Tag Archives: SEO

The Top Reasons Why Your Dental SEO Strategies Are Not Working

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The Top Reasons Why Your Dental SEO Strategies Are Not WorkingThe demand for dentists will always be something that people need. If your practice is not increasing in patients each year, your online presence is most likely why. It is very important for a dentist office to have the best dental SEO as possible. Here are the most common reasons as to why your dental practice may not be growing as you would like.

First off, your dental SEO needs to fixate on your online presence. If you are not doing this, you will fall off the bandwagon immediately. New patients are not going to be able to find your dental practice if you do not keep your profile information up to date on various directories.

Many individuals do not realize that local citation, which is a listing online of your name, address, and phone number, can be good or bad for your practice. If your citation is accurate, people will be able to find your practice easily. Thus, it is a great way to get more customers.

On the flip side of this, if your citation is listed wrong, such as a wrong phone number, it is bad for your website. People will easily get frustrated and move on to the next dental provider.

One thing that is good for dental SEO is online reviews. The more online reviews your dental practice has, the better. These reviews will show potential patients that your practice is caring, know what they are doing, and are the best dental practice around. Over 85% of people state they use online reviews when helping them decide which product or service is right for them.

If you want more online reviews, after your patients have had an appointment, ask them to fill out a post-service satisfaction survey. Less than half of dentist are currently doing this, but it has such a huge impact. During the post-service survey, you can ask the patient to leave a Google review online. It has been shown that most patients (70%) are willing to leave the feedback if you ask.

Are you currently optimizing your dental practice? If not, this is one dental SEO strategy that needs to be implemented. You can start by conducting keyword research. From there, make sure to use the primary keyword in the meta description, the title page, and the URL. High quality content that is unique and fresh can improve your dental SEO strategies as well. And do not forget to use internal links on your page, and always make sure your website loads fast.

You also want to be active on social media. Most people are using social media how as a way to stay connected. And these social media platforms are great for having new patients find you. You can raise your brand awareness, promote your business, and do so much more on various social media platforms.

Are you blogging for your dental practice? If not, it is time to start. Blogging is something that many dental practices are not doing, however, it has a huge impact. You can write about services that you offer or answer frequently asked questions. Content should be added regularly with it tailored to meet the needs of your clients.

A good dental SEO strategy can turn a struggling dentist office into one that everyone wants to have an appointment with. If your dental practice is struggling to do this, consider contacting Local SEO Jacksonville Company for all your SEO needs. They can assist you in all of the tips listed above, as well as so much more.

Six Small Business Marketing Tips

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Six Small Business Marketing TipsIf you are a small business owner, chances are you are looking for the best small business marketing tactics to use for your SEO purposes. Some of the best marketing strategies are newer ones for this year. In order to be successful using small business marketing strategies, you first need to start by understanding what the current trends are. Trends change from year to year, and what worked well last year may not work as well this year. This means you will need to realize who your targeted market is. While you are thinking about who your audience is, think about these key points:

  • Educating your audience about your brand/product
  • Use mobile marketing to your advantage as more and more are turning to their smartphones
  • Brand your business and/or product
  • Market your business on social media
  • Add video content to social media to promote it
  • Use Google Ads in order to have a successful digital marketing
  • Do not be afraid to create new things out of old ideas

Next, you need to understand your product well. When you review it, you will often find or think about different ideas that are innovating. You could always ask your audience what they think about various aspects.

Things that you might consider asking your targeted audience is what they really like about the product. Or what things they would change. Are they happy with the product or is there something else that could be done in order to make them fully satisfied? What makes them want to recommend or not recommend your brand to others? Why would they pick your brand over a competitor’s?

By focusing on your existing customers, you let them know that they are important to your small business marketing strategy.

It is also a good idea to learn all you can about your marketing efforts. Educate yourself on all trends before you implement any of them.

