Adopting an effective SEO campaign is a must for smalltime businesses

Posted on January 8, 2018 by Web publisher · 3 min read

In case you own and operate a proprietorship firm or have just established a startup, you might be very guarded and circumspect investing your scarce financial resources. So, you may consider allocating resources for small business SEO a dispensable and futile expense as you believe that SEO is not as effective as it used to be for promoting a firm or enterprise. Nevertheless, contrary to what you think, the significance of SEO is growing day by day vis-à-vis all the concomitant segments of trade and commerce.

Hitherto, SEO used to be indispensable for medium and large-scale outfits but with passage of time the online marketing strategy is proving to be equally vital for small and micro-sized businesses.

Defining SEO

Apparently, small business SEO may appear quite simplistic to you but in reality it can be remarkably complicated than you may envisage. SEO is not just about developing meaningful, original content, and keying in the relevant keywords but also about paying attention to other aspects that can be categorized under the heads of ‘on-page’ and ‘off-page’ optimizations. On-page optimization means taking steps for bettering your business portal’s ranking across SERPs of search engines like intuitive webpage design, fast loading times, and smooth navigation.

On the other hand, off-page optimization involves efforts to build quality links so that your e-commerce site becomes popular across the net and attracts a high volume of quality traffic. At the same time, implementing measures to bolster presence on automated social media platforms is also an off-page optimization endeavor.

Getting Started

It would be very imprudent on your part to completely disregard small business SEO simply owing to the technique’s complexity. You’d be investing much less on a search engine optimization plan for generating incoming traffic (read online leads) compared to your investments for engendering outbound or offline leads (through cold calling for instance). However, you’ll have to spare sufficient time for devising an intelligent and workable SEO campaign which you’ll have to find if you sincerely wish your business to grow and develop.

To say the least but not the last, once you get the hang of SEO, you’ll be in a position to take advantage of the following tips for improving your site’s position on the search engine results page of Google or Yahoo.

1. Local SEO-Though your business is much smaller than MNCs and big companies, you enjoy an edge over the latter as Google gives preference to local content. However, you need to have a clear idea about who comprises the local audience if you want Google to favor your business over the large corporations. You can make the most of the web-based tool, ‘Google Keyword Planner’ for punctuating local content with keywords running into many words or a long phrase.

Look for extensive phrases that capture the essence of your business, and create content revolving around such phrasal keywords. Most importantly, if you’ve more than one business address, ensure that the NAP is consistent for all locations throughout the web.

2. Link Building–Link building is extremely crucial for augmenting the visibility of your site across all social media sites and other web-oriented platforms. Hire established bloggers to write quality guest posts, request your steadfast customers to write positive feedbacks about your product or service so that your site receives maximum publicity. Alternatively, steer clear of black hat methods and spamming techniques if you want to avoid getting penalized by Google.

3. Social Media-Automated social media can go a long way in driving more traffic towards your site. Therefore make sure that you routinely post fresh content on Facebook and Twitter.

In order to tap the aforementioned small business SEO to the optimum, you can log in at www.localseojacksonville.biz or make a call to 904.425.9679.

Making the most of organic SEO and local SEO for your online business

Posted on December 18, 2017 by Web publisher · 4 min read

Irrespective of whether you’re push selling a product or aggressively promoting a service via your web-based or online platform, the effectiveness of your SEO strategy will decide whether your site is there on Google’s or Yahoo’s first SERP. You may be aware that nearly 90% of all users never bother to look beyond the opening search engine results page when looking for a product or service or searching for specific info? So, you might be tempted to ask yourself as to how you can make your e-commerce site claim a 1st page rank on Google, especially after all your previous attempts to do so have come a cropper?
The answer to the aforementioned question largely depends on whether you want your portal to rank for local SEO or organic SEO. There’s a great deal of difference between the two expressions and there are specific factors or attributes based on which organic search engine optimization can be differentiated from local SEO. This article elucidates on the fundamentals of both online marketing strategies, and after going through both, you’ll have a fair idea on where and how to channelize your efforts for driving maximum traffic to your site.

