Does Ranking At the Top On The Search Engines Still Important?

Most Important Ranking Factors, According to SEO Industry StudiesSEO refers to a collective set of activities that are inclined towards increasing rankings for a particular keyword or niche. Ranking at the top on the major search engines can help a business or a website to drive traffic to their websites and hence reach a large base of targeted audience.

Statistics indicate that a website ranking at the top receives 32.5% of search engine traffic, while the second and third position receives 17.6% and 11.4% respectively. Assuming that there is equal search traffic for every page, the first position on one page is equivalent to second positions on two pages and third positions on three pages. Thus, a website which ranks second can climb to the 1st position on a page as they can afford to let go of their second position. However, there has been a change in such views about SEO and at present they may not be as important as they were deemed before.
Following are some reasons why rankings may be losing their importance:

Advancements: Search engines like Google, Yahoo and others are constantly making progress in the field of analytics. They devise new ways to filter websites that post information on their pages ensuring that readers get nothing less than valid and authentic answers for their queries. Apart from ranking, Google also has a knowledge graph box that shows three websites answering a query in the most efficient manner. This may influence the readers to view these websites rather than blindly following the top ranking sites. It might reduce

Difficulty in finding keywords: Earlier, integrating most searched keywords or phrases were enough to generate traffic. Once a site achieved a certain rank, they could remain in the same position for a considerable time. However, with progress in semantic search, search engines no longer judge websites on the basis of the exact integration of the keywords or phrases in the content but on the basis of its relevance.

Content: Web developers and writers have realized that it is the content that matters the most with regard to optimization. If the content is written in a way that is easy to understand for the readers and is elaborate as well, leading to many links it will receive greater traffic. Moreover, content that is written in great details already has keywords and phrases that were used unintentionally. Hence, good content will always get precedence over forcible optimization.

Click through rates (CTR): The CTR is generally higher among top ranking sites. However, a site that is designed in a way that is meant to receive higher number of clicks by its users may become popular, irrespective of its position. This requires optimization of the site and appeal of the metadata to the users.

Time spent by the user: Ranking at the top or having great traffic either of these will hold value only if the user spends some time on the website. If majority of the incoming visitors end up bouncing before taking any meaningful action on the website, their presence would hardly matter. Even ranking for all the major keywords related to your website won’t be of any use in such a scenario. Hence, adding value to the content by allocating resources for achieving a balance between both value and quantity should be the key focus area.

However, the above points in no indicate that ranking at the top has no relevance today. It is still one of the most essential means to drive traffic but the concept of SEO has changed drastically over the years. There are more elements that contribute towards popularity of a business of a website now.

Local SEO Jacksonville Company offers advanced SEO facilities to clients from across the world. They can be reached by calling on 9044259679 or filling out the contact form at http://www.localseojacksonville.biz.

Guidelines on safeguarding your site from black hat SEO

Safeguarding from Risky Black Hat SEO TechniquesNegative SEO has been discussed animatedly and has been in the news of late. But what exactly is it? And to what extent does it prevail? Are there enough valid reasons to be worried about negative or black hat SEO? In case your website is broken into and hacked using negative SEO techniques, what steps can you take to restore your portal and preempt as well as prevent such malicious attacks in the future?
This blog takes you through the guidelines you have to follow in order to safeguard your site from the damaging aspects of a SEO strategy. But first let us familiarize you with the common features of a negative SEO campaign.

Defining Negative SEO

Negative SEO usually implies unscrupulous tactics that a hacker or an aggressive competitor of yours resorts to for bringing down your site’s ranking on SERPs or search engine results pages. Negative methods of search engine optimization also referred to as black hat SEO has to do with infiltrating and sabotaging a website by stationing innumerable spam links to the portal. Owing to the harmful impacts of such stratagems, the affected site’s ranking takes a beating and the site eventually loses quality traffic.
Instead of waiting for the hacker or the jealous competitor to bring down your portal, it’d be better on your part to thwart such spiteful attempts much before they cause heavy damage.

