Category Archives: SEO Tips

Developing your business through SEO Mobile Tactics

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Developing your business through SEO Mobile TacticsIn today’s booming industry of various personal, smaller, and specialized businesses there’s lots of great products, options, and services available to consumers. Unfortunately, many businesses are not aware of, or invest enough time and efforts into optimizing their business via the Internet, and don’t consider enough local SEO based tactics. Did you know upwards of 92% of offline business is accrued through Internet searches, such as product and business reviews, and product detail descriptions?  ‘Big Book’ resources such as Yellow Pages and Newspapers are becoming a part of the past, and in order to stay on top, it’s best for you to evolve along with your business into its most modern form.

Let’s review a few key-solutions to strengthening your business, it’s online presence, and adding to your overall business generated revenue through local SEO strategies!

Utilize Google+ and update your Business Profile

A lot of people, and businesses, underestimate the power of Google+ and it’s search result’s data to-date. But in fact, as Google is still the leading Search Engine in today’s market, it is most practical then to assume its superiority in generating business revenue. With that being said, consider adding or revamping your current ‘NAP’ details, also known as Name, Address, and Phone Number. A lot of prospective customers fall onto your website or business with, and maintain the intentions of purchasing your products—but unfortunately outdated local SEO based information or a lack thereof commonly deter business from you. In example, although they could try to do their own investigative work as to finding out where you’re located, it may just be easier or more convenient for said customers to then just go to a more reputable or easily accessible business such as WalMart, or another local business that has all of it’s business details readily available to it’s customers. Also, when you have up to date address details, it makes it more practical for Google to directly guide prospective customers to your address via Google Maps, automatically!

Promote local SEO Keyword strength, and keep it relevant!

Try to ensure your website and business are filled with relevant, non-spam like keywords to ensure that prospective customers are able to locate your business and product information, per what they are in search of. Doing so also enables you and your business to be more prone to receiving accurate feedback, and connecting the ‘citations’ or keyword usage of your business, it’s location, your name, and even allowing you to provide responses and feedback to compliments and criticism. A proactive business-owner is the most desirable, in any and all circumstances in today’s ‘Business World’.

Test your success!

Consider utilizing services online such as SCHEMA.ORG and Mobiletest.me to find out where your website and business currently ranks. This will also allow you the opportunity to consider actions that might otherwise strengthen your business goals and your overall product(s) strength.

In conclusion, know your market, know your customers, and get your name out there! While there are many SEO professionals and businesses that can help promote your name and products, there are also various tips, resources, and tools online—both free and paid—that can also contribute to positive growth.

The Art And Science Of Content Marketing

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The Art And Science Of Content MarketingContent marketing is a primary element of a successful online business.  Far too many people get it confused and don’t know what the modern strategies are and how to get the best ROI regarding such.

First of all let’s start with good common sense, honesty, integrity and ethical behavior.  Settle for nothing less than top professionalism across the board regarding content marketing.  This means form the ground floor up.  Looking at what you have at the moment and how it can be improved to match the strategies that are game winners now, not the old school tactics that have been played out.

Combining a good content marketing with solid research is where the first step is taken.  Before you can provide content you have to know what your target audience is and what it wants.  Other than that you’ll be shooting blind and that’s too haphazard for the high end business game you’re laying.  You’ll need to combine your content marketing with solid SEO or you’re headed for trouble.

Research, does a good battle plan make and once you know what’s needed, wanted, and sought after in your niche, you’re on the way to doing what comes next, creating content that is relevant, pertinent, and authoritative.

Google’s new software can separate the chaff from the wheat regarding what is an authority site and what isn’t there’s a lot going on here from raw data to layout to top quality copywriting and more.  If your content isn’t useful or engaging you won’t attract surfers and you won’t get them to action, nor retain them.

