Reign 2019 With These Seven SEO Steps

Reign 2019 With These Seven SEO StepsWith 2019 already here, it is time to start thinking about how you can reign with SEO this year. It is important to make sure that you have a digital marketing plan that will work for your company.

In this article, we will discuss seven SEO steps that you can take in order to make the most of 2019. Each step will help to complement the others so your website can rank higher than ever.

Seven SEO Steps For 2019

  1. Content has and will always be king. Even if you are sick of hearing this, content on your page will help you rank well and draw in traffic. No one wants to visit a site that has outdated news. Keep the content flowing by adding unique content on a regular basis to keep your traffic high. And while we are on the subject of content, it is important to have the appropriate length. It is advised to have at least 800 words, but many prefer to have as many as 1500 words for keywords that competitive.

It is also wise to break your content into sections to make it easier on the eyes. Keep paragraphs short and to the point to maximize this. Never fill in with fluff, as this can hurt you more than it can do good.

  1. Do your research. Keyword research that is. Make it a point to add your keyword to your URL. But keep your URL short. Shorter URLs will almost always rank better than longer ones.
  2. Use your keywords early on. The first 150 words of your page have the most impact on Google. Use your keyword once within these first 150 words.
  3. Remember to optimize your images. Google is not very brilliant when it comes to reading images. When you optimize all of your images, you are giving yourself a higher chance of ranking better. If you are unsure of how to optimizes, it is not hard to learn how. When you save an image, simply save it as a name that describes the image. You will also want to provide an alternate tag that is descriptive. For example, if your image is a mug of coffee, you could save it as coffee-mug.png. Then for the alternate tag, you could use hot coffee in a mug with creamer.
  4. Use high-quality outbound links. Look for sites that have high authority. These can include .gov or .org sites. Wikipedia links are also a good source. These will all help with your page rank in Google. Linking out to several outbound links is essential for SEO in 2019 as it will help to show that your content is relevant and trustworthy. Always make sure that none of the outbound links on your page are broken. The best way to check this is with a link checker that scans your site for broken links. Remember to never link to a site that is spam. Look for sites that have several outbound links themselves.
  5. Be mobile friendly. With more people using cell phones as their primary internet source, it is imperative to be mobile friendly. You will not rank very well if your site is not optimized for mobile devices. If you are not certain if your site is mobile friendly, you can check it on Google’s mobile-friendly testing tool.
  6. Add internal links. This is a great way to keep your customers on your site for a longer period of time. You can link them back to the home page, or to a different article, or even the contact page.

All of the seven steps above will help Google rank your site. If you need assistance to reign in 2019, consider contacting your Local SEO Jacksonville Company.

Boost Your Site’s Performance in 5 Easy Steps

How to boost your site's performanceThis spring, don’t focus just on cleaning your house, as your website also needs some attention. And be sure that you will be amazed by the results!

The good part is that cleaning your website doesn’t require that much effort as making your entire place shine. It takes just a few simple moves and your SEO spring cleaning will be done, boosting the site’s search performance.

We’ve put together a list of 6 tips, easy to apply and with some serious effects. Without much further ado, let’s see how you should tidy up that website!

Start with an inspection

First thing first, begin by collecting all the data you need. Use a crawler and identify all types of metadata and site errors, as well as the status of each page, to figure out which areas need attention.

One of our favorite tools for this is Screaming Frog, as it offers very detailed information, but it’s up to you to decide which one works best for your website.

Get rid of low-performing pages

Google Analytics can reveal which one of your pages is doing good, so why not take a look through all of them? You will surely find out that there are some of them that don’t bring the desired results, so it’s not worth keeping them anymore.

Specifically, we’re talking about those pages supposed to be targeting valuable keywords, but aren’t attracting enough natural search traffic. If you put enough SEO efforts in them, but still don’t obtain what you want, it’s time to call it quits and clear the clutter.

Eliminate all the duplicate metas

Another very easy thing you can do in order to boost your site’s performance is to look at each title tag and meta description and make sure it’s unique. Sure, this can be a bit time consuming, especially if you have a lot of pages, but it’s definitely a rewarding job.

Titles are still one of the most important on-page SEO elements, so it’s mandatory for them to be unique and not surpass 65 characters. As for meta descriptions, although they’re not a ranking factor, they can seriously affect CTR rates from the search results. Then can reach over 300 characters, but for the best results, include your major keywords in the first 155, which are shown in SERPs.

Break all those redirect chains

In time, a lot of your pages will become obsolete, leading to chains of 301 redirects. Or, if you prefer, one URL will redirect to another, redirecting to another, then to another, and so on. But what wants this?

Such chains require a lot of server requests to execute, not to mention that they slow down page loading times. The good news is that your crawler can produce a report of these chains, so why not replace them with a redirect from the first URLs to the last ones?

As you can see, just a bit of spring cleaning can have some excellent effects on your website. If you just don’t have the time to do it, you can ask Local SEO Jacksonville Company to help you! With the most competitive SEO packages, able to satisfy any small business owner in the area, they will make sure that your business stays at the top of the search results.