Signs Indicating Your Business Needs Local SEO

Signs Indicating Your Business Needs Local SEOWhen your business has a certain physical location then it is likely that you are already aware of the significance of achieving and maintaining visibility in the eyes of local search engines. Almost half of the searches on the internet are intended to be a local search. They use search queries such as [keyword][city][state] for finding out about the products and services specific to the locations where you are running your business. In most cases, these searchers are ready to spend money. If they cannot find your locations listed on the first page of SERPs they are likely to turn to your competitors. Let’s see some signs you can observe when a business needs the services of professional local SEO services.

1. All locations of the business are listed on a single page of your site: This is a common oversight that can cripple the visibility of your business. For optimizing every location effectively you will need a specific webpage that gives you the capability to target important locations and keywords in the Meta description and HTML title. This is impossible with a single landing page mentioning all the locations.

2. Illogical site structure: Don’t make it difficult for the users otherwise they will find the information they need elsewhere. The location pages have to be structured with a logical hierarchy for the search engine to understand how every page can fit into a section of content. Although it depends on the number of locations you have, here is a typical structure for the content: domain-URL/locations/state/city/store. Independent pages can also give you an indexable content area required for adequately describing unique services offered by that location.

3. No deep links to the locations: While you are updating the listings on Google My Business or any other map feed, you need to give deep links that will take the searcher directly to the location details they are looking for instead of leaving them on a high-level page or a Home page where they will be left stranded having to further search for the best alternative. In most cases, the local searchers are looking for a phone number, address, or other services that are specific to a location. Do not make it even more difficult for them.

4. Lack of knowledge about the amount of traffic coming to the site by using local search: Sometimes you are struggling to monitor the performance of your local landing pages. This is the right time to talk to pros that can get into the local analytics and give you a report mentioning the action-to-be taken items. The two sources of data viz. organic local traffic and maps can provide valuable insight into your local search campaign. They need to be tracked and reported to have granular insight into the current performance of every location.

5. Being unaware of the business citations needing work: One of the significant aspects of local SEO that is overlooked many times or avoided is the management of citations. A citation is the mention of NAP information of your business with or without a link that is present on the local-based sites or directories across the internet. Some of the common examples of the influential sites that keep the listing data are Yellow Pages, Yelp, Merchant Circle, and Facebook.

First, decide whether you are in the need to take the plunge and optimize the local search for making your business grow. In the beginning, you can start by assessing where your company stands at the moment and develop a list of tasks according to priority to decide the areas where a direct impact has to be made quickly. If you are looking to investigate the local search services available in Jacksonville, you can place a call to Local SEO Jacksonville Company.

What Is Local SEO And Why It’s Mandatory In 2019

SEO Jacksonville - What Is Local SEO And Why It's Mandatory In 2019In a nutshell, local SEO is a branch of search engine optimization that focuses on optimizing a website in such a way that it’s easier to be found in local search results. You can also call it a process emphasizing the optimization efforts of local brick-and-mortar businesses, instead of just online businesses.

Unfortunately still ignored by many business owners, local SEO is essential nowadays, considering that most searches made on Google are now made using a mobile device. Besides this, stats confirm that half of the people who did a local search on their phone actually went to the physical store they needed information about within one day, while a staggering 97 percent of consumers searched online for a local business in 2017.

Looks like “x business near me” is one of the most powerful search queries of the moment.

Who needs local SEO?

There are several categories of clients who can make great use of local SEO, among them being lawyers and law firms, doctors and medical practices, as well as plumbers. Basically, the types of services you need in case of an emergency.

Then, there are restaurants. This type of business achieves a lot from local SEO, as a potential customer can immediately check reviews from other clients, see the opening hours and address, then leads them to the business in the least amount of time.

Ok, but is it for everybody?

No, not at all. The reality is that some types of businesses just don’t need local SEO. E-commerce shops, authors, or any other business that doesn’t share local information are definitely not good candidates for some local SEO services.

How is local SEO done?