This is the game plan right here.  You can have all the best looking graphics and bells and whistles on your site that money can buy, but if your content even looks like advertising copy then you’re going to lose out.  For 4example, if you have a hair care business, you need to know what people needing hair care want, need, desire, complain about, etc..  Your site’s content has to cater to these concerns.  Not just one contrived article after another about how great this product is or that product is, but what is happening now in your niche and how can the surfer benefit from what you’ve posted and the services and products you offer.

Engaging and shareable content wins out here.  If surfers aren’t interested in your content you won’t attract them, convert them, nor retain them.  That would be a massive fail.

Your content also has to be mobile friendly.  That’s a whole ‘nother range of SEO to deal with too.  Mobile is the fastest growing market and with 1000s of millions of people using mobile devices instead of traditional laptops and desktops, not being mobile SEO is foolhardy to say the least.

The real bottom line here is that you’ve got to earn your surfers and their trust.  If they don’t trust you, can’t get valuable information from you, nor special treatment like as in discounts, you will lose those surfers and fast.  Your list and other ways to communicate with your surfers requires that you update your info and don’t spam.  Engage the surfer with wit and charm and let them know you empathize, sympathize with their position.  In other words, act like you’re one of the group who is here to help and let them take action because they trust your wisdom and guidance.  Don’t have copy that is regimented.  Use copy that is personable an friendly, yet informative.  Once people realize they can turn to your content to better their situations, save time and money, they will flock to you, recommend you, and share.

It’s all about marketing the right way.  Being a valued asset, not just some internet jazzy website slick marketing person who peppers their site with catch phrases and hot topic buttons.  People are getting wise to these tactics and they shy away from them.  Be the real deal and you’ll get the surfers that matter.

Local SEO Calls For Tried And True, Old And New Strategies

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Local SEO Calls For Tried And True, Old And New StrategiesWhen it comes to local SEO, there are old and new, tried and true strategies that call for logical and precise application.

There’s no room for error here.  One needs to know the game and study from top to bottom as the landscape changes fast, but if one has their fundamentals in, they’ll be able to adapt to the changes and dominate.

The basics of local SEO success start with the same responsible tactics and strategies that held fast in the past and present.  First of all is knowing your market and location.  Having a set work agenda with precise goals.  You want your goods and services to be at the top of the roster regarding your location.  When people are shopping, you want them to know you’re the place to be, not your competitors.

This calls for studying on many levels. Know what your competition is doing as well as their strategies.  Once you get a good picture as to what you’re up against, you’ll be better able to plan and execute your plans.

Utilizing a variety of venues, like social media is a start.  Optimizing your site for get targeting and data ecosystem are also paramount.  This takes skills, and you had better either learn them, or hire someone of reputable character to do so. Don’t go with any fly-by-night company that makes ridiculous claims, like they’ll get you to the top of Google in one night.  That’s BS in capital letters.  A real, ethical, and responsible company will chat with you, go through the motions, set a time table, a sound budget, and strategy for the short and long term.  Just read up on the reviews of the company and ask if they’ll be along for the long ride.  A pro level company will stick with you through thick and thin.

That, out of the way, the techniques and strategies call for steps that are sound and have the ability to be examined and scaled up.

You’ll need to utilize “store locator” options.  Some require precise programming so you’ll need to either study up or hire someone.  This will allow you to list our store locations and the most minute details so that the search engines an other directories can list your data accurately.  There’s software for doing store locator local SEO and strategies you can do on your own, once you’ve studied thoroughly.

Social media and search engine local listings.  This is where you’ve got to really go to work.  Input your data on all these types of sites and link to it and have your links in them.  Google, Facebook, and the rest, even YouTube, have local listing features.  Once you put your accurate data in, they’ll interlink and boost your search engine presence.  Remember, local SEO also calls for relevant, well done content and professional websites.  If your work looks sloppy, you’ll either get penalized or receive negative comments and reviews.

So the bottom line is to study, apply, and do the professional level approach. Don’t shy away from hiring a pro if need be, and keep your eyes on the prize.

