Monthly Archives: February 2016

When To Cut Bait With Your SEO Provider

When To Cut Bait With Your SEO ProviderIf you’ve hired a SEO provider to do your SEO chores, you’re spending a good amount of money to do so and expect some ROI of considerable notability. Sometimes the subject of SEO is so complicated that clients like yourself can get lost in the sauce of what is going on. There is hope, however, in determining if the SEO firm you’ve hired is worth the money or you need to cut bait with them.

First of all, all the talk in the world means nothing. Statistics are the primary proof you need to know if your SEO campaign efforts are paying off. Not necessarily indicated in sales and conversions, but in basic organic traffic and other valuable metrics that you can analyze and use to your advantage.

A SEO firm is going to educate you regarding the basics so that you’re not left in the dark along the way. They’ll make sure you understand the realistic goals regarding budget and time to see results. It’s not an overnight success thing, but a methodical process by which sound fundamental principles are adhered to so that guaranteed foundation building success can be established. Now and then in those rare cases a client’s products and services go viral thus producing a bonanza in traffic and revenue.

You need to have access and learn how to study your site’s statistics and go over them with your SEO firm. The minute you see something out of the ordinary you need to ask questions and get things straightened out. If your SEO firm gets shaky or standoffish for any reason, you need to cut bait.

Quality content from the marketing end of your SEO firm has to be mandatory. Quality content is just about everything. Search engines and the public know rotten content when they see it, and if your SEO firm is using hack writers, you’ll find out quick enough as you’ll end up being penalized by Google and then you’re in a whole new world of hurt. Graphics, cartoons, videos, are all the rage now as they’re constantly being shared on social media. Your SEO campaign has to have these items and well described, and tagged. Poor quality art won’t get listed well nor shared and reviews by surfers and customers will beat you down. Demand to know who and how your SEO firm creates the content. If they hesitate one iota, it’s better than even money they’re using some hacks from a dungeon in a foreign country who are being paid with bread and water.

One more thing to lookout for are bad inbound links. An old trick is to have links to your site from nothing more than linking mills. They’re useless sites whose sole purpose is to send useless traffic to your site to make the search engines think your site is of some importance. This old trick is dangerous. All it does is associates your site to these disreputable sites and opens the door to penalization from the search engines.

Overall, it’s up to you to police your SEO provider. You need to have a hands on approach and do the due diligence necessary to make sure they’re doing their job and you’re doing yours. If at anytime you feel something is amiss, cut bait, it will save you much time, money, and misery.

Looking At Today’s Backlinks In SEO

Looking At Today's Backlinks In SEOBacklinks have been a valuable asset in SEO and it has had its ups and downs. In the old days certain tactics and strategies worked admirably, but today, those procedures might get you penalized by the search engines. Here is why we need to look at the value of what backlinks are and how you can better be at an advantage.

First of all you need to do some evaluation of your website. If you have backlinks coming in that aren’t beneficial then you’re in jeopardy. What the search engines are looking for now are backlinks that come from relevant sites, sites that provide organic traffic, and sites who have authority and good standing.

If you’re getting links coming in from a backlinks network like a web-ring, you need to get busy cleaning it up right away. These sites used to be useful but are a clear sign to Google and the other search engines that you’re just trying to gain advantage unfairly and providing the surfers with less than valuable content. These kinds of inbound links might be on websites no longer monitored or maintained and that calls for some real work. If you can, get them removed, if you can’t, well here’s to hoping.

Backlinks that come from sites or relevance that are of kindred niches, is far more important. They provide organic traffic that means surfers are actually looking for what your website has to offer. They won’t have to dig around to find something of value, the organic link takes them to what they’re looking for. Google sees this as important and that your site is providing a service to others. Get as many of these kinds links as possible but do so in ratio to the following variables of authority and good standing.

Sites that have proven themselves to their niches and are popular gain what is called authority and good standing, and trust. This level of character carries a huge amount of value. They’ve proven themselves over time to be trustworthy and ethical. To be linked to from them adds your site to that level. People who trust the authority site will see that the site trusts you. It’s a platform that means you’ve somehow earned that accolade and that will turn into lots of organic traffic and boost your chances of sales, leads, and conversions. It’s the best backlinks strategy you may want.

Don’t even think of coming up with or applying black hat tricks to your backlinks strategies. Google’s SE algorithm is getting better by the day. The old adage of “honesty is the best policy” is going to be the hallmark of SEO from now on. It thus behooves you to analyze your site, every site that is linking to you and get busy optimizing things so you look good in Google’s eyes.

So it’s not a matter of how many backlinks you have anymore, it’s a matter of relevance and authority, and trust. Without these you’re just asking for trouble. Just one major penalty and you could spend months or years getting your reputation and standing back. That’s why you use an SEO professional who can manage and fix backlinks. They usually know the tools to resolve the really tough problems.

Remember, backlinks are like testimonials are to one’s character. Getting the good ones means you’ll be looking good across the board.