And while you are educating yourself on these trends, keep improving your online presence. Write more content for your site that adds value or add videos. Make posts shareable on social media sites so more individuals are able to share and see them. Interact with your followers so they know that you are really serious about your brand.

Something else that you should decide on early is how much you are willing to spend for your small business marketing strategy. Good SEO is not always cheap, but by making a budget to see where your money is going will allow you to spend money on where it is really needed.

Now that you have a budget set, you can think about all the strategies that you want to implement into your small business. Hiring a professional service can be the best choice if you are uncertain about SEO and marketing strategies. These services can provide you with the best advice and will do all the hard work for you to ensure your small business marketing efforts work for you.

Law Firms: When To Use PPC Over Lawyer SEO

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Law Firms: When To Use PPC Over Lawyer SEOMarketing is an essential ingredient for any law firm. But what is the main ingredient when it comes to PPC or SEO?

Attorneys spend hours upon hours with clients and working on their cases. Yet, they often neglect the marketing aspect of their firm. These firms want dramatic results when they implement a marketing strategy. They may be geared towards doing SEO, but really they should use PPC.

Now, you may be thinking to yourself, but Lawyer SEO will make more money than PPC. But there are times when PPC will be better for your law firm. In this article, we will discuss when PPC is better than Lawyer SEO.

First off, think about how long an SEO campaign will take. And if you really need the clients right now. Lawyer SEO can take several months to achieve the efforts your firm is looking for. If you want clients right now, your best bet is to turn to PPC. This type of internet marketing will give you immediate results. SEO may provide a higher investment return, but if your firm is just starting up, you want those clients much faster than waiting for six months or more.

There are many law firms that want a higher return on investment (ROI). Who wouldn’t? This is natural to want more money. However, if you have to wait several months or years for it to happen, then it might not be in your best interest to use law SEO. Research shows that it takes two to three years for law SEO to catch up with PPC. And a great point to always remember is that just because your competition can run a successful law SEO campaign does not mean that you will have the same or comparable results.

Something else to think about is the cost versus the reward factor. Recent updates to algorithmic have made it quite a bit more expensive to rank with lawyer SEO. If the city in which your law firm is in has a population of 50,000 or less, it could be in your best interest to consider PPC.

With PPC, you can easily reach your targets within a wide geographical location. If you change your settings, you can target different areas.

While PPC can be great for law firms, you must also think of situations where PPC may not be in your best interest. If your site is not mobile-friendly, you should skip over the PPC. If the design is dated and lags or if your site is generic or does not build an emotional connection with your law firm, PPC will also not be for you. And if your website does not provide value to your customers, does not offer any solutions, or the content is lagging, then your best bet would be to consider SEO.

PPC is becoming a quite popular choice for law firms compared to lawyer SEO. It is wise for a law firm to really weigh their options when it comes to PPC or SEO. Some law firms are fortunate enough to use both if they have been in the industry for a while. If you are uncertain what is better for your law firm, it is best to hire a professional to assist you in this matter. Contact Local SEO Jacksonville for all your SEO and PPC needs. This SEO company will strive to offer the highest quality services for your small business. They will customize a plan that will work for your law firm and develop a plan of attack to deliver traffic to your site. All it takes is one phone call to get started.

The Top Benefits of Using Medical Practice SEO

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Medical practices, like any other business, want customers to be flowing into their offices. They know that this is the best way to expand their client base. However medical practices face quite a bit of competition. There may be several doctors in their town, or in neighboring towns. It is imperative that these medical centers make themselves stand out from the crowd. This can easily be done by using medical practice SEO.

There are many ways you can market your medical practice. It is no longer placing an ad in the yellow pages and running with it. Or having an ad on the radio or in the newspaper. Medical practice SEO is something that every single practice should be doing online, as this is where the majority of the population will find your website.

