Signs Indicating Your Business Needs Local SEO

Signs Indicating Your Business Needs Local SEOWhen your business has a certain physical location then it is likely that you are already aware of the significance of achieving and maintaining visibility in the eyes of local search engines. Almost half of the searches on the internet are intended to be a local search. They use search queries such as [keyword][city][state] for finding out about the products and services specific to the locations where you are running your business. In most cases, these searchers are ready to spend money. If they cannot find your locations listed on the first page of SERPs they are likely to turn to your competitors. Let’s see some signs you can observe when a business needs the services of professional local SEO services.

1. All locations of the business are listed on a single page of your site: This is a common oversight that can cripple the visibility of your business. For optimizing every location effectively you will need a specific webpage that gives you the capability to target important locations and keywords in the Meta description and HTML title. This is impossible with a single landing page mentioning all the locations.

2. Illogical site structure: Don’t make it difficult for the users otherwise they will find the information they need elsewhere. The location pages have to be structured with a logical hierarchy for the search engine to understand how every page can fit into a section of content. Although it depends on the number of locations you have, here is a typical structure for the content: domain-URL/locations/state/city/store. Independent pages can also give you an indexable content area required for adequately describing unique services offered by that location.

3. No deep links to the locations: While you are updating the listings on Google My Business or any other map feed, you need to give deep links that will take the searcher directly to the location details they are looking for instead of leaving them on a high-level page or a Home page where they will be left stranded having to further search for the best alternative. In most cases, the local searchers are looking for a phone number, address, or other services that are specific to a location. Do not make it even more difficult for them.

4. Lack of knowledge about the amount of traffic coming to the site by using local search: Sometimes you are struggling to monitor the performance of your local landing pages. This is the right time to talk to pros that can get into the local analytics and give you a report mentioning the action-to-be taken items. The two sources of data viz. organic local traffic and maps can provide valuable insight into your local search campaign. They need to be tracked and reported to have granular insight into the current performance of every location.

5. Being unaware of the business citations needing work: One of the significant aspects of local SEO that is overlooked many times or avoided is the management of citations. A citation is the mention of NAP information of your business with or without a link that is present on the local-based sites or directories across the internet. Some of the common examples of the influential sites that keep the listing data are Yellow Pages, Yelp, Merchant Circle, and Facebook.

First, decide whether you are in the need to take the plunge and optimize the local search for making your business grow. In the beginning, you can start by assessing where your company stands at the moment and develop a list of tasks according to priority to decide the areas where a direct impact has to be made quickly. If you are looking to investigate the local search services available in Jacksonville, you can place a call to Local SEO Jacksonville Company.

Making Order Out Of Chaos The SEO Way

Making Order Out Of Chaos The SEO WayIn the rush to get a website up and running, marketers and webmasters often overlook the simplest things or the most important things that make a website successful. Then, down the road, they end up in confusion as to what to do and how to solve the various problems that keep their webpages in the lower search engine results. This is where a good analysis, objective, and impartial analysis comes in and no ego tripping allowed.

Believe it or not, that is one of the biggest factors in why some websites go south. Because of ego tripping. Somebody swears up and down that they know everything about web mastering, or they hired their spouse or boyfriend or girlfriend or even kids to design their sites and if anyone comes along and says their sites are rotten, they go into a fit and want to practically destroy their own online business. You have to put your egos on the sidelines. A website is only as good as its webpages since Google doesn’t list websites, but webpages. That means each webpage has to be optimized to professional standards, especially the way Google likes them.

The first step is that awfully painful impartial and objective analysis. Hire someone or if you do have colleagues or friends who are real webmasters, have them do the analysis. Tell them to pull no punches and give it to you straight. If they tell you the graphics your wife did suck, then get better graphics done. If you’re told your videos look like something from a 1940s war documentary, then get new videos made. The same thing goes triple for a copy. Do not have a rotten copy on your site that’s packed with keywords, keyphrases, and key groups. It’s just spammy and Google will penalize you for it. Google’s new software is very sophisticated and has started the industry with its superior ability to separate the chaff from the wheat. This means making sure your pages are pro level or no level.

