Do You Know Jacksonville Like The Palm Of Your Hand?

Posted on September 11, 2018 by Web publisher · 2 min read

Check out if you are aware of the following facts about Jacksonville:
• With an area exceeding 840 sq. miles, it is the biggest city (in terms of area) in continental US
• The city was founded by Isaiah Hart whose original streets shares the names of his daughters Laura and Julia
• Jacksonville get its name from Florida’s first military governor, General Andrew Jackson who by the way never set in the city
• The Mayport Ferry which links the beaches of the city to Amelia Island and Fernandina Beach is the one and only public car ferry in the entire state
• The populace of Northeast Florida is the youngest amongst all major towns and cities in Florida-the median age is 36 years

Landmarks and architectures in Jacksonville:
• The oldest resident of the city is an oak tree (Treaty Oak). The tree which was planted more than two hundred years ago (in 1822 to be precise) stands proudly at a height of more than 70 feet and has a girth of 25 feet
• St James Building which now functions as a departmental store was designed by the celebrated architect Henry John Klutho
• 146 city blocks in the heart of the city were completely gutted in ‘The Great Fire of 1901’ the third biggest fire after the ‘Great Chicago Fire’ and San Francisco fire (1906)
• Constructed at a staggering cost of $117 million dollars and opened to the public in 1989 is the 2nd longest concrete cable-supported bridge in the western half of the world

Historical Facts:
• The Ostrich Farm which thrived in the early 20th century once used to be the city’s top tourist attraction
• More than 30 movie enterprises began making motion pictures from 1916 onwards. However, the fledgling industry had to shift to California when citizens started complaining about the deafening noise.

Sports Facts:
• The first college-level football match in Florida was played between Stetson University and Florida Agriculture College in 1901
• Jacksonville Jaguars became the 30th team to join the NFL franchise in 1993
• River Run, a 15-km race organized annually was held for the first time in 1978 on 1st April

Culture Facts:
• Theater Jacksonville is the oldest community theater in Florida, operating since 1919
• Jacob Symphony Hall, constructed in 1997 is Florida’s one and only full-fledged orchestra hall where the Jacksonville Symphony stages its shows

Optimize Your Law Firm For Securing a High Enough Rank During a Local SEO Drive

Posted on August 14, 2018 by Web publisher · 3 min read

Formulating and implementing a robust local SEO tactic will go a long way in directing relevant traffic to your legal consultant website as well as boost your brand’s position across the web. To put it precisely, if you implement your law SEO strategy, your site has a greater likelihood of figuring at the top of search engine results pages both during paid searches and organic searches. As your SEO for law firm gathers pace, you’ll be getting the results you’ve been eagerly waiting for-increased citations, more positive feedbacks, and quality backlinks.

Abide by these tips for boosting up the effectiveness of your local SEO strategy which in turn will enable you to attract prospective clients and thereby cement the goodwill of your legal consultancy or practice.

1. Create your regional profile

In order to give your law portal a head start, claim a ‘Google My Business page’ listing. Once your site is listed on Google My Business, your chances of being found by potential clients will go up manifold. As a matter of fact, you can create a listing for all popular search engines, apart from Google, like Bing and Yahoo.

The more listings you have across the web, the greater are the chances of your site being checked out by the niche segment. In case, you’ve more than one office or business address, then create a separate webpage for each and every location. For adding more teeth to your law SEO strategy ensure that the name, address, and phone numbers for every office or branch is same throughout all the directory sites, social media platforms, and all other online outlets

2. Ensure NAP uniformity across the net

As mentioned above, if you want your SEO for law firm line of attack to deliver the desired results, you should first and foremost ensure that your establishment’s physical address, name, and contact number or numbers are identical all throughout the Internet. Never ever key in a PO Box number to serve as the address and also do not list a toll-free number. Just to cite an instance, if your practice is registered as ‘Kramer & Calvin Law Firm’ in one location, ascertain it is listed under the same name, word by word, in all other localities.

Bear in mind that even a slight change in the listed name in terms of spelling, ordering of words, punctuation, and other details would dent your firm’s goodwill and standing in the eyes of Google. At the outset, such inconsistencies might seem trivial but when it comes to local SEO, you should see to it that such discrepancies never creep in.