Medical practice SEO is important for many reasons. First off, it makes your practice visible to others. If you are ranking high in the SERPS (search engine results page), you will have more people see you. This is where SEO is important as you need SEO tactics that will help your site rank higher. As millions of people trust Google, when your site appears at the top of a Google search page, those customers will also trust your site.

When your site appears at the top of a results page, there is credibility there. If your customers are entering in keywords, and your site pops up as one of the top results, those customers are bound to put your business name in the list of those medical practices that are credible. They will see that Google thought the website was relevant to their keyword search and therefore will be more apt to contact your practice.

Speaking of keywords, never, under any circumstances, keyword stuff. Use your keywords the appropriate amount of time. Using them too many times will be viewed as spam by Google and could potentially get your site blacklisted. You should be using your keyword about 2.5%.

A really great medical practice SEO tip is to make sure that your website is optimized. With more people using their cell phones, it is imperative to optimize for both mobile devices and desktops.

Increasing traffic is a great way to help your medical practice SEO. You want to draw attention to your website to increase the traffic. Potential customers that are searching for your services are qualified leads as they are already interested in what you have to offer. Go one step further to draw them in so they call for more information or an appointment. You can also increase your traffic by adding content to your site that is new, informative, and exciting. Content that is interactive is always a plus as it is something that is different that not a lot of places are utilizing. Content that is engaging and interactive will allow a visitor to stay on a page for longer. And when they stay on the page for a while, it typically means they found the website useful. This could mean your site ranks higher, as Google likes pages that have strong engagement.

If you are uncertain about different medical practice SEO tactics that you should try for your website, consider hiring a professional. Local SEO Jacksonville offers quality services that give true results. A plan of attack will be applied to your site to drive traffic to your site, all while using keywords that are important to your medical practice SEO. Using a top SEO company will ensure that you enhance your online presence while attracting new patients to your practice.

What Is Local SEO And Why It’s Mandatory In 2019

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SEO Jacksonville - What Is Local SEO And Why It's Mandatory In 2019In a nutshell, local SEO is a branch of search engine optimization that focuses on optimizing a website in such a way that it’s easier to be found in local search results. You can also call it a process emphasizing the optimization efforts of local brick-and-mortar businesses, instead of just online businesses.

Unfortunately still ignored by many business owners, local SEO is essential nowadays, considering that most searches made on Google are now made using a mobile device. Besides this, stats confirm that half of the people who did a local search on their phone actually went to the physical store they needed information about within one day, while a staggering 97 percent of consumers searched online for a local business in 2017.

Looks like “x business near me” is one of the most powerful search queries of the moment.

Who needs local SEO?

There are several categories of clients who can make great use of local SEO, among them being lawyers and law firms, doctors and medical practices, as well as plumbers. Basically, the types of services you need in case of an emergency.

Then, there are restaurants. This type of business achieves a lot from local SEO, as a potential customer can immediately check reviews from other clients, see the opening hours and address, then leads them to the business in the least amount of time.

Ok, but is it for everybody?

No, not at all. The reality is that some types of businesses just don’t need local SEO. E-commerce shops, authors, or any other business that doesn’t share local information are definitely not good candidates for some local SEO services.

How is local SEO done?

At first, it might look difficult, but the truth is that local SEO is not that different from organic SEO, since it also implies keyword research, creating quality content, obtaining links and, obviously, taking care of on-page SEO. Basically, the main difference is that it just has a local focus.

All of the above-mentioned elements are essential for a local website, in order to outperform the competition in SERPs. And when it comes to optimizing for the so-called ‘near me search’, you need to do them with the local customer in mind.

We’re talking about using keyword variations that have a conversational tone and focus, able to achieve huge search volumes, creating content with a local focus, and, obviously, get some high-quality links, from – for example – NAP sites, local directory websites, industry-related local sites or even local newspaper sites.

Again, the core idea is the same to organic SEO, but this time, you’re optimizing just for users in a specific area. And your mission is to help them find the business they need, preferably one as close as possible to them.

Do I need local SEO?

