Entrust Your Content Promotion Services to a Seasoned Online Marketing Company

Posted on September 18, 2017 by Web publisher · 3 min read

When it comes to promoting your site across the web with a view to boosting your business in the online realm, optimizing your portal for search engines (so that the site ranks on the first page of SERPs) is a sine qua none. Simply put, in order to make your site receptive to SEO or search engine optimization, you should follow specific prerequisites. For instance, the site should be designed in such a way that the same can be downloaded easily on handheld as well as desktop devices and at the same time, should be navigable or user-friendly.

Another important consideration for SEO is to create, upload, and promote original and pertinent content or creative content marketing in short. Effectively marketing the content in your site, be it textual or visual is as important as creating unique and relevant content, if not more. Unfortunately, a good proportion of companies and firms are unable to take advantage of this online campaigning technique, despite the ready availability of data on effectual content marketing strategies.

The truth is that popularizing the content is multiple times more complex and difficult than crafting meaningful content. No wonder then, businesses invest hugely for making content viral online, yet the same remains invisible to majority of those who browse on the net. In order to make the most of your content marketing plan, abide by the following tips.

1. Ensure that your content has an edge over your competitors’

If you hosted your site a long time back, you may be well aware by now that there are innumerable sites intensely competing for ranking on the first page of search results based on the same keywords that you are targeting. And the number of sites aiming for the keywords that you are after is growing with every passing day. So, how do you stay at least a step ahead of your competitors’ with reference to claiming a rank on the first page of Google’s SERP?

Of course, by scripting content that is more informative, more germane, and more enlightening compared to your closest competitors. Carefully go through the content of the first five sites on the search results’ first page to get an idea of what meaningful content is.

2. Specialize in the area you are concerned with

You could be dealing with stationeries or trying to sell distance education courses online. No matter whatever your business or occupation is, your chances of garnering an increased volume of traffic go up significantly if you earnestly attempt to specialize in your area. To put it in short, you’ll be able to do better business and stay ahead of your competitors’ if you can provide customers with something which your rivals cannot.

3. Have a roadmap ready

Just thrashing out a roadmap, or in other words, a content marketing program, and implementing the same cursorily is not enough. You should not only revert back to it more often but also adjust and reform it in accordance with the relevant data.

4.Publicize your content

For publicizing your content in the virtual world and magnifying its visibility, you can capitalize on email marketing, network with people who are in a position to spread your content, and reach out to influential personalities. Tapping the automated social media channels is another excellent way to promote content.

More often than not, firms and businesses seek professional help instead of banking on in-house employees for reaping the benefits of SEO. A firm or agency offering online web marketing services will be to ensure a steady flow of consequential traffic to your site.

Local SEO Jacksonville Company based in Neptune Beach, Florida offers result-oriented online promotion services. You can reach the firm by making a call to 904-425-9679.

Image credit: Suomy

Do Not Ignore Social Media Marketing For SEO

Posted on July 31, 2017 by owner · 3 min read

It doesn’t take a genius nowadays to realize that social media is of utmost importance in building up one’s website traffic. Just focusing on keywords and links isn’t going to do it and that is why social media marketing is now one of the most important parts of SEO.

Why is social media so important? It’s because social media is the juggernaut by which the internet rolls. Social media has grown to such astronomical size, entire industries are now shaped and supported by it. The sheer number of people online is in the billions and will continue to grow. They rely on social media for googeneral communications as well as shopping, education, and courtships. There’s no area of our lives that social media isn’t attached to. That being said, knowing how to operate social media to your advantage to boost your SEO means a lot of work.

It’s going to take lots of effort to exploit the goodies offered via social media. It means not only signing up for each venue but having an active participation with thousands of other people. You need to target social media sites that contain the keywords to your site. There are several free and pay for tools for analyzing keywords and that is quite helpful. You can bet your top competitors are using these tools as well as ‘boots on the ground’ tactics.