Using Local SEO And Multiple Locations

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Using Local SEO And Multiple LocationsLocal SEO is tough enough but when you’re a company or agency that services multiple locations, then fine tuning your local SEO calls for a more precise strategy.

To handle multiple location SEO it calls for following the same basic strategy for regular local SEO but expanding on it smartly and logically.  First of all, the ore locations you have, the more ammo you have for getting traffic and conversions to your site.  Your site should have its basic information, the blog, the quality content and pertinent links.  The se applies for multiple locations.  You’ll need to have pictures, videos, and copy that specifically targets those locations.

All pics, videos, copy, should have links and tags with the name of that particular location.  As with local SEO, using landmarks, known events, sports teams, even celebrities.  Be prudent here and don’t overdo it, however taking advantage of such venues adds to the spice and authority of your site and blog which is what Google and the other search engines are looking for.

Use only one url for all your sites.  If you have a service in New York but have outlets in Queens, Brooklyn and the Bronx, then you’ll need pages with the names in the urls and each should interlink with one another under the same url.  This will build up power toward you and let surfers know there’s an outlet near them. Include all contact info and make sure the data is all spelled correctly.

Adding social media to this helps also.  Put up a Facebook page or Twitter account for each of your locations with the emails all under their names.  Something like support@brooklynjoesautobody.com or support@queensautobody.com and your main site’s email support@joesautobody.com.  There are variations on a theme but you get the picture.

All videos and pics should have your location in the tags like, “photos, Joe’s auto body Queens” or “videos, Joe’s auto body Brooklyn.  Keep fresh content rolling on occasion and Tweet whenever things change like sales or discounts.  Post them on your Facebook accounts and Reddit and other social media too for each location. This will get your posts and Tweets listed in the Google search results and your chances of success will improve greatly.

It won’t happen overnight but you should see results soon.  SEO is a long term project that needs constant attention and maintenance.

You’ll have to do some detective work regarding citations.  Look for your site on sites like Yelp and others that list websites and offer reviews.  Make sure their information about you is correct and updated.  Contact them with the new information or correct information so that people can find you appropriately.  The same goes for the review sites.  If you have customers who’ve left reviews you’ll need to contact the sites where these reviews are and make sure the info is correct.

Same goes for pics that might be listed in Google images and videos.  If you have a YouTube channel you need to add that info and don’t just do one video of your main store, but do videos of each location including even funny or human interest moments and post those.  Embed your links in the videos and make sure each location video has links to the others.  Push for subscriptions and on your Facebook pages push for shares and likes.  Intermix your social media and citations and you’ll have a network of information that builds up.

Keep it up and you’ll see the kind of results you can be proud of.

Web Design Is Important, But SEO Should Not Be Overlooked

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Web Design Is Important, But SEO Should Not Be OverlookedHaving a wonderful web design is what all webmasters and companies want.  They want their site to stand out among the rest and to emblazon itself into the minds of the surfers.

Some companies spend a great deal of capital on their site’s web design and the average person often designs their sites with all the bells and whistles they can get their hands on.  That being said, a great web design doesn’t insure that your site is going to rank high in the search engines.  On the contrary, it might harm your chances.

The reason being is that sear engines aren’t grading your site on design but on content and other factors.  Believe it or not, but a simple web design with pertinent and easy to navigate options will rank higher than a site that has all sorts of pics and videos and flying cursor unicorns and so on.  Your site may look like it came from Hollywood, but the results in the search engines are determined on authority and basic surfer friendly content.

That’s where SEO comes in because if a site is well designed but ignores the principles of SEO, then it will just sit there and look pretty and end up going nowhere fast.  The site design must incorporate enough graphics to make the site memorable in order to plant one’s brand in the minds of the public.  Careful placing of keywords and keyphrases in the copy as well as tags to pictures and videos, and also relevant links in, out, and through the website are just as important.

