Category Archives: SEO Tips

5 Local SEO Tips for Boosting Up Your Business

Posted on by · 2 min read

5 Local SEO Tips for Boosting Up Your BusinessIf you thought that SEO or search engine optimization that used to be a sine qua none for businesses looking to boost their online sales was losing its edge, then think again. That SEO and SEMM promotional methods are still a force to reckon with can be gauged from the following statistic: Agencies manufacturing or marketing different products and services and having an online presence will be investing upwards of $79 billion in local SEO. So, if you have a storefront in a residential neighborhood or a retail outlet in your city’s CBD, then you’d be better off spending more on local SEO promotion for increasing the online visibility of your brand.

Following are some local SEO tips you can abide by for improving the popularity of your product or service across the Internet:-

1. Rich Answers

Many users and online shoppers searched for a specific product or service or browsed for info on a particular subject not by keying in keywords but by typing questions. The practice of browsing on the net by framing questions has now become an established trend. Google cemented its popularity as the world’s most favorite search engine by providing ‘Rich Answers’ to users and they don’t need to click on SERP results for getting the relevant info.

Info via ‘Rich Answers’ is furnished in the form of snippets, maps, sliders, tables, forms, and charts. If you own a bakery establishment and the business is cataloged in ‘Google My Business’ listings, users or consumers will be directly driven to your site when they’re looking for baked goods recipes.

2. NAP

Contrary to what you may think, NAP is not an esoteric acronym or abbreviation but simply stands for name, address, and phone number. Though it doesn’t need to be emphasized, providing this elementary info on your site is crucial as search engines consider NAP data when they embark on local SEO drives. Also, make sure that your NAP details are identical across all listings.

3. Reviews

Positive reviews can impact your site’s ranking during a local SEO initiative. If your product or service wins rave reviews across the different automated social media platforms like Facebook and Twitter, these will go a long way in boosting your ware’s popularity. However, it can be a challenge to encourage consumers to upload positive feedbacks or testimonials. You can begin getting in touch with your steadfast customers and requesting them to write their genuine opinions regarding your product.

4. Register your site on local business directories

You’ll be giving a good fillip to your business if you register the same on local business directories and yellow pages. At the same make sure that the NAP information you provide is consistent with the data already visible on other citations.

5. Smartphone friendly

People are increasingly using their smartphones for going online in order to complete a host of routine activities like shopping, researching for information, and so on. So, making your site smartphone-friendly is crucial if you want to stay in the competition.

Twitter: New Features Hint at Snapchat App Influence

Posted on by · 2 min read

Twitter: New Features Hint at Snapchat App InfluenceTwitter is, by all means, one of the most popular to-date social media apps that have taken the consumer market by storm, with millions of users and thousands or more signing up and using it’s service regularly. Twitter, however, much like other major social media sites has had its share of challenges in generating new users and popularity, given Facebook’s heavy advance on the consumer market, often taking other social media users by the ‘herds’.

Over the past year, Twitter has innovated several of its own unique, strategies in the form of features – most recently, the “Stories” feature which essentially grabs and compiles (or “stitches”) all your Tweets from the same day and presents it to your followers in a unique, organized, and thoughtful way.

However, Twitter’s most recent feature is perhaps likened to that of Snapchat’s, which allows it’s users to send temporary, “self-dissolving” pictures or video feed to its followers. Though, unique to its cause, it (supposedly) will also allow the original Sender to be notified whether or not recipients have viewed, ‘screenshot’, or shared their image or video. Though in all fairness, it can be considerably difficult, given today’s technologically advanced users to track ‘per say’ whether anyone has truly screenshot the image, or in the case of a video re-recorded it. After all, for every new “anonymous”, private, or self-deleting form of media there appears to be at least 5 to 10 different new programs that likewise are designed to, ironically enough anonymously capture the content.

Now, whether this new image/video feature by Twitter is truly a knockoff so to speak of previous Snapchat technology is difficult to say for certain. However, more often than not, social media sites, apps, and technology, in general, seem to often ‘hijack’ one another’s ideas. But, most people might simply consider this a form of innovative thinking, rather than actual theft or a lack of originality.