You’ll not have to socialize 24/7 but you will have to spend some time daily if possible or your efforts will be totally useless. You’ll have to find Facebook pages that cater to your niche of business. There you will have to not bully your way in or spam these pages to death, but you’ll have to be a valuable member of that community. This can be fun with fun if you’re really passionate about your line of business. Let’s say for example you’re a plumber with a business in Hogjaw, Tennessee. Well, you’re looking for customers in not only that area but nearby areas. You would target plumbing sites and pages and especially pages with the town of Hogjaw, Tennessee in them. You’ll have your own social media pages up and running with links to your site and contact info. Location too as this helps with ‘Local SEO‘. On these associated sites, you’ll be a good member. Helping out when you can and being a general ‘great person’. Other members will appreciate you for your good nature and expertise. These people will share and like your content and put up links to your site adding to your linkbuilding goals. Linkbuilding is still a vital process for SEO.

Actually, applying your social media skills will bring you a multifold of positive results. The most value comes from organic traffic that not only converts into sales but also retains the surfers for regular business. As people get to know you via social media they will continue to discuss you and your business. Just continue to be a helpful neighbor and you can’t help but go up in the social media communities, but your site will rise to the top of the search engines. Mind you, your social media personal business page has to have as much info about your business as possible. It might get ten times the traffic your main website gets, however, it will be sending you a continued stream of organic traffic which is what you want because your social media page will be considered ‘authority’ and that kind of site is of greatest value to Google. Your main site might not be in authority yet, but your social media page is and getting a link from any relevant authority site is a great ROI.

So as you can see, SEO nowadays needs social media and you do too.

5 Local SEO Tips for Boosting Up Your Business

Posted on May 16, 2017 by owner · 2 min read

If you thought that SEO or search engine optimization that used to be a sine qua none for businesses looking to boost their online sales was losing its edge, then think again. That SEO and SEMM promotional methods are still a force to reckon with can be gauged from the following statistic: Agencies manufacturing or marketing different products and services and having an online presence will be investing upwards of $79 billion in local SEO. So, if you have a storefront in a residential neighborhood or a retail outlet in your city’s CBD, then you’d be better off spending more on local SEO promotion for increasing the online visibility of your brand.

Following are some local SEO tips you can abide by for improving the popularity of your product or service across the Internet:-

1. Rich Answers

Many users and online shoppers searched for a specific product or service or browsed for info on a particular subject not by keying in keywords but by typing questions. The practice of browsing on the net by framing questions has now become an established trend. Google cemented its popularity as the world’s most favorite search engine by providing ‘Rich Answers’ to users and they don’t need to click on SERP results for getting the relevant info.

Info via ‘Rich Answers’ is furnished in the form of snippets, maps, sliders, tables, forms, and charts. If you own a bakery establishment and the business is cataloged in ‘Google My Business’ listings, users or consumers will be directly driven to your site when they’re looking for baked goods recipes.

2. NAP

Contrary to what you may think, NAP is not an esoteric acronym or abbreviation but simply stands for name, address, and phone number. Though it doesn’t need to be emphasized, providing this elementary info on your site is crucial as search engines consider NAP data when they embark on local SEO drives. Also, make sure that your NAP details are identical across all listings.

3. Reviews

Positive reviews can impact your site’s ranking during a local SEO initiative. If your product or service wins rave reviews across the different automated social media platforms like Facebook and Twitter, these will go a long way in boosting your ware’s popularity. However, it can be a challenge to encourage consumers to upload positive feedbacks or testimonials. You can begin getting in touch with your steadfast customers and requesting them to write their genuine opinions regarding your product.

4. Register your site on local business directories

You’ll be giving a good fillip to your business if you register the same on local business directories and yellow pages. At the same make sure that the NAP information you provide is consistent with the data already visible on other citations.

