Tag Archives: Local SEO services

The Best Tips For Local SEO Voice Search

Posted on by · 3 min read

Verbal searches are becoming more popularVerbal searches are becoming more popular as our world gets busier. Websites are still optimized the same way as when typing in a search query, so it is important for your local SEO strategy to have voice search as part of its plan. A voice search will enable your web page to be read out loud using a voice search apparatus.

Many of us have already used voice searching. If you have used Alexa before, you have. You are giving a command, such as Alexa, what time zone is Sydney, Australia in? She will then provide you with the answer.

It is expected that voice search will draw in 40 billion. Therefore, it is a wise move to use voice search for your company. That way, you are able to reach more people.

Still not convinced? Consider this. People are using voice searches to find a company such as yours to purchase said products. In fact, a whopping 55% of individuals are looking for a nearby company. Thus, local SEO voice search is needed by your enterprise to stay on top. Right now, sales from voice search account for 2 million plus, with over 1 billion voice searches occurring each month. This year alone, it is expected that half of all searches will be done by voice inquiries.

If you are ready for voice inquiries for your webpage, consider using the tips we have listed below to get you started.

1. Enhance your conversational inquiries. When we look at how humans talk, it is different from how they type. When typing in the search bar, a user may type in “how to put on foundation correctly,” but when they use voice search, they would say, “How do I put on foundation?” While there is not much of a change, it is still different.

In order to optimize for these questions, you should make a list of possible things users may ask for or about when dealing with your product or services. Examples of this may be “How do I put on foundation correctly?”‘, “What is the best way to put on foundation?” and “What beauty tools do I need to put on my foundation?”

2. Enhance your local SEO strategy. Start by filling out a Google My Business profile if you do not already have one. If you do have one, be certain all pieces of information are correct. Your name, address, and telephone number should be accurate. Then add in your hours, photos of your business, and a short about what your company entails.

3. Concentrate on providing answers directly. This is done by featured snippets, which can be found at the top of the search results. It is a simple way to give an answer in a fast manner.

4. Use best local SEO practices. No matter what! Just because your visitors can not see what is going on behind the computer does not mean you should ignore using search engine optimization. Search results are used to offer your visitors answers to their queries, so it is best for you to use SEO, so you can be at the top of the results. Do this by adding in related keywords and always be ready to do mobile optimization.

If you are located in Jacksonville, FL, and require support with local SEO, please reach out to Local SEO Jacksonville. We provide an array of services and are dedicated to ensuring your success.

Why NAP Consistency Is Important For My Small Business?

Posted on by · 3 min read

Importance of NAP ConsistencyAccurate location-based Name, Address, and Phone Number of any business is defined as NAP consistency. They need to be the same everywhere from local directories, websites, social media profiles, and business listings. Local SEO is one of the most important factors determining how your business ranks on search engines. Additionally, never ignore the homepage URL and ensure it remains consistent everywhere.

NAP consistency is seen as the foundation of local SEO strategy. You need to consider it as table stakes or the minimum requirement for ranking in local search engines. Any inconsistency or not having proper citations across the web should immediately be fixed.

What Is Meant BY Local Citations?
Any mention of your business’s name or contact information on the Internet is a local citation. These are considered critical Local Pack Ranking factors. Such citations are primarily from directories, social media, business association pages, and chamber of commerce mentions. Citations don’t have to be linked back to a website to provide search engines with a positive signal for your business. Consistency in your data across business listings becomes a crucial signal for Bing and Google to classify your business as legitimate.

You need to start listing a small business on significant websites such as Bing Places, Apple Maps Connect, and Google My Business. After having a consistent profile on these platforms, you should focus on building additional citations on the social media platforms and local directories.

Importance of NAP Consistency
Google believes its users are essential, and its goal is to offer the most relevant and helpful information to them. Google’s algorithms are developed to sort data on the Internet. Search engines use different ranking signals to determine the best results based on queries received from their users.

When ranking a website in the top search engine results, several factors are considered. Businesses providing local business result citations are among the most critical signals for Bing and Google to determine if such information is authentic and accurate. Local business citations with severe inconsistencies are often considered negative or search engine set of ranking signals. Consistency in Name, Address, and Phone Number data across the Internet helps you rank higher as they are considered accurate information for the users.

A similar concept can be applied to people searching for information about any small business. For instance, if a user tries to contact a business and gets an inconsistent listing having an old number or multiple old addresses would give a bad experience. Searchers might believe that a company that doesn’t bother updating its contact information isn’t trustworthy to offer them genuine products or services. Estimates suggest that 73% of users lose trust in a brand if their business listing has inaccurate data. A business that keeps its directory listings updated is the one staying at the top.

How Much Consistency In NAP Is Required?
Consistency doesn’t mean that all NAP citations need to have each space, character, dash, and space the same everywhere. For instance, the formatting of your phone number doesn’t need to be the same in each citation. Similarly, the format of your suite number doesn’t need to be the same but ensure they are there in each listing.

Hence, the takeaway from such developments requires you to do your best to maintain consistency across NAP and URL across your online listings but not be stressed about slight variations that search engines can quickly figure out. Thus, it’s essential to do whatever is best for your potential customers and ensure they can easily find you and abides by a consistent format across each listing as much as possible.

Another example of this condition is that a local search engine ranking isn’t impacted if a citation mentions “Avenue” as “Ave” or any suite number is formatted differently or missing in a particular listing.

If you think you have done everything correctly and your NAP is consistently abiding by the prescribed standards, but your business listing still isn’t at the top, it’s time to consult a professional. Local SEO Jacksonville is a company that assists small businesses in Jacksonville, FL, to rank better in the search results. Their team has both the expertise and experience of promoting businesses to rank better for your targeted products and services.