You’ve an e-commerce store that you wish to promote in the best manner possible in order to reach out to the maximum number of potential customers. You have taken all the necessary measures to make your online outlet optimized for e-commerce SEO. You may have already done all the homework for making the site friendly for Google’s web crawlers, including indexing the web pages, readying it for downloading quickly across digital handheld and desktop devices, and so on.
Now, in order to increase the flow of traffic to your e-commerce portal, you can make the most of the following e-commerce SEO techniques.
- Upload relevant and creative content about your product or service
Regardless of whether it is a product or service that you wish to promote, the best way to do so is to present the benefits and features of the same via creative and engaging content. Writing at length is perfectly all right as long as you are not beating about the bush. Not making the content keyword heavy is another aspect that you need to keep in mind.
- Have title tags that will titillate users to click on the same
Having an appealing title tag that will titillate the users to click on it is another useful e-commerce SEO tip to bear in mind. Most of the time, you are so focused on the bigger picture in order to ameliorate your site’s search engine ranking that you tend to miss out on the seemingly inconsequential aspects.
For instance, a plain and simple title tag may not induce users to click on it as much as a catchy one.
- Go for versus posts
You can try the versus post strategy in case you are promoting two of the best selling products under a product category from your online store. In other words, you could create a post or blog comparing and contrasting the two products or write a piece where you review the products vis-à-vis other comparable products.
- Encourage bloggers to review your product
This is a tried and tested strategy but remains effective to this day. Look for bloggers who focus in your area and have them write reviews by offering them a free sample.
- Prefix or suffix the words ‘buy online’ to the title tag on the product page
Prefixing the words “buy online” or even suffixing the same to the title tag of products goes a long way in boosting meaningful traffic to your site. The probability of someone clicking on the product title tag is higher when you add those words.
- Write articles that serve as buyers’ guide
This e-commerce SEO tip is helpful for those who deal with a wide range of products of different brands. For instance, if you are selling salmon fishing hooks and related accessories, you could pick and choose from several keywords, germane for the items, like ‘different kinds of salmon hooks’ or ‘the best salmon fishing lines’.
- Take advantage of Schema Markup for positively reviewing product
If you wish to attract higher traffic from your current SERP position, you can take advantage of Schema markup for annexing reviews to every product page.
- Make the most of promotions
Devise a good promotional offer and publicize the same across all online platforms in order to make your product ubiquitous.
- Canvass newly launched products via reviews