Improving your ranking in search results requires publishing rich local content. You might have spent hours searching for a particular recipe or tutorial that’s worth reading. For doing so, you might have scrolled through Instagram posts or read blogs of local bloggers. We mostly prefer using Google to do our searches and look for the best results for some searches.
You get multiple content types from Google Business Profile, Google Maps, and local reviews even while using Google. If you are a local business, you might already know that local websites find it tough to compete against more prominent brands even if they are widely popular locally. They are usually pushed down further and further in local SERPs.
Speaking of statistics, in 2020, about 65% of Google searches helped users get the information they were looking for from the search results pages. It is 15% more than the previous year. Next is your Google Business Profile and other Google search result features. Previously ranking for local SEO was pretty easy, wherein you merely needed to add your NAP in the footer and build a few directory links. However, with time the competition intensified, and these efforts weren’t enough.
To improve local SEO search results and stay in the competition, you need rich local content. Websites like SEOSELLER.com increased their traffic by over 300% only by creating local content. Similarly, sites like Geek Solutions saw a 300% increase in organic visibility for their Bloomfield Dental Designs through local content. Ranking for less competitive local keywords improves if you create rich local content. For maintaining your website and adding local content to fuel your regional SEO strategy, we have featured nine different kinds of local content that you can recreate with your business.
What Does Local SEO Content Mean?
Texts, images, and videos are all forms of Local SEO content. Collectively they help in meeting the needs of local searchers. They can be anywhere on your website, local landing pages, Google Business profile, etc.
For local businesses that target any specific area or zip code, every content on your website is primarily for residents. You must understand that there isn’t any local SEO magic wand that can instantly drive local traffic to your business. The only difference between usual content and local content is the intent behind the search.
While creating content, think like a local user, local entities, or local semantics to make a deeper connection. The process involves more effort than simply matching local-based keywords in your blog content. When implemented correctly, it works.
What Are Essentials of Creating Local SEO Content?
Consider SEO as a puzzle as you need to put different pieces together. Below we have discussed some basics yet essentials that can considerably increase your chances to rank better for local SEO keywords.
Integrate Schema Markup
With Google search results getting more affluent yet more attractive, the schema has become more crucial. It helps algorithms understand how content relates to each other – adding schema markup for local businesses or authors helps highlight expertise and authority.
Spread Local Key Phrases In Content
Local keyword research is essential for mapping out your content. However, understanding a topic that guides and fits those keywords is more important. Taking a step back and thinking about a business as an entity while sprinkling local mentions can work wonders in your local SEO content.
Well-optimized navigation pages and usage of good meta-titles and meta-descriptions for key local phrases boost your goal conversions from the first month itself.
Write As You Speak
Local voice search is widely popular for local SEO. Surprisingly, 75% of people owning smartphones use them while searching for a local business. Thus while writing an article, you should adopt a conversational tone as it’s easier to target the longer voice search queries for SERPs.
Graphics Are Great For Your SEO
Some of us often ignore images when focusing on local SEO. However, with mobile search leading the way, optimizing your images for mobile searches is essential. Incorporating unique images in square formats and using alt text and schema markup increases your chances to rank better for local search results. Use original and engaging images instead of stock photos that complement your content. Doing that helps in telling a more compelling story.
Organize Local Events
Many of us habit scrolling each Friday to look for some happening events around us. It could be anything from a festival, charity dog wash, or free yoga session. Such events can be an excellent opportunity for local businesses to drive awareness as a marketer. However, you will lose some powerful local SEO mojo if you host any local event without announcements on your website or social media profile.
Blog content is beneficial as a lot of magic happens if you do it correctly. For local businesses looking to compete for local SERPs, the active blog helps in improving your rankings. There are tons of ideas that you can regularly feature in your blogs. It could be a new location announcement, new events, new launches, or your views on some local developments. Even interviews or reviews by famous local personalities can be a subject for your blog.
Improving your ranking for critical local keywords isn’t difficult but can be challenging if you lack experience. Local SEO Jacksonville Company for years has been helping businesses outrank their competitors in and around Jacksonville, FL. Its focus has been to create unique SEO content for its customers and help them get the best results for their businesses.