5. Smartphone friendly

People are increasingly using their smartphones for going online in order to complete a host of routine activities like shopping, researching for information, and so on. So, making your site smartphone-friendly is crucial if you want to stay in the competition.

6 Tips for Local SEO That You Can Advantage of

Posted on March 20, 2017 by owner · 3 min read

Though the SEO landscape has come a long way and evolved tremendously over the years, its significance in the world of websites hasn’t diminished at all. SEO remains as relevant today as it was during the days when Google was steadily progressing to become the world’s most admired search engine. Google, in order to maintain its top position in the search engines’ listing, updated its ranking algorithms several times in a year.

The world’s top search engine still releases algorithmic updates for ranking countless websites secured on its servers, only the parameters have undergone change, a sea change in fact. For instance, updates to Penguin or Panda are more geared towards sites that are smartphone-friendly. More than 60% of those who log into sites (for completing a purchase or seeking relevant info) do so from portable digital devices, mostly smartphones.

Another factor worth noting is that the updates accord significant weightage to sites that are promoted by taking advantage of a local SEO strategy. If you have a business website, especially an e-commerce site whose SEO marketing technique doesn’t incorporate local or regional demographic, then chances of your site not garnering a good rank or even getting delisted from Google’s servers are quite high. So what tips should you follow to have an effective local SEO plan in order to attract niche clients for your business?

1. Register your site with Google My Business

The very first and foremost local SEO tip that you should make the most of is to register your business with Google My Business. You may have a state-of-the-art site that you claim to be user-friendly but it could be that the same is not visible to many individuals as it is not displayed prominently. Once you subscribe to Google My Business, your site’s name, business address and hours, reviews, and nearness to user’s location will be visible on the SERP (search engine ranking page) whenever a user makes a Google search of your firm.

Just go to the Google My Business to complete the registration or listing process.

2. It pays to have an interactive and smartphone-friendly site

Are you aware that majority of your present clients may have logged into your web-based outlet via their handheld PDAs, like smartphones and tabs? It is also very likely almost all your future customers will get in touch with you after visiting your site from their portable devices. If users or prospects face issues downloading and/or navigating through your portal on their mobile digital gadgets, they’ll not waste time in moving on to competitors’ sites.

So, if you haven’t yet structured your local SEO site to make it smartphone-friendly, then it’s high time you did.

3. Make local SEO listing consistently across the web board

In order to make your presence felt throughout the web world, you can choose to register with local indexing sites, besides Google. But before you proceed to enlist your business with such listing sites, you’d need to ensure that the NAP (name, address, and phone number) info is always provided. Additionally, make sure that this info is correct and identical in all the listings including but not limited to:-

Angie’s list
TripAdvisor
BBB (Better Business Bureau)
Bing
Yahoo
Foursquare
Yelp
Local commerce guilds and federations
Chambers of Commerce
Telephone directories, white pages, and yellow pages

4. Benefit from testimonials and feedbacks about your service

It has become the norm for businesses, both small and big to maintain separate profiles for the different social media platforms, including Facebook and Twitter. Customers, shoppers, and buyers of products and services are prone to offering a review or feedback on such automated social media sites at the drop of a hat. Refashion your local SEO in a way so that customers are encouraged to write a positive review about your product or service.

5. Target local ad extensions

Make the most of Google AdWords in order to publicize your business in the locality or neighborhood you’re located. Once you subscribe to Google AdWords, users will be able to know more about your business’s location that’ll give them the confidence to get in touch with you via a ‘call button’.

6. Develop content that’s relevant and location-based

Develop content that is original, meaningful, and relevant to your business. Also, make sure that the content is orientated towards the locals, and is tempered with names of streets, local news, events, and happenings.

Making Order Out Of Chaos The SEO Way

Posted on December 12, 2016 by owner · 3 min read

In the rush to get a website up and running, marketers and webmasters often overlook the simplest things or the most important things that make a website successful. Then, down the road, they end up in confusion as to what to do and how to solve the various problems that keep their webpages in the lower search engine results. This is where a good analysis, objective, and impartial analysis comes in and no ego tripping allowed.

