Tag Archives: Google Business Profile

Local SEO For A Small Business

Posted on by · 3 min read

things any small business can do in its search engine optimization effortsEvery business needs local SEO. There are various things any small business can do in its search engine optimization efforts.

One thing you must have when working on local SEO for your small business is a great website. There are some elements that your website must meet. You must have a quick-loading website. The security of your website should be looked at to ensure users have a good experience.

You will also need to brand your small business when working on a local SEO plan. Look at what your logo is. Does it represent your company well? Does the tagline fit? Does either show your values? All of this stuff is important when it comes to branding.

A second thing to keep in mind is that you need to let Google know where you are located. Therefore, you must make sure that every place your contact information is, it is up to date.

Have a contact us page on your website. Contact information is also generally found in the website footer.

You will also want to set up a Google My Business profile. This is a free way to promote your business to get higher rankings. Your customers will be better able to connect with you too.

You should also think about the content you have on your pages. By having relevant content, your potential clients will be able to find you better.

For your content, you must determine first what your niche is. From there, you will develop the long-tail keywords you want to rank for. The great idea is to find out what your customers are saying about your business because they will generally use these terms when they search for your brand.

When writing your content, be sure to write for your audience. Be clear and concise, making sure the content is full of useful information. The writing should be engaging to keep visitors’ attention.

To obtain potential clients, you should focus on getting reviews. Reviews can be left on your social media pages, as well as your website. People tend to go to a website’s competition if the business does not have any reviews.

While you strive for positive reviews, know that it is OK to get negative reviews as well. Just be sure to respond to the negative reviews, acknowledging that the consumer is not happy and that you are sorry for that. Then offer a solution to make the issue right and follow through with it. While people may see the negative review, they will also see that your small business wants to make it right.

You may also want to work on getting links from other sites. This is an essential part of local SEO for any business. When you have links from other sites, you can gain more traffic to yours. It is best to focus on getting links that will bring visitors to your site rather than just concentrating on any website to link to. You can work on guest blogging, where if you supply a content piece, the blog owner will allow you to link to their site.

It is also a good idea to keep your information up to date. Make a plan to look at it regularly to ensure your website has not been hacked. If you have changed any of the contact information, be sure to also update it.

If you live in the Jacksonville, FL, area and need assistance with local SEO for your small business, contact Local SEO Jacksonville. They have the expertise to develop an SEO plan tailored to fit your needs.

Google Profile Tricks For Local Hotel SEO

Posted on by · 3 min read

how to do local hotel SEOIf you want to be visible to potential clients, you must know how to do local hotel SEO. By following the best practices available, you can be sure that all those individuals will see you and your brand.

Everyone turns to Google when they need something. Looking for a new pair of running shoes? Need assistance finding the best candy for Halloween? Want to find a hotel for your in-laws who are coming next month? Google has the answer to all of them and more. In fact, Google provides answers to over 3.5 billion searches each day.

This is exactly why it is crucial for your hotel business to focus on local hotel SEO. By having a Google Business Profile (GBP), you can be certain your small or local hotel will receive the coverage it needs to book those rooms.

The great thing about Google Business Profiles is that they provide exposure for your hotel. Here you will be able to list not only your contact information (name, address, and number) but also what prices you charge and business hours. By using this free business profile directory, you have the chance to increase your revenue by booking more rooms.

A whopping 49% of BrightLocal Survey takers said they trust online reviews when the time comes to look up recommendations and reviews. Therefore, by adding a GBP, there is a better chance that your hotel will be seen by more individuals looking for places to stay.

Be certain that all information provided on the Google Business Profile is correct. This includes not only the info listed above but also check-in and check-out times, your URL to the website, and what amenities are provided with the hotel (pool, free WiFi, breakfast, laundry, housekeeping, hot tub, exercise room, etc.).

You also want to check out Google Post. This is one of Google’s Business Profile features that should never be overlooked. Here your hotel will have the chance to interact with potential customers. It is a good idea to update your customers here, such as updated policies, discounts or coupons your hotel is offering, or things that have recently changed that affect hotel guest.

Photos are a great idea to utilize when working on local SEO. Hotels that provide images have a 35% higher likelihood of being clicked on than those that do not have any images. People want to see what your hotel looks like inside and outside. Do not be afraid to take pictures of anything your hotel has to offer, such as the pool, game room, restaurants, outdoor areas, exercise rooms, and front lobby. Include images of hotel rooms, the parking lot, common areas for guests, and more.

A great tip we can offer for local hotel SEO is to not overlook the question and answer section. Many potential clients will look here before booking a room. Open-ended questions can be found here, not just a yes or a no answer. It is in your favor to answer them first before others do, as anyone will be able to respond. If you let others respond to questions about your hotel, you take the chance of the information not being correct.

If you are interested in creating and maintaining a Google Business Profile but are not sure how to get started, contact Local SEO Jacksonville in Jacksonville, FL. They will be able to help you with all your local hotel SEO needs.