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Factors You Should Consider Before Hiring An SEO Company

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Things To Consider Before Hiring An SEO CompanyWhether you are a large corporation or a small business just starting out, you need to have an SEO plan in place. Devising a strategy and carrying it out can be tough at times, but the results will be well worth it in the end. With so many great advantages of search engine optimization, it might be time to hire an SEO company to assist you.

An SEO company realizes many things that you may not have thought about but should do before hiring them. Do you want to be on the first page of the SERPs? Of course, everyone wants those spots. When you hired a local SEO company, did they make that pledge to you? If they did, you might want to rethink working with them. No one can guarantee that your business will get one of the number one spots. While the company that you hire will do its best to get you the best results, it can not say for sure if your website will rank that high.

Doing SEO is a large timely task. You can not perform a few things on your strategy list and call it good. In some cases, it takes weeks or even months. It is a complex system that has varying results. Even if you and another business did the exact same practices, following the same plan, one might rank on the first page, and the other may rank on the 20th. While it is hard to find a plan that works for you, once you do, you will be forever grateful for it.

Content on your site is something that always needs to be on your mind. Content is king and should be treated that way. Yes, you want to incorporate your keywords, but stuffing them here and there just for the sake of using them does not make any sense! Your writing should be something that individuals want to read, and it should make sense. You certainly do not want your content to be bland. If that is the case, your SEO plan is not going to work.

Links are great to utilize, but remember, it is more important to have quality links rather than quantity. Poor-quality links will get you nowhere, even if you have hundreds of them. In fact, it does the opposite and will harm your site.

Google Ads is something you may wish to consider. If you have never used Google Ads, think about testing it out. Even if your budget is not very large, you can still get something out of it by paying a few hundred or so.

To help your website rank, you might consider hiring a local SEO company, such as Local SEO Jacksonville in Jacksonville, FL. With a professional team, they can assist you with all your search engine optimization needs.

How You Can Be Confident That SEO Jacksonville Is Right For You

Posted on by · 3 min read

How to Choose an SEO CompanyWhen looking for an SEO company, there are many to pick from. But do they all deliver the results that you want? You can be confident that SEO Jacksonville will give you the results that you need to make your business thrive.

Search engine optimization can be a tough topic to learn about. There are many things that you must remember to do in order to see results. That is not to say that it can not be done by anyone. But with the right company, such as SEO Jacksonville, you can rest assured that it will be done correctly the first time.

If you have worked with an SEO company before, there are things that they may not have done that would have provided more results. Many companies will not provide an assessment of your existing website. If they do not perform this step, they do not have a base to work from. Add in the fact that you will be wasting your time and money.

Perhaps they did perform an assessment. How often are they doing one? If they do one and that is all, you should look for another company. You should also be able to see the assessment, so you know what is taking place. SEO Jacksonville will execute many assessments to be certain your website’s performance is where it should be.

Let’s take a second to talk about new content. Does your current company provide new content for you on a regular basis? If they do not take the time to do this, you will have to hire another person to generate content for you, which means extra money. And just one more person to deal with. Content does not mean just slapping an article on your website once a week. It means taking the time to create articles that are useful to your clients, developing graphics, videos, infographics, or writing guides that can instruct your customers. Blog posting, emails, social media content, case studies, press releases, and e-books are all forms of content a good SEO company will offer.

If your current SEO company does not consult with you, it is time to drop them. SEO Jacksonville will consult with the business owners and others working for the company before making any plans. This allows the SEO team to see what has or has not worked in the past. Extensive and personalized consults should be provided by the SEO team to ensure that all needs will be met.

Has your current SEO team promised amazing results, but you have yet to see a plan in place? If there is no plan, there will be no results. The strategy the team uses should be outlined, and they should show it to you. You should also be able to check the progress the company is making. If they are not able to show you, ditch them.

You will also want to look at an SEO company that communicates with you. Communication is the only way you will both be on the same page. A good SEO company will realize that without communication, the relationship between them and their clients will fail.