If the public can’t find your site when they query a search engine, then it’s useless to try to raise traffic as it’s not going to happen.

Think in terms of what you’re trying to say tot the public when they’re searching. Put in phrases that the normal sounding questions they would input into a search engine and make your site answer these queries.  Your name, address, contact info are important as well as location and perhaps even local notable landmarks.  If you can, ad a graphic that features these places or a pic and tag it properly.  Don’t over do it and don’t put so much content on one page that it looks like a patchwork quilt.  Some people like the parallax designs of a site of late, where the ere is endless scrolling from top to bottom of  site instead of clicking  a ‘next’ button to another page.  This may be attractive and the surfers might like it, but the search engines may frown upon it sooner or later.

Remember, you’re trying to draw in traffic to your site, convert that traffic into sales and leads.  If you can’t do that, then all the dazzling animation or movies aren’t going to help.

The bottom line here is to think things out regarding web design and SEO.  Take the time to analyze the popular sites in your niche and see how they fare.  Is their content well written and pro-level?  How about their graphics and keyword/keyphrase placement? Are there any statistics that you can rely on?

All these basic factors will bring about a smart web design and SEO that is efficient and rewarding.

Google Gives Out a Warning: Why Your Non-Mobile Sites Are No Good

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Google Gives Out a Warning: Why Your Non-Mobile Sites Are No GoodIt’s a known fact that we’re a mobile society these days, you don’t see people without their phones in hand on the train or bus. There’s a very good reason for this feat, and that’s because technology has given us the best possible options we could ever ask for (at this point in time, anyways). Google has always been looking out for those whom dedicate their work to a specific site, and when you’ve been building up a site to work on mobile for a year or two that’s got to feel food. Google definitely rewards webmasters who are willing to work harder than the rest, but just how much do you need to do in order to get good rankings? Obviously a mobile-optimized site is going to bring in a lot more traffic, but why would it? Not only that, but why do you need to make use of it so badly? The internet is a very serious business, especially when there is the exchanging of money at hand. Nobody wants to feel like they’re throwing away their hard earned cash at a site nobody even visits, which is why you need optimal rankings. Google is always going to keep you in the loop when it comes to your webmaster needs and wants, especially if your site has the potential to become much more than it already is.

Mobile Optimization

There is actually a process that you can put your website through in order to see if its capable of handling mobile operations or not, but Google isn’t going to put you through it by themselves (even though they essentially help out the entire time). When you’ve put your site through Google’s Webmaster Tools it’ll decide whether or not it can be used on a mobile basis, and if it can’t they’ll send you an alert. This is something that you as the webmaster will need to accomplish, as mobile SEO isn’t going to be implemented by the company who’s paying you (obviously). Make use of Webmaster Tools and you’ll be able to identify whether your site is friendly for mobile users or not, which should be a top priority if you’re serious about your work. Being an efficient site is key, but being a site that has the perfect mobile SEO tactic in place is even better. For some reason it feels like the world of mobile marketing is growing faster and faster, and that’s probably because people are constantly getting phones.

Google will automatically e-mail you if your website falls under the “alert” category, but mobile SEO should always be keeping you alert. The e-mail will go over which pages were actually found as being negatively beneficially when it comes to your web page, as well as how you can go about fixing the problem. This is where Google really shines with it’s business solutions, because they’re very smart about this entire process.

Content + SEO: How to Succeed in 2015 (Securing Investments)

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Content + SEO: How to Succeed in 2015 (Securing Investments)Everybody is looking to be successful, no matter what career path you happen to have taken you’re always going to want more and more. This means that you’ll have to work a little harder than most people are willing to, but that should be a piece of cake by now (that is if you’re dedicated). Securing your investments should be one of the main tasks on your plate, if you can’t properly determine how much money you need to be spending then you’re probably going to overspend. SEO and content go together like two peas in a pod, and if you don’t have good content you can’t really call yourself an “online marketer”. People don’t want to read junk, and that’s why you need to determine a realistic budget.