Image Credit: Mizter_x94

6 Tips for Local SEO That You Can Advantage of

Posted on by · 3 min read

6 Tips for Local SEO That You Can Advantage ofThough the SEO landscape has come a long way and evolved tremendously over the years, its significance in the world of websites hasn’t diminished at all. SEO remains as relevant today as it was during the days when Google was steadily progressing to become the world’s most admired search engine. Google, in order to maintain its top position in the search engines’ listing, updated its ranking algorithms several times in a year.

The world’s top search engine still releases algorithmic updates for ranking countless websites secured on its servers, only the parameters have undergone change, a sea change in fact. For instance, updates to Penguin or Panda are more geared towards sites that are smartphone-friendly. More than 60% of those who log into sites (for completing a purchase or seeking relevant info) do so from portable digital devices, mostly smartphones.

Another factor worth noting is that the updates accord significant weightage to sites that are promoted by taking advantage of a local SEO strategy. If you have a business website, especially an e-commerce site whose SEO marketing technique doesn’t incorporate local or regional demographic, then chances of your site not garnering a good rank or even getting delisted from Google’s servers are quite high. So what tips should you follow to have an effective local SEO plan in order to attract niche clients for your business?

1. Register your site with Google My Business

The very first and foremost local SEO tip that you should make the most of is to register your business with Google My Business. You may have a state-of-the-art site that you claim to be user-friendly but it could be that the same is not visible to many individuals as it is not displayed prominently. Once you subscribe to Google My Business, your site’s name, business address and hours, reviews, and nearness to user’s location will be visible on the SERP (search engine ranking page) whenever a user makes a Google search of your firm.

Just go to the Google My Business to complete the registration or listing process.

2. It pays to have an interactive and smartphone-friendly site

Are you aware that majority of your present clients may have logged into your web-based outlet via their handheld PDAs, like smartphones and tabs? It is also very likely almost all your future customers will get in touch with you after visiting your site from their portable devices. If users or prospects face issues downloading and/or navigating through your portal on their mobile digital gadgets, they’ll not waste time in moving on to competitors’ sites.

So, if you haven’t yet structured your local SEO site to make it smartphone-friendly, then it’s high time you did.

3. Make local SEO listing consistently across the web board

In order to make your presence felt throughout the web world, you can choose to register with local indexing sites, besides Google. But before you proceed to enlist your business with such listing sites, you’d need to ensure that the NAP (name, address, and phone number) info is always provided. Additionally, make sure that this info is correct and identical in all the listings including but not limited to:-

  • Angie’s list
  • TripAdvisor
  • BBB (Better Business Bureau)
  • Bing
  • Yahoo
  • Foursquare
  • Yelp
  • Local commerce guilds and federations
  • Chambers of Commerce
  • Telephone directories, white pages, and yellow pages

4. Benefit from testimonials and feedbacks about your service

It has become the norm for businesses, both small and big to maintain separate profiles for the different social media platforms, including Facebook and Twitter. Customers, shoppers, and buyers of products and services are prone to offering a review or feedback on such automated social media sites at the drop of a hat. Refashion your local SEO in a way so that customers are encouraged to write a positive review about your product or service.

5. Target local ad extensions

Make the most of Google AdWords in order to publicize your business in the locality or neighborhood you’re located. Once you subscribe to Google AdWords, users will be able to know more about your business’s location that’ll give them the confidence to get in touch with you via a ‘call button’.

6. Develop content that’s relevant and location-based

Develop content that is original, meaningful, and relevant to your business. Also, make sure that the content is orientated towards the locals, and is tempered with names of streets, local news, events, and happenings.

How to Gain Local SEO Clients

Posted on by · 2 min read

How to Gain Local SEO ClientsProviding search engine optimization (SEO) services locally can be a very lucrative and rewarding job, but gaining new clients can also be quite a challenge, especially as you are just starting up. This is especially true when you are cold calling or walking into businesses blindly hoping to get their business. The first thing here is often an education component that you need to provide- you really need to create that value proposition for your business and your services and sell it in terms of why it is good for THEIR business or company.

There are often great information asymmetries and you will often find that potential clients have very little to no understanding of the web and how search engines actually work. Coupled with this, they may also not completely grasp the power of ranking well and getting organic traffic to their website. These are points for which you should really try to fill the evidence gaps. Usually, they will have only heard buzzwords if anything and you have to make sure that they understand realistically what can be and should be done

Your pitch is everything once you have your foot in the door. Practice it a hundred times and practice it again because it can literally make or break your business. A strong pitch can make even the ficklest of clients open-minded and open to your ideas.