3. Make sure content is relevant for local SEO

Create, post, and keep updating content that incorporates local aspects and elements impinging on your business, both directly and indirectly. The content should clearly mirror the nitty-gritty of your practice and the services you offer to your patrons. At the same time, ascertain that the content is original and sufficiently engaging to arrest the attention of those who log in at your site. Also, upload blogs and articles which highlight your active participation in social and cultural events organized locally.
You’re more likely to net more customers if you can spread the word that you’re a socially responsible individual apart from a hardcore professional.

4. Encourage clients to post positive reviews and feedbacks

Encourage your steadfast clients to voice their opinion about your firm-tell them to review your firm positively without of course exaggerating. Inspire them to write about the experiences they had while they were represented and served you.

5. Transparency matters the most

That you should be honest and transparent in your business dealings holds not only your legal practice but for any and every type of trade or profession. Offer clear cut information about your practice in the website, do not misuse or overuse keywords, and mention the correct postal address so that your potential clients can get in touch with you in person.

Three Crucial Steps Small businesses Follow for Reaping Online Benefits Instantly

Posted on July 10, 2018 by Web publisher · 3 min read

Though small businesses spare no efforts in bolstering their online presence, they often do not have access to resources and tools that are available to behemoths and conglomerates. Talking about online presence or existence, it chiefly comprises your company site, business listings on social media platforms, and business listings of key stakeholders. Nowadays, majority of your customers and prospects are most likely to search for your site on their smartphones-so it is crucial that your portal’s URL is visible when someone browses with a particular set of keywords.

If you’ve a startup or small business to promote, planning an appropriate online marketing strategy could seem to be a daunting task. However, laying out an effective modus operandi for giving teeth to your SEO plan will surely make the mission of publicizing your site across the web somewhat easier. This post walks you through three simple yet practical steps for guaranteeing online success.

1. Mull over opting for social media ads and PPC

Facebook continues to be the top social media platform, having the highest number of users and followers amongst all other automated social media sites. Hence, the alterations effected by Facebook of late have created some online marketing impediments. However, this is not a recent phenomenon as such modifications have been carried out in the past leading to social media promotion upheavals.

Users’ feeds on Facebook that mostly used to be organic in nature, have now transformed into paid content. That in essence, implies you’ve to pay for advertising (read promotion) on Facebook so that you can view others posts and blogs. The same ruling applies for other users as well.

Paid advertisements enable you to target and tap your niche segment as well as contacts of your customers. Consider opting for PPC (pay per click) along with SEO for placing your blog posts in front of target segment. PPC ads give your business the leeway to temper content with target-oriented keywords. The results of your online marketing efforts will be at your disposal almost immediately.

At the same time, you’ll have the added benefit of reviewing the analytics with a view to fine-tuning your efforts. Additionally, you can take advantage of geotargeting when it comes to targeting relevant prospects. To put it succinctly, PPC is a very efficient way of gauging the marketing potential of your site as well as the efficacy of your canvassing strategy on the whole.

2. Optimizing for local SEO

One of the most effective ways of popularizing your small firm on the web is by marketing the business locally. It does not need to be emphasized that in order for your business to grow and develop, you have to take steps for making it familiar locally. Putting it in perspective, you’ve to forge an online marketing plan that’ll propel your site to the top of the first SERP whenever Google embarks on a local SEO drive.

To buttress local SEO optimization, you can register your site with/on Google My Business. Also, list your site with local Chamber of Commerce and other popular search engines like Bing, Yahoo, and MSN. It is extremely crucial that the name, address, and phone numbers of your entity is consistent throughout the web.

3. Focusing on developing quality videos or video content

There’s no gainsaying the fact that the bulk of your customers and prospects will form an opinion about your establishment after watching YouTube videos. Make sure you design high-quality videos that’ll supplement content of your site. Nowadays, producing videos about your product or service has become a simple affair, thanks to state-of-the-art tools that even a layperson can use effectively.

For more tips and suggestions on how you can promote your business online, log in to www.localseojacksonville.biz or make a call to 904-425-9679.