If you have a local business and want to attract as many clients as possible, yes, you absolutely need it. Sure, you can also live without this as well, but why miss on such a great opportunity?

Gone are the days when people were searching for local businesses from desktop devices. Everybody as a smartphone with Internet access and whenever they need a local service, they’re a few screen taps away from finding it. And stats claim that they end up going to that location within the next hour. Let that sink in for a moment.

So, are you looking forward to starting using local SEO for your brick-and-mortar business? If the answer is positive, start with a competitive SEO package, able to satisfy any business owner and deliver results. SEO Jacksonville has exactly what you need, promising to deliver results-based work, so your business can be taken to the next level.

Picture Credit: flaticon.com

May Take Years for Google to Complete Indexing of Mobile-First Websites

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Google begins to roll out mobile-first indexingIt is now more than a year when Google made it public that the search engine was about to introduce a strategic change in the manner it ranked websites. The change would mean that the search engine’s algorithms, in the long run, would first consider a website’s content created exclusively for a smartphone, for assigning a SEO rank to the site. At the same time, Google would first and foremost use the site’s mobile adaptation for displaying snatches or clips about the site in the SERPs and also for analyzing structured data.

The world’s most popular search engine announced quite a long time ago that the process of shifting the sites from desktop-first indexing to Google mobile-first cataloguing was already underway. In fact, a significant proportion of the sites had already been transferred to the mobile-first register. Webmasters, web designers and developers, and SEO specialists have been expectantly waiting for the first roll out to become available.

Google’s engineers had expressed that the launch would have happened at the close of 2017. But as things stand now, it seems that the roll out might become a reality by the end of 2018.

Demystifying Google mobile-first indexing

The connotation or meaning of Google mobile-first is quite straightforward. It simply means that when or whenever the search engine embarks on a SEO drive, it will accord primacy to your site’s mobile edition. In other words, it is the smartphone transcript of a site that Google will first take up for ranking. You could see an upsurge in traffic (facilitated by smartphone Googlebot) when you analyze traffic directing to your site.

Also, the cached copies of the web pages that are visible will normally be the pages’ mobile variations. Mobile-first does not just imply that the indexing is compatible only for smartphones-if you’re yet to create a smartphone-friendly version, the index will continue to rank your desktop adaptation. Nevertheless, you should not lose sight of the fact that your site’s ranking could take a beating in the absence of a smartphone-compliant version.

On the other hand, sites with mobile-friendly editions will rank better even when Google ranks desktop-first (indexed) websites.

Migration of sites from desktop-first indexing to mobile-first indexing far from complete

Google Webmaster trends analyst, Gary Illyes had remarked in June 2018 that was “probably many quarters away” from making available its mobile-first directory. He also added that the change (the changeover from desktop first to mobile first) would be ground-breaking and there was absolutely no reason to feel alarmed about the transition. Webmasters were anxious to hear from Gary about the exact launch date but he was unable to specify the same.

Illyes, at the same time, made it amply clear that the search engine was also working on releasing the index in a manner so as to not adversely impact sites that were yet to become mobile-ready. And it is for this reason the launch was getting rescheduled time and again. He also mentioned that Google wanted to be doubly sure that the sites categorized in the mobile-first catalogue would not negatively impact non-smartphone-friendly websites.

Evidently enough, the roll out could take a long time-in fact it won’t be due before 5 years. He expressed that Google was willing to discuss at length with the publishers regarding the launch, instead of keeping them in the dark about it. He made it clear that the Google mobile-first roll will not come in the way of ranking desktop-centric sites.

Gary said “Mobile-first means mobile first. It only means that we’ll look for mobile content first”. On your end, you should see to it that your site’s design and content is companionable with smartphones, tabs, and all other types of handheld digital gadgets so that you’re not caught unawares when it actually happens.

You can know more about Google’s mobile-first index at www.localseojacksonville.biz.

