Tag Archives: Google Ads

Boost Sales With These Tips From An SEO Company

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SEO Strategies to Boost Your SalesAiming to skyrocket sales this year? You’re not alone! By making a handful of strategic tweaks to your current campaign, that target can easily be within your grasp. These changes are effective and simple to implement right now, so you have many gains using Google Ads. It will not require the business owner to jump through hoops to obtain a client, nor will you have to spend mountains of money. Here, we show modifications for E-commerce PPC, National and Regional Service PPC, Local PPC, Local Service PPC, and Local Home Service PPC.

The first modification for E-commerce PPC involves testing the image in Google Shopping. By using a new high-quality image, you can look for ways to make it stand out. This can be done with a stock photo or a real-life one. Make your product the center of attention. If you are not able to take a great picture yourself, hire a photographer to do it for you if you decide to use a real-life one. Depending upon your business and audience will depend upon which one does better.

Then, lower your price by a buck or two. This will allow you to have more clicks because it is only natural to click on the most inexpensive one. By doing so, you can have the opportunity to make three times as much money because twice as many individuals will be seeing your product.

As you are changing the price, make certain the last digit is either a 7 or a 9. People are psychologically drawn to odd numbers, especially the number 7.

When dealing with National and Regional Service PPC, your first step for modification is for your keywords. It only makes sense to use the words that your potential clients are searching for. All of your customer’s keywords should have their own special ad. Then make sure that these keywords can be found on the landing pages. This can boost sales by as much as 40%! Also, do not forget to put your city in landing pages and Ads.

Look at keywords when it comes to Local PPC. Brick-and-mortar stores can greatly benefit here. Many of your clients will come from searching for a single word. You can boost sales by incorporating your location into the Ad, as well as the landing page.

Local Service PPC’s first modification involves placing your keywords in the Ads to boost sales. An SEO company will tell you that you can double your clicks just by doing so. Of course, you will want to use your location in the Ads and maximize your landing page. Make sure your visitors are able to answer if they can not only trust you but also fulfill their needs in their area.

To increase your return on investment with Local Home Service PPC (Pay-Per-Click), use your keywords in Google Ads. You will also increase your clicks if you use location in your Ads. Do not forget to maximize the landing page. If not, you may find out your visitors will leave your page in less than 5 seconds.

Looking for an SEO company that can boost sales? Contact Local SEO Jacksonville to get started today! They can assist you in initiating the process by creating a personalized plan of action that suits your needs.

Factors You Should Consider Before Hiring An SEO Company

Posted on by · 2 min read

Things To Consider Before Hiring An SEO CompanyWhether you are a large corporation or a small business just starting out, you need to have an SEO plan in place. Devising a strategy and carrying it out can be tough at times, but the results will be well worth it in the end. With so many great advantages of search engine optimization, it might be time to hire an SEO company to assist you.

An SEO company realizes many things that you may not have thought about but should do before hiring them. Do you want to be on the first page of the SERPs? Of course, everyone wants those spots. When you hired a local SEO company, did they make that pledge to you? If they did, you might want to rethink working with them. No one can guarantee that your business will get one of the number one spots. While the company that you hire will do its best to get you the best results, it can not say for sure if your website will rank that high.

Doing SEO is a large timely task. You can not perform a few things on your strategy list and call it good. In some cases, it takes weeks or even months. It is a complex system that has varying results. Even if you and another business did the exact same practices, following the same plan, one might rank on the first page, and the other may rank on the 20th. While it is hard to find a plan that works for you, once you do, you will be forever grateful for it.

Content on your site is something that always needs to be on your mind. Content is king and should be treated that way. Yes, you want to incorporate your keywords, but stuffing them here and there just for the sake of using them does not make any sense! Your writing should be something that individuals want to read, and it should make sense. You certainly do not want your content to be bland. If that is the case, your SEO plan is not going to work.

Links are great to utilize, but remember, it is more important to have quality links rather than quantity. Poor-quality links will get you nowhere, even if you have hundreds of them. In fact, it does the opposite and will harm your site.

Google Ads is something you may wish to consider. If you have never used Google Ads, think about testing it out. Even if your budget is not very large, you can still get something out of it by paying a few hundred or so.

To help your website rank, you might consider hiring a local SEO company, such as Local SEO Jacksonville in Jacksonville, FL. With a professional team, they can assist you with all your search engine optimization needs.

Six Small Business Marketing Tips

Posted on by · 2 min read

Six Small Business Marketing TipsIf you are a small business owner, chances are you are looking for the best small business marketing tactics to use for your SEO purposes. Some of the best marketing strategies are newer ones for this year. In order to be successful using small business marketing strategies, you first need to start by understanding what the current trends are. Trends change from year to year, and what worked well last year may not work as well this year. This means you will need to realize who your targeted market is. While you are thinking about who your audience is, think about these key points:

  • Educating your audience about your brand/product
  • Use mobile marketing to your advantage as more and more are turning to their smartphones
  • Brand your business and/or product
  • Market your business on social media
  • Add video content to social media to promote it
  • Use Google Ads in order to have a successful digital marketing
  • Do not be afraid to create new things out of old ideas

Next, you need to understand your product well. When you review it, you will often find or think about different ideas that are innovating. You could always ask your audience what they think about various aspects.

Things that you might consider asking your targeted audience is what they really like about the product. Or what things they would change. Are they happy with the product or is there something else that could be done in order to make them fully satisfied? What makes them want to recommend or not recommend your brand to others? Why would they pick your brand over a competitor’s?

By focusing on your existing customers, you let them know that they are important to your small business marketing strategy.

It is also a good idea to learn all you can about your marketing efforts. Educate yourself on all trends before you implement any of them.

And while you are educating yourself on these trends, keep improving your online presence. Write more content for your site that adds value or add videos. Make posts shareable on social media sites so more individuals are able to share and see them. Interact with your followers so they know that you are really serious about your brand.

Something else that you should decide on early is how much you are willing to spend for your small business marketing strategy. Good SEO is not always cheap, but by making a budget to see where your money is going will allow you to spend money on where it is really needed.

Now that you have a budget set, you can think about all the strategies that you want to implement into your small business. Hiring a professional service can be the best choice if you are uncertain about SEO and marketing strategies. These services can provide you with the best advice and will do all the hard work for you to ensure your small business marketing efforts work for you.