Significance Of Local SEO NAPs For Lawyer SEO

Posted on August 19, 2020 by Web publisher · 3 min read

In marketing terms NAP stands for Name, Address, and Phone Number. It is one of the significant components required to obtain higher visibility in the local search engines. If you have a consistent and accurate NAP it gives you several advantages. The most significant is that potential clients can find you easily. There are three kinds of SEO tactics the lawyers need to apply. On-site SEO, off-site SEO, and local SEO. The local SEO consists of citations and they are the NAP listings from the directories that can help the company rank higher in the local search results.

Pros of correct NAPs

After understanding what NAPs are it is pretty obvious that they have to be accurate on the website. If you present wrong contact information and the potential clients cannot find you it is a loss of business. There are a few things you might not be aware of. Some sites scrape off your information from their websites to fill in their directories and information. Therefore if a lawyer has rebranded the name of his law firm or moved the location, you will likely have incorrect contact information floating on the internet. Here are the reasons why you need to make sure that you are going through the records and making sure that they match your current information.

Google My Business and NAP.
Clients can find a lawyer.
Legitimacy.
Geo-targeted searches.
Search engine ranking.

Google My Business and NAP: GMB or Google My Business is one of the more significant citations you need to set up for the lawyer SEO. This can be your favorite marketing ploy as several citation aggregators use this method for pulling the information. It must be accurate. Therefore, ensure that it includes images, hours of the business, logo, and other important things. Fill in as much info as you can.

Clients can find the lawyer: If there is incorrect information available on your listing and your clients are unable to find you they will immediately move to your competitor. Without any specific reason, these potential clients are unlikely to dig through different results for getting accurate contact information. Therefore get it right the first time.

Legitimacy: When it boils down to ranking in the search results and finding new clients for the firm, you must prove that your site and the firm is genuine. One of the ways of doing it is by increasing the SEO efforts with local SEO. Try and get the firm name over there and listed in several places.

Geo-targeted search: The NAP and the citations can help your overall ranking on the search results page a great deal. If you search by using the term “accident lawyer in Tampa” the citations in different directories will mean that your law firm shows up for the locations. A law firm located in LA is not likely to show up in these searches. This is the reason why SEO is significant as it controls what will show up geographically.

Search engine ranking: Inaccurate listing can affect your search engine ranking adversely. If the search engines do not have accurate information or if there is a discrepancy they will just downrank your site as they will not know which listing is right. For this, shoot a search query with your law firm name and check the first two pages of the search results on Google. If there are any issues you will locate them.

If you are looking to improve your search engine ranking for your law firm in the Jacksonville area get in touch with professionals such as Local SEO Jacksonville instead of taking on the task yourself. It is advisable also because most people are uncertain about various SEO strategies and the pros are in a better position to handle the project.

Why Moving to Jacksonville, FL is a Good Idea

Posted on July 22, 2020 by Web publisher · 3 min read

Looking for a city that is fast growing and gorgeous to reside in? One that is adjacent to the seashore, yet has many other options for spending a day out? Moving to Jacksonville, FL might be for you if you want all of that and more.

People who consider moving to Jacksonville, FL are doing so with good reasons. Did you know that Jacksonville is full of music and art? If you adore listening to different forms of music and have a passion for art, this is the town for you. Perhaps you already recognize that Jacksonville is the birthplace for southern rock, but did you also know jazz and blues has strong precedence there too. With many great festivals and events, there is always something going on there for the art and music lover.

We mentioned the beaches, but if you fancy beach life at its finest, moving to Jacksonville, FL is an exceptional idea. Here you can stroll down the boardwalk, enjoy ice creams, take a cruise with your love, or bask in the sun on the beach. You will get plenty of fresh air and vitamin D by visiting the many arboretums, state parks, gardens, and more. Go for a sailboat ride, fish with a friend, or go for a spin on a Beach Trolley.

If you have a family, moving to Jacksonville, FL will provide many great family outings. If you relish the zoo, head over the Jacksonville Zoo and Gardens. Here you’ll see more than 2,000 creatures with 1,000+ flowers on more than 100 acres of land.

If mini-golf or water parks are more your speed, you can take the family to Adventure Landing. Not only can one drive go-karts but you can play at the Shipwrecked Island Waterpark.