Optimize Your Law Firm For Securing a High Enough Rank During a Local SEO Drive

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SEO for Lawyers: Ways to High Enough Rank During a Local SEOFormulating and implementing a robust local SEO tactic will go a long way in directing relevant traffic to your legal consultant website as well as boost your brand’s position across the web. To put it precisely, if you implement your law SEO strategy, your site has a greater likelihood of figuring at the top of search engine results pages both during paid searches and organic searches. As your SEO for law firm gathers pace, you’ll be getting the results you’ve been eagerly waiting for-increased citations, more positive feedbacks, and quality backlinks.

Abide by these tips for boosting up the effectiveness of your local SEO strategy which in turn will enable you to attract prospective clients and thereby cement the goodwill of your legal consultancy or practice.

1. Create your regional profile

In order to give your law portal a head start, claim a ‘Google My Business page’ listing. Once your site is listed on Google My Business, your chances of being found by potential clients will go up manifold. As a matter of fact, you can create a listing for all popular search engines, apart from Google, like Bing and Yahoo.

The more listings you have across the web, the greater are the chances of your site being checked out by the niche segment. In case, you’ve more than one office or business address, then create a separate webpage for each and every location. For adding more teeth to your law SEO strategy ensure that the name, address, and phone numbers for every office or branch is same throughout all the directory sites, social media platforms, and all other online outlets

2. Ensure NAP uniformity across the net

As mentioned above, if you want your SEO for law firm line of attack to deliver the desired results, you should first and foremost ensure that your establishment’s physical address, name, and contact number or numbers are identical all throughout the Internet. Never ever key in a PO Box number to serve as the address and also do not list a toll-free number. Just to cite an instance, if your practice is registered as ‘Kramer & Calvin Law Firm’ in one location, ascertain it is listed under the same name, word by word, in all other localities.

Bear in mind that even a slight change in the listed name in terms of spelling, ordering of words, punctuation, and other details would dent your firm’s goodwill and standing in the eyes of Google. At the outset, such inconsistencies might seem trivial but when it comes to local SEO, you should see to it that such discrepancies never creep in.

3. Make sure content is relevant for local SEO

Create, post, and keep updating content that incorporates local aspects and elements impinging on your business, both directly and indirectly. The content should clearly mirror the nitty-gritty of your practice and the services you offer to your patrons. At the same time, ascertain that the content is original and sufficiently engaging to arrest the attention of those who log in at your site. Also, upload blogs and articles which highlight your active participation in social and cultural events organized locally.
You’re more likely to net more customers if you can spread the word that you’re a socially responsible individual apart from a hardcore professional.

4. Encourage clients to post positive reviews and feedbacks

Encourage your steadfast clients to voice their opinion about your firm-tell them to review your firm positively without of course exaggerating. Inspire them to write about the experiences they had while they were represented and served you.

5. Transparency matters the most

That you should be honest and transparent in your business dealings holds not only your legal practice but for any and every type of trade or profession. Offer clear cut information about your practice in the website, do not misuse or overuse keywords, and mention the correct postal address so that your potential clients can get in touch with you in person.

Three Crucial Steps Small businesses Follow for Reaping Online Benefits Instantly

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3 Crucial Steps How Continuous Improvement Can Benefit Your BusinessThough small businesses spare no efforts in bolstering their online presence, they often do not have access to resources and tools that are available to behemoths and conglomerates. Talking about online presence or existence, it chiefly comprises your company site, business listings on social media platforms, and business listings of key stakeholders. Nowadays, majority of your customers and prospects are most likely to search for your site on their smartphones-so it is crucial that your portal’s URL is visible when someone browses with a particular set of keywords.

If you’ve a startup or small business to promote, planning an appropriate online marketing strategy could seem to be a daunting task. However, laying out an effective modus operandi for giving teeth to your SEO plan will surely make the mission of publicizing your site across the web somewhat easier. This post walks you through three simple yet practical steps for guaranteeing online success.

