Not too long ago, websites were being punished for having too many backlinks, but this was due to the earlier trend of websites rising to the top of the search engines because they had a bazillion backlinks. Well since that’s no longer the case and severely penalized, smarter and more effective ways of acquiring and utilizing backlinks takes center stage.

You must realize that the present trend is that Google will look at your backlinking profile and judge whether your site is legit and worthy of higher ranking.

Of course some people will use what is referred to as Black Hat techniques which is basically cheating and using various technologies to get the upper hand. As soon as one new Black Hat technique hits the webwaves, Google’s experts will devise another way to countermeasure those unscrupulous efforts and the game begins anew. It upsets the market now and then but honest webmasters and the search engine pros are in there swinging to get things as honest as possible.

Google wants their surfers to get quality content via their links. Quality means retention and not rejection. Surfers who keep running into spammy or criminal sites when they click on the top search engine rankings then they’ll look for greener pastures. That would mean less ad revenue and brand name power overall. Those old enough to remember how Yahoo lost their edge because Google provided a better venue.

So how do you get the boost in rankings via backlinks and not get into trouble? Here are a few more things to follow.
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Build great content that is on a site that is well constructed. Great content with the proper anchor texts that are clearly understood, diversified, and containing one or more keywords is essential. Waste nothing and leave nothing to chance. As you build up quality content like copy, pics, videos, then you can post some of it on social media sites without being hit for spam. People who like that content will engage with it and push it to the fore. The shared content should have a link back to your site and the more people share it on their blogs, social media pages, the more diversified and lively your site will look. Be careful as when Google sees a massive amount of backlinks they’ll get suspicious, however, if your site features something exclusive or proprietary and brand name data, then they’ll see it as a boost in popularity and not some spammy linking farm.

This means getting those authority site backlinks. Links from companies, professionals in the niche, fan bases, news sites, that people turn to to get the latest and best info regarding the niche your website focuses on, makes your site look like one that is of importance and value. When this happens you’ll be on your way to a more upwardly reputable SEO success.

Overall there are several other factors but these are the basics. These are the prominent ways to keep tabs on. When applying these approaches keep a keen eye on your statistics to see what is working and why. Then you’ll have a better map to guide you through.

In the good old days, keyword stuffing, links, and spam were a great way to get your site listed in the search engines and the search engines loved these kinds of sites. It became an industry with all sorts of variations to a theme. Nowadays, however, those tactics aren’t the goldmine in SEO like they used to be.

Nowadays you’ve got to work for your rankings. You just can’t depend on backlinking or keywords anymore. You have to have your site mobile friendly, update quality content, have social media presence and interaction, email lists, advertising, proper design, page speed, accessibility, knowledge graph, local SEO, globalization and more.
You’ve got to incorporate all these options and it calls for lots of work and maintenance. Not like the old days where you could slap up a website with some bells and whistles, keywords and keyphrases, backlinking and let it ride.

Not any more.

Now you have to expand with promotion via social networking. Not just Facebook either but a presence on just about all the social networks and the small but growing ones. Of course Google wants you to use as many of their venues as possible and that helps your rankings as well, and they supply lots of free tools for webmasters and digital marketers.

Your site had better be mobile friendly as mobile computing is expanding at alarming speeds. So is voice search. Those two alone are the future of computer interaction as people are shying away from traditional laptops and desktops. All your data has to be properly structured as well. You have to make your site easy to access, load fast, easy to navigate, have lots of valid and relevant backlinks, copywriting that is nothing short of fluid and superb, videos and pictures well tagged and described and all of that with your location prominently mentioned in every post, email, ad, and whatever, especially with your social media marketing.

It’s becoming a 24 hour job to operate a website nowadays if you want to rise up to the top positions on Google. Professionals who do SEO are finding it much more frustrating and time consuming but only these professionals get the super top results. They have to do 5 times the amount of website analysis they did just a year ago and even then, Google’s updates and the rise of other trends can throw these experts off guard.