Not only does Jacksonville have a lot to do, but moving to Jacksonville, FL can also provide you many fabulous communities to reside. San Marco is a wonderful stop with contemporary bistros and distinct culture. This is an exceptional spot to reside if you’re an artist, are a single professional, or on the creative side.

The Northside of Jacksonville is ideal for households, those who are first time home buyers, or those who have retired. It is very peaceful, yet near to shopping centers, nature preserve, country parks, and much more.

If you are moving to Jacksonville, FL for beach life, there are many amazing communities to reside here. Look into Neptune, The Atlantic, or Jacksonville Beach. While the house prices are higher here, with an average of $335,000, you’ll be close to beach life and the ocean. Not only is this area great for families, but also for those that have retired.

The Southside has a very low delinquency rate with exceptional schools. This makes a great city to reside if you’re first time home buyers or have children. There are recreational development and a system of parks that make this area ideal for young children. If you prefer a home with a river view, the Southside is where you should consider it.

And if you’re a Navy family or a horse lover, contemplate relocating to the Westside of Jacksonville. Here you’ll be away from the daily hustle yet be close enough to enjoy all that Jacksonville has to give.

Moving to Jacksonville, FL can be a dream come true for you. If you have your own business, such as a food truck or a boutique, you may consider looking into Local SEO Jacksonville, FL to see how they can help you get on the map in this amazing city.

Should Dental SEO Be Stopped During The Coronavirus?

Posted on May 12, 2020 by Web publisher · 3 min read

The Coronavirus has made our world take a complete turn. With some dentist offices closed, and others seeing only a percentage of their patients, dental SEO is most likely something that many dentists may not be concerned about right now. Others are not sure how to handle SEO through a pandemic. Some offices are decreasing their dental SEO attempts, while others have completely stopped. This leaves the question to be answered…should dental SEO be stopped during the Coronavirus outbreak?

SEO is a much-needed practice for many businesses. This strategy can help a dentist’s office succeed better than those that have opted not to use search engine optimization. While many dental offices may feel that if they are not seeing the patients during such a pandemic, they can cut costs on their SEO efforts. While all this may sound good in theory, it is not a wise move. In fact, stopping dental SEO can hinder search engine results.

As soon as the Coronavirus makes its run through the United States, we will see many dental practices open back up. Appointments will be filled, and chairs will be full of patients ready to have their dental procedures. However, you should always keep in the back of your mind that if you continue to do SEO during COVID-19, you will fare better than those dentists that decided to completely stop.

Did you know that 3⁄4 people will scroll down the first page only, never making it to the next page? Or that over 90% of web traffic goes to the first page! These are significant points to remember, as it will assist in reminding dentists that dental SEO truly is important. You, as a dental office proprietor, can perform SEO if you desire to do so. By doing these practices you’ll be capable of having traffic that is engaging. The following are some ways you can make it happen.

Once you’ve been cleared to resume your practice, you’ll want to connect with the ground running. You’ll be required to advance ahead of the competition. During a pandemic, it can be easy for your competition to get ahead of you if you’ve stopped doing SEO. Those that continue to perform SEO strategies will be capable of recovering quicker than you if you suspended SEO altogether.

Throughout the Coronavirus, more people are spending time online as they’re at home. This means 24 hours a day, 7 days a week, people are online. With this being said, it’s essential to be certain that you produce content on your site that will help those that are seeking information about a particular dental issue. By making more individuals aware of your dental practice, you’ll be capable of ranking higher on the search engines.

Through this experience, you can consider supplementing with telehealth along with your content. This will help patients be able to see you if they’ have inquiries or concerns. You may also desire to rewrite the past blogs into ebooks, do online meetings, or place graphics on your site from existing articles.

When a pandemic strikes, it is a great time to continue on SEO. This is because many people are under the impression that it will not matter if you do it during rough times. But if you stop now, everything you have done SEO wise will be lost. And that means that your competition is getting ahead of you.

No matter what, people will always need a dentist. By making use of dental SEO, you can be sure to stay ahead of the game. If you are uncertain how to do SEO on your own during the Coronavirus, consider calling a professional, such as Local SEO Company.

Will Google Be Forced To Disclose Its Search Algorithm To An SEO Professional?