Is Google My Business Good Enough for Local SEO?

Posted on June 12, 2018 by Web publisher · 3 min read

Google earns majority of its revenues from advertisements-of the US$ 110.9 billion it made in 2017, ads alone contributed US$ 95.4 (or 86%). No wonder, Google is the most popular search engine in the world, processing 1.2 trillion searches globally every year. That very statistic is a burning instance of the search engine’s earnest attempts to keep all its users happy.
In order to enhance the visibility of your business across the net, Google continues to introduce cutting-edge tools and techniques periodically. Google My business for instance, is one such tool that strives to bolster local SEO so as to help businesses to become more visible in their immediate surroundings. But can ‘Google My Business’ help achieve your business goals?

What exactly is Google My Business?

The Google My Business tool not only lets you display your business across all the search engine’s platforms and interfaces but also enables you to control the manner in which the same is visible. Registering for the app (via App Store or Google Play) is easy as you simply have to fill in a few mandatory details for gaining access to several versatile features.

Benefits of listing your business with Google My Business

1. Sweeping visibility

Since innumerable third-party portals bank on Google for obtaining relevant info, you can bet your firm’s visibility will significantly perk up. Once you’re listed on Google My Business, the likelihood of your site showing up on third-party website will increase manifold. Also, business categorization will lead to users landing at your site via local SEO search.

2. Steady NAP consistency

If you key in the correct name, address, and phone number (NAP consistency) of your business while signing up for Google My Business, you can take it for granted that Google will show exactly the same info. Also, make sure that you enter the actual operation hours so that your customers can contact you or vice-versa.

3. Analytics data helps fine-tune visibility

You’ll have the added advantage of reviewing your business performance by exploiting specific metrics such as Google Analytics. By using Google Analytics, you’ll be able to determine the traffic volume, total number of users, and so on. The interface ‘insights’ will let you find out the proportion of users who found you through organic searches and paid searches.

4. Impress customers with stunning visual content

Since attention-spans of users nowadays are extremely short, you can make an indelible first-time impression on your prospective customers and/or users by uploading eye-catching footages and snapshots. Google My Business offers you the opportunity of uploading of exhibiting your online storefront apart from videos and photographs.

5. Online bookings

In case you are a dentist or a veterinarian, listing with Google My Business will allow your patients to make appointments directly from your site. The advantage of booking online is a win-win situation-you’re assured of a visit (read consultation fee) and your customers is spared from the hassle of having to wait in a queue at the chamber for an appointment.

6. Intuitive blog posts

Needless to say, you’ll have to compete with many other businesses or professionals for the same number of customers. So, how do you make your business stand out from the crowd? Of course, by posting creative and original blogs describing your product or service as well as through promotional and seasonal offers. And Google My Business is definitely your best web-based platform for showcasing your business.

7. Interactive reviews

Google My Business provides you with the incentive of establishing an intimate rapport with your customers by responding to their feedbacks. You’ll surely be able to take your business to the next level if you pay heed to your users’ feedbacks.

The drawbacks

Perhaps the only downside of exploiting Google My Business is that you’ll have to put in a lot of effort to maintain the goodwill of your brand. However, there is no online business management tool that allows you to publicize your business effortlessly.

If you want to make the most of your Google My Business listing, log in at www.localseojacksonville.biz or dial 904-425-9679.

Seo Is Still Relevant In The Online World Of Trade And Commerce

Posted on May 15, 2018 by Web publisher · 3 min read

Online marketers and social media promoters who’ve already cast aside SEO as passé and antediluvian, would be pleasantly surprised to know that search engine optimization is more germane than it ever was. Simply put, local SEO plays a key role in helping major search engines like Google, Bing, and Yahoo as well as net surfers track down your business website. At the same time, it does not need to be emphasized that in the present times, almost 80% of prospective customers go online for viewing and/or reviewing products and services before purchasing.
The upshot of the above assertion is that it still makes sense to optimize or sync your site with the search engines so that the portal gets a rank almost on the top of SERPs. Vice President of marketing at Boostability, Kelly Shelton also shares the opinion that local SEO can prove instrumental in enabling your business to claim a listing on Google’s first SERP. According to Kelly, almost one and all browse on Google when they wish to find answers to a question or search for a product.