1. Keep Regular Watch On The Speed with Which Your Site Loads
The speed with which your portal loads on the browser is a significant ranking parameter. In case, the loading of your site is inordinately delayed on a regular basis, there is good reason to suspect that your site has become a victim of negative SEO. Thereafter, when you take the help of crawling software to detect what you have been suspicious of all along but cannot trace anything but your site loading is delayed, then you can be sure that your site has been.

If you are technically competent, you can weed out the culprits on your own or else you have to fall back on your web hosting service or the webmaster.

2. Carry out Link Audits Routinely
Carrying out link auditing frequently not only contributes towards improving the ranking of your site on Google’s or Yahoo’s SERPs (search engine results pages) but also helps in screening out links to unauthorized portals. If your site is linking to quality backlinks, the graphs and flow charts for ‘backlink progress’ and ‘linking domains’ will have a more or less smooth gradient. But if you espy a steep drop or spike in the slopes, then there is a good possibility that your site has been hacked into. Either conduct an audit manually or take advantage of auditing software app.

3. Weed out Negative Reviews
You could lose quality traffic due to a deluge of negative reviews loaded on your site by a malicious competitor. Find your business listing on Google Maps, select the listing, and click on review summary> reviews, flag the fake negative feedbacks, and complete the report form.

4. Be on the Lookout for Scraped Content
It could happen that your original content is lifted word by word by a hacker and posted on his or her site that gets reviewed by Google before yours. Use a Copyscape software to find out if your content has been plagiarized.

5. Keep a Tab on Click through Rate of Your Keywords
Review your keywords’ CTRs using Google Search Console and if you spot an inordinate spike, report the matter to Google and start disowning the bad links.

6. Keep Checking Your SERP Ranking Once in a While
Although this goes without saying, you need to check your SERP rank routinely just to make sure that your site’s ranking is at least maintained. Make the most of tracking software to check the site’s visibility across the net.

7. Ensure That Your Security Arrangements are updated periodically
Make sure that all your security arrangements are up to date. For instance, ensure that your site is stationed on a server that uses SSL encryption technology.

Adopting an effective SEO campaign is a must for smalltime businesses

Adopting an effective SEO campaignIn case you own and operate a proprietorship firm or have just established a startup, you might be very guarded and circumspect investing your scarce financial resources. So, you may consider allocating resources for small business SEO a dispensable and futile expense as you believe that SEO is not as effective as it used to be for promoting a firm or enterprise. Nevertheless, contrary to what you think, the significance of SEO is growing day by day vis-à-vis all the concomitant segments of trade and commerce.

Hitherto, SEO used to be indispensable for medium and large-scale outfits but with passage of time the online marketing strategy is proving to be equally vital for small and micro-sized businesses.

Defining SEO

Apparently, small business SEO may appear quite simplistic to you but in reality it can be remarkably complicated than you may envisage. SEO is not just about developing meaningful, original content, and keying in the relevant keywords but also about paying attention to other aspects that can be categorized under the heads of ‘on-page’ and ‘off-page’ optimizations. On-page optimization means taking steps for bettering your business portal’s ranking across SERPs of search engines like intuitive webpage design, fast loading times, and smooth navigation.

On the other hand, off-page optimization involves efforts to build quality links so that your e-commerce site becomes popular across the net and attracts a high volume of quality traffic. At the same time, implementing measures to bolster presence on automated social media platforms is also an off-page optimization endeavor.

Getting Started

It would be very imprudent on your part to completely disregard small business SEO simply owing to the technique’s complexity. You’d be investing much less on a search engine optimization plan for generating incoming traffic (read online leads) compared to your investments for engendering outbound or offline leads (through cold calling for instance). However, you’ll have to spare sufficient time for devising an intelligent and workable SEO campaign which you’ll have to find if you sincerely wish your business to grow and develop.

To say the least but not the last, once you get the hang of SEO, you’ll be in a position to take advantage of the following tips for improving your site’s position on the search engine results page of Google or Yahoo.

1. Local SEO-Though your business is much smaller than MNCs and big companies, you enjoy an edge over the latter as Google gives preference to local content. However, you need to have a clear idea about who comprises the local audience if you want Google to favor your business over the large corporations. You can make the most of the web-based tool, ‘Google Keyword Planner’ for punctuating local content with keywords running into many words or a long phrase.

