In order to have a happy life, you shouldn’t care that much about what people say about you. But when it comes to online businesses, this actually matters way more than you can imagine.
Besides trying to come up with new SEO ideas, in order to build some high-quality links and help your website rank well, you should also keep an eye on its day-to-day performance. Specifically, we’re talking about research, product development, sales fulfillment, or even customers service.
Forgetting about these aspects or even not caring about them that much can lead to a series of negative customer reviews, which can make you lose potential customers and even hinder your rankings.
Let’s take a few moments and understand how reviews can affect your SEO efforts, in both negative and positive ways.
They are actually user-generated content!
Just think about it: while you’re trying to integrate some specific keywords into your content, many of them feel very natural to the users who use them in reviews. And Google is seeing them as signals, therefore noticing your online presence.
Whether we’re talking about general keywords in your niche or long-tails, they are all necessary for your SEO strategy. Good reviews can take your ranking scores a bit higher, while negative reviews will bring you down if you are not careful.
They help you compete in your market!
Besides affecting your SERP rank, customer reviews can also affect your overall market performance.
Specifically, when somebody searches for a term in your niche, a list of results will be displayed. Some results have customer reviews, while some of them don’t. Let’s take things logically: won’t you be tempted to check out the result with reviews, as It looks legit?
It was proven that people are more likely to trust an online business with a mix of reviews, whether they are positive or negative. By displaying these, a company shows that it’s far from being perfect, not to mention that it somehow guarantees that the reviews are real!
They provide a lot of value for local SEO campaigns!
When a user leaves a review, which contains local references, your local SEO efforts receive an unexpected boost. This review is a small piece of organic content, after all. The more you get, the stronger your presence will be in Google’s eyes.
The more positive customer reviews integrating local terms you’re competing for, the better for your business.
They help you establish a relationship with clients
When somebody wants to buy something online, Google offers the information about the product or service they are after, giving the best possible options available. As for customer reviews, these are real deal sealers.
Some people like to go through a couple of reviews before making the final decision, so it’s obvious that what past customers have to say matters a lot. Their opinion makes your business feel genuine and if the reviews are good, potential new clients want to feel the same thing.
Make sure you always answer the reviews, including negative ones, as you will help people know you better.
Keeping up with all reviews can be a bit overwhelming sometimes. If you want to build relationships with your clients, but also improve your presence in Google, SEO Jacksonville is here to help. Competitive search engine optimization packages, able to help you make a difference for your business, are just one call away, at (904) 425-9679.
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