a manner so as to not adversely impact sites that were yet to become mobile-ready. And it is for this reason the launch was getting rescheduled time and again. He also mentioned that Google wanted to be doubly sure that the sites categorized in the mobile-first catalogue would not negatively impact non-smartphone-friendly websites.

Evidently enough, the roll out could take a long time-in fact it won’t be due before 5 years. He expressed that Google was willing to discuss at length with the publishers regarding the launch, instead of keeping them in the dark about it. He made it clear that the Google mobile-first roll will not come in the way of ranking desktop-centric sites.

Gary said “Mobile-first means mobile first. It only means that we’ll look for mobile content first”. On your end, you should see to it that your site’s design and content is companionable with smartphones, tabs, and all other types of handheld digital gadgets so that you’re not caught unawares when it actually happens.

You can know more about Google’s mobile-first index at www.localseojacksonville.biz.

Effective tips for bettering the local SEO position of your site designed using WordPress

Optimize your WordPress Site for Local SEOOf all the open-source CMS platforms that exist, WordPress is definitely one of the most popular, thanks to its resourcefulness, flexibility and convenience of use, including the fact that the system can be used for free. No wonder then that, nearly 29% of all sites are based on WordPress and the CMS system has been downloaded over 47 million times till date. Another good reason for the CMS platform’s widespread popularity is that it is highly SEO-compatible in that the system can be used easily even by those who are technically not savvy.
A site designed and developed using WordPress can be incredibly crucial for local or smalltime businesses, intending to improve their local SEO ranking but may not have the wherewithal to opt for across-the-board online optimization strategies. Following are some simple yet effectual improvement techniques you can take advantage of so as to make your portal claim a position on the first SERP of Google or Yahoo.

1. Focus on organic link building

Your site’s local SEO standing is considerably influenced by the linking profile-the domains connecting to the site, back links quality, and link anchor text optimization. Do not expect to have organic links overnight and also do not anticipate quality links to start delivering instantly.

The emphasis should be on quality more than quantity-Strive towards having as many quality back links as possible simply because just one such back link is always more valuable than innumerable links with questionable quality.
Be on the lookout for prospective link building openings-Maximize your opportunities for link building by taking advantage of a competitive analysis apparatus that will redirect to competitors instead of you.

Anchor text optimization-Make the anchor text optimal for local SEO search, like integrating the name of your practice or the locality of the city where your business is situated.

2. Content optimization is the key

The textual and visual content of the site is as important as its security standard, loading time, and structure. Pay attention to creating persuasive and engaging content first before you can think of optimizing the same. You do not need to tear your hair out when it comes to on-page optimization; just use the Yoast SEO plugin.

3. Make your site smartphone friendly

You can take it for granted over 70% of your customers will find you using their smartphones. Additionally, Google is according greater significance to sites that are more smartphone-friendly. Use a perceptive WP theme, design the site keeping smartphone users in mind, and make the most of a mobile app for heightening the smartphone friendliness of your site.

4. Make the site more responsive and speedy

Take all the necessary measures to ensure that your website loads within 2-3 seconds on any handheld or tabletop device.

5. Let your URLs reflect location keywords

In case you have several landing pages, where every page is devoted to attracting clients in a specific locality, make sure you embed the location keyword in the URL in order to enrich the experience of the user.

6. Consolidate your WordPress portal with Google My Business

Get your Google Your Business (if you do not have one yet) that will club together significant parameters influencing local rankings including but not limited to business description, user feedbacks, and physical nearness.
If you own a local business and want to increase its visibility across the web, you can visit www.localseojacksonville.biz or make a call to 904.425.9679.

The Art And Science Of Content Marketing

The Art And Science Of Content MarketingContent marketing is a primary element of a successful online business.  Far too many people get it confused and don’t know what the modern strategies are and how to get the best ROI regarding such.

First of all let’s start with good common sense, honesty, integrity and ethical behavior.  Settle for nothing less than top professionalism across the board regarding content marketing.  This means form the ground floor up.  Looking at what you have at the moment and how it can be improved to match the strategies that are game winners now, not the old school tactics that have been played out.

Combining a good content marketing with solid research is where the first step is taken.  Before you can provide content you have to know what your target audience is and what it wants.  Other than that you’ll be shooting blind and that’s too haphazard for the high end business game you’re laying.  You’ll need to combine your content marketing with solid SEO or you’re headed for trouble.

Research, does a good battle plan make and once you know what’s needed, wanted, and sought after in your niche, you’re on the way to doing what comes next, creating content that is relevant, pertinent, and authoritative.

Google’s new software can separate the chaff from the wheat regarding what is an authority site and what isn’t there’s a lot going on here from raw data to layout to top quality copywriting and more.  If your content isn’t useful or engaging you won’t attract surfers and you won’t get them to action, nor retain them.