Believe it or not, that is one of the biggest factors in why some websites go south. Because of ego tripping. Somebody swears up and down that they know everything about web mastering, or they hired their spouse or boyfriend or girlfriend or even kids to design their sites and if anyone comes along and says their sites are rotten, they go into a fit and want to practically destroy their own online business. You have to put your egos on the sidelines. A website is only as good as its webpages since Google doesn’t list websites, but webpages. That means each webpage has to be optimized to professional standards, especially the way Google likes them.

The first step is that awfully painful impartial and objective analysis. Hire someone or if you do have colleagues or friends who are real webmasters, have them do the analysis. Tell them to pull no punches and give it to you straight. If they tell you the graphics your wife did suck, then get better graphics done. If you’re told your videos look like something from a 1940s war documentary, then get new videos made. The same thing goes triple for a copy. Do not have a rotten copy on your site that’s packed with keywords, keyphrases, and key groups. It’s just spammy and Google will penalize you for it. Google’s new software is very sophisticated and has started the industry with its superior ability to separate the chaff from the wheat. This means making sure your pages are pro level or no level.

Speaking of keywords, nowadays you don’t have to use some complex keyword strategy. Just have copy and tags that are natural as well as variations where applicable. Google’s algorithms will know what your site is about by reading the entire webpages and your keywords are listed automatically. The challenge is if you’re using keywords that the top sites are using. That competition is monstrous and difficult to defeat except if you’ve got some edge, some proprietary named product that no one else has the authority to use. In that case, just don’t worry, you’ll top out for those keywords with no sweat. The on page optimization and natural keyword use will speak for itself.

Your copy is your lifeblood here. You’ll need at least 10 to 20 good articles about 1,000 words each. Google likes the longer authoritative articles as they’re hip to spam sites that use only 300-500 words. That small word count is a red flag to Google that you’re trying to use SEO to gain an irresponsible advantage. This means you have to hire writers who are professional and you’ll have to pay that extra amount. Don’t try writing mills or software or any shortcuts. Google will know and if they detect anything screwy they will penalize you. With your pro level copy, you’ll need some link building too but you just can’t slap any links there. The links have to be relevant and from authoritative sites. The bottom line here is that your copy has to describe your site, provide usefulness to the surfer and be professionally written.

Now that you’ve got your site analyzed and ready to rock, you’ll need two more things often overlooked, mobile friendly and social media effectiveness. This means using some of Google’s mobile-friendly tools to make sure your webpages look good and function on mobile devices. Let there be no mistake about this. Your social media presence can be of major effectiveness and calls for a lot of work. You just don’t slap up a Facebook page and hope for the best, you want to engage the social media audience like a friend, a good mentor, and that will lead them to your webpages and any upsells or subscriptions you’ll want. This will be that organic traffic that you just can’t beat.

Local SEO Is Tougher Than You Think

Posted on October 10, 2016 by owner · 3 min read

Local SEO is a very important factor in gaining ground on the search engine pages. Optimizing your webpages so that they deliver just the right information that Google and the other search engines need to list your site’s pages accordingly is getting tougher by the day. The reason being is money. Plain and simple.

Money changes all things and Google now has monetized their local search engine results to the point of overwhelm. Basically, if you don’t pay, you don’t get play. It really puts the small business guy at a great disadvantage because the results people get nowadays at the top of the SERPs are bought and paid gads and your chance of getting the high ground are next to none.

Unless.
Yet there is hope to a degree and that’s to build on your own Local SEO campaign to target your area with gusto. This is where the chaff gets separated from the wheat. This is your time to study Local SEO, what it is and how it works and apply it professionally or your chances of even showing upon the SERPs is dismal to say the least.