The first thing that you need to master are the facts. If you do not know what you are talking about it will be clear as day. You have to have a smooth pitch in which you show confidence and understanding. Filler words like “um” and “like” have the opposite impact so you need to practice avoiding them. Furthermore, you should have an evidence-based presentation with data to back up any claims you make. You should also do some scenario planning for potential questions you might get and be prepared to answer those with any data you may have. Facts matter and people recognize that.

Beyond being confident and understanding the space (including competition, needs, gaps, etc.), it is important that you understand the particular client you are going to speak to. Now you will never have all of their information from the get-go, but you should do you due diligence and try to estimate what their needs are to the best of your abilities. Once you start your discussions, do not be afraid to ask for more information or ask if your assumptions about their business are correct. The more relevant and focused the presentation is to their business, the more effective it can be. To do your background before you go in, use tools like MozLocal Listing, SEMrush, and other local listing vendors to see how your potential client currently fares and who their major competition might be. From there try to cater a presentation which hits on the primary points of your findings and helps them improve relative to their competition. Local SEO can be a tough sell, but once you show that you can help them gain customers over their competition, they will be on board.

Everything You Need to About Online Reputation Management

Posted on by · 3 min read

Everything You Need to About Online Reputation ManagementOnline reputation management is an effective remedial or corrective technique that businesses, both big and small, take advantage of in order to brush their images (tarnished by the bad press) on search engine’s SERPS. ORM as a quick fix for tackling negative publicity on the web can be smoothly integrated with your company’s SEM or SEO strategy. Negative or destructive feedbacks, comments, and blogs (and sometimes entire sites) about a product or service posted by anonymous complainants/users on automated social networking sites brings down it is ranking on Google.

Damage wrought by negative publicity or bad press

Grievances voiced by users of a brand (looking for a shallow alibi to vent their complaint) on Facebook or Twitter have the potential of going viral, eventually besmirching the manufacturer’s or service provider’s online reputation. The cloak of anonymity offered by social networking sites encourages and emboldens subscribers to air their accusations regarding a brand which can reduce the firm’s or entrepreneur’s earnings. Those posting malicious or off-putting comments rarely reveal their actual names or addresses rendering it next to impossible for the affected firm to trace the source and address the grievance.

If you or your company has been victimized by bad publicity, you’re the ideal candidate to opt for an online reputation management damage-control exercise. But before you do, you should apprise yourself of the extent of the undesirable impact that negative publicity or bad press can have on your or your brand’s online status.

ORM: Striking before it starts to hurt

When it comes to getting an online reputation management action plan underway, most companies adopt a reactive strategy. By the time the ORM campaign starts delivering, a considerable damage has already been done as the highly ranked sites or web pages act as breeding grounds for inbound links. Muffling the top ranking pages littered with unconstructive comments becomes all the more difficult as the inbound links further reinforce the ratings of the pages.

On the other hand, an ORM promotion that takes a preemptive and proactive approach is highly successful in thwarting bad press from gaining ground and becoming viral. Such a hands-on ORM strategy is devised in a manner that it is extremely effective in monitoring the top-ranked organic standings. A constructive ORM plan should be able to preempt negative publicity and shield the company from the damaging feedbacks of perverted customers and frustrated employees.

Stemming bad press with ORM

Popular search engines including Google, Bing, and Yahoo index and rank web pages or sites based on specific SEO algorithms.  Individuals who’re well versed in creating negative remarks are aware that posting the comments or blogs on high-ranking blogs will publicize the same across the social networking platforms. As a result, when or whenever anybody browsers on the net to find out details about your business, they’ll mostly see links badmouthing your firm. Reverse SEO is an excellent online reputation management technique that can help you obliterate the negative publicity placed on the top URLs in the first SERP.

What is an effective ORM strategy comprised of?

Online reputation management, very much like SEO exploits a multi-faceted strategy so as to safeguard your company’s reputation across the web. An effectual ORM plan first targets exactly those web pages or sites where the maximum bad press regarding your firm is abounding. In the next stage, these websites and pages are scrutinized based on their ranking status.

Once you’re aware of the ranking parameters that these sites have exploited to clamber to the top, you’ll be in a position to use the appropriate tools and/or techniques to remove the links from the sites. In the third and final step, you’ll be taking advantage of the relevant tools such as profiles on social media, bookmarking programs, PRs, and a bevy of newly launched blogs or sites.               