And Google’s search algorithms always deliver. No wonder why Google is the world’s most popular search engine. Google makes use of a string of parameters for according a rank to a business site including but not limited to website design, textual/visual content quality, page load speed, and navigability. It is quite shocking to note that though most of the consumers nowadays browse on the net before buying something, there are still a good number of businesses that do not even have a website.

A good proportion of those running small businesses are hamstrung by misgivings and mistaken notions about the Internet. Many businesspersons strongly feel that they’re small fries compared to the ecommerce behemoths like Amazon, eBay, and Wal-Mart. And there are those who think hiring an online marketing specialist for creating a small business SEO strategy can be quite expensive.

If Kelly is to be believed, then there are approximately 40% of small businesses that are still managing without a portal. However she adds that these establishments are gradually recognizing the internet’s potential in boosting business prospects in the web realm. If you do not have a website yet, then you’d be happy to learn that getting one designed and developed is not only simpler these days but supremely affordable as well.

Creating and having a portal of your own is a sine-qua-none in this digital age just for the sake of keeping your business afloat, let alone make profits. As a small business owner, maintaining a constant presence in the world of websites can be quite challenging for you. Apart from having a target-oriented small business SEO strategy (which you should consider as given), what else can you do to bolster your business’s online presence?

Create a Google My Business Page

You’ll definitely get results if you take the trouble of increasing your visibility on the most admired search engine in the world-Google. To be specific, it pays to have a Google My Business account, particularly if your business is localized and you’re looking to attract local customers. And you do not need to have a website to be included in the Google My Business listing.

Boost your brand’s popularity in the online medium

The best way to entice the niche segment that will use your product or service is to establish a rapport with the same. There are so many ways of forging a relationship-write a blog and update it regularly, create social media profiles, and so on.

Make your website informative

Your website is the book or reference manual that users and your potential customers will turn to for picking up info about your product. So, make sure you update original and creative content that describes your ware or service.

Ensure that the portal is coded appropriately

It goes without saying that your site should be coded appropriately, especially for fast downloading on smartphones.

Jacksonville SEO can help you out with designing a target-based SEO strategy for your ecommerce site. Call 904-425-9679 for complete details.

Boost Your Site’s Performance in 5 Easy Steps

Posted on April 10, 2018 by Web publisher · 3 min read

This spring, don’t focus just on cleaning your house, as your website also needs some attention. And be sure that you will be amazed by the results!

The good part is that cleaning your website doesn’t require that much effort as making your entire place shine. It takes just a few simple moves and your SEO spring cleaning will be done, boosting the site’s search performance.

We’ve put together a list of 6 tips, easy to apply and with some serious effects. Without much further ado, let’s see how you should tidy up that website!

Start with an inspection

First thing first, begin by collecting all the data you need. Use a crawler and identify all types of metadata and site errors, as well as the status of each page, to figure out which areas need attention.

One of our favorite tools for this is Screaming Frog, as it offers very detailed information, but it’s up to you to decide which one works best for your website.

Get rid of low-performing pages

Google Analytics can reveal which one of your pages is doing good, so why not take a look through all of them? You will surely find out that there are some of them that don’t bring the desired results, so it’s not worth keeping them anymore.

Specifically, we’re talking about those pages supposed to be targeting valuable keywords, but aren’t attracting enough natural search traffic. If you put enough SEO efforts in them, but still don’t obtain what you want, it’s time to call it quits and clear the clutter.

Eliminate all the duplicate metas

Another very easy thing you can do in order to boost your site’s performance is to look at each title tag and meta description and make sure it’s unique. Sure, this can be a bit time consuming, especially if you have a lot of pages, but it’s definitely a rewarding job.

Titles are still one of the most important on-page SEO elements, so it’s mandatory for them to be unique and not surpass 65 characters. As for meta descriptions, although they’re not a ranking factor, they can seriously affect CTR rates from the search results. Then can reach over 300 characters, but for the best results, include your major keywords in the first 155, which are shown in SERPs.