Google has combined two things that challenge you, paid results and a suite of software that is kicking butt and taking names. No more sloppy, unprofessional sites nor spammy and unethical pages. You’re really in for it if you try to push off a webpage that is less than top quality. This means working from the ground floor up, crossing all Ts and dotting all I’s and letting nothing inefficient gain root.

Your content has to be top quality, your local data placed prominently where it’s supposed to be on each webpage. Take advantage of your area including history and popular events like celebrations, sports teams and the like. Include it in copy, videos, pics, and graphics. Get the social media thing going on and take advantage of AMPs, Accelerated Mobile Pages. AMPs may well be the wave of the near future so it’s good to know how to create them and convert your webpages to the format for extra power.

Remember what you’re up against. Google’s local searches are its most lucrative asset. You can’t get in on Google as they monetized their local searches to a T. The local pack at the top of the pages that used to be it is gone. That’s the standard local pack. Now there are advertisements called ‘ads of nearby businesses and ‘ads within the local pack’ replacing the old 3 pack to the 2 pack. Promoted pins in the Google Maps as well as regular ads, and you’ve got the hierarchy of domination that keeps the small guy off the Google plate.

There’s literally no way to get the top spots on the SERPs unless you’re rich. This is why you have to take things into your own hands or hire an SEO expert who specializes also in Local SEO. Together you’ll be able to overcome the bottom line stumbling blocks to give you at least a fighting chance at the SERPs and beat out your competitors.

This is the only solution to what’s going on with Local SEO and Google. Local search results turned out to be so lucrative for Google that money and its acquisition had to become the prominent priority and damn the small guy.
Now the small guy has still a shot at gaining position, not the tip top positions mind you, but enough to bring in the business.

The Citation Circus

Posted on September 13, 2016 by owner · 2 min read

The citation circus Not too long ago, citations were the wunderkind of the Local SEO and general SEO landscape. Google would rank you higher and faster with such citations and then the inevitable happened, everyone jumped on the bandwagon. What happened next?? You can guess.

As soon as anything proves successful in online marketing you can bet that companies will be at war over it. You’ll have competition setting up sites based on the success of others, almost to cookie cutter accuracy, you’ll have those web based marketing gurus showing up with high priced course on ‘how to’ which lead to seminars that are nothing more than upsells to more idiotic and useless products and services. You’ll have SEO pros going at it night and day trying to figure out best to exploit it and you’ll have customers so confused they won’t know what hit them.
This is how citations started and in today’s citation circus, things are weird but still have ups and downs. First of all, citations aren’t going away anytime soon. Due to the potential windfall of citations, it’s a good bet that keen eyes will be on them for quite a while since no one knows what the search engine algorithms will do next. Google gives hits but that still is up to the interpretation of SEO experts and they’re not about to share their secrets out in the open as the citation circus can boost traffic and sales.

Nowadays, the sites that list citations are comprised of some pretty huge traffic monsters. Some are simple to use and others a royal pain. The bottom line is are their citations successful in driving traffic and boosting sales. As citation sites and marketers flourished there was turbulence in the industry. Sometimes unethical practices were employed and just downright incompetence too. Clients of SEO companies suffered and of course the SEO pros had to go in and fix things. There used to be a very hot market regarding prices but it seems to have leveled off after dropping considerably. Nothing stay the same after you’ve exploited it to death.

So for citations the deal is you’ve got to study up. Get lists of all the top citation sites and their terms and sometimes costs. Look around to see what others are saying about these citation sites and if you’ve friends who use them, get their opinions and work with it. Since no one knows what will happen next with Google and other search engines regarding the importance of citations, it’s best to be on your A Game regarding your knowledge and application of them. This calls for keeping an eye on your stats from top to bottom. Take it one step at a time to make sure that the citations pointing to your client’s sites are accurate and up to date with information and relevant keywords. If you find any errors, contact the site immediately and get them corrected.