At first, it might look difficult, but the truth is that local SEO is not that different from organic SEO, since it also implies keyword research, creating quality content, obtaining links and, obviously, taking care of on-page SEO. Basically, the main difference is that it just has a local focus.

All of the above-mentioned elements are essential for a local website, in order to outperform the competition in SERPs. And when it comes to optimizing for the so-called ‘near me search’, you need to do them with the local customer in mind.

We’re talking about using keyword variations that have a conversational tone and focus, able to achieve huge search volumes, creating content with a local focus, and, obviously, get some high-quality links, from – for example – NAP sites, local directory websites, industry-related local sites or even local newspaper sites.

Again, the core idea is the same to organic SEO, but this time, you’re optimizing just for users in a specific area. And your mission is to help them find the business they need, preferably one as close as possible to them.

Do I need local SEO?

If you have a local business and want to attract as many clients as possible, yes, you absolutely need it. Sure, you can also live without this as well, but why miss on such a great opportunity?

Gone are the days when people were searching for local businesses from desktop devices. Everybody as a smartphone with Internet access and whenever they need a local service, they’re a few screen taps away from finding it. And stats claim that they end up going to that location within the next hour. Let that sink in for a moment.

So, are you looking forward to starting using local SEO for your brick-and-mortar business? If the answer is positive, start with a competitive SEO package, able to satisfy any business owner and deliver results. SEO Jacksonville has exactly what you need, promising to deliver results-based work, so your business can be taken to the next level.

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Do Not Ignore Social Media Marketing For SEO

Do Not Ignore Social Media Marketing For SEOIt doesn’t take a genius nowadays to realize that social media is of utmost importance in building up one’s website traffic. Just focusing on keywords and links isn’t going to do it and that is why social media marketing is now one of the most important parts of SEO.

Why is social media so important? It’s because social media is the juggernaut by which the internet rolls. Social media has grown to such astronomical size, entire industries are now shaped and supported by it. The sheer number of people online is in the billions and will continue to grow. They rely on social media for googeneral communications as well as shopping, education, and courtships. There’s no area of our lives that social media isn’t attached to. That being said, knowing how to operate social media to your advantage to boost your SEO means a lot of work.

It’s going to take lots of effort to exploit the goodies offered via social media. It means not only signing up for each venue but having an active participation with thousands of other people. You need to target social media sites that contain the keywords to your site. There are several free and pay for tools for analyzing keywords and that is quite helpful. You can bet your top competitors are using these tools as well as ‘boots on the ground’ tactics.

You’ll not have to socialize 24/7 but you will have to spend some time daily if possible or your efforts will be totally useless. You’ll have to find Facebook pages that cater to your niche of business. There you will have to not bully your way in or spam these pages to death, but you’ll have to be a valuable member of that community. This can be fun with fun if you’re really passionate about your line of business. Let’s say for example you’re a plumber with a business in Hogjaw, Tennessee. Well, you’re looking for customers in not only that area but nearby areas. You would target plumbing sites and pages and especially pages with the town of Hogjaw, Tennessee in them. You’ll have your own social media pages up and running with links to your site and contact info. Location too as this helps with ‘Local SEO‘. On these associated sites, you’ll be a good member. Helping out when you can and being a general ‘great person’. Other members will appreciate you for your good nature and expertise. These people will share and like your content and put up links to your site adding to your linkbuilding goals. Linkbuilding is still a vital process for SEO.

Actually, applying your social media skills will bring you a multifold of positive results. The most value comes from organic traffic that not only converts into sales but also retains the surfers for regular business. As people get to know you via social media they will continue to discuss you and your business. Just continue to be a helpful neighbor and you can’t help but go up in the social media communities, but your site will rise to the top of the search engines. Mind you, your social media personal business page has to have as much info about your business as possible. It might get ten times the traffic your main website gets, however, it will be sending you a continued stream of organic traffic which is what you want because your social media page will be considered ‘authority’ and that kind of site is of greatest value to Google. Your main site might not be in authority yet, but your social media page is and getting a link from any relevant authority site is a great ROI.

So as you can see, SEO nowadays needs social media and you do too.