Look for extensive phrases that capture the essence of your business, and create content revolving around such phrasal keywords. Most importantly, if you’ve more than one business address, ensure that the NAP is consistent for all locations throughout the web.

2. Link BuildingLink building is extremely crucial for augmenting the visibility of your site across all social media sites and other web-oriented platforms. Hire established bloggers to write quality guest posts, request your steadfast customers to write positive feedbacks about your product or service so that your site receives maximum publicity. Alternatively, steer clear of black hat methods and spamming techniques if you want to avoid getting penalized by Google.

3. Social Media-Automated social media can go a long way in driving more traffic towards your site. Therefore make sure that you routinely post fresh content on Facebook and Twitter.

In order to tap the aforementioned small business SEO to the optimum, you can log in at www.localseojacksonville.biz or make a call to 904.425.9679.

Making the most of organic SEO and local SEO for your online business

Organic SEO and local SEO for your online businessIrrespective of whether you’re push selling a product or aggressively promoting a service via your web-based or online platform, the effectiveness of your SEO strategy will decide whether your site is there on Google’s or Yahoo’s first SERP. You may be aware that nearly 90% of all users never bother to look beyond the opening search engine results page when looking for a product or service or searching for specific info? So, you might be tempted to ask yourself as to how you can make your e-commerce site claim a 1st page rank on Google, especially after all your previous attempts to do so have come a cropper?
The answer to the aforementioned question largely depends on whether you want your portal to rank for local SEO or organic SEO. There’s a great deal of difference between the two expressions and there are specific factors or attributes based on which organic search engine optimization can be differentiated from local SEO. This article elucidates on the fundamentals of both online marketing strategies, and after going through both, you’ll have a fair idea on where and how to channelize your efforts for driving maximum traffic to your site.

Demystifying local SEO

  • What is local SEO?- When you plan your campaign for promoting your business throughout the world of web based on where you are physically located, such an approach is termed local SEO.
  • Who stands to benefit the most from local SEO?-If you’ve have a brick-and-mortar outlet, physical consultant office or a medical chamber, you’ll stand to gain maximum by fine-tuning your canvassing strategy for local search. In that manner, prospective customers situated in the vicinity of your physical storefront will be able to locate your store or chamber, thereby boosting your business.
  • Modus operandi of local SEO-Consider a hypothetical scenario where you go online and browse for a standard family restaurant in the area where you reside. You’ll most probably search on the Google or Chrome browser using the keywords, ‘best family restaurant in Piccadilly’, family restaurants in Piccadilly’ or ‘restaurants for dining with family in Piccadilly’, and so on. After keying in the keywords, and clicking ‘enter’, you’ll instantly see Google throw up the search results.
  • What you actually see is the first page of the results. The URL at the top of this page is the one that is maximally optimized for searching locally. The URLs that follow are ranked in order of their optimization level. The restaurant heading the list is the one that’d be most convenient for you to step in.

Tips on making the most of local SEO

  • Ascertain your NAP consistency-No ‘NAP’ is not an abstract term but the abbreviation simply stands for name, address, and phone number. When you host your site, ensure that your business’s name, address, and phone no. is identical throughout the internet and across all directories.
  • Take advantage of Google My Business tool-For ranking high enough on local SEO search listings, tap the potential of Google My Business tool for listing as much info about your venture as you can.
  • Persuade customers to post positive feedbacks about your business
  • Always use relevant keywords that will let your customers find you quickly

About organic SEO

  • Defining organic SEO-When Google ranks your website (using search algorithms) based on your site’s content and user-friendliness, the process is called organic SEO.
  • For whom organic SEO is meant?-Organic SEO strategy works best for businesses and firms that only have an online presence and do not own a physical office or branch.
  • Mode of operation of organic SEO-Extrapolating the abovementioned example of ‘family restaurant’, the chances of your restaurant showing up in most organic search results will be higher if you temper content with relevant organic keywords that have a greater likelihood of being used by diners.