1. Mull over opting for social media ads and PPC

Facebook continues to be the top social media platform, having the highest number of users and followers amongst all other automated social media sites. Hence, the alterations effected by Facebook of late have created some online marketing impediments. However, this is not a recent phenomenon as such modifications have been carried out in the past leading to social media promotion upheavals.

Users’ feeds on Facebook that mostly used to be organic in nature, have now transformed into paid content. That in essence, implies you’ve to pay for advertising (read promotion) on Facebook so that you can view others posts and blogs. The same ruling applies for other users as well.

Paid advertisements enable you to target and tap your niche segment as well as contacts of your customers. Consider opting for PPC (pay per click) along with SEO for placing your blog posts in front of target segment. PPC ads give your business the leeway to temper content with target-oriented keywords. The results of your online marketing efforts will be at your disposal almost immediately.

At the same time, you’ll have the added benefit of reviewing the analytics with a view to fine-tuning your efforts. Additionally, you can take advantage of geotargeting when it comes to targeting relevant prospects. To put it succinctly, PPC is a very efficient way of gauging the marketing potential of your site as well as the efficacy of your canvassing strategy on the whole.

2. Optimizing for local SEO

One of the most effective ways of popularizing your small firm on the web is by marketing the business locally. It does not need to be emphasized that in order for your business to grow and develop, you have to take steps for making it familiar locally. Putting it in perspective, you’ve to forge an online marketing plan that’ll propel your site to the top of the first SERP whenever Google embarks on a local SEO drive.

To buttress local SEO optimization, you can register your site with/on Google My Business. Also, list your site with local Chamber of Commerce and other popular search engines like Bing, Yahoo, and MSN. It is extremely crucial that the name, address, and phone numbers of your entity is consistent throughout the web.

3. Focusing on developing quality videos or video content

There’s no gainsaying the fact that the bulk of your customers and prospects will form an opinion about your establishment after watching YouTube videos. Make sure you design high-quality videos that’ll supplement content of your site. Nowadays, producing videos about your product or service has become a simple affair, thanks to state-of-the-art tools that even a layperson can use effectively.

For more tips and suggestions on how you can promote your business online, log in to www.localseojacksonville.biz or make a call to 904-425-9679.

Seo Is Still Relevant In The Online World Of Trade And Commerce

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Is SEO Really That Important for E-commerceOnline marketers and social media promoters who’ve already cast aside SEO as passé and antediluvian, would be pleasantly surprised to know that search engine optimization is more germane than it ever was. Simply put, local SEO plays a key role in helping major search engines like Google, Bing, and Yahoo as well as net surfers track down your business website. At the same time, it does not need to be emphasized that in the present times, almost 80% of prospective customers go online for viewing and/or reviewing products and services before purchasing.
The upshot of the above assertion is that it still makes sense to optimize or sync your site with the search engines so that the portal gets a rank almost on the top of SERPs. Vice President of marketing at Boostability, Kelly Shelton also shares the opinion that local SEO can prove instrumental in enabling your business to claim a listing on Google’s first SERP. According to Kelly, almost one and all browse on Google when they wish to find answers to a question or search for a product.

And Google’s search algorithms always deliver. No wonder why Google is the world’s most popular search engine. Google makes use of a string of parameters for according a rank to a business site including but not limited to website design, textual/visual content quality, page load speed, and navigability. It is quite shocking to note that though most of the consumers nowadays browse on the net before buying something, there are still a good number of businesses that do not even have a website.

A good proportion of those running small businesses are hamstrung by misgivings and mistaken notions about the Internet. Many businesspersons strongly feel that they’re small fries compared to the ecommerce behemoths like Amazon, eBay, and Wal-Mart. And there are those who think hiring an online marketing specialist for creating a small business SEO strategy can be quite expensive.