Posted on April 14, 2020 by Web publisher · 3 min read

Google is currently involved in a lawsuit which has created a possibility that the flagship company might be forced to reveal its long and well-guarded algorithm secrets. The UK courts have given an ultimatum to Google that they either withdraw their defense evidence or reveal the search algorithm details. If this happens Google will be forced to hand over the search algorithm details to the working SEO consultant.

What happened?

This whole situation that Google finds itself in stems up from a lawsuit filed by a company called Foundem against Google in 2012. Although the lawsuit was filed in 2012 the actual events leading to the lawsuit started way back in 2006. Foundem has alleged Google that it was a victim of anti-competitive practices employed by Google. Foundem has claimed that Google deliberately ranked the Google products ahead of the Foundem products in the SERPs beginning in 2006. Foundem is now asking for damages due to loss of business as a result of being ranked incorrectly in the Google SERPs.

Let’s see what happened to Foundem. It was a vertical search engine that helped the users find the lowest online prices. The facility was available only to a select group of users before it was made available to all. However, before it was available to everyone Foundem appeared in the search results prominently. The company appeared on the first page of search engine results often while displaying the shopping-related results. After becoming available for everyone within two days Foundem was found buried in the search results of Google. It dropped from the first page to around the 12th page and many times around the 100th page. This appears suspicious because the search ranking of Foundem dropped only in Google and ranked highly for other search engines. This led Foundem to the conclusion that it was a measured action on part of Google to suppress opposition against Google Shopping.

Two Options for Google

For obvious reasons the mega search engine, Google is not willing to disclose its search algorithm secrets. But Google is also not willing to withdraw evidence that is critical to the organization for winning the lawsuit. These are the two choices available to Google at the moment while fighting the case. Of course, the only other choice available will be to settle the case. This means millions of dollars of settlement in damages not to mention that it means the creation of a perception that Google did something wrong. The best available scenario for Google at the moment is that it withdraws the evidence and yet somehow manages to win the case.

Foundem Asks for an SEO Professional

The Google search algorithms will be too tough for the lawyers to understand so Foundem argues that it wants to bring in an SEO expert for the purpose. It specifically wishes to bring Philipp Kloeckner for interpreting the Google search algorithm. Google, on the other hand, argues that providing information to SEO may compromise the integrity of the whole search engine ranking process. Foundem is not satisfied with the response and suggests that Google withdraws the documents it submitted as evidence so that no one will ever see them but Google says they are critical for proving its defense. Therefore, there is no case without these documents.

The Ultimatum by the Judge

For moving this case along the judge had to step in and he ordered that Google either withdraw the documents or allow them to be seen by the SEO expert Kloeckner. If Google stays firm on not withdrawing the documents the judge in all probability will grant permission to the SEO expert to view them. The court is giving Google a reasonable time to make up its mind. If you are keen on improving your local SEO ranking in the Jacksonville area get in touch with Local SEO Jacksonville rather than taking up the task yourself.

Things You Should Understand Before Hiring An SEO Company

Posted on March 11, 2020 by Web publisher · 3 min read

SEO is something that all companies must realize they need. The practice of optimizing your website in an ethical way can be very hard at times, and there may be days when all you want to do is give up. But do not despair. There are so many wonderful benefits of using SEO. If you know nothing about search engine optimization, there are a few things that you need to understand, even before hiring an SEO company.

Have you thought a goal of yours is to be on the first page of Google? If you have this goal and you hired an SEO company, did they promise you this? If you answered yes, you most likely do not have a responsible SEO team working for you. The company can not guarantee that you will be in one of those spots on page one. This is especially true if you have keywords that are competitive. Just because you hire an SEO company does not mean that your website will rank on the first page.

Have you ever thought about how much time it will take for SEO to work for you? This is a slow process but it is so worth the wait. You will not see results overnight. It may take you months before you see the desired results. This is because SEO can be very complicated. What works for your competitor’s site may not work for you. And with so many avenues to explore with SEO, it can be challenging figuring out which one is best for you. Once you have found the right path, you will need to stay on top of it to maintain it. As the Google algorithm is constantly changing, you will need to stay on your feet to keep moving with it.

