If you want to be visible to potential clients, you must know how to do local hotel SEO. By following the best practices available, you can be sure that all those individuals will see you and your brand.
Everyone turns to Google when they need something. Looking for a new pair of running shoes? Need assistance finding the best candy for Halloween? Want to find a hotel for your in-laws who are coming next month? Google has the answer to all of them and more. In fact, Google provides answers to over 3.5 billion searches each day.
This is exactly why it is crucial for your hotel business to focus on local hotel SEO. By having a Google Business Profile (GBP), you can be certain your small or local hotel will receive the coverage it needs to book those rooms.
The great thing about Google Business Profiles is that they provide exposure for your hotel. Here you will be able to list not only your contact information (name, address, and number) but also what prices you charge and business hours. By using this free business profile directory, you have the chance to increase your revenue by booking more rooms.
A whopping 49% of BrightLocal Survey takers said they trust online reviews when the time comes to look up recommendations and reviews. Therefore, by adding a GBP, there is a better chance that your hotel will be seen by more individuals looking for places to stay.
Be certain that all information provided on the Google Business Profile is correct. This includes not only the info listed above but also check-in and check-out times, your URL to the website, and what amenities are provided with the hotel (pool, free WiFi, breakfast, laundry, housekeeping, hot tub, exercise room, etc.).
You also want to check out Google Post. This is one of Google’s Business Profile features that should never be overlooked. Here your hotel will have the chance to interact with potential customers. It is a good idea to update your customers here, such as updated policies, discounts or coupons your hotel is offering, or things that have recently changed that affect hotel guest.
Photos are a great idea to utilize when working on local SEO. Hotels that provide images have a 35% higher likelihood of being clicked on than those that do not have any images. People want to see what your hotel looks like inside and outside. Do not be afraid to take pictures of anything your hotel has to offer, such as the pool, game room, restaurants, outdoor areas, exercise rooms, and front lobby. Include images of hotel rooms, the parking lot, common areas for guests, and more.
A great tip we can offer for local hotel SEO is to not overlook the question and answer section. Many potential clients will look here before booking a room. Open-ended questions can be found here, not just a yes or a no answer. It is in your favor to answer them first before others do, as anyone will be able to respond. If you let others respond to questions about your hotel, you take the chance of the information not being correct.
If you are interested in creating and maintaining a Google Business Profile but are not sure how to get started, contact Local SEO Jacksonville in Jacksonville, FL. They will be able to help you with all your local hotel SEO needs.