After we’ve looked at a few different things you need to do in order to actually secure these investments you’ll be in a much better place business-wise, that I can guarantee!

Figuring Out the Problem

Find the current problems on your website at the moment and be sure to check every nook and cranny, this will ensure that investments will ultimately need to be made one way or another. Try and conduct an audit of your website, look at the structure and how technically foolproof it is (as in how well the pages are programmed and such) as well. Once you’ve figured out all of the problems currently present on your site you can make a list from worst to least worse, then prioritize them accordingly. When you can determine which problems are less evasive than others it should save you tons of time and money, which is (of course) relatively important.

SEO is very unique, and when you spot problems in your site (when compared alongside others that also focus on the Google algorithm) you should try and fix them as soon as possible. Whenever Google updates their algorithm your site is almost guaranteed to have one problem or another, but Google is great in that regard. They always let people whom own websites know what the update is going to bring to the table, as well as how much they’ll need to prepare SEO-wise.

Analytics

Try and put together a decent amount of data related to your webpage, things like traffic analytics and lead counts would be something that I can think off from the very beginning. It’s intricate details like these that could be the difference between you securing your funds or not, and be sure to always have realistic goals in mind. Metrics to go along with these goals is only going to entice the investor even more, so think outside of the box and come up with something even the most negative of investors couldn’t say no to.

Find a proper analytics tool if you’re going to go this route, using a bunch of different tools from many different makers probably isn’t going to result in the analytic showcase you probably wanted.

Why Guaranteed Results Are a “Bad Thing” in SEO

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Why Guaranteed Results Are a “Bad Thing” in SEOSEO (Search Engine Optimization) is a process that fuels the very soul of most websites we know these days, especially if it’s one that happens to be bringing in some sort of income. There is definitely a way to build your career through online means, especially online marketing, but hiring an SEO firm that’s actually going to make your site one to be feared (in a good way of course!). The competition is always going to look for loopholes and problems within your SEO process in order to gain an edge over you, and that’s why hiring the best SEO practice around would be in your ideal interests. Guaranteed results aren’t actually real within the SEO world, there are just way too many variables in order to actually guarantee anything. Whenever an SEO service claims that they can guarantee first place rankings they’re lying through their teeth, and all of that is without even knowing the competition level of your keyword beforehand. Do not trust these services, it’s something that you can actually turn a blind eye to and it might affect your work in the long run.

SEO services can either make or break your online investment projects, so make sure that you don’t work with any whom are guaranteeing results.

What Else Should I Know?

Even the engineers at Google have stated guaranteeing results is bad for business, especially if you can’t follow through with your guarantees in the end of it all. Rankings in themselves are essentially unstable, the numbers and data is always going to be leaping all over the place; meaning you won’t be able to get a solid ranking sometimes. How is an SEO company supposed to guarantee rankings when they’re so delicate and unpredictable? It’s like a mechanic saying he’s going to understand what’s wrong with your car before it actually breaks, and when it does break he’s guaranteed that he can fix it. The mechanic isn’t a psychic, he’s just guessing and making it seem as if his customer has nothing to worry about.

It’s nothing more than a marketing tactic, but that’s not really effective when you take into consideration how many companies are still guaranteeing these results. Save yourself the hassle of dealing with a team of complete imbeciles, SEO isn’t easy in any right and not everybody can handle the process.

Guarantees at the Right Time

There isn’t really a right time to guarantee something the SEO world, computers can be somewhat unpredictable sometimes and it all depends on how thorough the people running your SEO service happen to be. Settling for the cheaper stuff is more than likely going to lose you money in the long run anyways, so dig deep into those pockets and pay for an SEO company that’s worth its weight in gold. Remember, no SEO company that is reputable will be guaranteeing ranks of any sort, so look out for that (trust us, it happens a lot!).