Break all those redirect chains

In time, a lot of your pages will become obsolete, leading to chains of 301 redirects. Or, if you prefer, one URL will redirect to another, redirecting to another, then to another, and so on. But what wants this?

Such chains require a lot of server requests to execute, not to mention that they slow down page loading times. The good news is that your crawler can produce a report of these chains, so why not replace them with a redirect from the first URLs to the last ones?

As you can see, just a bit of spring cleaning can have some excellent effects on your website. If you just don’t have the time to do it, you can ask Local SEO Jacksonville Company to help you! With the most competitive SEO packages, able to satisfy any small business owner in the area, they will make sure that your business stays at the top of the search results.

How Important Are Customer Reviews For Seo?

Posted on March 12, 2018 by Web publisher · 3 min read

In order to have a happy life, you shouldn’t care that much about what people say about you. But when it comes to online businesses, this actually matters way more than you can imagine.

Besides trying to come up with new SEO ideas, in order to build some high-quality links and help your website rank well, you should also keep an eye on its day-to-day performance. Specifically, we’re talking about research, product development, sales fulfillment, or even customers service.

Forgetting about these aspects or even not caring about them that much can lead to a series of negative customer reviews, which can make you lose potential customers and even hinder your rankings.

Let’s take a few moments and understand how reviews can affect your SEO efforts, in both negative and positive ways.

They are actually user-generated content!

Just think about it: while you’re trying to integrate some specific keywords into your content, many of them feel very natural to the users who use them in reviews. And Google is seeing them as signals, therefore noticing your online presence.

Whether we’re talking about general keywords in your niche or long-tails, they are all necessary for your SEO strategy. Good reviews can take your ranking scores a bit higher, while negative reviews will bring you down if you are not careful.

They help you compete in your market!

Besides affecting your SERP rank, customer reviews can also affect your overall market performance.
Specifically, when somebody searches for a term in your niche, a list of results will be displayed. Some results have customer reviews, while some of them don’t. Let’s take things logically: won’t you be tempted to check out the result with reviews, as It looks legit?

It was proven that people are more likely to trust an online business with a mix of reviews, whether they are positive or negative. By displaying these, a company shows that it’s far from being perfect, not to mention that it somehow guarantees that the reviews are real!

They provide a lot of value for local SEO campaigns!

When a user leaves a review, which contains local references, your local SEO efforts receive an unexpected boost. This review is a small piece of organic content, after all. The more you get, the stronger your presence will be in Google’s eyes.
The more positive customer reviews integrating local terms you’re competing for, the better for your business.

They help you establish a relationship with clients

When somebody wants to buy something online, Google offers the information about the product or service they are after, giving the best possible options available. As for customer reviews, these are real deal sealers.

Some people like to go through a couple of reviews before making the final decision, so it’s obvious that what past customers have to say matters a lot. Their opinion makes your business feel genuine and if the reviews are good, potential new clients want to feel the same thing.

Make sure you always answer the reviews, including negative ones, as you will help people know you better.

Keeping up with all reviews can be a bit overwhelming sometimes. If you want to build relationships with your clients, but also improve your presence in Google, SEO Jacksonville is here to help. Competitive search engine optimization packages, able to help you make a difference for your business, are just one call away, at (904) 425-9679.

Does Ranking At the Top On The Search Engines Still Important?

Posted on February 13, 2018 by Web publisher · 3 min read

SEO refers to a collective set of activities that are inclined towards increasing rankings for a particular keyword or niche. Ranking at the top on the major search engines can help a business or a website to drive traffic to their websites and hence reach a large base of targeted audience.

