Every business needs local SEO. There are various things any small business can do in its search engine optimization efforts.
One thing you must have when working on local SEO for your small business is a great website. There are some elements that your website must meet. You must have a quick-loading website. The security of your website should be looked at to ensure users have a good experience.
You will also need to brand your small business when working on a local SEO plan. Look at what your logo is. Does it represent your company well? Does the tagline fit? Does either show your values? All of this stuff is important when it comes to branding.
A second thing to keep in mind is that you need to let Google know where you are located. Therefore, you must make sure that every place your contact information is, it is up to date.
Have a contact us page on your website. Contact information is also generally found in the website footer.
You will also want to set up a Google My Business profile. This is a free way to promote your business to get higher rankings. Your customers will be better able to connect with you too.
You should also think about the content you have on your pages. By having relevant content, your potential clients will be able to find you better.
For your content, you must determine first what your niche is. From there, you will develop the long-tail keywords you want to rank for. The great idea is to find out what your customers are saying about your business because they will generally use these terms when they search for your brand.
When writing your content, be sure to write for your audience. Be clear and concise, making sure the content is full of useful information. The writing should be engaging to keep visitors’ attention.
To obtain potential clients, you should focus on getting reviews. Reviews can be left on your social media pages, as well as your website. People tend to go to a website’s competition if the business does not have any reviews.
While you strive for positive reviews, know that it is OK to get negative reviews as well. Just be sure to respond to the negative reviews, acknowledging that the consumer is not happy and that you are sorry for that. Then offer a solution to make the issue right and follow through with it. While people may see the negative review, they will also see that your small business wants to make it right.
You may also want to work on getting links from other sites. This is an essential part of local SEO for any business. When you have links from other sites, you can gain more traffic to yours. It is best to focus on getting links that will bring visitors to your site rather than just concentrating on any website to link to. You can work on guest blogging, where if you supply a content piece, the blog owner will allow you to link to their site.
It is also a good idea to keep your information up to date. Make a plan to look at it regularly to ensure your website has not been hacked. If you have changed any of the contact information, be sure to also update it.
If you live in the Jacksonville, FL, area and need assistance with local SEO for your small business, contact Local SEO Jacksonville. They have the expertise to develop an SEO plan tailored to fit your needs.