Why Local SEO Important To an Entrepreneur

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Why Local SEO Important To an EntrepreneurThere’s a pretty large difference between being somebody who simply aspires to be a successful business owner and somebody who actually owns a successful business, and it’s nice to know that most of the people at the top had to start from the very bottom.  You’ll need as many helpful tips and tricks that you can get when it comes to being a successful entrepreneur, and today we’re going to focus on something called local SEO. SEO (Search Engine Optimization) is something that tons of webmasters and online marketers alike rely on when it comes to being competitive with one another. The better your search engine rankings, the more money you’re going to make because there are so many people taking a look at your product. Local SEO is something that your business needs to focus on when it comes to promotion and marketing, especially since most people tend to completely forget about local SEO. You need to understand that being prominent in your local search results can be just as important as having a high rank in the regular results, and all you’ll need to do in order to cover both areas is a little bit of local SEO optimization.

The best thing about local SEO is that it can applied to most mobile means as well, and since we live in the days of modern technology being so mobile that’s a very good thing. You always want to have a website that’s able to be reached through the use of a mobile device, just think about how many times you’ve taken it upon yourself to Google a problem! Not only is this going to be something that you’ll get used to over time, but it’s great because of the fact that many different players will be needed as time progresses. You’re probably wondering as to why you really need to make use of local SEO, and that’s what this article is looking to focus on. When you’re dealing with other people on the road you’ve got to be patient, and that’s something that you’ll need to focus on if you aren’t sure how your local SEO techniques should be operating. When you blend local SEO alongside a strong marketing campaign you’re going to be making a lot of cash, and that’s why we believe that every single person should have faith in their local SEO process.

Please contact Local SEO Jacksonville Company at 904.425.9679 if you need local SEO for your business.

How to Prepare for Negative SEO

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How to Prepare for Negative SEONegative SEO is actually real and you need to be able to combat it if you’re going to make the most of your online presence. There is always going to be business out there that are shady, and that means that they’ll go to extreme means in order to turn a profit. This means that negative SEO is going to be an important part of any shady business protocol, mainly because it takes away from competitors. When somebody hits you with negative SEO you’re going to realize it, you’ll start to lose your rankings and Google will begin to hit you with certain penalties. Google is always looking for certain traits regarding websites that are going to have an effect on their rankings, mainly because they’re trying to keep everything on an even playing field when it comes to rankings and such.

Negative SEO is usually a last resort to some people, but certain online marketers take it upon themselves to blast competition out of the water before they’ve even set up a website. It’s ridiculous and it’s definitely dishonest, but there are tons of dishonest people on this planet (and it’s going to stay that way for as long into the future as we can see).

Does It Work?

Negative SEO does in fact work, and you need to be cautious when dealing in certain industries online. Adult affiliate offers are one of those things that can either make or break you when it comes to online marketing, especially since most of the other people within the industry have no problem when it comes to being non-reputable. If you don’t take care of the negative SEO being thrown at you there’s not only going to be a drop in revenue, but there will also be a drop in activity altogether when it comes to your website. The competition is always going to try and gain an upper hand on you, and even though negative SEO that’s actually impactful is quite rare it’s still possible. They can apply the tactic through an abundance of means, usually through spammy backlinks and hidden text on webpages that will ultimately derank your website, but those are only a few of the things that you need to worry about.

Not every single random backlink you see is going to be “bad” in a sense, but if you didn’t set it up you should definitely take a look at it. Sitewide links aren’t always going to be bad as well, but that doesn’t mean you shouldn’t attempt to look deeper into that as well. Some people will even go as far as hacking into a business website just to conduct a little bit of negative SEO, it sounds like drastic measure but your ranking on Google is actually worth quite a bit of cash.

Keep yourself safe and look deeper into anything that could be even remotely similar to negative SEO, and trust me, you’ll be happy that you did in the long run.