Speaking of keywords, nowadays you don’t have to use some complex keyword strategy. Just have copy and tags that are natural as well as variations where applicable. Google’s algorithms will know what your site is about by reading the entire webpages and your keywords are listed automatically. The challenge is if you’re using keywords that the top sites are using. That competition is monstrous and difficult to defeat except if you’ve got some edge, some proprietary named product that no one else has the authority to use. In that case, just don’t worry, you’ll top out for those keywords with no sweat. The on page optimization and natural keyword use will speak for itself.

Your copy is your lifeblood here. You’ll need at least 10 to 20 good articles about 1,000 words each. Google likes the longer authoritative articles as they’re hip to spam sites that use only 300-500 words. That small word count is a red flag to Google that you’re trying to use SEO to gain an irresponsible advantage. This means you have to hire writers who are professional and you’ll have to pay that extra amount. Don’t try writing mills or software or any shortcuts. Google will know and if they detect anything screwy they will penalize you. With your pro level copy, you’ll need some link building too but you just can’t slap any links there. The links have to be relevant and from authoritative sites. The bottom line here is that your copy has to describe your site, provide usefulness to the surfer and be professionally written.

Now that you’ve got your site analyzed and ready to rock, you’ll need two more things often overlooked, mobile friendly and social media effectiveness. This means using some of Google’s mobile-friendly tools to make sure your webpages look good and function on mobile devices. Let there be no mistake about this. Your social media presence can be of major effectiveness and calls for a lot of work. You just don’t slap up a Facebook page and hope for the best, you want to engage the social media audience like a friend, a good mentor, and that will lead them to your webpages and any upsells or subscriptions you’ll want. This will be that organic traffic that you just can’t beat.

Local SEO Is Tougher Than You Think

Local SEO Is Tougher Than You ThinkLocal SEO is a very important factor in gaining ground on the search engine pages. Optimizing your webpages so that they deliver just the right information that Google and the other search engines need to list your site’s pages accordingly is getting tougher by the day. The reason being is money. Plain and simple.

Money changes all things and Google now has monetized their local search engine results to the point of overwhelm. Basically, if you don’t pay, you don’t get play. It really puts the small business guy at a great disadvantage because the results people get nowadays at the top of the SERPs are bought and paid gads and your chance of getting the high ground are next to none.

Unless.
Yet there is hope to a degree and that’s to build on your own Local SEO campaign to target your area with gusto. This is where the chaff gets separated from the wheat. This is your time to study Local SEO, what it is and how it works and apply it professionally or your chances of even showing upon the SERPs is dismal to say the least.

Google has combined two things that challenge you, paid results and a suite of software that is kicking butt and taking names. No more sloppy, unprofessional sites nor spammy and unethical pages. You’re really in for it if you try to push off a webpage that is less than top quality. This means working from the ground floor up, crossing all Ts and dotting all I’s and letting nothing inefficient gain root.

Your content has to be top quality, your local data placed prominently where it’s supposed to be on each webpage. Take advantage of your area including history and popular events like celebrations, sports teams and the like. Include it in copy, videos, pics, and graphics. Get the social media thing going on and take advantage of AMPs, Accelerated Mobile Pages. AMPs may well be the wave of the near future so it’s good to know how to create them and convert your webpages to the format for extra power.

Remember what you’re up against. Google’s local searches are its most lucrative asset. You can’t get in on Google as they monetized their local searches to a T. The local pack at the top of the pages that used to be it is gone. That’s the standard local pack. Now there are advertisements called ‘ads of nearby businesses and ‘ads within the local pack’ replacing the old 3 pack to the 2 pack. Promoted pins in the Google Maps as well as regular ads, and you’ve got the hierarchy of domination that keeps the small guy off the Google plate.

There’s literally no way to get the top spots on the SERPs unless you’re rich. This is why you have to take things into your own hands or hire an SEO expert who specializes also in Local SEO. Together you’ll be able to overcome the bottom line stumbling blocks to give you at least a fighting chance at the SERPs and beat out your competitors.

This is the only solution to what’s going on with Local SEO and Google. Local search results turned out to be so lucrative for Google that money and its acquisition had to become the prominent priority and damn the small guy.
Now the small guy has still a shot at gaining position, not the tip top positions mind you, but enough to bring in the business.