Tag Archives: Digital marketing

Deciding On SEO Service Or PPC: A Rundown On Each

Posted on by · 3 min read

SEO vs. PPCAny SEO company will tell you that search engine optimization is needed for your website and business to thrive. With a variety of SEO services, you can be certain to land higher on the search engine results pages. But what about PPC? Is this just as good? Here we will provide a rundown of each one.

Organic results can be provided when SEO is used, whereas PPC uses searches that are paid to obtain traffic. PPC results are seen at the top of the SERPs as Ads. However, the results below it are from organic traffic, and the website owner can not pay to have one of those spots. Those are reserved for websites that have used an SEO service or two, along with a lot of work.

An SEO company will provide many SEO services, such as keyword research, on and off page SEO, and technical SEO. Each of these services is crucial to making a website rank properly.

With SEO, you will have many benefits. One of the greatest ones is having natural traffic that will stay much longer than paid traffic. By finding those keywords that will rank, you can be certain that consistent traffic will get to your website.

Did you know that using an SEO company might save you some money in the grand scheme of things? Buying traffic from a PPC can cost hundreds of thousands of dollars each month, depending on how much traffic you would need to buy. Therefore, just paying your team or an SEO company each month can save lots of cash.

Using SEO will take time. It will not happen overnight. However, if you put the time and effort into it, you will see that it is worth it in the end.

Now let’s take a look at PPC and its benefits. A business owner is charged each time someone clicks on their ad. Generally, it is for searchable ads, but social media ads can also be seen.

PPC involves keyword research, as well as bid setting, ad creation, and audience targeting.

The biggest benefit that business owners will see with PPC is that it is quick. A campaign can be started when you are ready.

PPC will also let you target whom you want to target, such as individuals in a specific location or those who have special interests. Feedback can be used to change things that are not working for your campaign.

A huge drawback of PPC is that it is very expensive. Depending on what your keywords are, you may be spending $40+ per click.

PPC can also be less effective over time. You can not just set it and forget it. You need to change aspects of your campaign to keep it fresh so individuals will want to keep clicking on your ad.

So, which one should you pick for your business? There is no wrong or right answer. It is a personal preference. However, you should look at your situation. If you are having a one-time event, you could do better with PPC versus SEO, as it will be quicker to see the results. On the other hand, if you do not have a very large budget, SEO is the way to go.

There is also no reason why you can not do both PPC and SEO, as they work great together.

If you are looking for an SEO company that offers affordable SEO services and is in the Jacksonville, FL, area, contact Local SEO Jacksonville. This SEO company can provide you with results from their SEO packages for any size business.

Why You Should Invest In A Digital SEO Strategy

Posted on by · 3 min read

digital marketing SEO strategyWhen it comes to a website, having an SEO strategy in place will allow a business to thrive. Digital marketing should be a part of this plan. Through this process, a website owner is able to promote goods and services through various outlets.

Digital marketing does require many skills. Besides being a content expert, you will need to know about SEO and SEM. Communication skills, knowing about data analysis, understanding social media, having basic design skills, and customer relationship management are a few other skills that one must have to survive putting a marketing plan into place.

One aspect of your SEO strategy should be fresh content. Content is royalty it comes to websites. When you have great content on your site, there is a better chance that visitors will begin to trust your brand more. As an added benefit, relevant content will make you look like an expert in the field.

New content can also provide you with greater views on your website. You will be able to establish your brand through this content. Therefore, others will begin to recognize you more.

Another digital marketing SEO strategy you may wish to implement is using your website to tell your story. This is excellent content to utilize. Here you can share how your company was, what your goals are, if you have a mission statement, and much more.

Every day the internet gets larger. People are adding more sites and information to those sites. Therefore, it is crucial to have an SEO strategy and digital marketing plan to get your site noticed. These days, nearly everyone has access to a desktop, laptop, smartphone, tablet, or another device. It makes sense to have a website for others to access to either learn about your company, purchase products, or simply book an appointment. When clients access your website, they will have full control over the pages they view, how long they are on those pages, and what they read.

Speaking of reading, one element of SEO is reviews. These are great for any company, no matter how large or small. While positive reviews are favorable, negative reviews can also be a place where you can bring attention to your brand by showing compassion and understanding. Answering negative reviews will not only allow you to fix what is wrong, but it will also show others that your company cares and is willing to do what it takes to make a bad situation or experience a good one. Any opinion that is left should be taken seriously.

When you are addressing the reviews, it is a chance to engage with your clients. Engagement is huge when it comes to SEO. Other ways you can engage with your clients is to post questions or polls on your social media pages or comment on any blog you post. Here they can discuss their likes or dislikes, making them feel how they feel matters. This allows customers to see a genuine or human side to the business.

If the thought of developing an SEO strategy makes your head swim, or you have no idea where to start for digital marketing, you are not alone. Contact Local SEO Jacksonville Company in Jacksonville, FL, today. They will work with you to provide the best service while taking your website to new levels.