If you write content for your site, are you worried about the keyword density? Many people are. However, if you are too busy worrying about how many times a keyword is used, it could take away from the content. The content may sound like a recording with a very blah tone. Google will award sites where high-quality content is placed that is relevant to the website. If you have trouble with this one, remember you are writing for people, not robots.

Quality is better than quantity when it comes to your links. You should not be paying for links that are less than desirable. You want links that come from high-quality sites. If you have too many links for low-quality websites or link farms, you will see that it brings your site down. Work hard to get links from websites that are respected. Remember, you will be awarded when it comes time for Google to see who you are linking with if you have better quality links

Have you ever thought about using Google Ads? If you are considering it, but have not gotten on board, now is the time. This will provide you with a quick boost that makes your site go right to the top. Even if you do not have a lot to spend, you can see great results with only a couple hundred dollars.

When hiring an SEO company, it is best to keep all the points above fresh in your head. SEO can be a confusing game to play when it comes to how often the algorithm changes. You can not expect to see results overnight, and if a company promises you that, look the other way. Remember quality counts when it comes to content and links, and if you have the extra funds, splurge a bit on Google Ads. If you are uncertain when it comes to SEO vendors, consider hiring a professional, such as Local SEO Company.

Why Small Businesses Need Local SEO

Posted on January 29, 2020 by Web publisher · 3 min read

SEO Small businesses have been setting up shops all across the internet lately. Experts say that this will continue to rise in the future. Through online businesses, companies are able to have low overhead with amazing options for marketing their services or products. With doing so well, one might wonder why a company would even need local SEO.

SEO, also known as search engine optimization, must be done in order to reach success. SEO is changing from what it was five years ago. So the need to do local SEO can be seen even more. In fact, by doing this, you will see greater results from your locals and better rankings on the search engine pages. Keep reading to find out how small businesses can do more for their company in terms of SEO.

Users are being to do more targeted searches online. Perhaps a person is looking for a chiropractor in Clearwater, Florida. A few years ago, it would have been enough to type in “chiropractor Clearwater”. However, since targeted searches will lead to better results, a much more specific search can be done, such as “chiropractor Clearwater Kings Highway”. This will give the search engine the extra criteria that you want to be found. This gives what you want (Chiropractor), where you want it (Clearwater), and in which area you need it (Kings Highway).

There are many tips and tricks that you can use for local SEO. You will still need the best content for your small business. And for that, you may wish to use our tricks to assist you with this.

Use keywords that are well researched for a particular region.
Be sure to include HTML tags. You want the search engine to be able to know what to do with this information.
When writing about a product or a service, use bullet points to make it stand out. This works very well for the key features something may have.
Look at the local competition and see what keywords they are using.
Be willing to change your search terms every season if need be.
Add content on a frequent basis. Be sure that this content is interesting and draws the attention of your audience. Be sure that the content is what they want to read. Interesting ideas for content include what your business all includes for services or products. You may also do an about page so people know how the business got started, or a staff page where you spotlight the people that work for the company. This is a great way for others to learn more about both you and the business.

Local SEO is very similar to regular SEO. You just have to remember that put in other factors, such as the city or street name or where you are close to in order to find a business. By doing this, the small business will be able to target those that are close to them. After all, if you just typed in vague information, such as “chiropractor Florida”, you would get chiropractors from all across the state. It would not be feasible for you to go to one of these that was far away. Pinpointing what people are searching for will allow you to cater to those that live around you and will utilize your services more.

Remember, if you need help with your small business and local SEO, help can always be found at Local SEO Company. Here we will do all the hard work for you so you can sit back and watch your business grow and become successful!

10 Tips To Improve Local SEO

Posted on November 20, 2019 by Web publisher · 3 min read

If you have a business that is on the small side, local SEO is your best bet instead of national SEO. It is very important to have local SEO strategies in order to allow individuals that are close to your business to find you. With this type of SEO, you can be sure to rank higher on a local level. Here are the top 10 tips that can help you improve your local SEO.