Making Order Out Of Chaos The SEO Way

Posted on by · 3 min read

Making Order Out Of Chaos The SEO WayIn the rush to get a website up and running, marketers and webmasters often overlook the simplest things or the most important things that make a website successful. Then, down the road, they end up in confusion as to what to do and how to solve the various problems that keep their webpages in the lower search engine results. This is where a good analysis, objective, and impartial analysis comes in and no ego tripping allowed.

Believe it or not, that is one of the biggest factors in why some websites go south. Because of ego tripping. Somebody swears up and down that they know everything about web mastering, or they hired their spouse or boyfriend or girlfriend or even kids to design their sites and if anyone comes along and says their sites are rotten, they go into a fit and want to practically destroy their own online business. You have to put your egos on the sidelines. A website is only as good as its webpages since Google doesn’t list websites, but webpages. That means each webpage has to be optimized to professional standards, especially the way Google likes them.

The first step is that awfully painful impartial and objective analysis. Hire someone or if you do have colleagues or friends who are real webmasters, have them do the analysis. Tell them to pull no punches and give it to you straight. If they tell you the graphics your wife did suck, then get better graphics done. If you’re told your videos look like something from a 1940s war documentary, then get new videos made. The same thing goes triple for a copy. Do not have a rotten copy on your site that’s packed with keywords, keyphrases, and key groups. It’s just spammy and Google will penalize you for it. Google’s new software is very sophisticated and has started the industry with its superior ability to separate the chaff from the wheat. This means making sure your pages are pro level or no level.

Speaking of keywords, nowadays you don’t have to use some complex keyword strategy. Just have copy and tags that are natural as well as variations where applicable. Google’s algorithms will know what your site is about by reading the entire webpages and your keywords are listed automatically. The challenge is if you’re using keywords that the top sites are using. That competition is monstrous and difficult to defeat except if you’ve got some edge, some proprietary named product that no one else has the authority to use. In that case, just don’t worry, you’ll top out for those keywords with no sweat. The on page optimization and natural keyword use will speak for itself.

Your copy is your lifeblood here. You’ll need at least 10 to 20 good articles about 1,000 words each. Google likes the longer authoritative articles as they’re hip to spam sites that use only 300-500 words. That small word count is a red flag to Google that you’re trying to use SEO to gain an irresponsible advantage. This means you have to hire writers who are professional and you’ll have to pay that extra amount. Don’t try writing mills or software or any shortcuts. Google will know and if they detect anything screwy they will penalize you. With your pro level copy, you’ll need some link building too but you just can’t slap any links there. The links have to be relevant and from authoritative sites. The bottom line here is that your copy has to describe your site, provide usefulness to the surfer and be professionally written.

Now that you’ve got your site analyzed and ready to rock, you’ll need two more things often overlooked, mobile friendly and social media effectiveness. This means using some of Google’s mobile-friendly tools to make sure your webpages look good and function on mobile devices. Let there be no mistake about this. Your social media presence can be of major effectiveness and calls for a lot of work. You just don’t slap up a Facebook page and hope for the best, you want to engage the social media audience like a friend, a good mentor, and that will lead them to your webpages and any upsells or subscriptions you’ll want. This will be that organic traffic that you just can’t beat.

The Best Ways to Choose The Right Set of SEO Tools for Your Business

Posted on by · 3 min read

The Best Ways to Choose The Right Set of SEO Tools for Your BusinessOver the past couple of years, the rules of the SEO has changed drastically. This has especially been a revolution when it comes to small businesses. With increased awareness and the relevance of quality content, small businesses have been rapidly investing in content. However, besides the quality, you need to make sure that it is backed by the right set of SEO tools and strategies. The old thumb rule when it came to SEO was quite simple,stuff as many keywords you can to rank on the search engines. But with Google changing the way it ranks websites, there has been a rapid change.

