10 Tips To Improve Local SEO

10 Tips To Improve Local SEOIf you have a business that is on the small side, local SEO is your best bet instead of national SEO. It is very important to have local SEO strategies in order to allow individuals that are close to your business to find you. With this type of SEO, you can be sure to rank higher on a local level. Here are the top 10 tips that can help you improve your local SEO.

1. Google My Business accounts are a must for SEO. When you create your account, you are essentially putting your company on the map for free. This registry will allow your site to show up in all devices.
2. Look to past customers to review your product or services. A good review can encourage others to purchase the same service or become a client of yours. It has been found in a study that 85% of individuals will take the advice of a review as they believe it.
3. Voice search should be optimized when trying to improve your local SEO efforts. You should optimize how individuals are talking into their devices rather than how one would type it in the search bar. Most customers tend to use long tail keywords if they do a voice search as opposed to the regular searches. Use questions that are most likely to occur, such as whom, where, what, why, and how.
4. Create an about us page. This is great for location because you will need to add where you are located. Do not forget to add your business hours along with your name, address, and phone number. You should also include any testimonials on this page. If you have specific places your customers need to park, be sure to place that on this page as well.
5. Never forget that your website needs to be optimized for a mobile device. This is especially important as more individuals are using their phones to place orders or make appointments. Visits to websites from mobile devices are increasing each year, so if your site is not optimized for these devices, make it a priority to do so.
6. Base your website’s content around local events. This can really grab the attention of locals as the content will pertain to them or interest them more. Perhaps you could do a blog post about a local charity, or use a video from a local event.
7. Local keywords are the way to go. You can use Keyword Planner to see which words are popular choices in your neck of the woods. These words should be in your meta description and content, as well as your URL.
8. Online business directories can be your best friend when it comes to SEO. MapQuest, Apple Maps, and Yelp are great choices, as are YellowPages, HubSpot, Angie’s List, and Manta. You can also use Facebook as a sort of online business directory.
9. Have a web page for each product. This will allow you to have several pages, instead of having all information on just one page. This will make it less overwhelming to your customers when they visit your site.
10. Look for backlinks for your site that are of high-quality. Make sure the content you create is high-quality too for these links. Should you decide to do guest posting, be sure they have a high domain authority.

If you are looking to improve your local SEO, it is best to contact a professional if you are not able to take the task on yourself. Consider contacting Local SEO Company today. They can assist you in getting more website traffic, converting leads to sales, help with your keyword research, and so much more!

Increase Traffic With SEO Practices

Increase Traffic With SEO PracticesThere are a few SEO practices that can easily be done to increase traffic to your site. Everyone wants traffic to their site in order to increase sales of their products and increase awareness of their brands. By utilizing the following SEO tips and tricks, you can make sure that you have the most traffic going to your site to see the best results possible.

First, you want to make sure that your site is mobile-friendly. This is a huge deal because many people are doing their searches on their mobile devices. While years ago, more people may have shopped online from a desktop or laptop, today it is more popular to shop or search from a mobile device, such as a smartphone. In fact, almost half of the people that shop on their phones (46%) prefer to use their phones to complete the entire shopping purchase.

If your site is not optimized for mobile devices, it needs to be. Almost three-quarters of people say they will leave a site if they are not receiving a high-quality user experience.

An SSL certificate is something that your consumers will appreciate. Consumers are leary about fraudulent purchases, and cyberattacks are always something that is in the back of the minds of many. However, by having an SSL certificate, you will be protecting your consumers, which will help increase your traffic to your site. And as a bonus, it will help you rank better in the SERPS.

Broken links are a pain not just for you, but for your customers as well. If a customer can not find what they are looking for, they are going to go elsewhere. Which means a lost purchase for you. And not only that, but broken links are not good for your SEO. In fact, they will only lower your ranking. Fix those broken links as soon as you are notified they are broken in order to remedy this situation.

Your site speed is also super important when it comes to SEO. Mobile users especially find it important to have sites that load fast. Over half of all mobile users will leave a site if it is not loaded within 3 seconds. You as the site owner will need to make sure that your server that you are using is of high quality. The content delivery service is one that you should not skimp on either. To improve the speed, compress your images and enable your browser caching. When your site loads fast, you will notice that you have more visitors.

ALT text is super important in the world of SEO. The crawlers can not see the image that you have posted, so, therefore, it is essential that you add keywords to this that allow the crawlers to know what the images are.

If you want to increase your traffic to your site, but you are unsure about SEO practices to use, consider hiring a professional company, such as Local SEO Company for all of your needs.

Guidelines on safeguarding your site from black hat SEO

Safeguarding from Risky Black Hat SEO TechniquesNegative SEO has been discussed animatedly and has been in the news of late. But what exactly is it? And to what extent does it prevail? Are there enough valid reasons to be worried about negative or black hat SEO? In case your website is broken into and hacked using negative SEO techniques, what steps can you take to restore your portal and preempt as well as prevent such malicious attacks in the future?
This blog takes you through the guidelines you have to follow in order to safeguard your site from the damaging aspects of a SEO strategy. But first let us familiarize you with the common features of a negative SEO campaign.

Defining Negative SEO

Negative SEO usually implies unscrupulous tactics that a hacker or an aggressive competitor of yours resorts to for bringing down your site’s ranking on SERPs or search engine results pages. Negative methods of search engine optimization also referred to as black hat SEO has to do with infiltrating and sabotaging a website by stationing innumerable spam links to the portal. Owing to the harmful impacts of such stratagems, the affected site’s ranking takes a beating and the site eventually loses quality traffic.
Instead of waiting for the hacker or the jealous competitor to bring down your portal, it’d be better on your part to thwart such spiteful attempts much before they cause heavy damage.