Guidelines for taking advantage of organic SEO

  • Keyword optimization is the key
  • Adjust and tweak on-page optimization
  • Garner as many quality inbound links as you can
  • Develop content around a focus keyword

http://www.localseojacksonville.biz will help you out with formulating a customized local or organic SEO strategy for you. You can also make a call to 904.425.9679 for clarifications.

Effective tips for bettering the local SEO position of your site designed using WordPress

Optimize your WordPress Site for Local SEOOf all the open-source CMS platforms that exist, WordPress is definitely one of the most popular, thanks to its resourcefulness, flexibility and convenience of use, including the fact that the system can be used for free. No wonder then that, nearly 29% of all sites are based on WordPress and the CMS system has been downloaded over 47 million times till date. Another good reason for the CMS platform’s widespread popularity is that it is highly SEO-compatible in that the system can be used easily even by those who are technically not savvy.
A site designed and developed using WordPress can be incredibly crucial for local or smalltime businesses, intending to improve their local SEO ranking but may not have the wherewithal to opt for across-the-board online optimization strategies. Following are some simple yet effectual improvement techniques you can take advantage of so as to make your portal claim a position on the first SERP of Google or Yahoo.

1. Focus on organic link building

Your site’s local SEO standing is considerably influenced by the linking profile-the domains connecting to the site, back links quality, and link anchor text optimization. Do not expect to have organic links overnight and also do not anticipate quality links to start delivering instantly.

The emphasis should be on quality more than quantity-Strive towards having as many quality back links as possible simply because just one such back link is always more valuable than innumerable links with questionable quality.
Be on the lookout for prospective link building openings-Maximize your opportunities for link building by taking advantage of a competitive analysis apparatus that will redirect to competitors instead of you.

Anchor text optimization-Make the anchor text optimal for local SEO search, like integrating the name of your practice or the locality of the city where your business is situated.

2. Content optimization is the key

The textual and visual content of the site is as important as its security standard, loading time, and structure. Pay attention to creating persuasive and engaging content first before you can think of optimizing the same. You do not need to tear your hair out when it comes to on-page optimization; just use the Yoast SEO plugin.

3. Make your site smartphone friendly

You can take it for granted over 70% of your customers will find you using their smartphones. Additionally, Google is according greater significance to sites that are more smartphone-friendly. Use a perceptive WP theme, design the site keeping smartphone users in mind, and make the most of a mobile app for heightening the smartphone friendliness of your site.

4. Make the site more responsive and speedy

Take all the necessary measures to ensure that your website loads within 2-3 seconds on any handheld or tabletop device.

5. Let your URLs reflect location keywords

In case you have several landing pages, where every page is devoted to attracting clients in a specific locality, make sure you embed the location keyword in the URL in order to enrich the experience of the user.

6. Consolidate your WordPress portal with Google My Business

Get your Google Your Business (if you do not have one yet) that will club together significant parameters influencing local rankings including but not limited to business description, user feedbacks, and physical nearness.
If you own a local business and want to increase its visibility across the web, you can visit www.localseojacksonville.biz or make a call to 904.425.9679.

9 Effective Tips for Promoting Your E-Commerce Outlet

9 Effective Tips for Promoting Your E-Commerce OutletYou’ve an e-commerce store that you wish to promote in the best manner possible in order to reach out to the maximum number of potential customers. You have taken all the necessary measures to make your online outlet optimized for e-commerce SEO. You may have already done all the homework for making the site friendly for Google’s web crawlers, including indexing the web pages, readying it for downloading quickly across digital handheld and desktop devices, and so on.

Now, in order to increase the flow of traffic to your e-commerce portal, you can make the most of the following e-commerce SEO techniques.

  1. Upload relevant and creative content about your product or service

Regardless of whether it is a product or service that you wish to promote, the best way to do so is to present the benefits and features of the same via creative and engaging content. Writing at length is perfectly all right as long as you are not beating about the bush. Not making the content keyword heavy is another aspect that you need to keep in mind.

  1. Have title tags that will titillate users to click on the same

Having an appealing title tag that will titillate the users to click on it is another useful e-commerce SEO   tip to bear in mind. Most of the time, you are so focused on the bigger picture in order to ameliorate your site’s search engine ranking that you tend to miss out on the seemingly inconsequential aspects.
For instance, a plain and simple title tag may not induce users to click on it as much as a catchy one.

