In SEO The Scum Always Rises

In SEO The Scum Always RisesIt’s no wonder that the SEO industry like many other online industries is marred with the underhanded and unscrupulous offers of rotten people. These people and their allies ruin the bunch with their Black Hat tactics, a term used for illegal practices. Millions of people fall prey to their scams and trying to shut them all down is next to impossible. It’s been a battle from day one but fortunately there are things you can do to protect yourself and avoid these scammers.

First and foremost, use trust, but verify. Don’t take any SEO company’s word that they’re the best and honest. You have to do your homework and verify their claims. Many have ways of masking or creating positive data about themselves, but it’s all a veneer that can be easily pulled back. The major problem is that many of these companies are located in areas around the world where criminal activity is not only rampant but is government supported. There are SEO mills, sweatshops, where people work under the shadow of organized crime groups, forced to scam their way across the web and SEO is one of those areas. Once you catch one for crooked activity, they just shut down and start all over again. Getting their local law enforcement to intervene is impossible because those cops are on the take.

Some of the scams range from duplicating your website, changing content for their advantage, outright theft, sabotage, and more. Anything you can think of, these scammers will utilize and you need to be on your toes.

Always check the company’s background data. How long they’ve been operating. If they’re incorporated you may find trouble in finding how old they really are because people shelve corporations and as they age they sell them and people use them for criminal purposes. Look to see if there are companies in your particular region. Especially companies that have offices that you can stop by and visit. Any SEO company that scared to let you stop by for a visit has something shaky going on. Checking customer reviews is one thing, but they can be faked.
You want a SEO company that will walk with you hand in hand all along the way and not make ridiculous promises that no one in their right mind could believe nor provide.

If that isn’t bad enough, the honest website owner and marketer has to deal with frivolous lawsuits from competitors trying to dominate a market or even a prominent keyword search term. There are also companies that will sabotage your site with bad reviews and links to your site from their own cache of banned or illegal sites making yours look like a partner in crime.

This is where evil contracts come into play. If yo don’t understand the terms of a contract, even just one small word, do NOT sign it. Rotten contracts are what get people trapped in a never ending cycle of them undermining you at every turn. There are some very technical terms regarding ways they lie and steal which is why you need to study what SEO is and communicate with other customers on social media and message boards. Those venues are where you’ll find the in detailed information that can guide you through.

SEO is a major money maker on the web and the reality is that there are people out there that will always try to take advantage of the public and that’s a reality of the human species. Letting your guard down will lead to mistakes and errors that can cost you dearly and with SEO you can’t afford the negative side of it as the web can be unforgiving when it comes to a bad reputation.

Image credit: IB Systems graphic development

Knowing The Value Of Backlinks

Knowing The Value Of BacklinksNot too long ago, websites were being punished for having too many backlinks, but this was due to the earlier trend of websites rising to the top of the search engines because they had a bazillion backlinks. Well since that’s no longer the case and severely penalized, smarter and more effective ways of acquiring and utilizing backlinks takes center stage.

You must realize that the present trend is that Google will look at your backlinking profile and judge whether your site is legit and worthy of higher ranking.

Of course some people will use what is referred to as Black Hat techniques which is basically cheating and using various technologies to get the upper hand. As soon as one new Black Hat technique hits the webwaves, Google’s experts will devise another way to countermeasure those unscrupulous efforts and the game begins anew. It upsets the market now and then but honest webmasters and the search engine pros are in there swinging to get things as honest as possible.

Google wants their surfers to get quality content via their links. Quality means retention and not rejection. Surfers who keep running into spammy or criminal sites when they click on the top search engine rankings then they’ll look for greener pastures. That would mean less ad revenue and brand name power overall. Those old enough to remember how Yahoo lost their edge because Google provided a better venue.

So how do you get the boost in rankings via backlinks and not get into trouble? Here are a few more things to follow.
Build great content that is on a site that is well constructed. Great content with the proper anchor texts that are clearly understood, diversified, and containing one or more keywords is essential. Waste nothing and leave nothing to chance. As you build up quality content like copy, pics, videos, then you can post some of it on social media sites without being hit for spam. People who like that content will engage with it and push it to the fore. The shared content should have a link back to your site and the more people share it on their blogs, social media pages, the more diversified and lively your site will look. Be careful as when Google sees a massive amount of backlinks they’ll get suspicious, however, if your site features something exclusive or proprietary and brand name data, then they’ll see it as a boost in popularity and not some spammy linking farm.

This means getting those authority site backlinks. Links from companies, professionals in the niche, fan bases, news sites, that people turn to to get the latest and best info regarding the niche your website focuses on, makes your site look like one that is of importance and value. When this happens you’ll be on your way to a more upwardly reputable SEO success.

Overall there are several other factors but these are the basics. These are the prominent ways to keep tabs on. When applying these approaches keep a keen eye on your statistics to see what is working and why. Then you’ll have a better map to guide you through.