If Kelly is to be believed, then there are approximately 40% of small businesses that are still managing without a portal. However she adds that these establishments are gradually recognizing the internet’s potential in boosting business prospects in the web realm. If you do not have a website yet, then you’d be happy to learn that getting one designed and developed is not only simpler these days but supremely affordable as well.

Creating and having a portal of your own is a sine-qua-none in this digital age just for the sake of keeping your business afloat, let alone make profits. As a small business owner, maintaining a constant presence in the world of websites can be quite challenging for you. Apart from having a target-oriented small business SEO strategy (which you should consider as given), what else can you do to bolster your business’s online presence?

Create a Google My Business Page

You’ll definitely get results if you take the trouble of increasing your visibility on the most admired search engine in the world-Google. To be specific, it pays to have a Google My Business account, particularly if your business is localized and you’re looking to attract local customers. And you do not need to have a website to be included in the Google My Business listing.

Boost your brand’s popularity in the online medium

The best way to entice the niche segment that will use your product or service is to establish a rapport with the same. There are so many ways of forging a relationship-write a blog and update it regularly, create social media profiles, and so on.

Make your website informative

Your website is the book or reference manual that users and your potential customers will turn to for picking up info about your product. So, make sure you update original and creative content that describes your ware or service.

Ensure that the portal is coded appropriately

It goes without saying that your site should be coded appropriately, especially for fast downloading on smartphones.

Jacksonville SEO can help you out with designing a target-based SEO strategy for your ecommerce site. Call 904-425-9679 for complete details.

Boost Your Site’s Performance in 5 Easy Steps

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How to boost your site's performanceThis spring, don’t focus just on cleaning your house, as your website also needs some attention. And be sure that you will be amazed by the results!

The good part is that cleaning your website doesn’t require that much effort as making your entire place shine. It takes just a few simple moves and your SEO spring cleaning will be done, boosting the site’s search performance.

We’ve put together a list of 6 tips, easy to apply and with some serious effects. Without much further ado, let’s see how you should tidy up that website!

Start with an inspection

First thing first, begin by collecting all the data you need. Use a crawler and identify all types of metadata and site errors, as well as the status of each page, to figure out which areas need attention.

One of our favorite tools for this is Screaming Frog, as it offers very detailed information, but it’s up to you to decide which one works best for your website.

Get rid of low-performing pages

Google Analytics can reveal which one of your pages is doing good, so why not take a look through all of them? You will surely find out that there are some of them that don’t bring the desired results, so it’s not worth keeping them anymore.

Specifically, we’re talking about those pages supposed to be targeting valuable keywords, but aren’t attracting enough natural search traffic. If you put enough SEO efforts in them, but still don’t obtain what you want, it’s time to call it quits and clear the clutter.

Eliminate all the duplicate metas

Another very easy thing you can do in order to boost your site’s performance is to look at each title tag and meta description and make sure it’s unique. Sure, this can be a bit time consuming, especially if you have a lot of pages, but it’s definitely a rewarding job.

Titles are still one of the most important on-page SEO elements, so it’s mandatory for them to be unique and not surpass 65 characters. As for meta descriptions, although they’re not a ranking factor, they can seriously affect CTR rates from the search results. Then can reach over 300 characters, but for the best results, include your major keywords in the first 155, which are shown in SERPs.

Break all those redirect chains

In time, a lot of your pages will become obsolete, leading to chains of 301 redirects. Or, if you prefer, one URL will redirect to another, redirecting to another, then to another, and so on. But what wants this?

Such chains require a lot of server requests to execute, not to mention that they slow down page loading times. The good news is that your crawler can produce a report of these chains, so why not replace them with a redirect from the first URLs to the last ones?

As you can see, just a bit of spring cleaning can have some excellent effects on your website. If you just don’t have the time to do it, you can ask Local SEO Jacksonville Company to help you! With the most competitive SEO packages, able to satisfy any small business owner in the area, they will make sure that your business stays at the top of the search results.