To succeed and remain safe, it is important that you use the right set of tools. There are a number of tools that can be used today. Many of them are free and can help small businesses to manage and navigate their SEO strategies to the optimum levels. Some tips that can help you select from the available tools have been discussed below:

  • Evaluate the requirements: The internet has an enormous number of options to choose from. However, not all might be something that would help you with your problems. For someone who is looking to get the basics right, it would not be advised to invest in a heavily loaded and feature rich software. For instance, if you merely need something that is capable of doing a keyword research, a free basic tool can do the job quite easily. However, if the requirement is to go deeper, then a paid option is something you need to go for. This may include the discovery of long tail keywords, link building, guest posting and more.
  • The Size of your business or website: For a large business you definitely have a team of people who manage different aspects of SEO. If this is your case, you need a comprehensive SEO tool that performs complex tasks and makes the management a lot easier. Moreover, besides the team size, the other thing to consider would be the scope of the website too. In case you have a website with thousands of pages, then a high-end SEO tool is what you need. On the contrary, if you are a small business and want to make things simpler to rank well for your products and services, simple tools with scalability options is the one to go for.
  • Compatibility with other tools: The moment you are about to choose an SEO tool, the most important thing to look for would be its compatibility with the other set of tools you have been using. Besides being simple, the tool needs to have the capability to work well with your website and the other marketing tools that you had been using before. For instance, most of the people who have a website running on WordPress prefer using The plugin is advanced and is well compatible with the platform.

The yesteryear strategies are now getting heavily penalized by all the major search engines. The changes have been for the better and one can expect it to be a lot better in the coming few years. However, if you had been using the recommended tools and white hat SEO techniques over the years, this is not something that you should be worried about. The year 2016 saw a number of small and big changes to Google’s algorithm. Starting from the importance of a mobile-friendly website to the value of the web pages, the changes have definitely turned the tables for small businesses.

 

Local SEO Is Tougher Than You Think

Posted on by · 3 min read

Local SEO Is Tougher Than You ThinkLocal SEO is a very important factor in gaining ground on the search engine pages. Optimizing your webpages so that they deliver just the right information that Google and the other search engines need to list your site’s pages accordingly is getting tougher by the day. The reason being is money. Plain and simple.

Money changes all things and Google now has monetized their local search engine results to the point of overwhelm. Basically, if you don’t pay, you don’t get play. It really puts the small business guy at a great disadvantage because the results people get nowadays at the top of the SERPs are bought and paid gads and your chance of getting the high ground are next to none.

Unless.
Yet there is hope to a degree and that’s to build on your own Local SEO campaign to target your area with gusto. This is where the chaff gets separated from the wheat. This is your time to study Local SEO, what it is and how it works and apply it professionally or your chances of even showing upon the SERPs is dismal to say the least.

Google has combined two things that challenge you, paid results and a suite of software that is kicking butt and taking names. No more sloppy, unprofessional sites nor spammy and unethical pages. You’re really in for it if you try to push off a webpage that is less than top quality. This means working from the ground floor up, crossing all Ts and dotting all I’s and letting nothing inefficient gain root.

Your content has to be top quality, your local data placed prominently where it’s supposed to be on each webpage. Take advantage of your area including history and popular events like celebrations, sports teams and the like. Include it in copy, videos, pics, and graphics. Get the social media thing going on and take advantage of AMPs, Accelerated Mobile Pages. AMPs may well be the wave of the near future so it’s good to know how to create them and convert your webpages to the format for extra power.

Remember what you’re up against. Google’s local searches are its most lucrative asset. You can’t get in on Google as they monetized their local searches to a T. The local pack at the top of the pages that used to be it is gone. That’s the standard local pack. Now there are advertisements called ‘ads of nearby businesses and ‘ads within the local pack’ replacing the old 3 pack to the 2 pack. Promoted pins in the Google Maps as well as regular ads, and you’ve got the hierarchy of domination that keeps the small guy off the Google plate.

There’s literally no way to get the top spots on the SERPs unless you’re rich. This is why you have to take things into your own hands or hire an SEO expert who specializes also in Local SEO. Together you’ll be able to overcome the bottom line stumbling blocks to give you at least a fighting chance at the SERPs and beat out your competitors.

This is the only solution to what’s going on with Local SEO and Google. Local search results turned out to be so lucrative for Google that money and its acquisition had to become the prominent priority and damn the small guy.
Now the small guy has still a shot at gaining position, not the tip top positions mind you, but enough to bring in the business.

The Citation Circus

Posted on by · 2 min read

The citation circusNot too long ago, citations were the wunderkind of the Local SEO and general SEO landscape. Google would rank you higher and faster with such citations and then the inevitable happened, everyone jumped on the bandwagon. What happened next?? You can guess.