Statistics indicate that a website ranking at the top receives 32.5% of search engine traffic, while the second and third position receives 17.6% and 11.4% respectively. Assuming that there is equal search traffic for every page, the first position on one page is equivalent to second positions on two pages and third positions on three pages. Thus, a website which ranks second can climb to the 1st position on a page as they can afford to let go of their second position. However, there has been a change in such views about SEO and at present they may not be as important as they were deemed before.
Following are some reasons why rankings may be losing their importance:

• Advancements: Search engines like Google, Yahoo and others are constantly making progress in the field of analytics. They devise new ways to filter websites that post information on their pages ensuring that readers get nothing less than valid and authentic answers for their queries. Apart from ranking, Google also has a knowledge graph box that shows three websites answering a query in the most efficient manner. This may influence the readers to view these websites rather than blindly following the top ranking sites. It might reduce

• Difficulty in finding keywords: Earlier, integrating most searched keywords or phrases were enough to generate traffic. Once a site achieved a certain rank, they could remain in the same position for a considerable time. However, with progress in semantic search, search engines no longer judge websites on the basis of the exact integration of the keywords or phrases in the content but on the basis of its relevance.

• Content: Web developers and writers have realized that it is the content that matters the most with regard to optimization. If the content is written in a way that is easy to understand for the readers and is elaborate as well, leading to many links it will receive greater traffic. Moreover, content that is written in great details already has keywords and phrases that were used unintentionally. Hence, good content will always get precedence over forcible optimization.

• Click through rates (CTR): The CTR is generally higher among top ranking sites. However, a site that is designed in a way that is meant to receive higher number of clicks by its users may become popular, irrespective of its position. This requires optimization of the site and appeal of the metadata to the users.

• Time spent by the user: Ranking at the top or having great traffic either of these will hold value only if the user spends some time on the website. If majority of the incoming visitors end up bouncing before taking any meaningful action on the website, their presence would hardly matter. Even ranking for all the major keywords related to your website won’t be of any use in such a scenario. Hence, adding value to the content by allocating resources for achieving a balance between both value and quantity should be the key focus area.

However, the above points in no indicate that ranking at the top has no relevance today. It is still one of the most essential means to drive traffic but the concept of SEO has changed drastically over the years. There are more elements that contribute towards popularity of a business of a website now.

Local SEO Jacksonville Company offers advanced SEO facilities to clients from across the world. They can be reached by calling on 9044259679 or filling out the contact form at https://www.localseojacksonville.biz.

Guidelines on safeguarding your site from black hat SEO

Posted on January 23, 2018 by Web publisher · 3 min read

Negative SEO has been discussed animatedly and has been in the news of late. But what exactly is it? And to what extent does it prevail? Are there enough valid reasons to be worried about negative or black hat SEO? In case your website is broken into and hacked using negative SEO techniques, what steps can you take to restore your portal and preempt as well as prevent such malicious attacks in the future?
This blog takes you through the guidelines you have to follow in order to safeguard your site from the damaging aspects of a SEO strategy. But first let us familiarize you with the common features of a negative SEO campaign.

Defining Negative SEO

Negative SEO usually implies unscrupulous tactics that a hacker or an aggressive competitor of yours resorts to for bringing down your site’s ranking on SERPs or search engine results pages. Negative methods of search engine optimization also referred to as black hat SEO has to do with infiltrating and sabotaging a website by stationing innumerable spam links to the portal. Owing to the harmful impacts of such stratagems, the affected site’s ranking takes a beating and the site eventually loses quality traffic.
Instead of waiting for the hacker or the jealous competitor to bring down your portal, it’d be better on your part to thwart such spiteful attempts much before they cause heavy damage.

1. Keep Regular Watch On The Speed with Which Your Site Loads
The speed with which your portal loads on the browser is a significant ranking parameter. In case, the loading of your site is inordinately delayed on a regular basis, there is good reason to suspect that your site has become a victim of negative SEO. Thereafter, when you take the help of crawling software to detect what you have been suspicious of all along but cannot trace anything but your site loading is delayed, then you can be sure that your site has been.

If you are technically competent, you can weed out the culprits on your own or else you have to fall back on your web hosting service or the webmaster.

2. Carry out Link Audits Routinely
Carrying out link auditing frequently not only contributes towards improving the ranking of your site on Google’s or Yahoo’s SERPs (search engine results pages) but also helps in screening out links to unauthorized portals. If your site is linking to quality backlinks, the graphs and flow charts for ‘backlink progress’ and ‘linking domains’ will have a more or less smooth gradient. But if you espy a steep drop or spike in the slopes, then there is a good possibility that your site has been hacked into. Either conduct an audit manually or take advantage of auditing software app.