1. Google My Business accounts are a must for SEO. When you create your account, you are essentially putting your company on the map for free. This registry will allow your site to show up in all devices.
2. Look to past customers to review your product or services. A good review can encourage others to purchase the same service or become a client of yours. It has been found in a study that 85% of individuals will take the advice of a review as they believe it.
3. Voice search should be optimized when trying to improve your local SEO efforts. You should optimize how individuals are talking into their devices rather than how one would type it in the search bar. Most customers tend to use long tail keywords if they do a voice search as opposed to the regular searches. Use questions that are most likely to occur, such as whom, where, what, why, and how.
4. Create an about us page. This is great for location because you will need to add where you are located. Do not forget to add your business hours along with your name, address, and phone number. You should also include any testimonials on this page. If you have specific places your customers need to park, be sure to place that on this page as well.
5. Never forget that your website needs to be optimized for a mobile device. This is especially important as more individuals are using their phones to place orders or make appointments. Visits to websites from mobile devices are increasing each year, so if your site is not optimized for these devices, make it a priority to do so.
6. Base your website’s content around local events. This can really grab the attention of locals as the content will pertain to them or interest them more. Perhaps you could do a blog post about a local charity, or use a video from a local event.
7. Local keywords are the way to go. You can use Keyword Planner to see which words are popular choices in your neck of the woods. These words should be in your meta description and content, as well as your URL.
8. Online business directories can be your best friend when it comes to SEO. MapQuest, Apple Maps, and Yelp are great choices, as are YellowPages, HubSpot, Angie’s List, and Manta. You can also use Facebook as a sort of online business directory.
9. Have a web page for each product. This will allow you to have several pages, instead of having all information on just one page. This will make it less overwhelming to your customers when they visit your site.
10. Look for backlinks for your site that are of high-quality. Make sure the content you create is high-quality too for these links. Should you decide to do guest posting, be sure they have a high domain authority.

If you are looking to improve your local SEO, it is best to contact a professional if you are not able to take the task on yourself. Consider contacting Local SEO Company today. They can assist you in getting more website traffic, converting leads to sales, help with your keyword research, and so much more!

Increase Traffic With SEO Practices

Posted on September 25, 2019 by Web publisher · 2 min read

There are a few SEO practices that can easily be done to increase traffic to your site. Everyone wants traffic to their site in order to increase sales of their products and increase awareness of their brands. By utilizing the following SEO tips and tricks, you can make sure that you have the most traffic going to your site to see the best results possible.

First, you want to make sure that your site is mobile-friendly. This is a huge deal because many people are doing their searches on their mobile devices. While years ago, more people may have shopped online from a desktop or laptop, today it is more popular to shop or search from a mobile device, such as a smartphone. In fact, almost half of the people that shop on their phones (46%) prefer to use their phones to complete the entire shopping purchase.

If your site is not optimized for mobile devices, it needs to be. Almost three-quarters of people say they will leave a site if they are not receiving a high-quality user experience.

An SSL certificate is something that your consumers will appreciate. Consumers are leary about fraudulent purchases, and cyberattacks are always something that is in the back of the minds of many. However, by having an SSL certificate, you will be protecting your consumers, which will help increase your traffic to your site. And as a bonus, it will help you rank better in the SERPS.

Broken links are a pain not just for you, but for your customers as well. If a customer can not find what they are looking for, they are going to go elsewhere. Which means a lost purchase for you. And not only that, but broken links are not good for your SEO. In fact, they will only lower your ranking. Fix those broken links as soon as you are notified they are broken in order to remedy this situation.

Your site speed is also super important when it comes to SEO. Mobile users especially find it important to have sites that load fast. Over half of all mobile users will leave a site if it is not loaded within 3 seconds. You as the site owner will need to make sure that your server that you are using is of high quality. The content delivery service is one that you should not skimp on either. To improve the speed, compress your images and enable your browser caching. When your site loads fast, you will notice that you have more visitors.

ALT text is super important in the world of SEO. The crawlers can not see the image that you have posted, so, therefore, it is essential that you add keywords to this that allow the crawlers to know what the images are.

If you want to increase your traffic to your site, but you are unsure about SEO practices to use, consider hiring a professional company, such as Local SEO Company for all of your needs.

Strategies For Improving Your Regional And Local SEO

Posted on August 28, 2019 by Web publisher · 3 min read

Regional SEO can really benefit a business as can local SEO. While some feel they are pretty close to being the same thing, there are some key contrasts. In this feature, we will delve into what both of these are, as well as how to advance in regional SEO.

Regional SEO is a strategy that puts a focus on gaining leads and exposure to the business. This goes beyond the city, however, it does not extend out as far as the entire country.