Demystifying local SEO

What is local SEO?- When you plan your campaign for promoting your business throughout the world of web based on where you are physically located, such an approach is termed local SEO.
Who stands to benefit the most from local SEO?-If you’ve have a brick-and-mortar outlet, physical consultant office or a medical chamber, you’ll stand to gain maximum by fine-tuning your canvassing strategy for local search. In that manner, prospective customers situated in the vicinity of your physical storefront will be able to locate your store or chamber, thereby boosting your business.
Modus operandi of local SEO-Consider a hypothetical scenario where you go online and browse for a standard family restaurant in the area where you reside. You’ll most probably search on the Google or Chrome browser using the keywords, ‘best family restaurant in Piccadilly’, family restaurants in Piccadilly’ or ‘restaurants for dining with family in Piccadilly’, and so on. After keying in the keywords, and clicking ‘enter’, you’ll instantly see Google throw up the search results.
What you actually see is the first page of the results. The URL at the top of this page is the one that is maximally optimized for searching locally. The URLs that follow are ranked in order of their optimization level. The restaurant heading the list is the one that’d be most convenient for you to step in.

Tips on making the most of local SEO

Ascertain your NAP consistency-No ‘NAP’ is not an abstract term but the abbreviation simply stands for name, address, and phone number. When you host your site, ensure that your business’s name, address, and phone no. is identical throughout the internet and across all directories.
Take advantage of Google My Business tool-For ranking high enough on local SEO search listings, tap the potential of Google My Business tool for listing as much info about your venture as you can.
Persuade customers to post positive feedbacks about your business
Always use relevant keywords that will let your customers find you quickly

About organic SEO

Defining organic SEO-When Google ranks your website (using search algorithms) based on your site’s content and user-friendliness, the process is called organic SEO.
For whom organic SEO is meant?-Organic SEO strategy works best for businesses and firms that only have an online presence and do not own a physical office or branch.
Mode of operation of organic SEO-Extrapolating the abovementioned example of ‘family restaurant’, the chances of your restaurant showing up in most organic search results will be higher if you temper content with relevant organic keywords that have a greater likelihood of being used by diners.

Guidelines for taking advantage of organic SEO

Keyword optimization is the key
Adjust and tweak on-page optimization
Garner as many quality inbound links as you can
Develop content around a focus keyword

https://www.localseojacksonville.biz will help you out with formulating a customized local or organic SEO strategy for you. You can also make a call to 904.425.9679 for clarifications.

Effective tips for bettering the local SEO position of your site designed using WordPress

Posted on November 21, 2017 by Web publisher · 3 min read

Of all the open-source CMS platforms that exist, WordPress is definitely one of the most popular, thanks to its resourcefulness, flexibility and convenience of use, including the fact that the system can be used for free. No wonder then that, nearly 29% of all sites are based on WordPress and the CMS system has been downloaded over 47 million times till date. Another good reason for the CMS platform’s widespread popularity is that it is highly SEO-compatible in that the system can be used easily even by those who are technically not savvy.
A site designed and developed using WordPress can be incredibly crucial for local or smalltime businesses, intending to improve their local SEO ranking but may not have the wherewithal to opt for across-the-board online optimization strategies. Following are some simple yet effectual improvement techniques you can take advantage of so as to make your portal claim a position on the first SERP of Google or Yahoo.

1. Focus on organic link building

Your site’s local SEO standing is considerably influenced by the linking profile-the domains connecting to the site, back links quality, and link anchor text optimization. Do not expect to have organic links overnight and also do not anticipate quality links to start delivering instantly.

The emphasis should be on quality more than quantity-Strive towards having as many quality back links as possible simply because just one such back link is always more valuable than innumerable links with questionable quality.
Be on the lookout for prospective link building openings-Maximize your opportunities for link building by taking advantage of a competitive analysis apparatus that will redirect to competitors instead of you.

Anchor text optimization-Make the anchor text optimal for local SEO search, like integrating the name of your practice or the locality of the city where your business is situated.

2. Content optimization is the key

The textual and visual content of the site is as important as its security standard, loading time, and structure. Pay attention to creating persuasive and engaging content first before you can think of optimizing the same. You do not need to tear your hair out when it comes to on-page optimization; just use the Yoast SEO plugin.

3. Make your site smartphone friendly

You can take it for granted over 70% of your customers will find you using their smartphones. Additionally, Google is according greater significance to sites that are more smartphone-friendly. Use a perceptive WP theme, design the site keeping smartphone users in mind, and make the most of a mobile app for heightening the smartphone friendliness of your site.

4. Make the site more responsive and speedy

Take all the necessary measures to ensure that your website loads within 2-3 seconds on any handheld or tabletop device.