  1. Go for versus posts

You can try the versus post strategy in case you are promoting two of the best selling products under a product category from your online store. In other words, you could create a post or blog comparing and contrasting the two products or write a piece where you review the products vis-à-vis other comparable products.

  1. Encourage bloggers to review your product

This is a tried and tested strategy but remains effective to this day. Look for bloggers who focus in your area and have them write reviews by offering them a free sample.

  1. Prefix or suffix the words ‘buy online’ to the title tag on the product page

Prefixing the words “buy online” or even suffixing the same to the title tag of products goes a long way in boosting meaningful traffic to your site. The probability of someone clicking on the product title tag is higher when you add those words.

  1. Write articles that serve as buyers’ guide

This e-commerce SEO tip is helpful for those who deal with a wide range of products of different brands. For instance, if you are selling salmon fishing hooks and related accessories, you could pick and choose from several keywords, germane for the items, like ‘different kinds of salmon hooks’ or ‘the best salmon fishing lines’.

  1. Take advantage of Schema Markup for positively reviewing product

If you wish to attract higher traffic from your current SERP position, you can take advantage of Schema markup for annexing reviews to every product page.

  1. Make the most of promotions

Devise a good promotional offer and publicize the same across all online platforms in order to make your product ubiquitous.

  1. Canvass newly launched products via reviews

SEO Jacksonville Company can help you out with your e-commerce platform promotion. Contact the firm at 904-425-9679 or log in at www.localseojacksonville.biz

Entrust Your Content Promotion Services to a Seasoned Online Marketing Company

Entrust Your Content Promotion Services to a Seasoned Online Marketing CompanyWhen it comes to promoting your site across the web with a view to boosting your business in the online realm, optimizing your portal for search engines (so that the site ranks on the first page of SERPs) is a sine qua none. Simply put, in order to make your site receptive to SEO or search engine optimization, you should follow specific prerequisites. For instance, the site should be designed in such a way that the same can be downloaded easily on handheld as well as desktop devices and at the same time, should be navigable or user-friendly.

Another important consideration for SEO is to create, upload, and promote original and pertinent content or creative content marketing in short. Effectively marketing the content in your site, be it textual or visual is as important as creating unique and relevant content, if not more. Unfortunately, a good proportion of companies and firms are unable to take advantage of this online campaigning technique, despite the ready availability of data on effectual content marketing strategies.

The truth is that popularizing the content is multiple times more complex and difficult than crafting meaningful content. No wonder then, businesses invest hugely for making content viral online, yet the same remains invisible to majority of those who browse on the net. In order to make the most of your content marketing plan, abide by the following tips.

1. Ensure that your content has an edge over your competitors’

If you hosted your site a long time back, you may be well aware by now that there are innumerable sites intensely competing for ranking on the first page of search results based on the same keywords that you are targeting. And the number of sites aiming for the keywords that you are after is growing with every passing day. So, how do you stay at least a step ahead of your competitors’ with reference to claiming a rank on the first page of Google’s SERP?

Of course, by scripting content that is more informative, more germane, and more enlightening compared to your closest competitors. Carefully go through the content of the first five sites on the search results’ first page to get an idea of what meaningful content is.

2. Specialize in the area you are concerned with

You could be dealing with stationeries or trying to sell distance education courses online. No matter whatever your business or occupation is, your chances of garnering an increased volume of traffic go up significantly if you earnestly attempt to specialize in your area. To put it in short, you’ll be able to do better business and stay ahead of your competitors’ if you can provide customers with something which your rivals cannot.

3. Have a roadmap ready

Just thrashing out a roadmap, or in other words, a content marketing program, and implementing the same cursorily is not enough. You should not only revert back to it more often but also adjust and reform it in accordance with the relevant data.

4.Publicize your content

For publicizing your content in the virtual world and magnifying its visibility, you can capitalize on email marketing, network with people who are in a position to spread your content, and reach out to influential personalities. Tapping the automated social media channels is another excellent way to promote content.