Local SEO is also a strategy that centers on optimizing local businesses. This is an effective way to not only promote your business and products to the local customers, but it is also showing them when they are looking for these services or products.

One of the most crucial elements to do with regional SEO is to concentrate on examining that particular area. Data can show us things about a certain section that we were not mindful of. There may be a few cities that are more reliable when it comes to producing more traffic than others.

In order to do this research in these cities, you will need to do local keyword research. You will need to add geo modifiers to your keyword phrases and then compare this to Google Analytics to see what trends are similar. The final step is to list the cities in order from the highest to the least search interest.

Now you will need to ask yourself if any of the cities you have on your list will be able to be grouped together. It may be to your benefit to group cities together. An example of this is if you are trying to do SEO for Miami, you may wish to group it in the same group as Hialeah, Biscayne Park, or Pinecrest.

You should also strive in regional SEO to limit the number of doorway pages that are created. These pages may contain duplicate content, or at the very least, content that is similar to another. These pages are not helpful to the experience the user is having.

Regional pages should also be created with care. A business description will be needed on this page. Here you may wish to incorporate how your business became to be, what services or products are offered that are popular in that area, and any projects that are in that area. Photos of this can also be included. It is a good idea to add links to other region pages(internal), as well as why your services are relevant to others in the area.

One method that is extremely beneficial is to do link building. One amazing idea is to partake in local events and charities. Then run advertising about it before the event. After the event, you can post pictures showing your work in this. You should also use reviews as a way to do link building. Guest posts are a fabulous way to let others know about your company as well.

It is very important to utilize both local SEO and regional SEO. If you are not able to do this yourself, it is wise to hire a professional local or regional SEO service. These services will be able to provide you with anything you need assistance with from keyword research to developing landing pages.

The Top Reasons Why Your Dental SEO Strategies Are Not Working

Posted on July 24, 2019 by Web publisher · 3 min read

The demand for dentists will always be something that people need. If your practice is not increasing in patients each year, your online presence is most likely why. It is very important for a dentist office to have the best dental SEO as possible. Here are the most common reasons as to why your dental practice may not be growing as you would like.

First off, your dental SEO needs to fixate on your online presence. If you are not doing this, you will fall off the bandwagon immediately. New patients are not going to be able to find your dental practice if you do not keep your profile information up to date on various directories.

Many individuals do not realize that local citation, which is a listing online of your name, address, and phone number, can be good or bad for your practice. If your citation is accurate, people will be able to find your practice easily. Thus, it is a great way to get more customers.

On the flip side of this, if your citation is listed wrong, such as a wrong phone number, it is bad for your website. People will easily get frustrated and move on to the next dental provider.

One thing that is good for dental SEO is online reviews. The more online reviews your dental practice has, the better. These reviews will show potential patients that your practice is caring, know what they are doing, and are the best dental practice around. Over 85% of people state they use online reviews when helping them decide which product or service is right for them.

If you want more online reviews, after your patients have had an appointment, ask them to fill out a post-service satisfaction survey. Less than half of dentist are currently doing this, but it has such a huge impact. During the post-service survey, you can ask the patient to leave a Google review online. It has been shown that most patients (70%) are willing to leave the feedback if you ask.

Are you currently optimizing your dental practice? If not, this is one dental SEO strategy that needs to be implemented. You can start by conducting keyword research. From there, make sure to use the primary keyword in the meta description, the title page, and the URL. High quality content that is unique and fresh can improve your dental SEO strategies as well. And do not forget to use internal links on your page, and always make sure your website loads fast.

You also want to be active on social media. Most people are using social media how as a way to stay connected. And these social media platforms are great for having new patients find you. You can raise your brand awareness, promote your business, and do so much more on various social media platforms.

Are you blogging for your dental practice? If not, it is time to start. Blogging is something that many dental practices are not doing, however, it has a huge impact. You can write about services that you offer or answer frequently asked questions. Content should be added regularly with it tailored to meet the needs of your clients.

A good dental SEO strategy can turn a struggling dentist office into one that everyone wants to have an appointment with. If your dental practice is struggling to do this, consider contacting Local SEO Jacksonville Company for all your SEO needs. They can assist you in all of the tips listed above, as well as so much more.

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