This is the game plan right here.  You can have all the best looking graphics and bells and whistles on your site that money can buy, but if your content even looks like advertising copy then you’re going to lose out.  For 4example, if you have a hair care business, you need to know what people needing hair care want, need, desire, complain about, etc..  Your site’s content has to cater to these concerns.  Not just one contrived article after another about how great this product is or that product is, but what is happening now in your niche and how can the surfer benefit from what you’ve posted and the services and products you offer.

Engaging and shareable content wins out here.  If surfers aren’t interested in your content you won’t attract them, convert them, nor retain them.  That would be a massive fail.

Your content also has to be mobile friendly.  That’s a whole ‘nother range of SEO to deal with too.  Mobile is the fastest growing market and with 1000s of millions of people using mobile devices instead of traditional laptops and desktops, not being mobile SEO is foolhardy to say the least.

The real bottom line here is that you’ve got to earn your surfers and their trust.  If they don’t trust you, can’t get valuable information from you, nor special treatment like as in discounts, you will lose those surfers and fast.  Your list and other ways to communicate with your surfers requires that you update your info and don’t spam.  Engage the surfer with wit and charm and let them know you empathize, sympathize with their position.  In other words, act like you’re one of the group who is here to help and let them take action because they trust your wisdom and guidance.  Don’t have copy that is regimented.  Use copy that is personable an friendly, yet informative.  Once people realize they can turn to your content to better their situations, save time and money, they will flock to you, recommend you, and share.

It’s all about marketing the right way.  Being a valued asset, not just some internet jazzy website slick marketing person who peppers their site with catch phrases and hot topic buttons.  People are getting wise to these tactics and they shy away from them.  Be the real deal and you’ll get the surfers that matter.

‘Mobile-friendly’ compliancy standards in place for Google Search Engine

‘Mobile-friendly’ compliancy standards in place for Google Search EngineIn advance of one of the largest SEO based conferences–the Ungagged London (16-18 May)–businesses, corporates and entrepreneurs alike are collecting data and sharing strategies for the upcoming changes to the Google search results system, and how their website or business is ranked.

With it’s new change, unlike Panda or Penguin, this new modification to Google’s search engine is defined to provide businesses with a new prospect for engaging and drawing in potential business and consumer viewing. Unlike the past aforementioned changes, this is arguably less about website compliancy per Google’s regulations, and more so about modernization and application of new marketing strategies with an entirely new, more customized and supportive approach for it’s consumer audience.

Personal businesses will face—at least initially—the many benefits of the Google mobile-friendly changes and platform as it sets the SEO pretext for merchants and (larger) businesses alike to optimize how their consumers may not only view their websites or information, but also how it’s found. That is, because smaller businesses and entrepreneurs have more flexibility and the ability to presumably act faster, within their development and IT teams, to service or meet new business module expectations or service opportunities for its customers. Per the new rating guidelines, Google is looking to have all, if not as many as possible merchants on board to modify their websites to a mobile-friendly status with the ‘incentive’ of making it to, or holding its place in top Google search results—something that could previously only be achieved through SEO expertise, arrangement, and application of keywords.

Consumers and viewers alike will ideally be granted the ability to now access information on the web more easily; from merchants, to businesses, all the way to academic institutions through a new ‘mobile friendly’ option in which is verifiably obtained through the ‘crawling’ of Google data systems or ‘spiders’.

Google Webspam team speaker and former senior member Kaspar Szymanski pointed out the dynamics of how not having a mobile-friendly website or business inconveniences customers, leaving much room for fellow competition. Additionally, in doing so, providing an increased reputation in accessibility for the Internet as technology continues to evolve into the next generation. Patterns of previous and future performance, willingness to adapt their platforms, and allocate additional funding are all factors that business owners must take into consideration and determine whether or not the financial justification is applicable for them and their businesses future.

Mr. Szymanski, a fellow SerchBrothers.com co-founder pointed out that smaller business owners and entrepreneurs shouldn’t be intimidated. He explained how merchants and business owners should take into consideration the value and purpose of their business, and budget permitting, to just work with what they have in efforts to rein in and maintain success.

Take into consideration the expectations of your customers and readers that explore your business on a daily basis. While meeting the ‘mobile-friendly’ required, or expectations per Google’s impending changes to gain higher of or new ranking—it’s important to not lose sight of pleasing the customer firs. On top of this, let’s not forget that you, the business or website owner are also a customer of Google. With that being said, it will behoove Google to tread lightly with precision, support, and practicality in the changes it makes to further develop or enhance website modules and service features in the future for customers and business owners alike. Likewise, the significance in which these changes play through developing already prestigious businesses such as Fortune 500 enterprises are of comparable, if not greater value. These businesses too will benefit in revenue increase through the enhanced accessibility for its consumer’s beyond the impartial previous SEO based tactics or approach in which we perhaps have otherwise become too comfortable with.