3. Weed out Negative Reviews
You could lose quality traffic due to a deluge of negative reviews loaded on your site by a malicious competitor. Find your business listing on Google Maps, select the listing, and click on review summary> reviews, flag the fake negative feedbacks, and complete the report form.

4. Be on the Lookout for Scraped Content
It could happen that your original content is lifted word by word by a hacker and posted on his or her site that gets reviewed by Google before yours. Use a Copyscape software to find out if your content has been plagiarized.

5. Keep a Tab on Click through Rate of Your Keywords
Review your keywords’ CTRs using Google Search Console and if you spot an inordinate spike, report the matter to Google and start disowning the bad links.

6. Keep Checking Your SERP Ranking Once in a While
Although this goes without saying, you need to check your SERP rank routinely just to make sure that your site’s ranking is at least maintained. Make the most of tracking software to check the site’s visibility across the net.

7. Ensure That Your Security Arrangements are updated periodically
Make sure that all your security arrangements are up to date. For instance, ensure that your site is stationed on a server that uses SSL encryption technology.

Adopting an effective SEO campaign is a must for smalltime businesses

Posted on January 8, 2018 by Web publisher · 3 min read

In case you own and operate a proprietorship firm or have just established a startup, you might be very guarded and circumspect investing your scarce financial resources. So, you may consider allocating resources for small business SEO a dispensable and futile expense as you believe that SEO is not as effective as it used to be for promoting a firm or enterprise. Nevertheless, contrary to what you think, the significance of SEO is growing day by day vis-à-vis all the concomitant segments of trade and commerce.

Hitherto, SEO used to be indispensable for medium and large-scale outfits but with passage of time the online marketing strategy is proving to be equally vital for small and micro-sized businesses.

Defining SEO

Apparently, small business SEO may appear quite simplistic to you but in reality it can be remarkably complicated than you may envisage. SEO is not just about developing meaningful, original content, and keying in the relevant keywords but also about paying attention to other aspects that can be categorized under the heads of ‘on-page’ and ‘off-page’ optimizations. On-page optimization means taking steps for bettering your business portal’s ranking across SERPs of search engines like intuitive webpage design, fast loading times, and smooth navigation.

On the other hand, off-page optimization involves efforts to build quality links so that your e-commerce site becomes popular across the net and attracts a high volume of quality traffic. At the same time, implementing measures to bolster presence on automated social media platforms is also an off-page optimization endeavor.

Getting Started

It would be very imprudent on your part to completely disregard small business SEO simply owing to the technique’s complexity. You’d be investing much less on a search engine optimization plan for generating incoming traffic (read online leads) compared to your investments for engendering outbound or offline leads (through cold calling for instance). However, you’ll have to spare sufficient time for devising an intelligent and workable SEO campaign which you’ll have to find if you sincerely wish your business to grow and develop.

To say the least but not the last, once you get the hang of SEO, you’ll be in a position to take advantage of the following tips for improving your site’s position on the search engine results page of Google or Yahoo.

1. Local SEO-Though your business is much smaller than MNCs and big companies, you enjoy an edge over the latter as Google gives preference to local content. However, you need to have a clear idea about who comprises the local audience if you want Google to favor your business over the large corporations. You can make the most of the web-based tool, ‘Google Keyword Planner’ for punctuating local content with keywords running into many words or a long phrase.

Look for extensive phrases that capture the essence of your business, and create content revolving around such phrasal keywords. Most importantly, if you’ve more than one business address, ensure that the NAP is consistent for all locations throughout the web.

2. Link Building–Link building is extremely crucial for augmenting the visibility of your site across all social media sites and other web-oriented platforms. Hire established bloggers to write quality guest posts, request your steadfast customers to write positive feedbacks about your product or service so that your site receives maximum publicity. Alternatively, steer clear of black hat methods and spamming techniques if you want to avoid getting penalized by Google.

3. Social Media-Automated social media can go a long way in driving more traffic towards your site. Therefore make sure that you routinely post fresh content on Facebook and Twitter.

In order to tap the aforementioned small business SEO to the optimum, you can log in at www.localseojacksonville.biz or make a call to 904.425.9679.