Importance Of NAP Consistency For Local SEO And E-A-T

Importance of NAP for My Business’s E-A-TBrand consistency is an important thing when it comes to marketing. Your logo, slogan, and colors help your customers to recognize and trust your brand. For online businesses, focusing on NAP consistency is an important element for both E-A-T and Local SEO. NAP stands for Name, Address, and Phone Number, and E-A-T stands for expertise, authority, and trustworthiness.

Defining SEO, NAP, and E-A-T

Most of us are familiar with the acronym SEO which stands for Search Engine Optimization. It is a practice for optimizing a website in a manner that appears on search engine result pages for relevant search terms. For instance, if you are a dentist in Jacksonville, you would always want to appear among the top results for search terms like “Dentists in Jacksonville”. Small business SEO requires you to optimize your website by integrating the most searched keywords so that you start ranking organically.

E-A-T as mentioned above stands for expertise, authority, trustworthiness. Every business wants to be an expert and a trusted authority in its industry. Besides your customers, it is important to increase trustworthiness with Google and other search engines too.

Importance of NAP consistency for Small Business SEO

Online business listings are an integral part of any business’s digital marketing strategy. These listings act as backlinks and help in build the ng authority of your website. Essentially a link from another website pointing to your website endorses your website which is picked by search engines. However, all such endorsements must provide the same information about your business.

The three big listings on the internet today are Google My Business, Yelp, and Bing Places. Each listing needs to be identical to each other and match every other listing or social media profile you have created. It is important that they also align with NAP information published on your website.

Consistency is important as consumers looking to connect with a local business look for relevant and reliable information. Having inconsistent NAP across the internet affects your trustworthiness making it difficult for your business to appear in search results for local queries.

Importance of NAP for My Business’s E-A-T

NAP inconsistencies adversely impact your local SEO as search engines aren’t confident about the information you are sharing. Your business website can affect a person’s health, professional decisions, or financial health. Google in particular holds websites to the highest standard. Accurate NAP information is a part of this standard.

E-A-T is important as inconsistent NAP information adversely impacts your potential clients or customers. As a customer, if one calls a business and learns that it’s a wrong number or out-of-order, the impression of the business takes a hit. Similarly, if a customer searches for your business online to visit your office and learns that the address was wrong, it creates a negative experience regarding the business.

How to Ensure NAP Consistency for Your Business?

Summarizing the discussion above, we learn that consistency is important. You might not use the same business name as per your business license, but whatever you choose, it has to be the same everywhere.

Some questions you should answer to ensure you are being consistent are:

  • Do you have a limited liability company? Would you like to include “LLC” in your business name?
  • Does your business name contain “and” or an ampersand? Which one will you prefer to use? Never use them interchangeably.
  • Do you have commas in your business name? Stay consistent by keeping them in or leaving them out.

Additionally, consider the manner you wish to list the business address. If it includes a suite number, ensure you spell out the abbreviations and include the specific suite number. Search engines intend to offer their users the most relevant and valuable information. Giving them consistent NAP information everywhere ensures they reward you. Most importantly, your potential customers have a positive first experience with your business.

In case you think you need professional help to take care of NAP, E-A-T, and Local SEO of your business in Jacksonville, FL, contact Local SEO Jacksonville Company. They are an experienced team of professionals who have been serving both big and small customers.

The Best Ways to Choose The Right Set of SEO Tools for Your Business

The Best Ways to Choose The Right Set of SEO Tools for Your BusinessOver the past couple of years, the rules of the SEO has changed drastically. This has especially been a revolution when it comes to small businesses. With increased awareness and the relevance of quality content, small businesses have been rapidly investing in content. However, besides the quality, you need to make sure that it is backed by the right set of SEO tools and strategies. The old thumb rule when it came to SEO was quite simple,stuff as many keywords you can to rank on the search engines. But with Google changing the way it ranks websites, there has been a rapid change.

To succeed and remain safe, it is important that you use the right set of tools. There are a number of tools that can be used today. Many of them are free and can help small businesses to manage and navigate their SEO strategies to the optimum levels. Some tips that can help you select from the available tools have been discussed below:

  • Evaluate the requirements: The internet has an enormous number of options to choose from. However, not all might be something that would help you with your problems. For someone who is looking to get the basics right, it would not be advised to invest in a heavily loaded and feature rich software. For instance, if you merely need something that is capable of doing a keyword research, a free basic tool can do the job quite easily. However, if the requirement is to go deeper, then a paid option is something you need to go for. This may include the discovery of long tail keywords, link building, guest posting and more.
  • The Size of your business or website: For a large business you definitely have a team of people who manage different aspects of SEO. If this is your case, you need a comprehensive SEO tool that performs complex tasks and makes the management a lot easier. Moreover, besides the team size, the other thing to consider would be the scope of the website too. In case you have a website with thousands of pages, then a high-end SEO tool is what you need. On the contrary, if you are a small business and want to make things simpler to rank well for your products and services, simple tools with scalability options is the one to go for.
  • Compatibility with other tools: The moment you are about to choose an SEO tool, the most important thing to look for would be its compatibility with the other set of tools you have been using. Besides being simple, the tool needs to have the capability to work well with your website and the other marketing tools that you had been using before. For instance, most of the people who have a website running on WordPress prefer using The plugin is advanced and is well compatible with the platform.

The yesteryear strategies are now getting heavily penalized by all the major search engines. The changes have been for the better and one can expect it to be a lot better in the coming few years. However, if you had been using the recommended tools and white hat SEO techniques over the years, this is not something that you should be worried about. The year 2016 saw a number of small and big changes to Google’s algorithm. Starting from the importance of a mobile-friendly website to the value of the web pages, the changes have definitely turned the tables for small businesses.