Remember, citations are just opinions of a site and its location, however, they are located on the web and people make decisions about sites and products and services based on reviews quite a lot. You want your client’s site to have the best and relevant citations, not outdated and inaccurate listings.

Do things right and citations should work just fine for you.

Image credit: http://www.ibsi-us.com/our-services/web-design/flash-graphics/ IB Systems graphic development

Not Utilizing Local SEO Is A Big Mistake

Posted on August 16, 2016 by owner · 2 min read

Not Utilizing Local SEO Is A Big Mistake If you expect SEO to work for you, then you’ll have to incorporate what’s referred to as Local SEO. Local SEO is a sub group of highly specialized SEO that targets promotion via your location. Not using Local SEO is a major mistake too many webmasters and marketers make.

You can’t sell anything if people don’t know where you are, especially if you’re promoting an offline product or business like a restaurant or plumbing or pet service. People can see your website full of bells and whistles but if your location isn’t prominent on each page of your website then you’ll not gt the advantage of higher rankings and diversity. Your location can be a key ingredient to business sales and profit and an attraction to surfers who are looking for goods and services in a particular area.

Why is this important? For far too many reasons and we’ll cut to the chase to show how to utilize Local SEO to your advantage.

First of all, Google doesn’t index websites but instead web pages. Each page on your website has to be optimized with every aspect that can be exploited. Of course you’ll promote what you do or sell and use all kinds of terminology and keywords, keygroups, and keyphrases, backlinks, tags etc., but your location is a gold mine for targeted organic traffic which is what you want the most of. Let’s say you’re selling plumbing supplies in Hickleberry, Ohio. You want to be THE seller of plumbing supplies in Hickleberry so you need to beat the competition. To do this you incorporate the keywords, Hickleberry, Ohio, and the zip code and street address. This is part of not only your webpage copy but also in any pics, videos, graphics, cartoons, and blog posts.

This spreads out the fact that you’re selling plumbing supplies and services in that area and Google will index you at the highest if your competitors don’t use equally optimized Local SEO. You can actually rule the roost if you do things right.
Not only do you emphasize that you’re in that area but you can take advantage of other things in the area like annual events, celebrities, news. Every town or city has some sort of historical site or sporting event, school events, parades and more. You go out and get some video and pics of these events and post and talk about them on your site’s blog. You’ll get the attention of Google and other search engines because people will be searching for such data from people who not only live in the area but visitors and tourists as well.

In addition, you post about these locales on your social media pages with links to your blog. Google loves that social media interaction because it makes your site look like it is serving the public and is alive and kicking.

So that’s why you must have, at all costs, a Local SEO campaign going and hiring the best SEO company to implement it.

Knowing The Value Of Backlinks

Posted on July 12, 2016 by owner · 2 min read

Knowing The Value Of Backlinks Not too long ago, websites were being punished for having too many backlinks, but this was due to the earlier trend of websites rising to the top of the search engines because they had a bazillion backlinks. Well since that’s no longer the case and severely penalized, smarter and more effective ways of acquiring and utilizing backlinks takes center stage.

You must realize that the present trend is that Google will look at your backlinking profile and judge whether your site is legit and worthy of higher ranking.

Of course some people will use what is referred to as Black Hat techniques which is basically cheating and using various technologies to get the upper hand. As soon as one new Black Hat technique hits the webwaves, Google’s experts will devise another way to countermeasure those unscrupulous efforts and the game begins anew. It upsets the market now and then but honest webmasters and the search engine pros are in there swinging to get things as honest as possible.

Google wants their surfers to get quality content via their links. Quality means retention and not rejection. Surfers who keep running into spammy or criminal sites when they click on the top search engine rankings then they’ll look for greener pastures. That would mean less ad revenue and brand name power overall. Those old enough to remember how Yahoo lost their edge because Google provided a better venue.