As soon as anything proves successful in online marketing you can bet that companies will be at war over it. You’ll have competition setting up sites based on the success of others, almost to cookie cutter accuracy, you’ll have those web based marketing gurus showing up with high priced course on ‘how to’ which lead to seminars that are nothing more than upsells to more idiotic and useless products and services. You’ll have SEO pros going at it night and day trying to figure out best to exploit it and you’ll have customers so confused they won’t know what hit them.
This is how citations started and in today’s citation circus, things are weird but still have ups and downs. First of all, citations aren’t going away anytime soon. Due to the potential windfall of citations, it’s a good bet that keen eyes will be on them for quite a while since no one knows what the search engine algorithms will do next. Google gives hits but that still is up to the interpretation of SEO experts and they’re not about to share their secrets out in the open as the citation circus can boost traffic and sales.

Nowadays, the sites that list citations are comprised of some pretty huge traffic monsters. Some are simple to use and others a royal pain. The bottom line is are their citations successful in driving traffic and boosting sales. As citation sites and marketers flourished there was turbulence in the industry. Sometimes unethical practices were employed and just downright incompetence too. Clients of SEO companies suffered and of course the SEO pros had to go in and fix things. There used to be a very hot market regarding prices but it seems to have leveled off after dropping considerably. Nothing stay the same after you’ve exploited it to death.

So for citations the deal is you’ve got to study up. Get lists of all the top citation sites and their terms and sometimes costs. Look around to see what others are saying about these citation sites and if you’ve friends who use them, get their opinions and work with it. Since no one knows what will happen next with Google and other search engines regarding the importance of citations, it’s best to be on your A Game regarding your knowledge and application of them. This calls for keeping an eye on your stats from top to bottom. Take it one step at a time to make sure that the citations pointing to your client’s sites are accurate and up to date with information and relevant keywords. If you find any errors, contact the site immediately and get them corrected.

Remember, citations are just opinions of a site and its location, however, they are located on the web and people make decisions about sites and products and services based on reviews quite a lot. You want your client’s site to have the best and relevant citations, not outdated and inaccurate listings.

Do things right and citations should work just fine for you.

Image credit: http://www.ibsi-us.com/our-services/web-design/flash-graphics/ IB Systems graphic development

Not Utilizing Local SEO Is A Big Mistake

Posted on by · 2 min read

Not Utilizing Local SEO Is A Big MistakeIf you expect SEO to work for you, then you’ll have to incorporate what’s referred to as Local SEO. Local SEO is a sub group of highly specialized SEO that targets promotion via your location. Not using Local SEO is a major mistake too many webmasters and marketers make.

You can’t sell anything if people don’t know where you are, especially if you’re promoting an offline product or business like a restaurant or plumbing or pet service. People can see your website full of bells and whistles but if your location isn’t prominent on each page of your website then you’ll not gt the advantage of higher rankings and diversity. Your location can be a key ingredient to business sales and profit and an attraction to surfers who are looking for goods and services in a particular area.

Why is this important? For far too many reasons and we’ll cut to the chase to show how to utilize Local SEO to your advantage.

First of all, Google doesn’t index websites but instead web pages. Each page on your website has to be optimized with every aspect that can be exploited. Of course you’ll promote what you do or sell and use all kinds of terminology and keywords, keygroups, and keyphrases, backlinks, tags etc., but your location is a gold mine for targeted organic traffic which is what you want the most of. Let’s say you’re selling plumbing supplies in Hickleberry, Ohio. You want to be THE seller of plumbing supplies in Hickleberry so you need to beat the competition. To do this you incorporate the keywords, Hickleberry, Ohio, and the zip code and street address. This is part of not only your webpage copy but also in any pics, videos, graphics, cartoons, and blog posts.

This spreads out the fact that you’re selling plumbing supplies and services in that area and Google will index you at the highest if your competitors don’t use equally optimized Local SEO. You can actually rule the roost if you do things right.
Not only do you emphasize that you’re in that area but you can take advantage of other things in the area like annual events, celebrities, news. Every town or city has some sort of historical site or sporting event, school events, parades and more. You go out and get some video and pics of these events and post and talk about them on your site’s blog. You’ll get the attention of Google and other search engines because people will be searching for such data from people who not only live in the area but visitors and tourists as well.

In addition, you post about these locales on your social media pages with links to your blog. Google loves that social media interaction because it makes your site look like it is serving the public and is alive and kicking.

So that’s why you must have, at all costs, a Local SEO campaign going and hiring the best SEO company to implement it.