1. Keep Regular Watch On The Speed with Which Your Site Loads
The speed with which your portal loads on the browser is a significant ranking parameter. In case, the loading of your site is inordinately delayed on a regular basis, there is good reason to suspect that your site has become a victim of negative SEO. Thereafter, when you take the help of crawling software to detect what you have been suspicious of all along but cannot trace anything but your site loading is delayed, then you can be sure that your site has been.

If you are technically competent, you can weed out the culprits on your own or else you have to fall back on your web hosting service or the webmaster.

2. Carry out Link Audits Routinely
Carrying out link auditing frequently not only contributes towards improving the ranking of your site on Google’s or Yahoo’s SERPs (search engine results pages) but also helps in screening out links to unauthorized portals. If your site is linking to quality backlinks, the graphs and flow charts for ‘backlink progress’ and ‘linking domains’ will have a more or less smooth gradient. But if you espy a steep drop or spike in the slopes, then there is a good possibility that your site has been hacked into. Either conduct an audit manually or take advantage of auditing software app.

3. Weed out Negative Reviews
You could lose quality traffic due to a deluge of negative reviews loaded on your site by a malicious competitor. Find your business listing on Google Maps, select the listing, and click on review summary> reviews, flag the fake negative feedbacks, and complete the report form.

4. Be on the Lookout for Scraped Content
It could happen that your original content is lifted word by word by a hacker and posted on his or her site that gets reviewed by Google before yours. Use a Copyscape software to find out if your content has been plagiarized.

5. Keep a Tab on Click through Rate of Your Keywords
Review your keywords’ CTRs using Google Search Console and if you spot an inordinate spike, report the matter to Google and start disowning the bad links.

6. Keep Checking Your SERP Ranking Once in a While
Although this goes without saying, you need to check your SERP rank routinely just to make sure that your site’s ranking is at least maintained. Make the most of tracking software to check the site’s visibility across the net.

7. Ensure That Your Security Arrangements are updated periodically
Make sure that all your security arrangements are up to date. For instance, ensure that your site is stationed on a server that uses SSL encryption technology.

9 Effective Tips for Promoting Your E-Commerce Outlet

9 Effective Tips for Promoting Your E-Commerce OutletYou’ve an e-commerce store that you wish to promote in the best manner possible in order to reach out to the maximum number of potential customers. You have taken all the necessary measures to make your online outlet optimized for e-commerce SEO. You may have already done all the homework for making the site friendly for Google’s web crawlers, including indexing the web pages, readying it for downloading quickly across digital handheld and desktop devices, and so on.

Now, in order to increase the flow of traffic to your e-commerce portal, you can make the most of the following e-commerce SEO techniques.

  1. Upload relevant and creative content about your product or service

Regardless of whether it is a product or service that you wish to promote, the best way to do so is to present the benefits and features of the same via creative and engaging content. Writing at length is perfectly all right as long as you are not beating about the bush. Not making the content keyword heavy is another aspect that you need to keep in mind.

  1. Have title tags that will titillate users to click on the same

Having an appealing title tag that will titillate the users to click on it is another useful e-commerce SEO   tip to bear in mind. Most of the time, you are so focused on the bigger picture in order to ameliorate your site’s search engine ranking that you tend to miss out on the seemingly inconsequential aspects.
For instance, a plain and simple title tag may not induce users to click on it as much as a catchy one.

  1. Go for versus posts

You can try the versus post strategy in case you are promoting two of the best selling products under a product category from your online store. In other words, you could create a post or blog comparing and contrasting the two products or write a piece where you review the products vis-à-vis other comparable products.

  1. Encourage bloggers to review your product

This is a tried and tested strategy but remains effective to this day. Look for bloggers who focus in your area and have them write reviews by offering them a free sample.

  1. Prefix or suffix the words ‘buy online’ to the title tag on the product page

Prefixing the words “buy online” or even suffixing the same to the title tag of products goes a long way in boosting meaningful traffic to your site. The probability of someone clicking on the product title tag is higher when you add those words.

  1. Write articles that serve as buyers’ guide

This e-commerce SEO tip is helpful for those who deal with a wide range of products of different brands. For instance, if you are selling salmon fishing hooks and related accessories, you could pick and choose from several keywords, germane for the items, like ‘different kinds of salmon hooks’ or ‘the best salmon fishing lines’.

  1. Take advantage of Schema Markup for positively reviewing product

If you wish to attract higher traffic from your current SERP position, you can take advantage of Schema markup for annexing reviews to every product page.

  1. Make the most of promotions

Devise a good promotional offer and publicize the same across all online platforms in order to make your product ubiquitous.

  1. Canvass newly launched products via reviews

SEO Jacksonville Company can help you out with your e-commerce platform promotion. Contact the firm at 904-425-9679 or log in at www.localseojacksonville.biz

Latest Processes in SEO This Year

Every site requires a good optimization process to perform well. The webmaster should take the service of an SEO firm that is well aware of some of the best and latest updates and has been successful in utilizing the latest resources of the internet. Some of new aspects that you should know are discussed to help you get good rankings for your site. One of the most important thing that you should adopt in the current year 2013 is the social media process. If you take the help of new social media, especially Google+ then one’s site will surely get good visitors and you can expect to earn well. Google plus is connected with one of the best search engines in the world and it all the posts are shared here then the website will automatically rank well.

Another aspect is to make any site easily navigable and make it friendly for the mobile users. Around 16% of search comes from different mobile devices and this is huge. Taking advantage of this opportunity will help you get users from different parts of the world and increase the traffic. Along with this you can try to mix the PR options properly with your SEO techniques. It is always important to make the site as simple as possible and as the visitors like to navigate through the sites that are easy to view. Simple SEO techniques will no longer help your site. There are many updates that you would need to adopt to make it big in the current year 2013.