So how do you get the boost in rankings via backlinks and not get into trouble? Here are a few more things to follow.
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Build great content that is on a site that is well constructed. Great content with the proper anchor texts that are clearly understood, diversified, and containing one or more keywords is essential. Waste nothing and leave nothing to chance. As you build up quality content like copy, pics, videos, then you can post some of it on social media sites without being hit for spam. People who like that content will engage with it and push it to the fore. The shared content should have a link back to your site and the more people share it on their blogs, social media pages, the more diversified and lively your site will look. Be careful as when Google sees a massive amount of backlinks they’ll get suspicious, however, if your site features something exclusive or proprietary and brand name data, then they’ll see it as a boost in popularity and not some spammy linking farm.

This means getting those authority site backlinks. Links from companies, professionals in the niche, fan bases, news sites, that people turn to to get the latest and best info regarding the niche your website focuses on, makes your site look like one that is of importance and value. When this happens you’ll be on your way to a more upwardly reputable SEO success.

Overall there are several other factors but these are the basics. These are the prominent ways to keep tabs on. When applying these approaches keep a keen eye on your statistics to see what is working and why. Then you’ll have a better map to guide you through.

Holding Your Course With Your SEO Goals

Posted on March 21, 2016 by owner · 3 min read

All the tricks and tips, tactics and techniques one may use for their SEO campaigns won’t mean jack squat if one doesn’t keep an eye on the prize and a solid hands on the helm.

What we’re talking about here is both planning and discipline. Focus and sanity. Knowing what you can and should do under any circumstances. If you plan properly you’ll be able to remedy any situation that rolls up on you.

First of all, combining your SEO strategies with your SEO friendliness. Both are important and shouldn’t conflict with one another. It can be done relatively easy and you shouldn’t try to bulldoze your way through, just take some time to analyze things objectively and sanely. This means having a knowledge or the technical end of SEO and the social and entertaining end of SEO. Basically a combination of the science of SEO and the art of SEO.

One might think that SEO doesn’t deserve to be listed as a science or an art, but in effect it does deserve such classifications.

It takes a lot to get the technical grip on SEO to make those SEO strategies work. It takes insight, innovation, creativity to make SEO friendly sites. There’s some style here and making a marriage between the two is the goal. Once that’s done, your efforts should be more simple.

Next, is knowing what Google and the other search engines want. That’s simple enough because the fundamentals of a successful site haven’t changed much and are applicable to one’s mobile SEO efforts as well. This means a well laid out website that has enough relevant and significant information regarding your business niche. Here is where staying focused comes into play.

Knowing what your audience wants and needs is the first stage. Providing that via text, video, pics, graphics, is the next phase. The final phase is combining all of that into a coherent site that gets the attention of the search engines to such a point that it ranks high for the keywords, keyword phrases, and keyword groups.

That’s the basic approach and sane one. Mobile calls for a bit more as its still new ground but growing at an alarming rate. There are tools at Google to help out and more on the way but with Google upgrading their algorithms and applying new software without notice, they can upend one’s SEO efforts considerably and this is why being thorough with the basics is most important.

Remember, all the bells and whistles may make your site look good, but without sound balance between technology and strategy you’ll end up in trouble. Things like Flash and other visual apps might not register right with the search engines. What does is HTML text and that should be applied everywhere applicable. All objects should have that alt text to them with no spelling errors. That text had better contain relevant words and phrases to the site’s niche too. Especially where blogs are concerned, you’ve go to understand that blogs on a website boost that site’s traffic immensely. Statistics prove this out and that blog should be updated regularly and any pics or videos presented have to be titled and tagged relevantly.

That’s all it takes to have a balance between SEO strategy and SEO friendliness. Knowing the tools and techniques and technologies behind them all isn’t that difficult even for newbies. It’s when you get unfocused, confused, your eyes getting too big for your belly, do you end up in trouble.

So buckle down and stay focused. Keep those eyes on the prize and keep sailing on.

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Local SEO and Web Marketing Services for small businesses in Jacksonville FL

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