More often than not, firms and businesses seek professional help instead of banking on in-house employees for reaping the benefits of SEO. A firm or agency offering online web marketing services will be to ensure a steady flow of consequential traffic to your site.

Local SEO Jacksonville Company based in Neptune Beach, Florida offers result-oriented online promotion services. You can reach the firm by making a call to 904-425-9679.

Image credit: Suomy

When It Comes To Reviews, Honesty Is The Best Policy

When It Comes To Reviews, Honesty Is The Best PolicyOne of the oldest scams on the books are companies that post fake reviews of a company’s products or services. What many don’t realize is that there are severe dangers for doing this and it’s on the horizon that you’re looking at certain doom if you engage in such practices.

The Problem

The problem is that unscrupulous companies and web-based companies have been engaging in this practice for years without penalty. Well, those good old days are gone and it’s only a matter of time before the hammer falls with a resounding BOOM!

With increasing effectiveness, the search engines and courts are catching and punishing this form of deception. It’s tough to detect and takes lots of caution so as not to cause injury to an honest site owner, but it’s being done in waves.

The Way It Works

The way fake reviews works is, a company or SEO company pays people to write favorable reviews of their own or a client’s services and products. These reviews are seen by both public and search engines as positive and worthy of upward business and search engine position. The same companies and individuals post fake negative reviews on their competitor’s sites hoping to bring them down. It’s dirty and dishonest and serves no good to one and all.

Being Vigilant

Some customers of SEO companies don’t realize that the SEO company is actually doing this and they end up surprised when their sites get banned by the search engines or a knock on the door with a subpeona or warrant shows up. Lawsuits regarding this practice are increasing and the penalties quite substantial in the millions of dollars in fines, and millions in compensation by companies who are victimized by fake negative reviews.

The Dark Side

This is the dark side of the SEO industry. You’re always going to have some clown figure they can beat the system and this practice of fake reviews is worldwide in scope. It’s easier to detect in the US, UK, but in other areas of the world it is rampant. That’s until Google catches on and bans the site and the company’s services and products fall off. It’s difficult to make people honest when they’re either making revenue or forced to do so by criminals and mobsters, the only way to stop it is via Google and other search engine’s algorithms and the public’s alertness.

The Dire Results

If your site is found to have fake reviews and you’re unaware of it, you will have to do some legal stuff quick. The courts will determine if you’ve been part of the scam or a victim. If found a victim you can probably press charges against the SEO company that did this, and you can definitively file a lawsuit when the company is busted for it.

If you’re stupid enough to engage in fake reviews, then you’ve got what your due coming. Better straighten yourself out and get on the honorable side and do it fast.

Get An Honorable SEO Company

Local SEO Jacksonville is a company you can rely on to do the honorable thing. Their staff of professionals know the difference between right and wrong and won’t ever steer you to the dark side of SEO.

Do Not Ignore Social Media Marketing For SEO

Do Not Ignore Social Media Marketing For SEOIt doesn’t take a genius nowadays to realize that social media is of utmost importance in building up one’s website traffic. Just focusing on keywords and links isn’t going to do it and that is why social media marketing is now one of the most important parts of SEO.

Why is social media so important? It’s because social media is the juggernaut by which the internet rolls. Social media has grown to such astronomical size, entire industries are now shaped and supported by it. The sheer number of people online is in the billions and will continue to grow. They rely on social media for googeneral communications as well as shopping, education, and courtships. There’s no area of our lives that social media isn’t attached to. That being said, knowing how to operate social media to your advantage to boost your SEO means a lot of work.

It’s going to take lots of effort to exploit the goodies offered via social media. It means not only signing up for each venue but having an active participation with thousands of other people. You need to target social media sites that contain the keywords to your site. There are several free and pay for tools for analyzing keywords and that is quite helpful. You can bet your top competitors are using these tools as well as ‘boots on the ground’ tactics.

