In marketing terms NAP stands for Name, Address, and Phone Number. It is one of the significant components required to obtain higher visibility in the local search engines. If you have a consistent and accurate NAP it gives you several advantages. The most significant is that potential clients can find you easily. There are three kinds of SEO tactics the lawyers need to apply. On-site SEO, off-site SEO, and local SEO. The local SEO consists of citations and they are the NAP listings from the directories that can help the company rank higher in the local search results.
Pros of correct NAPs
After understanding what NAPs are it is pretty obvious that they have to be accurate on the website. If you present wrong contact information and the potential clients cannot find you it is a loss of business. There are a few things you might not be aware of. Some sites scrape off your information from their websites to fill in their directories and information. Therefore if a lawyer has rebranded the name of his law firm or moved the location, you will likely have incorrect contact information floating on the internet. Here are the reasons why you need to make sure that you are going through the records and making sure that they match your current information.
- Google My Business and NAP.
- Clients can find a lawyer.
- Geo-targeted searches.
- Search engine ranking.
Google My Business and NAP: GMB or Google My Business is one of the more significant citations you need to set up for the lawyer SEO. This can be your favorite marketing ploy as several citation aggregators use this method for pulling the information. It must be accurate. Therefore, ensure that it includes images, hours of the business, logo, and other important things. Fill in as much info as you can.
Clients can find the lawyer: If there is incorrect information available on your listing and your clients are unable to find you they will immediately move to your competitor. Without any specific reason, these potential clients are unlikely to dig through different results for getting accurate contact information. Therefore get it right the first time.
Legitimacy: When it boils down to ranking in the search results and finding new clients for the firm, you must prove that your site and the firm is genuine. One of the ways of doing it is by increasing the SEO efforts with local SEO. Try and get the firm name over there and listed in several places.
Geo-targeted search: The NAP and the citations can help your overall ranking on the search results page a great deal. If you search by using the term “accident lawyer in Tampa” the citations in different directories will mean that your law firm shows up for the locations. A law firm located in LA is not likely to show up in these searches. This is the reason why SEO is significant as it controls what will show up geographically.
Search engine ranking: Inaccurate listing can affect your search engine ranking adversely. If the search engines do not have accurate information or if there is a discrepancy they will just downrank your site as they will not know which listing is right. For this, shoot a search query with your law firm name and check the first two pages of the search results on Google. If there are any issues you will locate them.
If you are looking to improve your search engine ranking for your law firm in the Jacksonville area get in touch with professionals such as Local SEO Jacksonville instead of taking on the task yourself. It is advisable also because most people are uncertain about various SEO strategies and the pros are in a better position to handle the project.