If you have been looking for the right SEO Jacksonville company, consider Local SEO Jacksonville Company. They will do assessments, write content, consult with you, and show you they have a plan in place. All you will have to do is sit back and watch your search engine results become where you wanted them to be.

Content That Improves Your Local SEO

Posted on by · 5 min read

How To Improve Your Local SEOImproving your ranking in search results requires publishing rich local content. You might have spent hours searching for a particular recipe or tutorial that’s worth reading. For doing so, you might have scrolled through Instagram posts or read blogs of local bloggers. We mostly prefer using Google to do our searches and look for the best results for some searches.

You get multiple content types from Google Business Profile, Google Maps, and local reviews even while using Google. If you are a local business, you might already know that local websites find it tough to compete against more prominent brands even if they are widely popular locally. They are usually pushed down further and further in local SERPs.

Speaking of statistics, in 2020, about 65% of Google searches helped users get the information they were looking for from the search results pages. It is 15% more than the previous year. Next is your Google Business Profile and other Google search result features. Previously ranking for local SEO was pretty easy, wherein you merely needed to add your NAP in the footer and build a few directory links. However, with time the competition intensified, and these efforts weren’t enough.

To improve local SEO search results and stay in the competition, you need rich local content. Websites like SEOSELLER.com increased their traffic by over 300% only by creating local content. Similarly, sites like Geek Solutions saw a 300% increase in organic visibility for their Bloomfield Dental Designs through local content. Ranking for less competitive local keywords improves if you create rich local content. For maintaining your website and adding local content to fuel your regional SEO strategy, we have featured nine different kinds of local content that you can recreate with your business.

What Does Local SEO Content Mean?

Texts, images, and videos are all forms of Local SEO content. Collectively they help in meeting the needs of local searchers. They can be anywhere on your website, local landing pages, Google Business profile, etc.

For local businesses that target any specific area or zip code, every content on your website is primarily for residents. You must understand that there isn’t any local SEO magic wand that can instantly drive local traffic to your business. The only difference between usual content and local content is the intent behind the search.

While creating content, think like a local user, local entities, or local semantics to make a deeper connection. The process involves more effort than simply matching local-based keywords in your blog content. When implemented correctly, it works.

What Are Essentials of Creating Local SEO Content?

Consider SEO as a puzzle as you need to put different pieces together. Below we have discussed some basics yet essentials that can considerably increase your chances to rank better for local SEO keywords.

Integrate Schema Markup

With Google search results getting more affluent yet more attractive, the schema has become more crucial. It helps algorithms understand how content relates to each other – adding schema markup for local businesses or authors helps highlight expertise and authority.

Spread Local Key Phrases In Content

Local keyword research is essential for mapping out your content. However, understanding a topic that guides and fits those keywords is more important. Taking a step back and thinking about a business as an entity while sprinkling local mentions can work wonders in your local SEO content.

Well-optimized navigation pages and usage of good meta-titles and meta-descriptions for key local phrases boost your goal conversions from the first month itself.

Write As You Speak

Local voice search is widely popular for local SEO. Surprisingly, 75% of people owning smartphones use them while searching for a local business. Thus while writing an article, you should adopt a conversational tone as it’s easier to target the longer voice search queries for SERPs.

Graphics Are Great For Your SEO

Some of us often ignore images when focusing on local SEO. However, with mobile search leading the way, optimizing your images for mobile searches is essential. Incorporating unique images in square formats and using alt text and schema markup increases your chances to rank better for local search results. Use original and engaging images instead of stock photos that complement your content. Doing that helps in telling a more compelling story.

Organize Local Events

Many of us habit scrolling each Friday to look for some happening events around us. It could be anything from a festival, charity dog wash, or free yoga session. Such events can be an excellent opportunity for local businesses to drive awareness as a marketer. However, you will lose some powerful local SEO mojo if you host any local event without announcements on your website or social media profile.