5. Let your URLs reflect location keywords

In case you have several landing pages, where every page is devoted to attracting clients in a specific locality, make sure you embed the location keyword in the URL in order to enrich the experience of the user.

6. Consolidate your WordPress portal with Google My Business

Get your Google Your Business (if you do not have one yet) that will club together significant parameters influencing local rankings including but not limited to business description, user feedbacks, and physical nearness.
If you own a local business and want to increase its visibility across the web, you can visit www.localseojacksonville.biz or make a call to 904.425.9679.

9 Effective Tips for Promoting Your E-Commerce Outlet

Posted on October 16, 2017 by Web publisher · 3 min read

9 Effective Tips for Promoting Your E-Commerce Outlet You’ve an e-commerce store that you wish to promote in the best manner possible in order to reach out to the maximum number of potential customers. You have taken all the necessary measures to make your online outlet optimized for e-commerce SEO. You may have already done all the homework for making the site friendly for Google’s web crawlers, including indexing the web pages, readying it for downloading quickly across digital handheld and desktop devices, and so on.

Now, in order to increase the flow of traffic to your e-commerce portal, you can make the most of the following e-commerce SEO techniques.

Upload relevant and creative content about your product or service

Regardless of whether it is a product or service that you wish to promote, the best way to do so is to present the benefits and features of the same via creative and engaging content. Writing at length is perfectly all right as long as you are not beating about the bush. Not making the content keyword heavy is another aspect that you need to keep in mind.

Have title tags that will titillate users to click on the same

Having an appealing title tag that will titillate the users to click on it is another useful e-commerce SEO tip to bear in mind. Most of the time, you are so focused on the bigger picture in order to ameliorate your site’s search engine ranking that you tend to miss out on the seemingly inconsequential aspects.
For instance, a plain and simple title tag may not induce users to click on it as much as a catchy one.

Go for versus posts

You can try the versus post strategy in case you are promoting two of the best selling products under a product category from your online store. In other words, you could create a post or blog comparing and contrasting the two products or write a piece where you review the products vis-à-vis other comparable products.

Encourage bloggers to review your product

This is a tried and tested strategy but remains effective to this day. Look for bloggers who focus in your area and have them write reviews by offering them a free sample.

Prefix or suffix the words ‘buy online’ to the title tag on the product page

Prefixing the words “buy online” or even suffixing the same to the title tag of products goes a long way in boosting meaningful traffic to your site. The probability of someone clicking on the product title tag is higher when you add those words.

Write articles that serve as buyers’ guide

This e-commerce SEO tip is helpful for those who deal with a wide range of products of different brands. For instance, if you are selling salmon fishing hooks and related accessories, you could pick and choose from several keywords, germane for the items, like ‘different kinds of salmon hooks’ or ‘the best salmon fishing lines’.

Take advantage of Schema Markup for positively reviewing product

If you wish to attract higher traffic from your current SERP position, you can take advantage of Schema markup for annexing reviews to every product page.

Make the most of promotions

Devise a good promotional offer and publicize the same across all online platforms in order to make your product ubiquitous.

Canvass newly launched products via reviews

SEO Jacksonville Company can help you out with your e-commerce platform promotion. Contact the firm at 904-425-9679 or log in at www.localseojacksonville.biz

Entrust Your Content Promotion Services to a Seasoned Online Marketing Company

Posted on September 18, 2017 by Web publisher · 3 min read

When it comes to promoting your site across the web with a view to boosting your business in the online realm, optimizing your portal for search engines (so that the site ranks on the first page of SERPs) is a sine qua none. Simply put, in order to make your site receptive to SEO or search engine optimization, you should follow specific prerequisites. For instance, the site should be designed in such a way that the same can be downloaded easily on handheld as well as desktop devices and at the same time, should be navigable or user-friendly.

Another important consideration for SEO is to create, upload, and promote original and pertinent content or creative content marketing in short. Effectively marketing the content in your site, be it textual or visual is as important as creating unique and relevant content, if not more. Unfortunately, a good proportion of companies and firms are unable to take advantage of this online campaigning technique, despite the ready availability of data on effectual content marketing strategies.

The truth is that popularizing the content is multiple times more complex and difficult than crafting meaningful content. No wonder then, businesses invest hugely for making content viral online, yet the same remains invisible to majority of those who browse on the net. In order to make the most of your content marketing plan, abide by the following tips.

