If you thought that SEO or search engine optimization that used to be a sine qua none for businesses looking to boost their online sales was losing its edge, then think again. That SEO and SEMM promotional methods are still a force to reckon with can be gauged from the following statistic: Agencies manufacturing or marketing different products and services and having an online presence will be investing upwards of $79 billion in local SEO. So, if you have a storefront in a residential neighborhood or a retail outlet in your city’s CBD, then you’d be better off spending more on local SEO promotion for increasing the online visibility of your brand.
Following are some local SEO tips you can abide by for improving the popularity of your product or service across the Internet:-
1. Rich Answers
Many users and online shoppers searched for a specific product or service or browsed for info on a particular subject not by keying in keywords but by typing questions. The practice of browsing on the net by framing questions has now become an established trend. Google cemented its popularity as the world’s most favorite search engine by providing ‘Rich Answers’ to users and they don’t need to click on SERP results for getting the relevant info.
Info via ‘Rich Answers’ is furnished in the form of snippets, maps, sliders, tables, forms, and charts. If you own a bakery establishment and the business is cataloged in ‘Google My Business’ listings, users or consumers will be directly driven to your site when they’re looking for baked goods recipes.
Contrary to what you may think, NAP is not an esoteric acronym or abbreviation but simply stands for name, address, and phone number. Though it doesn’t need to be emphasized, providing this elementary info on your site is crucial as search engines consider NAP data when they embark on local SEO drives. Also, make sure that your NAP details are identical across all listings.
Positive reviews can impact your site’s ranking during a local SEO initiative. If your product or service wins rave reviews across the different automated social media platforms like Facebook and Twitter, these will go a long way in boosting your ware’s popularity. However, it can be a challenge to encourage consumers to upload positive feedbacks or testimonials. You can begin getting in touch with your steadfast customers and requesting them to write their genuine opinions regarding your product.
4. Register your site on local business directories
You’ll be giving a good fillip to your business if you register the same on local business directories and yellow pages. At the same make sure that the NAP information you provide is consistent with the data already visible on other citations.
5. Smartphone friendly
People are increasingly using their smartphones for going online in order to complete a host of routine activities like shopping, researching for information, and so on. So, making your site smartphone-friendly is crucial if you want to stay in the competition.