You’ll not have to socialize 24/7 but you will have to spend some time daily if possible or your efforts will be totally useless. You’ll have to find Facebook pages that cater to your niche of business. There you will have to not bully your way in or spam these pages to death, but you’ll have to be a valuable member of that community. This can be fun with fun if you’re really passionate about your line of business. Let’s say for example you’re a plumber with a business in Hogjaw, Tennessee. Well, you’re looking for customers in not only that area but nearby areas. You would target plumbing sites and pages and especially pages with the town of Hogjaw, Tennessee in them. You’ll have your own social media pages up and running with links to your site and contact info. Location too as this helps with ‘Local SEO‘. On these associated sites, you’ll be a good member. Helping out when you can and being a general ‘great person’. Other members will appreciate you for your good nature and expertise. These people will share and like your content and put up links to your site adding to your linkbuilding goals. Linkbuilding is still a vital process for SEO.

Actually, applying your social media skills will bring you a multifold of positive results. The most value comes from organic traffic that not only converts into sales but also retains the surfers for regular business. As people get to know you via social media they will continue to discuss you and your business. Just continue to be a helpful neighbor and you can’t help but go up in the social media communities, but your site will rise to the top of the search engines. Mind you, your social media personal business page has to have as much info about your business as possible. It might get ten times the traffic your main website gets, however, it will be sending you a continued stream of organic traffic which is what you want because your social media page will be considered ‘authority’ and that kind of site is of greatest value to Google. Your main site might not be in authority yet, but your social media page is and getting a link from any relevant authority site is a great ROI.

So as you can see, SEO nowadays needs social media and you do too.

Exaggerating Local SEO Content Could Backfire

Exaggerating Local SEO Content Could BackfireIt is crucial that you create original and relevant content for reinforcing local SEO but overdoing it could be counterproductive eventually. The time-honored axiom ‘the more, the merrier’ does not hold good in the local SEO realm. Waxing eloquent and taking a long-winded route to elucidate a topic or subject is a privilege available mostly to academics but in the dog-eat-eat world of e-commerce, exaggerating content for improving SERP ranking could backfire.

Of late, many businessmen and even some marketing gurus have started treating SEO and content as two sides of the same coin. All of a sudden, it looks as if the content has become the be-all and end-all of any and every local SEO campaign. Until and unless fresh pages are not uploaded on the websites, business owners are left with the feeling that enough attention has not been paid to SEO.

Proprietors and webmasters are relying on a mistaken premise if they assume that verbosity in content would be good for local SEO. Given the fierce competition that exists in the virtual world of trade and commerces your business could take a beating and you may lose clients if you continue with content overkill.

Pages devoted to local SEO usually do not add value

When it comes to buttressing local SEO, the strategy that is usually resorted to by marketers and business owners is to tag extra pages to the site, targeting specific locations in a city. Now, this technique could turn out to be effective if the appendage content is creative and germane but more often than not, this is not the case. The add-on pages usually become doorway pages typified by shallow content and are created chiefly to improve the site’s position on the ranking pages of the search engine.

It is Google, the world’s most admired search engine that defines such extra pages as ‘doorway pages’ and sites using this strategy are not favored by it. Since Google has been punishing sites harboring doorway pages since 2015, owners of such portals have had enough time to get their act together but of late many sites have gone overboard by appending doorway pages. What exactly is a doorway page?

If you’ve numerous pages on your site which are not listed on the ‘home page’ where each is dedicated to a particular city or location and have more or less the same content, then every such page is a ‘doorway page’. Google simply discourages the practice of adding on doorway pages with the expressed objective of improving local SEO ranking. Though the intention behind developing such pages may be commendable in theory, in reality, the end results are not good.

Clicking on any one or all the doorway pages takes the user to the same place which in the end could be frustrating for him or her. Therefore, if business owners are made aware of the futility of affixing ‘doorway pages’ to their sites, they’ll be able to frame a more efficient local SEO stratagem.

How many pages should you actually add?

Businessmen for the purpose of improving traffic to their sites will have to adopt an efficient technique with regards to reinforcing local SEO. Hence, proprietors would be eager to know about the exact number of pages they should be adding to their sites and how frequently should they conduct this exercise. Towards this end, it’d be appropriate to say quality matters more than quantity and so just adding 15-20 pages every month will not be fruitful.

To hit the nail on the head, you or your site would be doing better if you append 1-2 pages having inventive and original content, once in a month.