1. Ensure that your content has an edge over your competitors’

If you hosted your site a long time back, you may be well aware by now that there are innumerable sites intensely competing for ranking on the first page of search results based on the same keywords that you are targeting. And the number of sites aiming for the keywords that you are after is growing with every passing day. So, how do you stay at least a step ahead of your competitors’ with reference to claiming a rank on the first page of Google’s SERP?

Of course, by scripting content that is more informative, more germane, and more enlightening compared to your closest competitors. Carefully go through the content of the first five sites on the search results’ first page to get an idea of what meaningful content is.

2. Specialize in the area you are concerned with

You could be dealing with stationeries or trying to sell distance education courses online. No matter whatever your business or occupation is, your chances of garnering an increased volume of traffic go up significantly if you earnestly attempt to specialize in your area. To put it in short, you’ll be able to do better business and stay ahead of your competitors’ if you can provide customers with something which your rivals cannot.

3. Have a roadmap ready

Just thrashing out a roadmap, or in other words, a content marketing program, and implementing the same cursorily is not enough. You should not only revert back to it more often but also adjust and reform it in accordance with the relevant data.

4.Publicize your content

For publicizing your content in the virtual world and magnifying its visibility, you can capitalize on email marketing, network with people who are in a position to spread your content, and reach out to influential personalities. Tapping the automated social media channels is another excellent way to promote content.

More often than not, firms and businesses seek professional help instead of banking on in-house employees for reaping the benefits of SEO. A firm or agency offering online web marketing services will be to ensure a steady flow of consequential traffic to your site.

Local SEO Jacksonville Company based in Neptune Beach, Florida offers result-oriented online promotion services. You can reach the firm by making a call to 904-425-9679.

Image credit: Suomy

Making A Marriage Of SEO And Content Creation

Posted on September 14, 2015 by owner · 2 min read

This is the combo right here. In the battle for search engine listing supremacy, having both a knowledge of content creation and SEO are paramount in today’s online marketing world.

Content marketing and SEO have to go hand in hand, but not compromising either. This calls for shrewd expertise and is not for the sloppy or uninitiated. Unfortunately, most companies can’t afford to find top quality content marketing pros and SEO experts. They can cost an arm and a a leg, however, it is money well worth investing because in the short and the long-term, you will win. You might not get the top keywords or keyphrases, but you’ll be way ahead of the pack. This isn’t a game anymore of just creating content specifically to take advantage of SEO tactics. Google is hip to that and is emphasizing the content that flows naturally, looks original, and isn’t full of spammy terms, keywords and so on. You’ll find that many content marketing groups still do the same old thing and with the changes in the game, it’s going to upset the apple cart of many an SEO company.

Actually, by emphasizing professionalism and honesty regarding the combination of content marketing and SEO will provide far more excellent results and the public will be well serviced. That’s what Google is looking for.

So how do you make this marriage last? First of all get your SEO fundamentals down pat. Same goes with creating your content. Your content has to be original, relevant, well written and engaging. It has to make the reader want to engage with your site and any links listed. Link building the professional and ethical way is a real winner.

Do your keyword and keyphrase research. Get the latest and dig a little deeper if you can. There are numerous free tools to do this and Google provides many of them.

Evergreen content is always a standard to live by. Picking topics that are always in circulation means you’ll get far more mileage. Fitness, health, beauty, pets, gardening, home improvement, are all niches that will go the distance and more.

Make an attempt to engage the reader to visit your social media pages. Engage in activities there. This will show up in the Google results and add more power to your pistons.

This is all about fine tuning, but not looking like you’re fine tuning. The best approach is just create content fluidly. Don’t even think about SEO. If the content is great, the SEO will take care of itself, which is what Google is looking for. It means from now on, companies will have to do the best they can, hire and compensate the best content creators from writers to videographers, to photographers. No more boiler room content farms from third world countries. Their use us grammar and metaphor is a dead giveaway.

So that’s the only way to win this game. Doing a professional job in both fields and let them meld together naturally.

The Art And Science Of Content Marketing

Posted on May 18, 2015 by owner · 3 min read

Content marketing is a primary element of a successful online business. Far too many people get it confused and don’t know what the modern strategies are and how to get the best ROI regarding such.

First of all let’s start with good common sense, honesty, integrity and ethical behavior. Settle for nothing less than top professionalism across the board regarding content marketing. This means form the ground floor up. Looking at what you have at the moment and how it can be improved to match the strategies that are game winners now, not the old school tactics that have been played out.