Blog Content

Blog content is beneficial as a lot of magic happens if you do it correctly. For local businesses looking to compete for local SERPs, the active blog helps in improving your rankings. There are tons of ideas that you can regularly feature in your blogs. It could be a new location announcement, new events, new launches, or your views on some local developments. Even interviews or reviews by famous local personalities can be a subject for your blog.

Improving your ranking for critical local keywords isn’t difficult but can be challenging if you lack experience. Local SEO Jacksonville Company for years has been helping businesses outrank their competitors in and around Jacksonville, FL. Its focus has been to create unique SEO content for its customers and help them get the best results for their businesses.

Importance Of NAP Consistency For Local SEO And E-A-T

Posted on by · 4 min read

Importance of NAP for My Business’s E-A-TBrand consistency is an important thing when it comes to marketing. Your logo, slogan, and colors help your customers to recognize and trust your brand. For online businesses, focusing on NAP consistency is an important element for both E-A-T and Local SEO. NAP stands for Name, Address, and Phone Number, and E-A-T stands for expertise, authority, and trustworthiness.

Defining SEO, NAP, and E-A-T

Most of us are familiar with the acronym SEO which stands for Search Engine Optimization. It is a practice for optimizing a website in a manner that appears on search engine result pages for relevant search terms. For instance, if you are a dentist in Jacksonville, you would always want to appear among the top results for search terms like “Dentists in Jacksonville”. Small business SEO requires you to optimize your website by integrating the most searched keywords so that you start ranking organically.

E-A-T as mentioned above stands for expertise, authority, trustworthiness. Every business wants to be an expert and a trusted authority in its industry. Besides your customers, it is important to increase trustworthiness with Google and other search engines too.

Importance of NAP consistency for Small Business SEO

Online business listings are an integral part of any business’s digital marketing strategy. These listings act as backlinks and help in build the ng authority of your website. Essentially a link from another website pointing to your website endorses your website which is picked by search engines. However, all such endorsements must provide the same information about your business.

The three big listings on the internet today are Google My Business, Yelp, and Bing Places. Each listing needs to be identical to each other and match every other listing or social media profile you have created. It is important that they also align with NAP information published on your website.

Consistency is important as consumers looking to connect with a local business look for relevant and reliable information. Having inconsistent NAP across the internet affects your trustworthiness making it difficult for your business to appear in search results for local queries.

Importance of NAP for My Business’s E-A-T

NAP inconsistencies adversely impact your local SEO as search engines aren’t confident about the information you are sharing. Your business website can affect a person’s health, professional decisions, or financial health. Google in particular holds websites to the highest standard. Accurate NAP information is a part of this standard.

E-A-T is important as inconsistent NAP information adversely impacts your potential clients or customers. As a customer, if one calls a business and learns that it’s a wrong number or out-of-order, the impression of the business takes a hit. Similarly, if a customer searches for your business online to visit your office and learns that the address was wrong, it creates a negative experience regarding the business.

How to Ensure NAP Consistency for Your Business?

Summarizing the discussion above, we learn that consistency is important. You might not use the same business name as per your business license, but whatever you choose, it has to be the same everywhere.

Some questions you should answer to ensure you are being consistent are:

  • Do you have a limited liability company? Would you like to include “LLC” in your business name?
  • Does your business name contain “and” or an ampersand? Which one will you prefer to use? Never use them interchangeably.
  • Do you have commas in your business name? Stay consistent by keeping them in or leaving them out.

Additionally, consider the manner you wish to list the business address. If it includes a suite number, ensure you spell out the abbreviations and include the specific suite number. Search engines intend to offer their users the most relevant and valuable information. Giving them consistent NAP information everywhere ensures they reward you. Most importantly, your potential customers have a positive first experience with your business.

In case you think you need professional help to take care of NAP, E-A-T, and Local SEO of your business in Jacksonville, FL, contact Local SEO Jacksonville Company. They are an experienced team of professionals who have been serving both big and small customers.