Combining a good content marketing with solid research is where the first step is taken. Before you can provide content you have to know what your target audience is and what it wants. Other than that you’ll be shooting blind and that’s too haphazard for the high end business game you’re laying. You’ll need to combine your content marketing with solid SEO or you’re headed for trouble.

Research, does a good battle plan make and once you know what’s needed, wanted, and sought after in your niche, you’re on the way to doing what comes next, creating content that is relevant, pertinent, and authoritative.

Google’s new software can separate the chaff from the wheat regarding what is an authority site and what isn’t there’s a lot going on here from raw data to layout to top quality copywriting and more. If your content isn’t useful or engaging you won’t attract surfers and you won’t get them to action, nor retain them.

This is the game plan right here. You can have all the best looking graphics and bells and whistles on your site that money can buy, but if your content even looks like advertising copy then you’re going to lose out. For 4example, if you have a hair care business, you need to know what people needing hair care want, need, desire, complain about, etc.. Your site’s content has to cater to these concerns. Not just one contrived article after another about how great this product is or that product is, but what is happening now in your niche and how can the surfer benefit from what you’ve posted and the services and products you offer.

Engaging and shareable content wins out here. If surfers aren’t interested in your content you won’t attract them, convert them, nor retain them. That would be a massive fail.

Your content also has to be mobile friendly. That’s a whole ‘nother range of SEO to deal with too. Mobile is the fastest growing market and with 1000s of millions of people using mobile devices instead of traditional laptops and desktops, not being mobile SEO is foolhardy to say the least.

The real bottom line here is that you’ve got to earn your surfers and their trust. If they don’t trust you, can’t get valuable information from you, nor special treatment like as in discounts, you will lose those surfers and fast. Your list and other ways to communicate with your surfers requires that you update your info and don’t spam. Engage the surfer with wit and charm and let them know you empathize, sympathize with their position. In other words, act like you’re one of the group who is here to help and let them take action because they trust your wisdom and guidance. Don’t have copy that is regimented. Use copy that is personable an friendly, yet informative. Once people realize they can turn to your content to better their situations, save time and money, they will flock to you, recommend you, and share.

It’s all about marketing the right way. Being a valued asset, not just some internet jazzy website slick marketing person who peppers their site with catch phrases and hot topic buttons. People are getting wise to these tactics and they shy away from them. Be the real deal and you’ll get the surfers that matter.

Content + SEO: How to Succeed in 2015 (Securing Investments)

Posted on January 19, 2015 by owner · 2 min read

Everybody is looking to be successful, no matter what career path you happen to have taken you’re always going to want more and more. This means that you’ll have to work a little harder than most people are willing to, but that should be a piece of cake by now (that is if you’re dedicated). Securing your investments should be one of the main tasks on your plate, if you can’t properly determine how much money you need to be spending then you’re probably going to overspend. SEO and content go together like two peas in a pod, and if you don’t have good content you can’t really call yourself an “online marketer”. People don’t want to read junk, and that’s why you need to determine a realistic budget.

After we’ve looked at a few different things you need to do in order to actually secure these investments you’ll be in a much better place business-wise, that I can guarantee!

Figuring Out the Problem

Find the current problems on your website at the moment and be sure to check every nook and cranny, this will ensure that investments will ultimately need to be made one way or another. Try and conduct an audit of your website, look at the structure and how technically foolproof it is (as in how well the pages are programmed and such) as well. Once you’ve figured out all of the problems currently present on your site you can make a list from worst to least worse, then prioritize them accordingly. When you can determine which problems are less evasive than others it should save you tons of time and money, which is (of course) relatively important.

SEO is very unique, and when you spot problems in your site (when compared alongside others that also focus on the Google algorithm) you should try and fix them as soon as possible. Whenever Google updates their algorithm your site is almost guaranteed to have one problem or another, but Google is great in that regard. They always let people whom own websites know what the update is going to bring to the table, as well as how much they’ll need to prepare SEO-wise.

Analytics

Try and put together a decent amount of data related to your webpage, things like traffic analytics and lead counts would be something that I can think off from the very beginning. It’s intricate details like these that could be the difference between you securing your funds or not, and be sure to always have realistic goals in mind. Metrics to go along with these goals is only going to entice the investor even more, so think outside of the box and come up with something even the most negative of investors couldn’t say no to.

Find a proper analytics tool if you’re going to go this route, using a bunch of different tools from many different makers probably isn’t going to result in the analytic showcase you probably wanted.

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